peterbamuhigire
557 verified skills2,556 total stars
ai-analytics-saas
Use when adding AI-powered analytics to a SaaS platform — semantic search over business data, natural language queries, trend detection, anomaly alerts, and AI-generated insights for dashboards. Covers embeddings, NL2SQL, and per-tenant analytics...
data-ai10
ai-analytics-dashboards
Design AI-powered analytics dashboards — what metrics to show, how to display AI predictions and confidence, drill-down patterns, KPI cards, trend visualisation, AI Insights panels, export design, and role-based dashboard variants. Invoke when...
data-ai9
vibe-security-skill
This skill helps Claude write secure web applications. Use when working on any web application to ensure security best practices are followed.
development8
advanced-testing-strategy
Use when designing or reviewing test strategy for production systems, APIs, mobile apps, SaaS platforms, ERP workflows, and AI-enabled systems. Covers unit, integration, contract, end-to-end, regression, release-gate, and risk-based testing decisions.
development8
ai-agents-tools
Use when building AI features that need to take actions, use multiple tools, or execute multi-step workflows — agent patterns, tool integration, ReAct loop, planning, multi-agent systems, and human approval gates
tools8
ai-assisted-development
Orchestrate AI agents (Claude Code and Codex and Codex and Codex and Codex and Codex and Codex and Codex and Codex and Codex and Codex and Codex and Codex and Codex and Codex and Codex, sub-agents, etc.) for software development workflows. Use when coordinating multiple AI assistants or planning AI-driven development processes.
development8
ai-error-handling
Validation and error handling for AI-generated code. Use when verifying AI output, building production code, or ensuring code correctness. Enforces automatic quality checks and validation loops.
development8
ai-llm-integration
Integrate LLMs into any application — OpenAI, Anthropic Claude, DeepSeek, and Gemini APIs directly (no framework required), streaming responses, function calling/tool use, embeddings and semantic search, multi-model routing, prompt caching, rate...
tools8
ai-prompt-engineering
Use when writing, refining, or structuring prompts for AI-powered app features — system prompts, user prompt templates, few-shot examples, chain-of-thought, prompt versioning, and defensive prompting
data-ai8
ai-web-apps
Building AI-enhanced web apps — MCP servers/clients, multi-provider AI factory, streamUI with tool calling generators, composable middleware, per-user quotas, model fallback, multi-modal images, streaming, RAG, structured output, prompt...
tools8
android-room
Comprehensive Room database skill for Android — entities, DAOs, relations, migrations, conflict resolution, FTS4, views, paging, SQLCipher, and testing. Built from Mark Murphy's "Elements of Android Room". Use alongside android-data-persistence for full offline-first architecture.
testing8
api-testing-verification
Enforce thorough API endpoint testing before any API-dependent feature is complete. Use before merging features with API calls, DTOs, or new backend endpoints.
development8
blog-idea-generator
Generate 15-25 targeted blog post ideas with 200-word summaries for any client website. Reads website content, assesses available information, adaptively selects from 20 ideation methods, and conducts a guided interview. Each idea includes a...
tools8
cicd-jenkins-debian
Set up and configure Jenkins on Debian/Ubuntu — installation, Declarative Jenkinsfile patterns, master/agent distributed builds, Docker build agents, plugin recommendations, credentials management, and RBAC. Synthesised from CI/CD Pipeline Using Jenkins Unleashed (Dingare), CI/CD Pipeline with Docker and Jenkins (Rawat), and DevOps Design Patterns (Chintale). Use when installing Jenkins, writing Jenkinsfiles, or architecting a self-hosted CI/CD system on Debian/Ubuntu servers.
tools8
cognitive-ux-framework
Cognitive science-based UI/UX evaluation framework built on John Whalen's Six Minds model. Use as a standalone evaluation tool or as a cross-cutting reference from webapp-gui-design, pos-sales-ui-design, and healthcare-ui-design skills. Covers...
tools8
content-writing
Copywriting and content creation standards for website pages, blog posts, and all written copy. Covers headlines, ledes, readability, niche vocabulary, scannable formatting, and persuasive structure. Cross-cutting skill — apply whenever...
development8
data-visualization
Data visualization patterns from Storytelling with Data (Knaflic, 2015) — the 6-lesson framework for transforming raw data into compelling visual stories
development8
database-design-engineering
Use when designing or reviewing relational or document-backed data architecture for SaaS platforms, ERP systems, APIs, analytics stores, or mobile sync. Covers domain modeling, tenancy, indexing, migrations, integrity, retention, and performance tradeoffs.
development8
design-audit
Comprehensive UI/UX quality audit covering visual hierarchy, accessibility, AI slop detection, typography, colour, layout, interaction states, responsive behaviour, performance, and microcopy. Produces severity-rated findings with actionable...
testing8
distributed-systems-patterns
Use when designing or reviewing multi-service, message-driven, or eventually consistent systems. Covers service boundaries, consistency tradeoffs, event workflows, outbox and inbox patterns, sagas, ordering, and idempotency.
content-media8
east-african-english
Language and tone standard for all written content. Enforces authentic East African English as used in Uganda, Kenya, and Tanzania — formal, clear, respectful, British-influenced, and professionally courteous. Apply to every piece of text...
content-media8
frontend-performance
Frontend performance optimisation covering Core Web Vitals (LCP, INP, CLS), image optimisation, JavaScript bundling, CSS efficiency, font loading, rendering performance, network optimisation, and real-device measurement. Use when building or...
development8
grid-systems
Use when laying out any screen, page, dashboard, or editorial surface that needs disciplined alignment, rhythm, and proportion. Covers Swiss-style grid construction (manuscript, column, modular, baseline, hierarchical), column math, baseline grids, type-on-grid alignment, image-field alignment, and mapping these to 4/8/12-col responsive web and mobile grids. Load alongside practical-ui-design and responsive-design whenever layout discipline matters.
development8
interaction-design-patterns
Use when designing interfaces, building UX flows, choosing layouts, or making navigation decisions. Covers Tidwell's 45+ proven interaction patterns for behavior, navigation, layout, actions, and data display. Load alongside webapp-gui-design...
development8
ios-ai-ml
On-device AI/ML for iOS using Apple's stack — CoreML model integration (generated wrappers, batch prediction, dynamic model loading), Vision framework (face detection, landmarks, barcode, saliency, image similarity, real-time camera...
