qa-aman
157 verified skills2,041 total stars
11-star-framework
Rate any product, feature, or experience on the 11-star scale (Brian Chesky's Airbnb thought experiment). Use when user says "rate this experience", "11-star", "star rating", "experience audit", "how good is this", "experience rating", "product audit", "quality assessment", or wants to evaluate product quality and identify improvement paths. Also trigger when user wants to benchmark a feature, assess where a product stands, or map out what "great" looks like - even if they don't explicitly say "11-star".
development13
acceptance-criteria-writer
Write measurable acceptance criteria for requirements or user stories. Use when the user says "write acceptance criteria", "definition of done", "how do we test this", "fit criteria", "given when then", "Gherkin scenarios", "what does done look like", "testable conditions", "how will we know this works" - even if they don't explicitly say "acceptance criteria".
testing13
account-plan
Build a strategic account plan for winning, retaining, or expanding a named account. Use when the user says "build an account plan", "strategic account planning", "how do I grow this account", "account expansion strategy", "whitespace analysis", "QBR prep", "key account review", "map the stakeholders in this account", "land and expand plan", "how do I break into [company]", or wants a structured strategy for a specific account.
development13
api-design
Design clean and consistent APIs. Use when the user says "design an API", "API design review", "design these endpoints", "REST API for X", "GraphQL schema", "API contract", "how should this endpoint work", "review my API design", or wants to create or improve an API interface - even if they don't explicitly say "API design".
development13
audit-workpaper
Write a clear, reviewable audit workpaper documenting procedures, evidence, and conclusions. Use when an auditor says "write a workpaper", "document this audit procedure", "tick and tie this", "I need to document my testing", "substantive testing workpaper", "controls testing documentation", "audit evidence memo", "prepare the workpaper for this balance", "document the audit steps I performed", or needs to capture any audit work in a format that supports review and sign-off. Also trigger when someone has completed audit testing and needs to write it up even if they don't use the word "workpaper".
development13
business-model-canvas
Use when the user says "map out our business model", "business model canvas", "how does our business work", "what are our key resources", "define our value proposition", "revenue model design", "cost structure", "who are our key partners", "lean canvas", "business model design", "how do we make money", or wants to document, stress-test, or redesign how [your startup] creates, delivers, and captures value.
testing13
candidate-debrief
Structure and run a post-interview candidate debrief. Use when the user says "run the debrief", "how do we decide on this candidate", "let's calibrate", "we need to make a hire/no-hire call", "prep the debrief meeting", or wants to structure the decision-making process after interviews are complete - even if they don't explicitly say "debrief". Also use when a recruiter wants to prevent groupthink or HiPPO effect (highest paid person's opinion) from dominating the decision.
testing13
churn-risk-analysis
Analyze customer health signals, identify churn risk flags, and generate an intervention playbook. Use when user says "churn risk", "customer at risk", "red account", "at-risk customer", "health score dropped", "renewal at risk", "customer going dark", "cancel risk", or "what's wrong with this account" - even if they don't say "churn" explicitly. Applies to CSMs triaging accounts or building proactive retention workflows.
development13
code-review
Review code for quality, bugs, and design issues. Use when the user says "review this code", "do a code review", "check this PR", "review this diff", "is this code good", "what's wrong with this code", "code quality check", or pastes code and wants feedback - even if they don't explicitly say "code review".
development13
competitive-analysis
Conduct a competitive analysis. Use when the user says "competitive analysis", "how do competitors handle X", "market landscape", "blue ocean", "strategy canvas", "what does [competitor] do", "compare us to X", "positioning analysis", "value curve", or wants to understand how a product or feature compares to alternatives - even if they don't explicitly say "competitive analysis".
testing13
component-spec
Write a component spec for engineering handoff. Use when the user says "component spec", "design handoff", "spec this component", "document this component for engineering", "Figma handoff", "component documentation", "how do I hand this off", or needs to communicate a UI component design to developers - even if they don't explicitly say "component spec".
development13
confluence-to-md
Convert Confluence pages to clean GitHub-Flavored Markdown files. Use this skill whenever the user wants to pull a Confluence page into the local repo, convert Confluence content to markdown, download a spec from Confluence, or batch-convert multiple pages. Also triggers on Confluence URLs, page IDs, or phrases like "pull this page", "download this spec", "confluence to md". Use this even if the user just pastes a Confluence URL and says something vague like "get this" or "convert this".
content-media13
cost-benefit-analysis
Build a business case with costs, benefits, and ROI. Use when the user says "cost-benefit analysis", "business case", "ROI calculation", "is this worth it", "justify the investment", "payback period", "benefits realization", "financial justification", "total cost of ownership", "should we build or buy", "investment appraisal" - even if they don't explicitly say "CBA".
development13
customer-discovery
Use when the user says "run customer discovery", "help me interview customers", "write customer interview questions", "validate my assumption", "talk to users", "synthesize customer interviews", "what are my customers saying", "user research for my startup", "mom test interview", "are we solving a real problem", or wants to extract real insight from conversations with potential or existing customers.
testing13
customer-persona
Build a detailed buyer persona or customer profile. Use when the user says "write a persona", "build a buyer persona", "customer persona for [product]", "who is our target customer", "ICP document", "ideal customer profile", "define our buyer", "who are we building this for", "customer profile", "audience profile", or wants to create a documented, research-backed profile of who buys the product and why.
development13
deal-qualification
Qualify a sales opportunity using the MEDDIC framework. Use when the user says "qualify this deal", "is this deal real", "MEDDIC qualification", "MEDDICC framework", "should I pursue this opportunity", "deal review", "how qualified is this prospect", "pipeline review prep", "forecast this deal", "sanity check on this opportunity", or wants to assess whether a sales opportunity is worth pursuing and at what pipeline stage.
development13
debug
Debug a bug or unexpected behavior systematically. Use when the user says "there's a bug", "this isn't working", "I'm getting an error", "help me debug", "why is this failing", "unexpected behavior", "test is failing", "something is broken", or describes behavior that doesn't match expectations - even if they don't say "debug".
development13
decision-matrix
Build a weighted decision matrix to evaluate options. Use when the user says "decision matrix", "compare options", "weighted scoring", "which option should we choose", "evaluate alternatives", "Wiegers priority matrix", "force field analysis", "decision table", "trade-off analysis", "option comparison" - even if they don't explicitly say "decision matrix".
development13
dependency-mapping
Surface and visualize hidden dependencies blocking delivery. Use when the user says "map our dependencies", "what's blocking what", "dependency audit", "why are teams blocked", "we have a bottleneck", "draw out the dependencies", or asks to identify cross-team blockers - even if they don't explicitly say "dependency mapping". Based on "Making Work Visible" by Dominica DeGrandis (time theft, invisible work, flow blockers).
testing13
deployment-checklist
Run a pre and post-deployment checklist. Use when the user says "deploy to production", "deployment checklist", "release checklist", "pre-deploy checks", "is this ready to deploy", "deployment readiness", "reduce deployment risk", "change management", or is about to ship code to production and wants to reduce failure risk - even if they don't explicitly say "deployment checklist".
development13
design-system-doc
Document a design system component. Use when the user says "design system docs", "document this for the design system", "add this to the design system", "design token", "component library docs", "style guide", "design system entry", or wants to formally document a pattern, component, or token for team-wide use - even if they don't explicitly say "design system".
development13
discovery-call
Structure and prepare for a sales discovery call. Use when the user says "prep for discovery call", "discovery call questions", "how to structure my discovery call", "first call with a prospect", "what to ask on a discovery call", "sales call prep", "plan my discovery call", "initial call framework", or wants to prepare for or debrief a first sales conversation.
