skills/by-role/pm/write-user-stories/SKILL.md
Write user stories with acceptance criteria. Use when the user says "write user stories", "convert this to stories", "create acceptance criteria", "break this into tickets", "story map", "walking skeleton", "story for this feature", or wants to translate a feature idea into sprint-ready items - even if they don't explicitly say "user stories".
npx skillsauth add qa-aman/claude-skills write-user-storiesInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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Based on User Story Mapping by Jeff Patton. Stories aren't just tickets - they tell a narrative. A story map has two dimensions: the user's journey across the top (the backbone), and depth below each step showing increasing detail. Releases are horizontal slices through the map, not vertical feature silos.
Before writing individual stories, map the user's journey end-to-end. List the high-level activities in sequence - this is the backbone.
Example backbone for a checkout flow:
Browse -> Select -> Review Cart -> Enter Details -> Pay -> Confirm
The walking skeleton is the thinnest possible slice that completes the full journey. It's not an MVP of features - it's an MVP of the flow. Every step in the backbone needs at least one story.
Format: As a [user type], I want [goal], so that [benefit].
The "so that" clause is non-negotiable. If you can't write it, the story may not be worth building.
Use Given/When/Then for each criterion:
Given [precondition]
When [action]
Then [expected outcome]
3-7 criteria per story. Cover: happy path, error states, empty state, edge cases.
Group stories into horizontal release slices:
Note stories that must complete before others. Untracked dependencies cause sprint failures.
1. Vertical slices by feature Bad: "Sprint 1: Build entire payment module." Good: A thin horizontal slice that covers the full user journey, even if basic.
2. Missing "so that" clause Bad: "As a user, I want to reset my password." Good: "As a user, I want to reset my password so that I can regain access without contacting support."
3. Technical stories disguised as user stories Bad: "As a developer, I want to refactor the auth module." Good: Tech work belongs in tech debt tickets. If there's no user value, say so explicitly.
4. No walking skeleton Bad: Writing 50 stories with no sense of minimum viable flow. Good: Identify the walking skeleton first. Every story outside it is enhancement.
development
Plan a webinar end-to-end using April Dunford's Obviously Awesome positioning framework to find the topic angle that makes the webinar obviously valuable to the right audience. Produces topic positioning, abstract, speaker brief, registration page, promotion sequence, day-of run-of-show, and post-webinar follow-up. Use when the user asks to plan a webinar, virtual event, online workshop, "we need a webinar on X", host a webinar, online masterclass, or any live virtual event with promotion and follow-up. Reads ICP, services, and brand voice from knowledge/.
development
Write long-form thought leadership articles, opinion pieces, industry POV essays, and CEO/founder bylines using the Made to Stick SUCCESs framework (Chip and Dan Heath). Use when the user asks for a long-form article, executive byline, opinion piece, industry POV, manifesto, "explain our point of view on X", or wants to publish an authority-building piece (1200-2500 words). Reads brand voice and positioning from knowledge/.
development
Plan a monthly content calendar across channels using the Content Marketing Matrix (Dave Chaffey, Smart Insights) - Entertain/Inspire/Educate/Convince. Every post gets a quadrant label. The monthly calendar must hit 40% Educate, 40% Inspire+Convince, 20% Entertain. Produces a week-by-week posting schedule with topics, formats, channels, and asset links. Use when the user says "content calendar", "social calendar", "plan next month's content", "what should we post", "content plan", "editorial calendar", "schedule posts for the month", or wants a structured posting plan for LinkedIn, Twitter, email, or blog. Reads brand voice, ICP, and past learnings from knowledge/.
development
Write SEO-optimized long-form articles targeting specific keywords using the They Ask You Answer Big 5 framework (Marcus Sheridan). Articles are categorized by Big 5 type (Cost, Problems, Versus, Best/Reviews, How-To) and structured accordingly. The "answer first" rule applies to every article. Use when the user asks for an SEO article, blog post for ranking, "rank for keyword X", organic content, search-optimized post, pillar page, or content for organic traffic. Includes keyword targeting, search intent matching, internal linking suggestions, and meta tags.