qa-aman/go-to-market-checklist

Go-to-Market Checklist

Generate a comprehensive pre-launch readiness checklist covering documentation, training, support, communication, metrics, and rollback planning.

Workflow

1. Read feature spec from your spec directory
2. Identify GTM dimensions from spec (users, channels, metrics, risks)
3. Generate checklist with status tracking
4. Output — Print to conversation or write file

Checklist

Documentation

• [ ] Release notes written
• [ ] User-facing help/FAQ updated
• [ ] Internal knowledge base updated
• [ ] API documentation updated (if applicable)
• [ ] Migration guide written (if breaking changes)

Training

• [ ] Customer success team briefed
• [ ] Support team trained on new feature
• [ ] Demo video/walkthrough created
• [ ] Sales enablement materials ready (if B2B)

Support Readiness

• [ ] Known issues documented
• [ ] Escalation path defined
• [ ] FAQ for common questions prepared
• [ ] Support ticket categories created

Communication

• [ ] Internal announcement drafted
• [ ] Customer communication drafted (if applicable)
• [ ] Stakeholder notification sent
• [ ] Changelog updated

Metrics & Monitoring

• [ ] Analytics events instrumented
• [ ] Dashboard configured
• [ ] Alerting rules set for error thresholds
• [ ] Baseline metrics captured pre-launch

Rollback Plan

• [ ] Feature flag configured
• [ ] Rollback procedure documented
• [ ] Data migration rollback tested (if applicable)
• [ ] Go/No-go criteria defined

Compliance

• [ ] PII audit completed
• [ ] Regulatory review signed off
• [ ] Privacy policy updated (if needed)

Output Format

# Go-to-Market Checklist — {Feature Name}

**Target Launch:** {date}
**Feature Spec:** {path}
**Status:** {Ready / Not Ready — N of M items complete}

{checklist sections above}

## Go/No-Go Summary

| Dimension | Status | Blocker? | Notes |
|-----------|--------|----------|-------|
| Documentation | Ready/Not Ready | Y/N | {detail} |
| Training | Ready/Not Ready | Y/N | |
| Support | Ready/Not Ready | Y/N | |
| Communication | Ready/Not Ready | Y/N | |
| Metrics | Ready/Not Ready | Y/N | |
| Rollback | Ready/Not Ready | Y/N | |
| Compliance | Ready/Not Ready | Y/N | |

**Decision:** GO / NO-GO
**Blockers to resolve:** {list if NO-GO}

Anti-Patterns

• Don't skip the rollback plan — every launch needs a reversal path
• Don't launch without baseline metrics — you can't measure impact without a before
• Don't treat compliance as optional — data privacy is non-negotiable

Quality Checklist

• [ ] All 7 dimensions covered
• [ ] Go/No-Go summary table present
• [ ] Blockers identified if status is NO-GO
• [ ] Rollback plan is specific, not just "we'll revert"