development13
epic-breakdown
Decompose large epics into sprint-ready sub-epics using 9 splitting patterns. Use this skill when: - A spec is approved and you need to break a large feature into estimable work items for engineering - You want to split an epic that is too large for a single sprint - You need sized sub-epics with story point estimates for sprint planning - You are preparing for engineering handoff and need to identify work packages
tools13
exec-summary
Write an executive summary using the Pyramid Principle SCQA structure. Use when a consultant says "write an executive summary", "I need a one-pager for the exec", "how do I open this report", "write me the intro for this deck", "draft the cover memo", "I need to frame the findings", "executive doesn't have time to read the full report", "help me write the storyline", or "write the situation-complication-answer". Also trigger when someone has findings or recommendations and needs to communicate them top-down to a time-constrained audience.
testing13
expansion-discovery
Identify expansion signals and structure upsell or cross-sell conversations using land-and-expand and Net Revenue Retention principles. Use when user says "upsell", "expansion", "cross-sell", "grow the account", "increase ARR", "find expansion opportunities", "NRR improvement", "upgrade conversation", "add-on", "renewal and expand", or "land and expand" - even if they don't say "expansion discovery" explicitly. Applies to CSMs managing account growth or CS teams building expansion playbooks.
development13
experiment-design
Design statistically rigorous experiments to test data science hypotheses. Use when the user says "design an A/B test", "run an experiment", "test this hypothesis", "is this difference significant", "how many samples do I need", "randomized controlled trial", "causal inference", "uplift test", "holdout group", "significance test", "power calculation", "avoid p-hacking", or needs to determine whether an observed effect is real before making a product or model decision.
development13
experiment-design
Design product experiments to test hypotheses. Use when the user says "run an experiment", "A/B test this", "build-measure-learn", "validate this assumption", "test this hypothesis", "we don't know if this will work", "minimum viable test", "lean experiment", or wants to reduce risk before fully building a feature - even if they don't explicitly say "experiment".
development13
exploratory-testing
Run structured exploratory testing sessions using test charters, timeboxing, and heuristics. Use when user says "exploratory testing", "charter-based testing", "explore the app", "unscripted testing", "session-based testing", "find unknown bugs", or needs to test an area without predefined scripts - even if they don't explicitly say "exploratory".
testing13
feature-engineering
Design and implement features from raw data for machine learning models. Use when the user says "engineer features", "feature engineering for X", "create features from this dataset", "transform these variables", "encode categoricals", "handle skew", "create interaction features", "lag features", "extract features from text or dates", "improve model performance with better features", or wants to move from raw columns to model-ready inputs.
development13
findings-presentation
Structure a consulting findings presentation using the Pyramid Principle storyline. Use when a consultant says "help me structure my presentation", "I have findings and need to present them", "how do I structure the deck", "build me the storyline", "help me tell the story of the findings", "I have data but no narrative", "client presentation is next week", "how do I present recommendations to the steering committee", or "the deck needs a through-line". Also trigger when someone has completed analysis and needs to communicate findings and recommendations to senior client stakeholders in a structured, persuasive format.
tools13
flowchart
Generate Mermaid flowchart diagrams from any input source. Use this skill when: - User wants to create flow diagrams, process flows, or decision trees - User provides a ticket, spec, or verbal description to visualize - User says "draw a flowchart", "create a diagram", "visualize this flow"
testing13
gap-analysis
Identify gaps between current and desired state. Use when the user says "gap analysis", "what's missing", "current vs future state", "where are the gaps", "capability gap", "maturity assessment", "fit-gap analysis", "what needs to change", "compare current to target", "readiness assessment" - even if they don't explicitly say "gap analysis".
testing13
health-scorecard
Build a customer health scorecard across usage, engagement, adoption, NPS, support load, and financial risk. Use when user says "health score", "customer health", "build a scorecard", "how healthy is this account", "customer scoring model", "green yellow red", "health dashboard", or "account health framework" - even if they don't say "scorecard" explicitly. Applies to CSMs building account health models or CS leaders standardizing health tracking across the team.
development13
hypothesis-framing
Write or refine a research hypothesis. Use when the user says "write a hypothesis", "frame my hypothesis", "is my hypothesis testable", "null and alternative hypothesis", "research hypothesis", "refine my hypothesis", "hypothesis statement", "H0 and H1", "operationalize my hypothesis", "turn my research question into a hypothesis", or needs to convert a research question or intuition into a falsifiable, testable hypothesis with clear variables and predictions - even if they don't explicitly say "hypothesis".
testing13
impact-assessment
Assess business impact of a proposed change. Use when the user says "impact assessment", "impact analysis", "what will this change affect", "change impact", "who is impacted", "ripple effects", "downstream impact", "impact mapping", "what breaks if we change this", "readiness for change" - even if they don't explicitly say "impact assessment".
testing13
incident-response
Run a structured incident response. Use when the user says "we have an incident", "production is down", "service is degraded", "on-call response", "p0 incident", "something is broken in prod", "help me manage this incident", "incident commander", or there is an active production issue requiring coordinated response - even if they don't explicitly say "incident response".
testing13
interview-scorecard
Build a structured interview scorecard for a role. Use when the user says "create an interview scorecard", "build an interview guide", "what questions should I ask for this role", "help me evaluate candidates consistently", "design the interview process", or wants to assess candidates against defined criteria - even if they don't explicitly say "scorecard". Also use when a recruiter or hiring manager wants to prevent gut-feel hiring.
development13
investor-update
Use when the user says "write my investor update", "monthly update for investors", "quarterly investor email", "investor communication", "LP update", "board update", "shareholder update", "what do I tell my investors this month", "how do I write a good investor update", or wants to communicate progress, metrics, and needs to existing investors or board members on a recurring basis.
development13
jira-ticket-creator
Create Jira tickets from meeting notes, user stories, or quick lists. Use this skill when: - User says "create tickets", "make Jira tickets from", "push to Jira" - User has meeting action items to convert to tickets - User has user stories from a spec to push to the backlog - User wants to batch-create tasks, stories, or bugs
tools13
job-description
Write a performance-based job description. Use when the user says "write a JD", "draft a job posting", "create a job description", "help me post this role", "write requirements for this position", or wants to define what success looks like in a role - even if they don't explicitly say "job description". Also use when a hiring manager says "I need someone who can do X, Y, Z" and needs that translated into a structured posting.
testing13
karpathy-guidelines
Behavioral guardrails against the six most common LLM coding failure modes. Apply on every coding task: writing, editing, reviewing, or refactoring.
development13
literature-review
Write a literature review. Use when the user says "literature review", "lit review", "review the literature", "summarize prior research", "what does the research say about", "synthesize research on", "background section", "related work section", "what has been studied on this topic", or needs to systematically identify, synthesize, and critically evaluate existing research on a topic - even if they don't explicitly say "literature review".
testing13
md-to-confluence
Push markdown files to Confluence - update existing pages or create new ones under a parent page. Use this skill whenever the user wants to publish markdown to Confluence, update a Confluence page from a local .md file, create new Confluence pages, or batch-create pages. Also triggers on "push to confluence", "update confluence page", "create confluence page", "publish to confluence", "sync to confluence", or any mention of uploading/pushing markdown content to Confluence. Use this even when the user says "put this on confluence" or "make a confluence page for this".