development8
ios-architecture-advanced
Expert iOS app architecture patterns — dependency injection containers with scoped lifetimes, MVVM navigation via state enums, Redux/unidirectional data flow, Elements architecture, use case factory protocols, and Observer composition. Use when...
data-ai8
ios-debugging-mastery
Expert LLDB debugging for iOS — non-obvious commands (regex breakpoints, breakpoint persistence, register manipulation), Python scripting for custom LLDB commands (SBDebugger API, optparse, resymbolication), watchpoints for ObjC ivar writes...
development8
ios-production-patterns
Production-grade iOS patterns that separate good apps from great apps — UIViewController lifecycle gotchas, sensor lifecycle management, delegate pattern implementation, keyboard dismissal, Core Data migration, UIImagePickerController dismissal...
development8
ios-push-notifications
APNs push notifications, rich notifications, notification extensions, background push, and notification categories for iOS. Use when implementing remote push notifications, UNUserNotificationCenter, UNNotificationServiceExtension...
tools8
ios-swift-design-patterns
Swift-idiomatic design patterns for iOS — VC containment to eliminate Massive ViewController, hand-rolled MVVM Observable binding without RxSwift, delegation naming conventions, associative storage for extension properties, constrained protocol...
tools8
ios-swift-recipes
Production Swift recipes from real App Store apps. Covers safe numeric conversion, Codable tricks, custom decoders, type-safe Dictionary extraction, ISO 8601 dates, UIKit navigation/alerts/maps, UIView effects (shadows, gradients, blur), keyboard...
development8
ios-tdd
iOS Test-Driven Development standards. Enforces Red-Green-Refactor cycle, test pyramid (70/20/10), layer-specific testing strategies with XCTest and Swift Testing, and CI integration. Use when building or reviewing iOS apps with TDD methodology.
development8
it-proposal-writing
Framework for writing persuasive IT project proposals that win work. Covers Basis of Decision (BOD), Unique Selling Points (USP), proposal strategy, document structure, persuasive prose techniques, the 5-level destruction model, grammar rules...
development8
jetpack-compose-ui
Jetpack Compose UI standards for beautiful, sleek, minimalistic Android apps. Enforces Material 3 design, unidirectional data flow, state hoisting, consistent theming, smooth animations, and performance patterns. Use when building or reviewing...
development8
kmp-development
Kotlin Multiplatform shared module development standards for sharing business logic across Android and iOS while keeping native UI. Covers project structure (shared/composeApp/iosApp), source sets, targets, expect/actual, DI (Koin)...
development8
language-standards
Language and tone standards for all written content across 3 languages — English (British, East African), French (Francophone African), and Kiswahili (East African standard). Enforces authentic, culturally appropriate, professional communication...
content-media8
linux-security-hardening
Use when hardening a Debian/Ubuntu server — user/group/sudo hardening, file permission audits, PAM password policy + MFA, AppArmor mandatory access control, auditd system call logging, kernel sysctl hardening, file integrity monitoring (AIDE), rootkit detection (rkhunter/chkrootkit), unattended security patching, GRUB + UEFI + LUKS boot security, and CIS benchmark compliance.
testing8
llm-security
Use when building any AI-powered feature or LLM-integrated endpoint — covers OWASP Top 10 for LLMs, trust boundaries, prompt injection defense, data leakage prevention, input/output sanitisation, and security checklist
development8
microservices-communication
Inter-service communication patterns — synchronous (HTTP/REST, gRPC) vs asynchronous (events, message queues), service discovery (client-side, server-side, DNS-based), inter-service authentication, data isolation rules, and API contract design...
tools8
mobile-rbac
Role-Based Access Control for Android mobile apps integrating with a multi-tenant SaaS backend. Covers permission fetching, caching in EncryptedSharedPreferences, Jetpack Compose permission gates (PermissionGate, ModuleGate, PermissionButton)...
development8
mobile-saas-planning
Create comprehensive planning documentation for a native mobile app (Android or iOS) that integrates with an existing web-based SaaS platform. Use when building a mobile companion app for any SaaS — ERP, CRM, POS, logistics, healthcare, fintech...
development8
motion-design
Animation and micro-interaction standards for web, Android, and iOS. Covers timing rules (100/300/500), easing curves, GPU-accelerated animation, staggered entrances, state transitions, loading states, and mandatory prefers-reduced-motion...
development8
mysql-data-modeling
Universal SaaS data modeling patterns from Silverston's Data Model Resource Books. Use when designing database schemas for people/organisations, products, orders, invoicing, HR, or accounting. Covers party model, role-based relationships, product...
testing8
network-security
Use when designing, hardening, or auditing network-layer security for self-managed Debian/Ubuntu SaaS infrastructure — firewalls (nftables/UFW), WAF (ModSecurity + OWASP CRS), VPN (WireGuard, OpenVPN, IPsec), TLS/PKI ops, IDS/IPS (Suricata, Fail2ban), zero-trust, SSH hardening, DDoS mitigation, DNS security. Complements web-app-security-audit (app layer) and cicd-devsecops (secrets/CI).
development8
orchestration-best-practices
Master skill for orchestrating multi-step workflows. Use when generating code for complex processes, agent coordination, or system design. Ensures proper step definition, dependency tracking, error handling, and validation.
development8
php-modern-standards
Modern PHP development standards for maintainable, testable, object-oriented code. Use when writing PHP 8+ applications, implementing OOP patterns, ensuring security, following PSR standards, optimizing performance, or building Laravel...
development8
pos-sales-ui-design
Design POS, checkout, and sales entry web UIs that are simple, accessible, and fast for all ages while integrating all backend actions strictly through APIs. Use for creating or reviewing UI patterns, layouts, components, and workflows for...
development8
postgresql-advanced-sql
Advanced PostgreSQL SQL patterns sourced from "Mastering PostgreSQL" (Supabase/Manning) and "Introduction to PostgreSQL for the Data Professional". Covers modern SQL (CTEs, recursive queries, window functions), JSONB operators, array operations, full-text search (tsvector/tsquery, GIN indexes, ranking), LATERAL joins, and anonymous code blocks. Companion to postgresql-fundamentals and postgresql-performance.
development8
postgresql-fundamentals
PostgreSQL core concepts for developers and DBAs coming from MySQL or MSSQL. Covers terminology differences (cluster/instance, role/user, tuple/row), unique data types (TEXT, TIMESTAMP WITH TIME ZONE, ARRAY, JSONB, UUID), tools (psql, pgAdmin, DBeaver), roles and privileges (GRANT/REVOKE, HBA), object types (schemas, sequences, views, materialized views, domains), extensions ecosystem, and server configuration. Pair with postgresql-advanced-sql, postgresql-performance, postgresql-administration for complete coverage.
