skills/by-role/business-analyst/root-cause-analysis/SKILL.md
Find the root cause of a problem, not just symptoms. Use when the user says "root cause", "why does this keep happening", "5 whys", "fishbone diagram", "cause analysis", "problem investigation", "defect analysis", "incident analysis", "A3 problem solving", "what's causing this", "ishikawa" - even if they don't explicitly say "root cause analysis".
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references/fishbone-categories.md - Six fishbone categories adapted for BA context (People, Process, Technology, Policy, Environment, Data) with example causes for each. Read this in Step 4 when building the Ishikawa diagram.Based on Business Process Change by Paul Harmon - integrating Six Sigma DMAIC root cause methodology into business process improvement. Also draws on Lean Business Analysis by Mark Sherrington for the A3 Problem Solving technique - a one-page structured format that forces clarity by constraining the entire analysis to a single sheet. The key insight: most "root causes" identified in practice are actually symptoms. True root cause analysis requires asking "why" until you reach a systemic cause you can change - something in the process, policy, or system design, never an individual person.
Be specific and measurable. A good problem statement answers: what, where, when, and how much.
BAD: "The system is slow."
GOOD: "Order processing takes 4.2 hours on average, exceeding the 2-hour SLA.
This has occurred for 67% of orders in the past 30 days, primarily
affecting [region/segment]. Impact: $[X] in late delivery penalties."
Before hypothesizing causes, collect evidence:
Start with the problem statement and ask "why" iteratively:
Problem: Order processing exceeds 2-hour SLA
Why 1? Manual validation step takes 90 minutes
Why 2? Validator must cross-reference 3 systems manually
Why 3? Systems don't share a common order ID
Why 4? Each system was built independently without integration design
Why 5? No enterprise data architecture was defined when systems were procured
ROOT CAUSE: Absence of enterprise data architecture standards for procurement
Rules for 5 Whys:
Use 6 BA-specific categories (see references/fishbone-categories.md):
Place the problem at the head. Add potential causes along each bone. Circle the causes that appear across multiple categories - these are systemic.
Rank causes by frequency or impact. The 80/20 rule: typically 20% of causes drive 80% of the problem. Focus countermeasures on the vital few, not the trivial many.
Before declaring a root cause, test it:
| A3 Section | Content |
|------------|---------|
| Background | Why this problem matters |
| Current Condition | Problem statement with data |
| Goal | Target state after fix |
| Root Cause Analysis | 5 Whys + Fishbone summary |
| Countermeasures | Actions to address root cause |
| Implementation Plan | Who, what, when |
| Follow-up | How to verify the fix worked |
| Expected Results | Measurable improvement target |
1. Stopping at symptoms Bad: "Users didn't follow the process." (Why didn't they? That's a symptom.) Good: "The process requires 12 steps across 3 systems with no integrated view, so users created workarounds."
2. Root cause is a person's name Bad: "John made an error." Good: "The process has no validation check at step 5, allowing data entry errors to propagate."
3. 5 Whys that go in circles Bad: Why? Because X. Why X? Because Y. Why Y? Because X again. Good: If you loop back, you've missed a branch. Split and explore both causal paths.
4. Fishbone with only technology causes Bad: All causes listed under "Technology" - ignoring process, people, and policy. Good: Populate at least 4 of the 6 categories before concluding.
5. No validation of the root cause Bad: "We think the root cause is X, so let's fix it." Good: Test the hypothesis - can you reproduce the problem? Does the fix address it?
development
Plan a webinar end-to-end using April Dunford's Obviously Awesome positioning framework to find the topic angle that makes the webinar obviously valuable to the right audience. Produces topic positioning, abstract, speaker brief, registration page, promotion sequence, day-of run-of-show, and post-webinar follow-up. Use when the user asks to plan a webinar, virtual event, online workshop, "we need a webinar on X", host a webinar, online masterclass, or any live virtual event with promotion and follow-up. Reads ICP, services, and brand voice from knowledge/.
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Write long-form thought leadership articles, opinion pieces, industry POV essays, and CEO/founder bylines using the Made to Stick SUCCESs framework (Chip and Dan Heath). Use when the user asks for a long-form article, executive byline, opinion piece, industry POV, manifesto, "explain our point of view on X", or wants to publish an authority-building piece (1200-2500 words). Reads brand voice and positioning from knowledge/.
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Plan a monthly content calendar across channels using the Content Marketing Matrix (Dave Chaffey, Smart Insights) - Entertain/Inspire/Educate/Convince. Every post gets a quadrant label. The monthly calendar must hit 40% Educate, 40% Inspire+Convince, 20% Entertain. Produces a week-by-week posting schedule with topics, formats, channels, and asset links. Use when the user says "content calendar", "social calendar", "plan next month's content", "what should we post", "content plan", "editorial calendar", "schedule posts for the month", or wants a structured posting plan for LinkedIn, Twitter, email, or blog. Reads brand voice, ICP, and past learnings from knowledge/.
development
Write SEO-optimized long-form articles targeting specific keywords using the They Ask You Answer Big 5 framework (Marcus Sheridan). Articles are categorized by Big 5 type (Cost, Problems, Versus, Best/Reviews, How-To) and structured accordingly. The "answer first" rule applies to every article. Use when the user asks for an SEO article, blog post for ranking, "rank for keyword X", organic content, search-optimized post, pillar page, or content for organic traffic. Includes keyword targeting, search intent matching, internal linking suggestions, and meta tags.