content-media13
meeting-to-spec-update
Update a product spec from a meeting transcript — extract decisions, open questions, spec changes, and flowchart updates. Use this skill when: - A meeting discussed changes to a product spec and you need to update the local .md + wiki page - The user shares a meeting URL or transcript ID and says "update the spec" - The user says "what needs to change in the spec from this meeting" - After processing a meeting, when decisions affect a spec's content (not just action items) Trigger phrases: "update spec from meeting", "what changed in the spec", "meeting to spec", "sync meeting decisions to spec", "add meeting decisions to spec"
testing13
messaging-framework
Build a brand messaging framework or messaging hierarchy. Use when the user says "messaging framework", "brand messaging", "what should our tagline be", "clarify our messaging", "StoryBrand", "brand script", "our website copy is confusing", "we need a messaging hierarchy", "homepage messaging", "value prop copy", or wants to create consistent, clear messaging that converts visitors into customers.
development13
model-card
Document a machine learning model in a structured, transparent format for stakeholders, reviewers, and future maintainers. Use when the user says "document this model", "write a model card", "model documentation", "how should I document my ML model", "bias and fairness report", "model transparency", "what does this model do", "model handoff", "production model documentation", or needs to communicate what a model does, how it was built, where it works, and where it fails.
development13
month-end-close
Run, document, or review a structured month-end close process. Use when an accountant says "help me with month-end close", "close checklist", "end of month tasks", "what do I need to do to close the books", "journal entries for close", "reconciliation checklist", "accruals and prepaids", "intercompany eliminations", "trial balance review", "close sign-off", or anything related to closing a financial period. Also trigger when someone is preparing for a quarterly or year-end close and needs a structured approach - even if they don't say "month-end close" explicitly.
testing13
objection-handling
Handle sales objections using tactical empathy. Use when the user says "how do I handle this objection", "prospect said [X]", "they pushed back on price", "they said they're not ready", "how to respond to 'we already have a solution'", "they said 'send me more information'", "objection response", "they went dark after the proposal", "how to handle 'we don't have budget'", or wants to craft a response to a specific sales objection.
development13
offer-letter
Construct a compelling job offer. Use when the user says "write an offer letter", "help me make an offer", "how should I structure this offer", "what should we include in the offer", "how do I explain the equity", "the candidate is negotiating", or wants to convert a candidate from interested to accepted - even if they don't explicitly say "offer letter". Also use when a recruiter needs to explain comp philosophy or total compensation to a candidate.
development13
okr-writer
Write OKRs (Objectives and Key Results). Use when the user says "write OKRs", "help me set goals", "create objectives and key results", "quarterly goals", "team OKRs", "I need to define success for this quarter", "Doerr method", or wants to translate a strategic direction into measurable targets - even if they don't explicitly say "OKRs".
development13
onboarding-plan
Design a 100-day customer onboarding plan with phase gates based on Never Lose a Customer Again by Joey Coleman. Use when user says "onboarding plan", "new customer onboarding", "customer kickoff", "first 90 days", "activation plan", "customer launch plan", "new customer journey", or "implementation plan" - even if they don't say "100 days" explicitly. Applies to CSMs designing structured onboarding programs that move customers from signed contract to full adoption.
testing13
opportunity-solution-tree
Build Opportunity Solution Trees using Teresa Torres' framework for structured product discovery. Use this skill when: - You need to map a desired outcome to opportunities, solutions, and experiments - You want to decide WHAT to build next based on user research and discovery data - You have workshop findings, pilot feedback, or user research to structure into actionable options - You need a visual tree diagram showing the path from outcome to testable experiments
development13
persona-updater
Update user personas from new feedback, pilot data, or research. Use this skill when: - New pilot data or feedback reveals changed user behaviors or pain points - Annual persona review is due (1-2x per year) - New user segments are discovered that need persona documentation - Existing personas need validation against recent data
documentation13
pipeline-design-doc
Write a data pipeline design document. Use when the user says "pipeline design doc", "document this pipeline", "pipeline architecture doc", "data flow document", "how does this pipeline work", "design doc for ETL", "pipeline spec", or needs to capture the architecture, data flow, and operational details of a data pipeline - even if they don't explicitly say "design doc".
testing13
pitch-narrative
Use when the user says "write my pitch", "help me tell my startup story", "craft my investor narrative", "why now slide", "what's our secret", "how do I explain what we do", "make my pitch compelling", "pitch deck story", "elevator pitch", "why will we win", "contrarian insight", or wants to build a persuasive, coherent narrative around their startup for investors, press, or recruiting.
development13
positioning-doc
Write a product positioning document. Use when the user says "write a positioning doc", "positioning statement", "how should we position this product", "positioning for [product]", "we need to differentiate from competitors", "product positioning and messaging", "positioning workshop", "help me define our position in the market", or wants to establish how a product should be perceived relative to competitors.
documentation13
pr-description
Write a clear pull request description. Use when the user says "write a PR description", "PR template", "pull request description", "how do I describe this change", "commit message for this", "document this change", "open a PR for", or is about to merge code and needs to communicate what changed and why - even if they don't explicitly say "PR description".
development13
product-market-fit
Assess and improve product-market fit. Use when the user says "product-market fit", "PMF", "do we have PMF", "why aren't users retaining", "we're not growing", "users aren't sticking", "PMF pyramid", "find our target customer", "are we building for the right person", or wants to diagnose why a product isn't growing or retaining - even if they don't explicitly say "product-market fit".
development13
psychological-safety
Build psychological safety in your team using Simon Sinek's Leaders Eat Last Circle of Safety model and Amy Edmondson's research. Use when a leader says "my team doesn't speak up", "people are afraid to fail", "nobody challenges bad ideas", "people only tell me what I want to hear", "I want my team to take more risks", "there's a blame culture", "people hide mistakes", or "I want to create a safe environment". Also trigger when someone describes a team where postmortems turn into blame sessions, where people stay quiet in meetings and then vent privately, where mistakes are hidden until they become crises, or where the same person speaks 80% of the time in every meeting. Psychological safety is not about comfort - it is the condition that makes high performance possible.
development13
qa-execution
Run and document QA test execution cycles - smoke tests, regression suites, exploratory testing sessions, and release readiness checklists. Use this skill whenever a QA engineer needs to structure or report on active testing work. Trigger on phrases like "run smoke tests", "start a regression cycle", "exploratory testing session", "test this build", "release checklist", "is this build stable", "log test results", "what passed and what failed", "document my testing", "create a test run report", or any request to execute and record test outcomes. Also trigger when someone says "we need to test before release" or "can you help me track what I've tested".
development13
qa-metrics
Build QA quality dashboards, calculate defect metrics, analyze escape rates, and produce quality trend reports. Use this skill whenever a QA lead or manager needs to measure and communicate quality outcomes. Trigger on phrases like "quality metrics", "defect density", "escape rate", "bug trends", "quality dashboard", "sprint quality report", "test coverage metrics", "QA KPIs", "how is quality trending", "defect leakage", "production bugs this quarter", "mean time to detect", "quality scorecard", or any request to quantify, visualize, or report on the quality of a product or testing process. Also trigger when a manager asks "how is QA performing?" or an engineering lead asks "what does our defect data tell us?".
development13
qa-strategy
Create QA test strategy documents, coverage matrices, and risk-based test prioritization plans. Use this skill whenever a QA lead or manager needs to plan what to test, why, and at what depth. Trigger on phrases like "write a test strategy", "test strategy document", "what should we test", "prioritize testing", "risk-based testing", "test coverage plan", "QA approach for this project", "coverage matrix", "test scope", "how should we approach testing this quarter", "where are our coverage gaps", or any request to define the strategic plan for testing - not the execution of it. Also trigger at project kickoff when a QA lead asks "how do we approach quality on this?"
testing13
qa-test-design
Design and write QA test artifacts - test cases, test plans, acceptance criteria, API test specs, and PR testability reviews. Use this skill whenever a QA engineer or SDET needs to translate requirements, user stories, or feature specs into structured test documentation. Trigger on phrases like "write test cases", "create a test plan", "define acceptance criteria", "review this PR for testability", "write API test specs", "test coverage for this feature", "what should we test", "how do we test this", or any request to structure what and how to test before execution begins. Also trigger when a developer asks "is this testable?" or a PM asks "what are the edge cases?".