tools8
postgresql-server-programming
PostgreSQL server-side programming sourced from "PostgreSQL Server Programming" (Usama Dar, Packt) and "Introduction to PostgreSQL for the Data Professional". Covers PL/pgSQL functions and procedures (structure, variables, error handling, loops, cursors), trigger functions (row-level, statement-level, WHEN conditions), event triggers (DDL auditing), extensions (creating and publishing), and best practices (SOA, DRY, KISS). Companion to postgresql-fundamentals and postgresql-advanced-sql.
tools8
product-discovery
Structured product discovery process before building. Covers the 4 product risks, opportunity assessment, customer discovery programs, prototype spectrum, demand/value/feasibility testing, and discovery sprints. Use when evaluating whether an...
development8
react-patterns
Advanced React design patterns for production apps — Container/Presentational, HOC with composition, Render Props, Control Props, Prop Collections/Getters, Compound Components (Context-based), State Reducer, and Immer. Use when designing...
development8
reliability-engineering
Use when designing or reviewing production reliability for APIs, SaaS platforms, background jobs, distributed workflows, mobile backends, or AI-enabled systems. Covers timeout and retry policy, degradation, queue safety, incident readiness, and recovery-aware design.
development8
responsive-design
Mobile-first responsive design standards covering content-driven breakpoints, container queries, pointer/hover detection, safe areas, responsive images, layout adaptation patterns, and real-device testing. Cross-platform web skill. Based on...
development8
saas-erp-system-design
Use when designing configurable SaaS or ERP platforms with multi-step business workflows, domain modules, approvals, auditability, pricing and entitlements, operational reporting, and tenant-specific variation. Covers domain boundaries, workflow states, extension points, and control design.
tools8
sdlc-design
Generate Design & Development documentation for SDLC projects. Covers System Design Document (SDD), Technical Specification, Interface Control Document (ICD), Database Design Document, Code Documentation standards, and API Documentation. Use when...
development8
sdlc-user-deploy
Generate User & Deployment documentation for SDLC projects. Covers Software User Manual (SUM), Operations/Deployment Manual, Training Materials, Release Notes, Maintenance Manual, and README File. Use when preparing software for end-users, system...
devops8
spec-architect
Spec-driven development: write feature specs, plan modules, produce SRS sections before coding. Use when asked to plan a feature, write a spec, or design a new module.
development8
swiftui-pro-patterns
Advanced SwiftUI patterns from Pro SwiftUI (Hudson, 2022). Deep layout mechanics, identity, animation, custom layouts, environment/preferences, drawing, and performance.
tools8
world-class-engineering
Use when designing, building, reviewing, or upgrading production software systems that must be secure, performant, maintainable, scalable, and user-centered. Apply before writing specs, code, architecture, APIs, databases, mobile apps, SaaS platforms, or ERP systems.
development8
mysql-advanced-sql
Advanced MySQL 8 SQL techniques: window functions, CTEs, recursive queries, pivoting, JSON operations, stored procedures, triggers, and complex aggregations. Use when writing analytical queries, transforming data, implementing reporting SQL...
data-ai8
ai-ux-patterns
UX design patterns for AI-powered features — loading states, streaming display, confidence indicators, progressive disclosure, error recovery, human-in-the-loop controls, usage/budget display, and feedback collection. Invoke during UI design for...
data-ai8
ux-psychology
Foundational cognitive science for design. Covers dual-process thinking, memory limits, attention, Gestalt, motivation (SDT), cognitive biases, dark patterns, and design laws (Fitts, Hick-Hyman, Von Restorff). Referenced by all design skills...
testing8
typescript-design-patterns
All 23 GoF design patterns implemented in TypeScript — Creational (Singleton, Factory Method, Abstract Factory, Builder, Prototype, Object Pool), Structural (Adapter, Composite, Proxy, Flyweight, Bridge, Decorator, Facade), Behavioral (Strategy...
development8
ios-project-setup
iOS project setup with Xcode: project structure, SPM dependencies, build schemes (Dev/Staging/Prod), xcconfig files, Info.plist configuration, code signing, provisioning profiles, and deployment preparation. Use when creating a new iOS project or...
development8
ai-analytics-strategy
Business strategy for AI-powered analytics — analytics maturity model, KDD and CRISP-DM process frameworks, data quality requirements, responsible AI principles, analytics ROI measurement, and how to build analytics into SaaS modules from day...
development8
ai-app-architecture
Use when designing or building AI-powered application systems — choosing architecture style, selecting components, structuring the AI stack, making build-vs-buy decisions, and planning multi-tenant AI module gating
development8
ai-architecture-patterns
Integration architecture for AI-powered features — AI Module Gate, Token Ledger schema, Budget Guard, provider abstraction, RAG, function calling, and streaming. Technology examples for PHP/Laravel, Android/Kotlin, and iOS/Swift. Invoke during...
data-ai8
ai-cost-modeling
Token economics for AI-powered features — estimate raw token cost per user and per tenant, compare providers, model retail pricing, and calculate margin. Invoke before committing any AI feature and when designing the AI module pricing tier.
testing8
ai-error-prevention
Error prevention strategies for AI-assisted development. Use when working with Claude to minimize hallucinations, incomplete solutions, and wasted tokens. Enforces "trust but verify" workflow.
development8
ai-evaluation
Use when setting up quality assurance for AI features — defining evaluation criteria, measuring output quality, using AI-as-judge, monitoring production AI, detecting drift, and building user feedback loops
development8
ai-feature-spec
Design a single AI-powered feature end-to-end — model selection, prompt engineering, context window, output schema, fallback behaviour, human oversight, and UX integration. Invoke for each opportunity identified in ai-opportunity-canvas.
data-ai8
ai-integration-section
Generate a complete "AI Integration" section for any SRS, PRD, HLD, LLD, or design document. Covers AI opportunities, gate/billing design, cost model, architecture pattern, UX approach, and security posture for the module being documented. Invoke...
testing8
ai-metering-billing
Token metering and billing for multi-tenant AI SaaS — token ledger schema, metering middleware, per-user and per-tenant usage aggregation, budget cap enforcement, invoice line generation, admin dashboards, and pricing tier design. Invoke when...
