skills/by-role/pm/feature-spec/SKILL.md
Write a concise feature spec for engineering handoff. Use when the user says "write a spec", "feature spec", "one-pager for eng", "spec this out", "write up this feature", "I need to hand this off to engineering", "shape this up", or wants a concise technical brief - even if they don't say "feature spec".
npx skillsauth add qa-aman/claude-skills feature-specInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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Based on Shape Up by Ryan Singer (Basecamp). A feature spec is not a PRD. A PRD justifies building something. A spec tells engineers exactly what to build - but at the right altitude. Shape Up's principle: give engineers a shaped problem with clear boundaries, not a detailed recipe. Ambiguity in the spec becomes a bug in production. Over-specification kills ownership.
# Feature Spec: [Feature Name]
**PM:** [your name]
**Eng Lead:** [engineer name]
**Appetite:** [1-2 weeks / 4-6 weeks]
**Status:** Draft | In Review | Approved
**Related PRD / Ticket:** [link]
What is broken or missing? Who is affected? Shape Up framing: "Jobs to be done" - what job is the user hiring this feature to do?
Shape Up's "fat marker sketch" - describe the solution broadly. Engineers need room to make technical decisions. Write at the level of user-visible behavior, not implementation.
Structure:
Number each. Cover in order:
Only include what's genuinely constrained:
Don't pad. If there's no real constraint, don't list one.
Explicit list of what this spec does NOT include. This is Shape Up's most important contribution to spec writing - stating what you're NOT building is as important as what you are.
Q: [question]
Owner: [name]
Due: [date]
No spec should be approved with unresolved questions. Assign owners.
Figma files, API specs, data models. A spec without visuals is incomplete for UI work.
1. Over-specifying implementation Bad: "The button is blue, 48px, positioned top-right with 16px margin." Good: "Users can trigger X from the main action area. Exact placement per Figma [link]." Shape Up: over-speccing removes creative ownership from engineers and designers.
2. Missing error states Bad: "User submits the form and sees confirmation." Good: Cover success, validation error, server error, empty state, and loading state.
3. No rabbit holes section Bad: Spec that describes what to build but not what to avoid. Good: "Don't rebuild the notification system for this - use existing email infrastructure."
4. Spec approved with open questions Bad: "TBD" items in an approved spec. Good: All open questions resolved or explicitly deferred with a named owner and date.
development
Plan a webinar end-to-end using April Dunford's Obviously Awesome positioning framework to find the topic angle that makes the webinar obviously valuable to the right audience. Produces topic positioning, abstract, speaker brief, registration page, promotion sequence, day-of run-of-show, and post-webinar follow-up. Use when the user asks to plan a webinar, virtual event, online workshop, "we need a webinar on X", host a webinar, online masterclass, or any live virtual event with promotion and follow-up. Reads ICP, services, and brand voice from knowledge/.
development
Write long-form thought leadership articles, opinion pieces, industry POV essays, and CEO/founder bylines using the Made to Stick SUCCESs framework (Chip and Dan Heath). Use when the user asks for a long-form article, executive byline, opinion piece, industry POV, manifesto, "explain our point of view on X", or wants to publish an authority-building piece (1200-2500 words). Reads brand voice and positioning from knowledge/.
development
Plan a monthly content calendar across channels using the Content Marketing Matrix (Dave Chaffey, Smart Insights) - Entertain/Inspire/Educate/Convince. Every post gets a quadrant label. The monthly calendar must hit 40% Educate, 40% Inspire+Convince, 20% Entertain. Produces a week-by-week posting schedule with topics, formats, channels, and asset links. Use when the user says "content calendar", "social calendar", "plan next month's content", "what should we post", "content plan", "editorial calendar", "schedule posts for the month", or wants a structured posting plan for LinkedIn, Twitter, email, or blog. Reads brand voice, ICP, and past learnings from knowledge/.
development
Write SEO-optimized long-form articles targeting specific keywords using the They Ask You Answer Big 5 framework (Marcus Sheridan). Articles are categorized by Big 5 type (Cost, Problems, Versus, Best/Reviews, How-To) and structured accordingly. The "answer first" rule applies to every article. Use when the user asks for an SEO article, blog post for ranking, "rank for keyword X", organic content, search-optimized post, pillar page, or content for organic traffic. Includes keyword targeting, search intent matching, internal linking suggestions, and meta tags.