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release-notes-writer
Generate ship-ready release notes from specs and tickets. Use this skill when: - A release is being prepared and you need user-facing release notes - You need internal (engineering) release notes for a deployment - You want to generate release notes from completed specs or tickets
testing13
release-planning
Build a velocity-based release roadmap with risk buffers. Use when the user says "release plan", "when will we ship", "plan the next release", "map sprints to milestones", "estimate our release date", "how many sprints until done", or wants to translate a backlog into a delivery timeline - even if they don't say "release planning". Based on "Agile Estimating and Planning" by Mike Cohn (velocity, story points, cone of uncertainty, risk buffers).
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requirements-elicitation
Facilitate structured requirements gathering. Use when the user says "gather requirements", "elicitation session", "stakeholder interview", "requirements workshop", "what do the users need", "discover requirements", "trawl for requirements", "understand the business need", "conduct interviews", or needs to systematically extract requirements from stakeholders - even if they don't explicitly say "elicitation".
testing13
retention-design
Design retention and engagement features using the Hook Model. Use when the user says "improve retention", "reduce churn", "make it habit-forming", "engagement design", "hook model", "trigger action reward", "users aren't coming back", "increase DAU/MAU", or wants to design features that bring users back repeatedly - even if they don't explicitly say "Hook Model".
testing13
retro-synthesizer
Synthesize sprint retrospective notes into categorized action items and patterns. Use this skill when: - You have sprint retro notes (raw text, meeting transcript, or structured notes) to process - You need to identify recurring patterns across multiple retros - You want categorized action items with owners and deadlines from retro discussions
development13
risk-based-testing
Allocate testing effort based on risk and failure likelihood using Google's SET/SWE/TE model. Use when user says "risk-based testing", "where should I focus testing", "test coverage strategy", "prioritize what to test", "high risk areas", or needs to decide how to distribute QA effort across a codebase - even if they don't explicitly say "risk-based".
development13
root-cause-analysis
Find the root cause of a problem, not just symptoms. Use when the user says "root cause", "why does this keep happening", "5 whys", "fishbone diagram", "cause analysis", "problem investigation", "defect analysis", "incident analysis", "A3 problem solving", "what's causing this", "ishikawa" - even if they don't explicitly say "root cause analysis".
testing13
runbook
Write an operational runbook. Use when the user says "write a runbook", "on-call documentation", "how to operate this service", "alert runbook", "troubleshooting guide for ops", "what to do when this alert fires", "operational procedures", or needs to document how to run, troubleshoot, or respond to a service - even if they don't explicitly say "runbook".
testing13
sales-proposal
Write a compelling sales proposal. Use when the user says "write a sales proposal", "put together a proposal", "draft a proposal for this prospect", "create a business case", "write up our recommendation", "how to structure a proposal", "proposal template", "executive summary for a deal", or wants to create a written document that moves a prospect toward a decision.
testing13
schema-spec
Write a data schema specification document. Use when the user says "schema spec", "document this schema", "schema design doc", "data model spec", "table spec", "field definitions", "schema contract", "data dictionary", "define these fields", or needs to formally document a database schema, event schema, or API payload schema - even if they don't explicitly say "schema spec".
development13
sourcing-strategy
Build a candidate sourcing strategy and outreach pipeline. Use when the user says "where do I find candidates for this role", "build a sourcing plan", "write a cold outreach message", "we're not getting enough applicants", "our pipeline is dry", "help me find passive candidates", "write a LinkedIn message", or wants to increase the volume or quality of candidates in the funnel - even if they don't explicitly say "sourcing strategy". Also use when a recruiter needs to go beyond job postings to find talent.
development13
spec-to-ux-tasks
Extract UX tasks from a product spec and save as ux-tasks.md in the same spec folder. Use this skill when: - The user wants to generate UX work items from a spec - The user says "UX tasks", "what does UX need to do", "extract UX work", "UX deliverables" - The user wants to hand off a spec to the UX/design team - The user asks "what screens need designing" or "what UX decisions are open"
testing13
stakeholder-map
Map stakeholders by influence, interest, and communication needs. Use when the user says "stakeholder analysis", "stakeholder map", "power interest grid", "who are the stakeholders", "RACI matrix", "stakeholder engagement plan", "who needs to be involved", "communication plan for stakeholders", "influence mapping" - even if they don't explicitly say "stakeholder map".
testing13
study-design
Design a research study. Use when the user says "study design", "design my research", "what research method should I use", "how do I test this hypothesis", "research plan", "methodology section", "experimental design", "survey design", "qualitative study design", "how to structure my study", "sample size", "data collection plan", or needs to plan how to test a research question or hypothesis - even if they don't explicitly say "study design".
testing13
tax-position-memo
Write a technical tax position memo that documents a tax filing position with authorities, facts, analysis, and conclusion. Use when a tax professional says "write a tax memo", "document this tax position", "research memo for the partner", "we need to support this deduction", "document the tax treatment", "write up the authority for this position", "technical memo on [tax issue]", "MLTN analysis", "reasonable basis memo", "document the IRC section that supports this", or needs to formally document a tax conclusion. Also trigger when someone has a tax question that needs a written conclusion backed by legal authority - even if they don't use the words "tax memo" or "tax position".
documentation13
team-multiplier
Assess whether your leadership behaviors amplify or diminish your team using Liz Wiseman's Multipliers framework. Use when a leader asks "am I a good manager", "why isn't my team performing at their potential", "I feel like I'm doing all the thinking for my team", "my team seems dependent on me", "I want to be a better leader", "how do I empower my people", or "my team is smart but underperforming". Also trigger when someone describes always having the best ideas in the room, team members not taking initiative, reports waiting for direction before acting, or a leader who feels exhausted from carrying the team. Diminisher patterns are often invisible to the leader exhibiting them.
development13
tech-debt
Document and prioritize technical debt. Use when the user says "tech debt", "legacy code", "this code is a mess", "refactoring plan", "we need to clean this up", "paying down debt", "this is hard to change", "how do we fix this codebase", or has code that's difficult to understand or modify - even if they don't explicitly say "technical debt".
development13
threat-model
Write a threat model document. Use when the user says "threat model", "threat modeling", "STRIDE analysis", "attack surface analysis", "security design review", "what are the threats to this system", "adversarial analysis", "identify threats", "security threat assessment", or needs to systematically identify and document threats to a system or feature - even if they don't explicitly say "threat model".
testing13
traceability-matrix
Create a requirements traceability matrix linking requirements to design, test, and delivery. Use when the user says "traceability matrix", "RTM", "requirements traceability", "link requirements to tests", "trace requirements", "coverage matrix", "are all requirements tested", "requirements coverage", "forward traceability", "backward traceability" - even if they don't explicitly say "traceability matrix".
testing13
uat-plan
Generate a User Acceptance Testing plan with scenarios and sign-off criteria. Use when the user says "UAT plan", "acceptance testing", "user testing plan", "how do we test this with users", "test scenarios for business validation", "sign-off criteria", "go/no-go for release", "acceptance test cases", "validate with stakeholders" - even if they don't explicitly say "UAT".