testing8
ai-nlp-analytics
Text analytics using LLM APIs — sentiment analysis, customer feedback classification, document entity extraction, multi-language support (English/Luganda/Swahili), feedback aggregation, and NLP feature implementation for PHP/Android/iOS. Sources...
development8
ai-opportunity-canvas
Systematically discover and rank AI use cases for any software project or module. Produces a prioritised AI Opportunity Register with business impact, implementation effort, and cost estimates. Invoke after any project description or module...
data-ai8
ai-predictive-analytics
Implement predictive analytics features using LLM APIs — classification (risk scoring, churn, anomaly), regression (demand forecasting, yield prediction), time series analysis, and prescriptive recommendations. Includes domain-specific prompt...
development8
ai-rag-patterns
Use when building features that answer questions from private data, documents, policies, or time-sensitive information — RAG architecture, chunking strategies, hybrid search, re-ranking, vector databases, evaluation, agentic RAG, multimodal RAG...
development8
ai-saas-billing
Use when implementing AI features in multi-tenant SaaS — AI module gating (off by default), per-tenant and per-user token metering, budget enforcement, billing aggregation, and quota management for franchise-style SaaS apps
data-ai8
ai-security
Security checklist for AI-powered application features — prompt injection defense, PII scrubbing before API calls, output validation, rate limiting, audit logging, adversarial inputs, and DPPA/GDPR compliance for AI data flows. Invoke during...
development8
ai-slop-prevention
Detect and eliminate AI-generated UI anti-patterns ('AI slop') across typography, colour, layout, visual effects, and motion. Cross-cutting quality gate — load alongside any frontend/UI skill to ensure distinctive, production-grade interfaces...
development8
android-biometric-login
Optional biometric (fingerprint/face) gate on Android app launch using AndroidX Biometric API. Covers BiometricHelper utility, splash screen integration, settings toggle with verification, EncryptedSharedPreferences storage, and graceful...
tools8
android-data-persistence
Android data persistence standards with Room as primary local storage and custom API backends for cloud sync. Covers SharedPreferences, DataStore, Room (entities, DAOs, relations, migrations), file storage, offline-first architecture, and...
development8
android-development
Android development standards for AI agent implementation. Kotlin-first, Jetpack Compose UI, MVVM + Clean Architecture, Hilt DI, comprehensive security, testing, and performance patterns. Use when building or reviewing Android applications...
development8
android-pdf-export
Native Android PDF export system using PdfDocument API (zero dependencies). Reusable Canvas-based generator with branded letterheads, data tables, summary cards, and share-via-Intent. Use when adding PDF export to any Android app screen —...
development8
android-tdd
Android Test-Driven Development standards. Enforces Red-Green-Refactor cycle, test pyramid (70/20/10), layer-specific testing strategies, and CI integration. Use when building or reviewing Android apps with TDD methodology.
development8
api-design-first
Use when designing or building APIs — REST conventions, OpenAPI 3 spec-first workflow, versioning, authentication, rate limiting, caching (ETags), security headers, CORS, HATEOAS, breaking changes, health checks, and GraphQL decision guide...
development8
api-error-handling
Comprehensive, standardized error response system for PHP REST APIs with SweetAlert2 integration. Use when building REST APIs that need consistent error formatting, specific error message extraction from database exceptions, validation error...
development8
api-pagination
Offset pagination pattern for PHP REST APIs and mobile clients (Android Jetpack Compose + iOS SwiftUI). Covers backend response format, client DTOs, repository, ViewModel state, and infinite-scroll UI. Use when adding pagination to any list endpoint.
tools8
app-store-review
Apple App Store compliance and review readiness for iOS apps. Use when preparing App Store Connect submissions, validating App Review Guidelines, privacy labels, permissions, In-App Purchases, store listing accuracy, TestFlight testing, and...
testing8
blog-writer
Generate SEO-optimised, bilingual blog articles with featured images, in-article photography, and distinctive per-article design. Articles are drafted and edited as markdown in docs/blogs/{slug}.md (EN) and docs/blogs/{slug}.fr.md (FR). On...
documentation8
cicd-devsecops
Use when hardening CI/CD pipelines with security gates, secrets management, scan policy, exception handling, CI server hardening, and evidence retention for self-managed or cloud-hosted delivery systems.
development8
cicd-pipeline-design
Use when designing or reviewing production CI/CD pipelines, deployment pipelines, artifact promotion, branch strategy, release controls, rollback paths, and delivery-system metrics for any language or platform.
testing8
cicd-pipelines
Use when implementing GitHub Actions pipelines for web, API, and mobile apps — Node.js/PHP build and deploy, iOS TestFlight via Fastlane, Android Google Play via Supply, environment promotion, OIDC secrets, caching, and rollback.
development8
cloud-architecture
Use when designing cloud deployments, Dockerising applications, laying out AWS or GCP environments, choosing a deployment pattern, or moving a workload from a single VM to a resilient multi-AZ topology.
devops8
code-safety-scanner
Scan any codebase for 14 critical safety issues across security vulnerabilities, server stability (500 errors), and payment misconfigurations. Use when auditing code before deployment, reviewing AI-generated code for production readiness, or...
development8
competitive-analysis-pm
Competitive analysis toolkit for product managers. Covers Porter's Five Forces applied to software product decisions, win/loss analysis, competitor teardown template, market positioning map, Jobs-to-be-Done competitive lens, and Red Ocean vs Blue...
tools8
custom-sub-agents
Guidance for creating and organizing custom sub-agents in local repositories, including folder conventions, per-agent structure, and AGENTS.md indexing. Use when asked where to store sub-agents or how to document them.
documentation8
database-internals
Deep database internals: B-tree storage, WAL/REDO logging, MVCC, buffer pool mechanics, transaction isolation, and distributed database concepts. Use when making database design decisions that require understanding how MySQL works internally —...
testing8
database-reliability
Database reliability engineering: SLOs for databases, operational runbooks, change management, capacity planning, backup verification, incident response, and monitoring strategies for production MySQL. Use when setting up production database...
testing8
deepseek-integration
Integrate DeepSeek AI models into apps — DeepSeek V3 (general), R1 (reasoning/CoT), API setup (OpenAI-compatible), local deployment with Ollama, distilled model selection, cost vs OpenAI comparison, and Python/JavaScript code patterns. Use when...