development13
use-case-writer
Write structured use cases with main and alternate flows. Use when the user says "write a use case", "document the user flow", "use case diagram", "actor goal list", "main success scenario", "fully dressed use case", "what does the user do step by step", "system behavior for this feature", "interaction flow" - even if they don't explicitly say "use case".
development13
write-tests
Write unit and integration tests. Use when the user says "write tests for this", "add test coverage", "how do I test this", "TDD", "red green refactor", "unit test this function", "test this module", "I need tests for", or has code that lacks tests - even if they don't explicitly say "write tests".
development13
write-user-stories
Write user stories with acceptance criteria. Use when the user says "write user stories", "convert this to stories", "create acceptance criteria", "break this into tickets", "story map", "walking skeleton", "story for this feature", or wants to translate a feature idea into sprint-ready items - even if they don't explicitly say "user stories".
testing13
financial-statement-review
Analyze and interpret financial statements to surface performance signals, quality concerns, and red flags. Use when an accountant says "review these financials", "analyze the income statement", "look at the balance sheet", "what does the cash flow statement tell us", "check the financial health", "ratio analysis", "are the earnings real", "working capital review", "does this company have liquidity issues", or needs to interpret any of the three core financial statements - even if they don't explicitly say "financial statement review". Also trigger when someone shares P&L, balance sheet, or cash flow data and asks what it means.
development13
budget-variance-analysis
Analyze budget vs. actual variances, identify root causes, and recommend corrective actions. Use when an accountant or finance professional says "explain this variance", "budget vs. actual analysis", "why did we miss budget", "favorable / unfavorable variance", "price volume variance", "management reporting commentary", "explain the P&L variance to the CFO", "what drove the cost overrun", "revenue shortfall analysis", or needs to write the narrative behind a financial result. Also trigger when someone shares a table of actuals vs. budget and needs to explain the gaps - even if they don't use the word "variance".
testing13
frd-writer
Write a Functional Requirements Document. Use when the user says "write an FRD", "functional requirements", "system requirements", "SRS", "what should the system do", "document the functional specs", "software requirements specification", "detailed requirements for engineering", "functional spec" - even if they don't explicitly say "FRD".
testing13
one-on-one
Structure and run effective 1:1 meetings with direct reports using Camille Fournier's Manager's Path and Andy Grove's High Output Management frameworks. Use when a manager says "help me structure my 1:1s", "my 1:1s feel like status updates", "I don't know what to talk about in 1:1s", "my reports don't open up", "how do I make 1:1s useful", "what questions should I ask in 1:1s", or "I need a 1:1 template". Also trigger when someone mentions their 1:1s feel transactional, that they keep canceling them, or that they're not sure if their report is happy.
development13
milestone-scoping
Scope a milestone to a fixed time window with variable scope. Use when the user says "scope this milestone", "what fits in the sprint", "cut scope for the release", "define the MVP for this milestone", "we need to ship by [date] what do we cut", "shape the work to fit the cycle", or needs to make hard scope decisions under a time constraint - even if they don't explicitly say "milestone scoping". Based on "Shape Up" by Ryan Singer (appetite, shaping, betting table) and "The Art of Project Management" by Scott Berkun (milestones as forcing functions, scope as a variable).
development13
vuln-report
Write a vulnerability report. Use when the user says "vulnerability report", "vuln report", "security finding", "write up this finding", "pentest finding", "bug bounty report", "security disclosure", "CVE writeup", "document this vulnerability", "how to report a security issue", or needs to formally document a security vulnerability with evidence, impact, and remediation guidance - even if they don't explicitly say "report".
testing13
client-proposal
Write a consulting engagement proposal. Use when a consultant says "write me a proposal", "draft a proposal for [your client]", "I need to send a proposal", "how do I structure a proposal", "client wants a SOW", "write a statement of work", "I need to propose a project", or "help me price and scope this engagement". Also trigger when someone describes a client conversation that ended with "send me something in writing".
tools13
eda-report
Run exploratory data analysis on a dataset and produce a structured report. Use when the user says "explore this dataset", "EDA on X", "analyze this data", "what's in this dataset", "summarize this data", "first look at the data", "understand this dataset before modeling", "data quality check", "describe this dataframe", or wants to understand a new dataset before building models or dashboards.
development13
presentation-builder
Transform ideas, outlines, or documents into structured slide content with clear titles, bullet points, and speaker notes. Adapts to presentation type (pitch decks, business reviews, technical workshops, educational talks). Use when user says "create slides", "build a deck", "pitch deck", "presentation structure", "talk structure", "keynote", "slide deck", "conference talk", or needs slide content for any format. Also trigger when user has content they want to present to an audience - even if they don't explicitly say "presentation" or "slides".
development13
draft-email
Draft professional emails (MoM, status updates, decisions, stakeholder communication) and save as a draft in your email provider. Use this skill after a meeting, decision, spec update, or any event that needs email communication. Trigger phrases: "send MoM email", "draft meeting minutes email", "MoM email for [meeting]", "create MoM draft", "email the meeting notes", "draft MoM", "draft email", "send update email", "draft email for [topic]". Reads context from meetings, specs, tickets, and conversation. Looks up attendee emails from a local team directory, formats as HTML email, and pushes to the email provider as a draft (never sends).
development13
pentest-scope
Write a penetration test scope document. Use when the user says "pentest scope", "pen test scope document", "penetration testing scope", "scope of engagement", "rules of engagement", "what to include in a pentest", "security assessment scope", "red team scope", "bug bounty scope", or needs to define the boundaries, objectives, and rules for a penetration testing engagement - even if they don't explicitly say "scope".
testing13
intake-meeting
Run a recruiter-hiring manager intake meeting to kick off a search. Use when the user says "I need to kick off hiring", "run the intake call", "prepare for the intake meeting", "align with the hiring manager on this role", "we're opening a req", or wants to define hiring criteria and process before sourcing begins - even if they don't explicitly say "intake meeting". Also use when a recruiter needs to get a hiring manager aligned on what "great" looks like before anyone talks to a single candidate.
testing13
qa-release
Manage QA release gates - go/no-go decisions, release sign-off reports, defect triage, and release readiness communication. Use this skill whenever a QA lead or manager needs to formally assess whether a build is ready to ship. Trigger on phrases like "release sign-off", "go or no-go", "is this ready to release", "defect triage", "release gate", "approve the release", "block the release", "release readiness", "quality gate", "sign off on this build", "triage these bugs", or any request to make or document a formal release decision. Also trigger when a release manager or PM asks "what's the QA status?" or "can we ship this?".
development13
program-status-report
Write a structured weekly or bi-weekly program status report for stakeholders. Use when the user says "write a status report", "program update", "stakeholder update", "weekly status", "RAG status", "program health report", "what do I send to leadership", "write the update for [program]", or needs to communicate delivery progress - even if they don't explicitly say "status report". Produces a concise, scannable report with RAG status, blockers, and decisions needed.
testing13
team-brief
Write an empowered team brief. Use when the user says "team brief", "product brief", "give the team a problem", "empowered team", "how do I brief engineering", "delegate to the team", "product mission", or wants to give a team clear goals without dictating the solution - even if they don't say "team brief".
development13
stakeholder-update
Generate structured weekly or fortnightly status updates for leadership and stakeholders. Use this skill when: - You need to prepare a weekly or fortnightly status report - You want to summarize recent progress across git commits, tickets, and spec changes - You need a formatted update ready for Slack, email, or a stakeholder meeting - You want multi-project updates in one report
development13
delivery-risk-review
Identify, score, and mitigate delivery risks for a program or release. Use when the user says "risk review", "what could go wrong", "risk register", "delivery risks for this release", "program risk assessment", "identify blockers before they hit", or wants to pressure-test a plan before committing - even if they don't say "risk review". Based on "The Phoenix Project" by Kim, Behr & Spafford (unplanned work, fragile systems, single points of failure) and "The Art of Project Management" by Scott Berkun (scoping risk, milestone pressure, hidden assumptions).
development13
flow-metrics-review
Analyze flow metrics to identify delivery bottlenecks and improve throughput. Use when the user says "flow metrics", "why is delivery slow", "cycle time analysis", "WIP analysis", "throughput review", "what's our lead time", "DORA metrics", "where is work getting stuck", "Kanban metrics", or wants to diagnose delivery performance using data - even if they don't explicitly say "flow metrics review". Based on "Making Work Visible" by Dominica DeGrandis (WIP limits, flow blockers, time thieves) and "Accelerate" by Forsgren, Humble & Kim (DORA metrics, delivery performance indicators).
testing13
write-prd
Write a Product Requirements Document (PRD). Use when the user says "write a PRD", "document this feature", "product requirements for X", "write requirements", "I need a PRD", "pitch this feature", or wants to formalize a feature or product idea into a structured doc - even if they don't explicitly say "PRD".
testing13
spec-reviewer
Quality gate for product specifications before stakeholder review. Use this skill when: - A spec draft is ready and you want to validate it before sending to Engineering, Design, and QA - You want to check a spec against your template's completeness rules - You need to catch vague language, missing sections, or gaps before review - You want a pass/fail scorecard with specific fix suggestions
testing13
risk-register
Maintain a centralized living risk register across projects. Use this skill when: - You need to create or update a risk register for a project or feature - You want to consolidate risks from individual specs into one register - You need to review and update risk status, mitigations, and owners - You want a cross-project risk view
data-ai13
product-discovery
Run product discovery to identify what to build. Use when the user says "product discovery", "how do I know what to build", "validate this idea", "talk to customers", "are we building the right thing", "discovery process", or wants to reduce the risk of building something users don't want - even if they don't say "discovery".
development13
product-thinking
Run structured product thinking exercises before writing a spec. Use this skill when: - You need to think through a feature idea before writing a PRD - You want to run the 11-star experience exercise for a feature - You need a positioning statement using Geoffrey Moore's framework - You want to define product principles and success vision for a new feature - You have a raw feature idea and need to turn it into a structured brief
development13
pm-weekly-update
Generate weekly or monthly status updates from local PM data. Use this skill when: - It's end of week and you need a status update for leadership or stakeholders - You need a monthly executive summary - You want to draft an email update using data from meetings, tracker tickets, and decisions - The user says "weekly update", "status report", "what happened this week?", "weekly summary" - The user says "Friday update", "send status email", "EOW update" Pulls from work logs, meetings, ticket tracker, and decisions — no manual input needed.
testing13
prioritization
Prioritize a feature backlog or list of ideas. Use when the user says "help me prioritize", "prioritize this backlog", "RICE score these", "MoSCoW", "opportunity solution tree", "what should we build first", "rank these features", or has a list of items and needs to decide order - even if they don't explicitly say "prioritization".
development13
pilot-debrief
Synthesize pilot observations into structured debrief reports and spec updates. Use this skill when: - A pilot has completed and you have observation notes, tickets, or feedback transcripts - You need to turn messy pilot data into actionable spec changes - You want to generate edge case user stories from field observations - You need negative acceptance criteria from pilot bugs - You want a structured debrief report for stakeholder communication
data-ai13
outcome-vs-output
Audit a roadmap or backlog to distinguish outcomes from outputs. Use when the user says "outcome vs output", "escaping the build trap", "are we building the right things", "roadmap review", "feature factory", "output-driven team", "we keep shipping but nothing changes", or wants to shift focus from shipping features to delivering value - even if they don't explicitly say "outcome vs output".
development13
go-to-market-checklist
Generate a pre-launch readiness checklist for feature releases. Use this skill when: - A feature is nearing completion and you need a launch readiness checklist - You want to ensure all pre-launch items are covered (docs, training, support, rollback) - You are planning a phased rollout and need a structured go-to-market plan
development13
feature-spec
Write a concise feature spec for engineering handoff. Use when the user says "write a spec", "feature spec", "one-pager for eng", "spec this out", "write up this feature", "I need to hand this off to engineering", "shape this up", or wants a concise technical brief - even if they don't say "feature spec".
testing13
discovery-interview-prep
Generate user research interview scripts using Mom Test principles. Use this skill when: - You are preparing for user interviews or pilot observation sessions - You need a question bank organized by behavior, context, pain points, and workflow - You want interview guides that avoid leading questions and hypotheticals - You need per-persona interview guides - You are preparing for field visits or pilot debriefs
testing13
compliance-auditor
Audit feature specs against India's Digital Personal Data Protection (DPDP) Act. Use this skill when: - Writing or reviewing any feature that handles user data (especially children's data) - Auditing a spec's Personal Information section for completeness - Checking a feature against DPDP Act 2023 requirements - Preparing compliance documentation before engineering review - Verifying masking, retention, and consent policies are defined for all PII
development13
growth-experiment
Design and document a marketing growth experiment. Use when the user says "run a growth experiment", "test this channel", "growth test", "I want to experiment with [channel]", "traction experiment", "acquisition experiment", "let's test if [channel] works for us", "bullseye framework", "which channels should we try", "run a traction test", or wants to systematically test a marketing or acquisition channel before committing budget.
development13
team-health-check
Assess team health using Patrick Lencioni's Five Dysfunctions of a Team model. Use when a leader says "my team feels off", "we have trust issues", "people aren't speaking up in meetings", "accountability is a problem", "we keep missing commitments", "the team is siloed", "we're not working well together", or "I want to do a team health check". Also trigger when someone describes symptoms like passive agreement in meetings, blame culture, missed deadlines without escalation, or people optimizing for their own metrics over team goals.
development13
fundraising-email
Use when the user says "write a cold email to investors", "investor outreach email", "how do I cold email a VC", "fundraising cold outreach", "email to angel investor", "reach out to investors", "get a meeting with investors", "intro email for fundraising", "follow up with investor", "warm intro email", or wants to draft any outbound investor communication to generate a first meeting or advance a fundraising conversation.
documentation13
feedback-delivery
Deliver feedback using Kim Scott's Radical Candor framework - care personally while challenging directly. Use when a leader needs to give difficult feedback, says "I need to tell someone something hard", "how do I give feedback without hurting them", "I've been avoiding a conversation", "my direct report isn't performing", "someone on my team has a blind spot", "I keep sugarcoating things", or "how do I be honest without being a jerk". Also trigger when someone describes being too nice (ruinous empathy) or too harsh (obnoxious aggression), or when they describe avoiding a conversation they know they need to have.
development13
leadership-transition
Navigate a new leadership role using Michael Watkins' First 90 Days 30/60/90 framework. Use when someone says "I just started a new role", "I'm starting as a new manager", "I joined a new company as a leader", "I was just promoted", "how do I onboard as a leader", "what should I do in my first 30 days", "I inherited a team", "I need a 90 day plan", or "I'm new to this team". Also trigger when someone describes feeling overwhelmed in a new leadership role, unsure where to start, or tempted to make changes too quickly before they've listened. Applies to first-time managers, leaders joining new companies, and leaders moving into new functions or teams within the same company.