development8
deployment-release-engineering
Use when designing or reviewing deployment pipelines, rollout strategies, release gates, rollback plans, migration-safe releases, and post-deploy verification for production systems. Covers build promotion, environment strategy, release evidence, and operational safety.
development8
doc-architect
Generate Triple-Layer AGENTS.md documentation by scanning a project for its tech stack, data directory, and planning directory. Use when the user asks to standardize project documentation, generate agent files, or create AGENTS.md guides.
documentation8
dpia-generator
Generate Uganda DPPA 2019-compliant DPIA documents. Use when uganda-dppa-compliance flags [DPIA-REQUIRED] or when processing large-scale personal data.
documentation8
dual-auth-rbac
Dual authentication system (Session + JWT) with role-based access control (RBAC) for multi-tenant applications. Use when implementing secure authentication across web UI and API/mobile clients, with franchise/tenant-scoped permissions. Works...
tools8
engineering-management-system
Use when designing or improving engineering management, team operating rhythm, prioritization, delegation, delivery health, or culture for software teams building production systems. Covers leverage, communication, coaching, execution discipline, and scaling knowledge.
development8
excel-spreadsheets
Generate world-class, professionally designed Microsoft Excel spreadsheets and handle all Excel/spreadsheet workflows. Use when: generating .xlsx files from apps or scripts (openpyxl, xlsxwriter, PhpSpreadsheet, pandas), importing or parsing...
documentation8
feature-planning
Complete feature planning from specification to implementation. Create structured specs with user stories and acceptance criteria, then generate detailed implementation plans with TDD workflow, exact file paths, and complete code examples.
development8
form-ux-design
Cross-platform form UX/UI patterns for web (Bootstrap 5/Tabler), Android (Jetpack Compose), and iOS (SwiftUI). Covers field anatomy, validation, error states, multi-step wizards, accessibility, touch-friendly inputs, and submission workflows. Use...
development8
gis-mapping
Use for web apps that need Leaflet-first GIS mapping, location selection, map-driven UIs, or geofencing validation. Covers Leaflet setup, optional tile providers, data storage, and backend validation patterns.
development8
git-collaboration-workflow
Use when planning branch strategy, making commits, reviewing diffs, resolving conflicts, preparing pull requests, or shipping releases. Covers trunk-friendly collaboration, commit hygiene, conflict recovery, and CI-linked release discipline.
testing8
google-play-store-review
Google Play Store compliance and review readiness for Android apps. Use when preparing Play Console submissions, validating policies, data safety, permissions, ads, IAP, store listing accuracy, and reviewer notes.
development8
graphql-security
Use when building or auditing GraphQL APIs — comprehensive security hardening covering introspection exposure, DoS attacks (circular queries, alias overloading, batching), injection, authorization bypass, CSRF, SSRF, WebSocket hijacking, and the...
development8
habit-forming-products
Use when designing products, features, or onboarding flows that need to build unprompted repeat engagement — daily/weekly return without ads or reminders. Covers the Hook Model (Trigger → Action → Variable Reward → Investment), internal trigger...
development8
healthcare-ui-design
Design world-class clinical and patient-facing healthcare UIs for web, mobile (Android/iOS), and tablet. Covers EMR/EHR dashboards, patient portals, telemedicine, medication management, wellness apps, and aging-care interfaces. Enforces HIPAA...
tools8
image-compression
Client-side image compression before upload using Squoosh with Canvas fallback and server-side Sharp validation. Use for web apps needing max width 1920px, max size 512KB, transparent UX, and consistent compression stats.
tools8
implementation-status-auditor
Conduct a comprehensive implementation status audit of any software project. Produces structured documentation in docs/implementation/review-{date}/ with gap analysis, schema audit, integration status, completion blueprint, and prioritized action...
testing8
inventory-management
Coordinate infrastructure for inventory, stock movement, BOMs, valuation, and multi-location controls while referencing the existing ERP implementation, inventory docs, and the small-business bookkeeping playbook.
testing8
ios-app-security
Use when securing an iOS app — Keychain best practices with Secure Enclave, Data Protection classes for files, App Transport Security, certificate pinning via URLSession delegate, jailbreak detection, runtime tamper detection, binary protection (anti-debugging, anti-hooking), code signing and entitlements hygiene, and iOS 17+ privacy manifest. Complements ios-development (general standards), ios-stability-solutions (crash patterns), and ios-biometric-login (LocalAuthentication).
development8
ios-at-scale
Production iOS engineering for large teams and apps — modular architecture (RIBLETS, ComponentKit), Buck/Bazel build systems, trunk-based development, CI/CD pipeline design with coverage-based test selection, feature flags as release...
development8
ios-biometric-login
Optional biometric (Face ID/Touch ID) gate on iOS app launch using LocalAuthentication framework. Covers BiometricHelper utility, splash screen integration, settings toggle with verification, Keychain-backed preference storage, and graceful...
tools8
ios-bluetooth-printing
CoreBluetooth integration for ESC/POS thermal printer communication on iOS. Covers BLE discovery, pairing, characteristic writing, ESC/POS command translation from Android, and receipt formatting. Use when connecting iOS apps to Bluetooth thermal...
development8
ios-data-persistence
iOS data persistence standards with SwiftData as primary local storage and custom API backends for cloud sync. Covers UserDefaults, Keychain, SwiftData (models, queries, relationships, migrations), file storage, offline-first architecture, and...
development8
ios-development
iOS development standards for AI agent implementation. Swift-first, SwiftUI, MVVM + Clean Architecture, async/await, comprehensive security, testing, and performance patterns. Use when building or reviewing iOS applications, generating Swift...
development8
ios-monetization
StoreKit 2 in-app purchases, subscriptions, and monetization for iOS apps. Use when implementing consumables, non-consumables, auto-renewable subscriptions, paywall UI, receipt validation, or App Store Connect configuration.
tools8
ios-networking-advanced
Production-grade iOS networking — URLSession async/await with typed errors, interceptor/middleware pattern (auth token injection + 401 refresh), exponential backoff retry, request deduplication, background URLSession for large downloads/uploads...
data-ai8
ios-pdf-export
Native iOS PDF export system using UIGraphicsPDFRenderer (zero dependencies). Reusable drawing-based generator with branded letterheads, data tables, summary cards, and share via UIActivityViewController. Use when adding PDF export to any iOS app...