development13
postmortem
Write a blameless postmortem after an incident. Use when the user says "postmortem", "post-incident review", "PIR", "what happened in that incident", "incident review", "blameless postmortem", "5 whys", "how do we prevent this again", or needs to document learnings from a production incident - even if they don't explicitly say "postmortem".
testing13
ux-audit
Audit a user flow for friction and drop-off points. Use when the user says "UX audit", "audit this flow", "where are users dropping off", "why isn't this converting", "review the onboarding", "usability audit", "what's causing friction", "user journey review", or wants to identify why users struggle with a flow - even if they don't explicitly say "UX audit".
testing13
design-critique
Critique a design for usability, hierarchy, and accessibility. Use when the user says "critique this design", "review this screen", "what's wrong with this UI", "design feedback", "UX review", "how can I improve this", "review my mockup", "is this good UX", or shares a design and wants structured feedback - even if they don't explicitly say "design critique".
development13
figma-copy-rewriter
Rewrite UI copy directly on Figma files to be simpler, jargon-free, and terminologically consistent. Trigger when: user says "rewrite copy", "simplify copy", "fix the text", "copy audit", "UX copy review", "clean up the wording", shares a Figma URL and mentions copy/text/wording, or asks to make text simpler/clearer/more consistent on a Figma file.
development13
data-story
Communicate data insights to non-technical stakeholders in a structured, persuasive format. Use when the user says "present these findings", "explain this analysis to leadership", "make a data presentation", "tell the story behind the data", "translate this into a business narrative", "make this insight actionable", "stakeholder readout", "executive summary of results", or needs to turn analysis output into a decision-ready document or slide deck.
development13
etl-runbook
Write an ETL operational runbook. Use when the user says "ETL runbook", "pipeline runbook", "data job runbook", "how to operate this ETL", "on-call guide for data pipelines", "what to do when the data job fails", "pipeline troubleshooting guide", "data ops runbook", or needs to document how to operate, monitor, and recover a data pipeline or ETL job - even if they don't explicitly say "runbook".
testing13
qbr-deck
Build a structured Quarterly Business Review deck for a customer account. Use when user says "QBR", "quarterly business review", "prep my QBR", "build the deck", "renewal prep", "executive check-in", "90-day review", or "customer business review" - even if they don't use the acronym. Applies to CSMs preparing for executive-level customer meetings focused on value delivered, health, and next quarter alignment.
development13
escalation-playbook
De-escalate a customer crisis using a structured acknowledge-triage-DRI-cadence-resolution framework. Use when user says "customer escalation", "angry customer", "exec escalation", "customer threatening to leave", "fire drill", "critical customer issue", "customer is livid", "customer complaint escalated", or "how do I handle this" about a tense situation - even if they don't say "escalation" explicitly. Applies to CSMs and CS managers managing high-stakes customer crises.
development13
status-report
Write a structured client status report for a consulting engagement. Use when a consultant says "write my weekly status update", "I need to send a status report", "draft the client update", "what should be in the weekly report", "client wants a progress update", "help me write the RAG status", "I need to report on blockers", "end of week update to the client", or "help me communicate what's stuck". Also trigger when someone needs to communicate engagement progress, surface blockers to the client, or flag decisions that need to be made by the sponsor.
tools13
issue-tree
Decompose a business problem MECE using an issue tree, generate hypotheses, and prioritize branches for investigation. Use when a consultant says "help me structure this problem", "I need to break down this issue", "build me an issue tree", "I don't know where to start on this problem", "help me frame the problem", "what are the hypotheses here", "we need to prioritize our analysis", or "the client problem is too broad". Also trigger when describing a complex or ambiguous business problem that needs systematic decomposition before analysis begins, or when an engagement is starting and a workplan needs to be structured from a problem statement.
tools13
engagement-scoping
Define the scope, success criteria, roles, and boundaries for a consulting engagement. Use when a consultant says "help me scope this engagement", "I need to define what's in and out", "the client keeps adding things", "scope is getting fuzzy", "we need a contracting conversation", "I'm not sure what we actually agreed to", "help me set boundaries with a client", or "what should be in a kickoff". Also trigger when describing an engagement that feels like it is expanding without agreement, or when starting a new client relationship and preparing the initial contract or SOW.
tools13
process-mapper
Map business processes as-is and to-be. Use when the user says "map the process", "draw the workflow", "BPMN diagram", "process flow", "swimlane", "how does this process work", "document the current process", "redesign this process", "process improvement", "value stream map", "workflow analysis" - even if they don't explicitly say "process mapper".
testing13
data-dictionary
Generate a data dictionary documenting entities, fields, and business rules. Use when the user says "data dictionary", "document the data model", "what fields are in this table", "data definitions", "field descriptions", "CRUD matrix", "entity relationship", "data catalogue", "what data does this system store" - even if they don't explicitly say "data dictionary".
testing13
brd-writer
Write a Business Requirements Document. Use when the user says "write a BRD", "business requirements", "document the business need", "vision and scope document", "business case for this feature", "what does the business need", "strategic requirements", "document why we need this" - even if they don't explicitly say "BRD".
testing13
ppt-maker
Build branded PowerPoint decks (.pptx) for pitches, internal updates, sales decks, customer QBRs, board updates, conference talks using the Pyramid Principle and SCQA framework (Barbara Minto, The Minto Pyramid Principle). Every deck starts with the answer - conclusion on slide 2, evidence after. Slide titles are conclusions, not topics. Use when the user asks for a deck, presentation, slides, pitch deck, sales deck, board deck, QBR, "make slides for X", or "build a presentation". Uses templates/ for brand assets. Generates structured slide content with speaker notes.
development13
ad-campaign-writer
Write paid ad copy for LinkedIn, Google, Meta, and YouTube. Produces multiple variants per platform, each targeting a different Eugene Schwartz awareness level and Cialdini persuasion principle. Use when the user asks for ad copy, ad variants, "write LinkedIn ads", Google ads, Meta ads, paid social copy, ad headlines, or wants creative for a paid campaign. Reads brand voice, ICP, and positioning from knowledge/.
development13
competitor-analyst
Analyze competitors using Blue Ocean Strategy's ERRC Grid and Strategy Canvas (W. Chan Kim and Renee Mauborgne) to identify uncontested market space, not just who is better on the same axes. Produces an ERRC Grid, Strategy Canvas, positioning matrix, messaging comparison, and differentiation map. Use when the user asks for competitive analysis, competitor research, "how do we compare to X", positioning vs competitors, market landscape, "analyze our competition", "where is the blue ocean", or wants to update competitor docs. Writes to knowledge/markets/competitors.md.
testing13
case-study-writer
Write customer case studies and success stories using the Situation-Complication-Resolution (SCR) narrative framework and Barbara Minto's Pyramid Principle (conclusion first). Produces case studies where the headline states the result, the complication makes readers recognize their own situation, and every paragraph advances the story. Use when the user asks for a case study, customer story, customer success story, win story, reference write-up, or "turn this customer into a case study". Reads brand voice and service catalog from knowledge/.
development13
icp-research
Build or refine the Ideal Customer Profile (ICP) and personas using the Jobs-to-be-Done framework (Clayton Christensen / Bob Moesta). Use when the user asks for ICP research, persona development, "who are our customers", buyer personas, audience research, "build our ICP", target customer definition, or wants to update persona docs. JTBD interview questions, three job dimensions (functional/emotional/social), and the Four Forces of Progress are wired into every persona. Writes to knowledge/icp/personas.md so all other skills get smarter.