testing8
ios-rbac
Role-Based Access Control for iOS apps integrating with a multi-tenant SaaS backend. Covers permission fetching, Keychain caching, SwiftUI permission gates (PermissionGate, ModuleGate), module-gated TabView, navigation guards, offline-capable...
development8
ios-stability-solutions
Crash-prevention and production stability patterns for iOS. Use when hardening an app, designing features for stability, or building a TDD safety net around critical business logic.
development8
ios-uikit-advanced
Advanced UIKit for production iOS apps — UICollectionViewDiffableDataSource with NSDiffableDataSourceSnapshot, UICollectionViewCompositionalLayout (sections with orthogonal scrolling, badges, headers), UIViewControllerTransitioningDelegate for...
development8
ios-swiftdata
Comprehensive SwiftData API reference (iOS 17+) — @Model, @Attribute, @Relationship, ModelContainer, ModelContext, FetchDescriptor, @Query, schema migrations, ModelActor for background work, CloudKit requirements, testing, and 10 anti-patterns. Use alongside ios-data-persistence for offline-first sync engine.
development8
mobile-reports
Best practices for designing mobile-optimized reports in Android (Jetpack Compose) and iOS (SwiftUI) apps. Use when implementing report screens, data visualization, export functionality, or any feature that displays aggregated data, analytics, or...
data-ai8
javascript-advanced
Advanced JavaScript internals: closures, prototype chain, OOP with classes, functional programming patterns, memory management, event loop mechanics, and performance optimization. Use when implementing complex JavaScript features, debugging...
development8
javascript-modern
Modern JavaScript (ES6+) patterns for PHP+JavaScript SaaS apps: modules, async/await, destructuring, Proxy/Reflect, generators, WeakMap/WeakSet, optional chaining, error handling, and performance patterns. Use when writing JavaScript for web...
development8
javascript-patterns
JavaScript design patterns for SaaS apps: Module, Observer, Factory, Strategy, Command, Mediator, Repository, and State patterns with practical web app examples. Use when structuring JavaScript code, implementing event-driven UI, decoupling...
development8
javascript-php-integration
JavaScript integration patterns for PHP+JavaScript SaaS apps. Enforces JS-in-own-files architecture: data passing via data attributes/meta tags, AJAX to PHP API endpoints, CSRF protection, file organization, script loading strategy. Use when...
development8
kmp-compose-multiplatform
Compose Multiplatform for shared UI across Android, iOS, Desktop (JVM), and Web (wasmJs). Covers targets configuration, shared composables, desktop windowing, wasmJs browser targets, navigation, platform-specific UI hooks, CI/CD for multi-target builds, and performance optimisation. Companion to kmp-development (business logic) and android-development (Android-only UI).
development8
kmp-tdd
Kotlin Multiplatform Test-Driven Development standards for shared module testing. Covers Red-Green-Refactor in commonTest, kotlin.test + Kotest + Turbine + Mokkery, test doubles (fakes/stubs/mocks), unit tests for use cases and ViewModels...
development8
laws-of-ux
Comprehensive named-law quick reference for all 30 Laws of UX (Yablonski) plus classic design heuristics. Load when citing, applying, or evaluating any named UX law by name. Covers Fitts, Hick, Miller, Jakob, Tesler, Postel, Doherty, Zeigarnik...
testing8
lean-ux-validation
Hypothesis-driven UX validation process from Laura Klein's UX for Lean Startups. Use BEFORE building any feature to validate it is worth building. Covers problem/market/product validation, 5-user research, fake button testing, interview...
development8
microservices-architecture-models
The three NGINX Microservices Reference Architecture networking models — Proxy, Router Mesh, and Fabric — with a model selection decision tree, API gateway design, and service discovery patterns. Invoke during HLD for any microservices-based...
development8
manual-guide
Generate end-user manuals and reference guides for ERP modules. Use when the user asks to document a feature, write a user manual, or sync a reference guide. This skill is explicitly separate from doc-architect (which manages AI guidance docs...
testing8
markdown-lint-cleanup
Fix markdown lint warnings by enforcing headings, blank lines around lists, and language-tagged code fences for clean documentation.
development8
microservices-ai-integration
Integrating AI into a microservices architecture — AI model server as a microservice, AI gateway pattern, async AI job pipeline, AI-enhanced orchestration (Kubeflow, Seldon Core), and wiring the AI metering/billing layer into a distributed...
devops8
microservices-fundamentals
Core microservices concepts — monolith vs microservices trade-offs, decomposition patterns, the 12-Factor App adapted for microservices, bounded contexts, data isolation, and stateless design. Invoke before designing any microservices-based...
data-ai8
microservices-resilience
Resilience patterns for microservices — circuit breaker (full implementation), health check endpoint design, load balancing algorithms, retry with backoff, bulkhead, timeout, graceful degradation, slowstart recovery, and stale cache fallback...
development8
mobile-custom-icons
Use custom PNG icons in mobile apps (Android and iOS) instead of library icons. Enforces placeholder usage, standard directories, and PROJECT_ICONS.md tracking. Applies to Jetpack Compose, XML layouts, and SwiftUI.
development8
mobile-report-tables
Report UI rule for mobile apps: any report with potential for more than 25 rows must render as a table, not cards. Includes decision rules, Android Compose patterns, and iOS SwiftUI patterns.
testing8
modular-saas-architecture
Build SAAS platforms with pluggable business modules (Advanced Inventory, Restaurant, Pharmacy, etc.) that can be enabled/disabled per tenant without breaking the system. Use when designing modular SAAS features, implementing module toggles...
development8
multi-tenant-saas-architecture
Production-grade multi-tenant SaaS platform architecture with three-panel separation, zero-trust security, strict tenant isolation, and comprehensive audit trails. Use for designing multi-tenant systems, implementing tenant-scoped permissions...
development8
mysql-administration
Expert MySQL 8 administration: replication topology, InnoDB Cluster / Group Replication, security hardening, backup strategies with mysqldump/mydumper/xtrabackup, monitoring with Performance Schema, and production operations. Use when setting up...
testing8
mysql-best-practices
MySQL 8.x best practices for high-performance, secure SaaS applications. Use when designing database schemas, writing queries, optimizing performance, implementing multi-tenant isolation, configuring servers, setting up replication, hardening...
data-ai8
mysql-query-performance
Expert MySQL 8 query performance tuning: EXPLAIN analysis, index design, optimizer hints, slow query diagnosis, and profiling. Use when optimizing slow queries, designing indexes, analyzing EXPLAIN output, or diagnosing MySQL performance problems.
data-ai8
nextjs-app-router
Next.js App Router patterns for production — server/client components, parallel routes, advanced middleware, RBAC three-tier, Redis caching, background jobs (BullMQ), data fetching, auth, deployment, CI/CD. Sources: Rambert (Advanced Next.js)...
tools8
nodejs-development
Production Node.js development — async patterns, streams, design patterns, HTTP APIs, testing, scaling, and deployment. Synthesised from Node.js Design Patterns (Casciaro & Mammino 3rd ed.), Node.js Recipes (Gackenheimer), Fullstack Node.js (Murray), and Node.js Fundamentals. Use when building scalable servers, REST APIs, CLI tools, real-time systems, or fullstack JavaScript applications.
tools8
openai-agents-sdk
Build production AI agents with the OpenAI Agents SDK (Python) — 6 core primitives (Agent, Runner, Tools, Handoff, Guardrails, Tracing), multi-agent patterns (Centralized, Hierarchical, Decentralized, Swarm), dynamic/deterministic orchestration...
tools8
observability-monitoring
Use when designing or reviewing logs, metrics, traces, alerts, SLOs, dashboards, audit events, or production telemetry for web apps, APIs, SaaS platforms, mobile backends, and AI systems. Covers instrumentation strategy, diagnosis-first telemetry, alert quality, and operational visibility.
development8
photo-management
Manage photo uploads, previews, storage, and deletion across the app. Use when building any photo upload UI or API, and always apply client-side compression via image-compression before upload.
tools8
php-security
Use when building or reviewing PHP web applications for security vulnerabilities. Covers session hardening, input validation, output encoding, SQL injection prevention, XSS/CSRF protection, file upload security, php.ini hardening, PHP-specific...
development8
php-vs-nextjs
Decision framework for choosing PHP vs Next.js/Node.js for web projects. Covers when to use each, migration strategies, and the hybrid approach. Use when starting a new project, evaluating technology stack, or deciding whether to extend PHP...
development8
plan-implementation
Autonomous plan executor that implements feature plans from start to finish using TDD, 5-layer validation, and the 10 Commandments of Orchestration. Reads plans created by feature-planning skill and executes every task without stopping, producing...
testing8
pos-restaurant-ui-standard
Standard Restaurant POS UI derived from the Restaurant POS redesign plan. Use for any restaurant POS screen to enforce the approved layout, components, accessibility, and speed workflow.
content-media8
postgresql-administration
PostgreSQL DBA operations sourced from "Introduction to PostgreSQL for the Data Professional" (Booz & Fritchey, 2024). Covers backup strategies (pg_dump, pg_basebackup, WAL archiving, PITR), replication (streaming physical, logical, replication slots), high availability, monitoring (pg_stat_activity, pg_stat_user_tables, error logs, cumulative stats system), cloud PaaS options (AWS RDS/Aurora, Azure, GCP), and zero-downtime schema changes. Companion to postgresql-performance and postgresql-fundamentals.
devops8
postgresql-ai-platform
PostgreSQL as an AI data platform, sourced from "Building a Data and AI Platform with PostgreSQL" (2025). Covers pgvector for embeddings storage and ANN search (IVFFlat/HNSW), Retrieval-Augmented Generation (RAG) pipeline design, AI application design patterns (schema-aware LLM, NL2SQL guardrails, chunking strategies), 16 critical AI build fault lines, pgai extension, and sovereign data platform principles. Companion to ai-rag-patterns, postgresql-fundamentals, and postgresql-advanced-sql.
tools8
postgresql-performance
PostgreSQL query performance and storage internals sourced from "Introduction to PostgreSQL for the Data Professional" (Booz & Fritchey). Covers EXPLAIN ANALYZE (reading node types, costs, buffers), all index types (B-tree, GIN, GiST, BRIN, partial, functional, covering, composite), MVCC internals, VACUUM/ANALYZE configuration, work_mem tuning, and slow query diagnosis. Companion to postgresql-fundamentals and postgresql-administration.
data-ai8
practical-ui-design
Rules-based visual UI design system covering colour (HSB palettes, light/dark mode), typography (type scales, line height), layout (spacing tokens, 12-column grid), copywriting, buttons, and forms. Load alongside any platform skill...
testing8
product-strategy-vision
Frameworks for defining a compelling product vision and a focused product strategy. Covers the 10 principles of product vision, product strategy principles, OKR technique for product teams, outcome-based roadmaps, product principles, and product...
development8
professional-word-output
Generate world-class, professionally designed Microsoft Word (.docx) documents that look like a designer and communications specialist worked on them together — not AI output. Use when producing any .docx file: reports, proposals, manuals...
testing8
project-requirements
Guided interview to create comprehensive project requirements documentation (requirements.md, business-rules.md, user-types.md, workflows.md) for a new SaaS project. Use before bootstrapping the SaaS Seeder Template.
documentation8
react-development
Comprehensive React patterns and best practices: functional components, all hooks (useState, useEffect, useCallback, useMemo, useRef, useContext, useReducer), custom hooks, state management (local/Context/external), performance optimisation...
development8
realtime-systems
Use when building real-time features — live dashboards, notifications, chat, collaborative editing, order tracking, or any feature requiring push updates from server to client. Covers WebSockets, SSE, multi-tenant channel isolation, and...
tools8
report-print-pdf
Guidance for building report templates that serve both mPDF exports and the browser-based print workflow, including the auto-print standard introduced in the report-printing-style guide.
development8
saas-business-metrics
Complete SaaS metrics framework covering revenue (MRR/ARR/ARPU), growth (CAC/LTV/payback), retention (churn/NRR/GRR), engagement, customer satisfaction (NPS/CSAT/CES), unit economics, the Rule of 40, and SaaS finance basics. Use when measuring...
development8
saas-seeder
Bootstrap a new SaaS from the SaaS Seeder Template: setup database, configure environment, create super admin user, and verify three-tier panel structure. Use when initializing a new multi-tenant SaaS project from this template.
testing8
sdlc-maintenance
Generate a Software Maintenance Plan (SMP) and supporting maintenance documentation for SDLC projects. Compliant with ISO/IEC/IEEE 14764:2022. Covers Maintenance Strategy, MR/PR handling workflow, CCB process, maintenance cost estimation, and all...
documentation8
sdlc-planning
Generate Planning & Management documentation for SDLC projects. Covers Project Vision & Scope, SDP, SCMP, QA Plan, Risk Plan, SRS, and Feasibility Study. Use when starting a new project, conducting project governance, or establishing the planning...