development13
content-writer
Write marketing content in the user's brand voice using PAS (Problem-Agitate-Solution) and AIDA (Attention-Interest-Desire-Action) copywriting frameworks. Use when the user asks to write a LinkedIn post, blog article, email, ad copy, landing page section, social post, newsletter, or any short-to-medium form marketing content. Reads brand voice and ICP from knowledge/ so the output sounds like the company, not like generic AI.
development13
retro
Capture learnings from a campaign, launch, sprint, or initiative using Five Whys (Taiichi Ohno, Toyota Production System) for root cause analysis and Start-Stop-Continue for action planning. Append reusable insights to knowledge/learnings.md so future runs of the OS get smarter. Use when the user asks for a retro, retrospective, post-mortem, "what did we learn", "campaign wrap-up", "lessons learned", or after a campaign or launch ends. Critical feedback loop that makes the OS compound over time.
data-ai13
kpi-review
Review marketing KPIs and produce an executive summary with insights, anomalies, and recommended actions using the Storytelling with Data framework (Cole Nussbaumer Knaflic). Every review starts with a Big Idea - one sentence capturing the insight, its implication, and why it matters. Use when the user asks for a KPI review, monthly metrics review, marketing dashboard review, "review last month's numbers", quarterly review, performance review, or wants to analyze marketing data. Reads kpis.md and any uploaded data files.
development13
social-calendar
Plan a monthly content calendar across channels using the Content Marketing Matrix (Dave Chaffey, Smart Insights) - Entertain/Inspire/Educate/Convince. Every post gets a quadrant label. The monthly calendar must hit 40% Educate, 40% Inspire+Convince, 20% Entertain. Produces a week-by-week posting schedule with topics, formats, channels, and asset links. Use when the user says "content calendar", "social calendar", "plan next month's content", "what should we post", "content plan", "editorial calendar", "schedule posts for the month", or wants a structured posting plan for LinkedIn, Twitter, email, or blog. Reads brand voice, ICP, and past learnings from knowledge/.
development13
webinar-planner
Plan a webinar end-to-end using April Dunford's Obviously Awesome positioning framework to find the topic angle that makes the webinar obviously valuable to the right audience. Produces topic positioning, abstract, speaker brief, registration page, promotion sequence, day-of run-of-show, and post-webinar follow-up. Use when the user asks to plan a webinar, virtual event, online workshop, "we need a webinar on X", host a webinar, online masterclass, or any live virtual event with promotion and follow-up. Reads ICP, services, and brand voice from knowledge/.
development13
press-release-writer
Write press releases for product launches, funding announcements, partnerships, executive hires, and milestones using the Inverted Pyramid (AP journalism) and Ogilvy on Headlines (David Ogilvy, Ogilvy on Advertising). The lede answers Who/What/When/Where/Why in 40 words or fewer. The headline selects the right audience and promises a specific benefit. Use when the user asks for a press release, media release, news announcement, PR for X, launch announcement, funding announcement, or "write a press release". Reads brand voice and positioning from knowledge/.
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pr-pitch-writer
Write personalized pitch emails to journalists, podcasters, newsletter writers, and analysts using AIDA adapted for media pitching and Ryan Holiday's journalist psychology from "Trust Me I'm Lying." Different from press releases (use /press-release-writer for those). Use when the user asks to pitch a journalist, pitch a reporter, "get coverage in X", media outreach, podcast pitch, analyst briefing request, or wants to land a story. Reads brand voice and positioning from knowledge/.
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ab-copy-writer
Generate A/B copy variants for any piece of marketing copy with a hypothesis per variant. Use when the user says "A/B test this", "write variants", "give me options", "test different angles", "copy variants", "ab copy", "test this headline", "multiple versions", or wants to test copy before publishing. Produces 3-5 variants per copy element with angle, hypothesis, and expected audience response. Reads brand voice and ICP from knowledge/.
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campaign-brief
Plan a marketing campaign end-to-end using Allan Dib's Before/During/After framework (The 1-Page Marketing Plan). Produces a phase-specific campaign brief with goal, audience, message, channels, assets, timeline, budget, and success metrics. Use when the user asks to plan a campaign, brief a campaign, "we need a campaign for X", launch plan, GTM plan, marketing plan for <product>, demand gen plan, or any multi-channel marketing initiative. Reads ICP, services, and KPIs from knowledge/.
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content-repurposer
Take one piece of long-form content (blog post, podcast, talk, article, newsletter) and turn it into a multi-channel asset pack using the STEPPS framework (Jonah Berger, Contagious) to make each derivative asset more shareable. Use when the user says "repurpose this", "turn this into LinkedIn/Twitter/etc", "atomize this", "break this down for social", "create derivative content from X", "make a content pack from this", or wants to maximize output from one input. Each channel is mapped to its strongest STEPPS element. Orchestrates linkedin-post, content-writer, and other skills.
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email-nurture
Write multi-email nurture sequences for lead-gen, onboarding, re-engagement, sales, and lifecycle marketing using the Hook Model (Nir Eyal) to architect the sequence arc and PAS (Problem-Agitate-Solution) to structure each email body. Use when the user asks for an email sequence, drip campaign, nurture flow, onboarding emails, re-engagement campaign, "write 5 emails for X", welcome series, or any multi-step email program. Reads brand voice and ICP from knowledge/.
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thought-leadership-writer
Write long-form thought leadership articles, opinion pieces, industry POV essays, and CEO/founder bylines using the Made to Stick SUCCESs framework (Chip and Dan Heath). Use when the user asks for a long-form article, executive byline, opinion piece, industry POV, manifesto, "explain our point of view on X", or wants to publish an authority-building piece (1200-2500 words). Reads brand voice and positioning from knowledge/.
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landing-page-writer
Write landing page copy for product pages, campaign pages, lead-gen pages, pricing pages, and feature pages. Use when the user asks for landing page copy, product page, lead magnet page, "write the page for X", pricing page copy, feature page, hero section, or web copy that converts. Uses the StoryBrand SB7 framework (Donald Miller) to structure every page. Reads brand voice, positioning, and ICP from knowledge/.
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linkedin-post
Write a high-performing LinkedIn post in the user's brand voice using Hook-Story-Offer (Alex Hormozi, $100M Offers) and the Curiosity Gap hook method (George Loewenstein). Every post starts by selecting a named hook formula - specific number + surprising result, contrarian statement, personal confession, direct challenge, or before/after. Use when the user asks for a LinkedIn post, LinkedIn update, LinkedIn content, "post for LinkedIn", thought-leadership post, founder post, or short professional social content. Reads brand voice and ICP from knowledge/ so output sounds like the company, not generic AI.
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newsletter-writer
Write recurring newsletter issues with a consistent format and POV using the Curiosity Gap (George Loewenstein) and David Perell's Online Writing framework. Different from one-off emails (use /content-writer or /email-nurture). Use when the user asks for a newsletter, weekly/monthly newsletter, "write this week's issue", recurring email, Substack issue, internal newsletter, or any periodic publication with subscribers. Reads brand voice and content library from knowledge/.
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seo-article-writer
Write SEO-optimized long-form articles targeting specific keywords using the They Ask You Answer Big 5 framework (Marcus Sheridan). Articles are categorized by Big 5 type (Cost, Problems, Versus, Best/Reviews, How-To) and structured accordingly. The "answer first" rule applies to every article. Use when the user asks for an SEO article, blog post for ranking, "rank for keyword X", organic content, search-optimized post, pillar page, or content for organic traffic. Includes keyword targeting, search intent matching, internal linking suggestions, and meta tags.
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