development8
sdlc-post-deployment
Generate a Post-Deployment Evaluation Report (PDER) to assess software health after production deployment. Grounded in ISO/IEC/IEEE 14764:2022 Clause 6 mandatory outcomes and Grubb & Takang's operational metrics. Covers system availability...
devops8
sdlc-testing
Generate Testing & Quality documentation for SDLC projects. Compliant with BS ISO/IEC/IEEE 29119-3:2013 (supersedes IEEE 829:2008 and BS 7925-2:1998). Covers Software Test Plan, Test Case Specifications (with normative 29119-3 fields), V&V Plan...
testing8
skill-safety-audit
Scan new or updated skills for unsafe or malicious instructions (unknown tools, external installers, credential harvesting) before accepting them into the repository.
tools8
skill-writing
Use when creating or upgrading skills in this repository. Covers repository-specific frontmatter rules, progressive disclosure, reference-file strategy, validation, and the quality bar required for production-grade engineering skills.
testing8
software-business-models
Business model frameworks for software companies. Covers products vs services vs hybrid models, platform business models, subscription vs perpetual licensing, open source strategies, the services-to-product transition, and startup survival...
development8
software-pricing-strategy
Pricing strategy for software products and SaaS. Covers value-based pricing, the 3 pricing principles, B2B vs B2C differences, pricing models (per-seat, usage, freemium, tiered, flat-rate), packaging strategy, negotiation frameworks, discounting...
development8
stripe-payments
Use when integrating Stripe payments, subscriptions, customer portal, and webhook-driven billing workflows in SaaS, web apps, or mobile-backed systems. Covers PaymentIntents, Customers, recurring billing setup, idempotency, webhook verification, and PHP plus Node.js implementation patterns.
development8
subscription-billing
Use when designing or reviewing subscription billing strategy, plan lifecycle, dunning, metered billing, tax handling, churn recovery, and SaaS revenue metrics. Covers trial-to-paid conversion, upgrades, downgrades, pauses, cancellations, usage pricing, and revenue recognition fundamentals.
testing8
swiftui-design
SwiftUI UI standards for beautiful, sleek, minimalistic iOS apps. Enforces modern SwiftUI patterns, consistent theming, smooth animations, and performance. Use when building or reviewing SwiftUI code to ensure modern, user-friendly interfaces...
development8
ux-principles-101
101 actionable UX principles covering accessibility (WCAG), controls, forms, navigation, search, empty states, onboarding, error recovery, progress indicators, copywriting, user journeys, and ethical design. Cross-cutting skill — load alongside...
testing8
system-architecture-design
Use when defining or reviewing software architecture for web apps, mobile backends, SaaS platforms, APIs, distributed systems, or major features. Covers bounded contexts, module decomposition, contracts, failure handling, ADRs, and scalability tradeoffs.
development8
tailwind-css
Tailwind CSS v3 utility-first styling — setup, responsive design, dark mode, event/state modifiers, tailwind.config.js customization (colors, spacing, screens, plugins), @apply and @layer directives, flexbox/grid classes, and best practices. Use...
tools8
technology-grant-writing
Framework for writing winning technology grant applications. Covers grant landscape by sector (individuals, NGOs, libraries, health, education, universities), the winning proposal framework, needs assessment writing, project narrative structure...
development8
webapp-gui-design
Professional web app UI using commercial templates (Tabler/Bootstrap 5) with strong frontend design direction when needed. Use for CRUD interfaces, dashboards, admin panels with SweetAlert2, DataTables, Flatpickr. Clone seeder-page.php, use...
development8
typescript-mastery
Comprehensive TypeScript skill covering the full type system: fundamentals, generics, conditional/mapped/template literal types, utility types, strict mode, React patterns, production tsconfig, and advanced patterns from Boris Cherny (variance...
tools8
uganda-dppa-compliance
Generate Uganda DPPA 2019 compliance annex for software collecting personal data. Use for any Uganda-based SaaS to produce SRS compliance sections and flag DPIA triggers.
data-ai8
update-claude-documentation
Update project documentation files (README.md, PROJECT_BRIEF.md, TECH_STACK.md, ARCHITECTURE.md, docs/API.md, docs/DATABASE.md, CLAUDE.md, docs/plans/NEXT_FEATURES.md) when significant changes occur. MANDATORY at end of each work session to...
development8
ux-for-ai
AI interface design framework for building AI-powered features that feel premium, trustworthy, and world-class — not sloppy or robotic. Covers trust/transparency principles, avoiding AI slop, human oversight requirements, onboarding AI features...
development8
ux-writing
Microcopy and UX writing standards for buttons, error messages, empty states, loading states, form labels, confirmations, tooltips, and onboarding. Covers voice vs tone, accessibility in writing, translation readiness, and consistency rules...
tools8
web-app-security-audit
Use when auditing a PHP/JavaScript/HTML web application for security vulnerabilities. Covers configuration, authentication, authorization, input validation, XSS, API security, HTTP headers, and dependency scanning. Produces a severity-rated audit...
development8
web-usability-krug
Steve Krug's web and mobile usability principles from Don't Make Me Think (3rd ed.). Load when designing web or mobile interfaces, navigation, home pages, forms, or planning usability testing. Covers Krug's 3 Laws, scanning behaviour, Billboard...
development8
saas-accounting-system
Implement a complete double-entry accounting system inside any SaaS app. Users enter transactions naturally (sales, expenses, inventory) while the system auto-posts journal entries under the hood. Produces both user-friendly reports and technical...
business8
playbook-location-based-marketing
Guides a consultant in building a complete location-based marketing strategy for a client with a physical presence — shops, restaurants, clinics, schools, hotels, and service providers with a defined service area. Covers Google Business Profile optimisation, geo-targeted advertising, location-tagged content, WhatsApp hyperlocal tactics, and multi-branch management. Invoke this skill when a client has one or more physical locations and wants to increase foot traffic, local discovery, or neighbourhood-level brand awareness in Uganda or East Africa.
tools4
healthcare
Social media strategy for healthcare organisations and medical professionals in East Africa — covering patient trust architecture, compliance with the Uganda Data Protection and Privacy Act 2019, content strategy for combating health misinformation, patient network engagement, and healthcare crisis communication. Invoke when the client is a hospital, clinic, health NGO, pharmaceutical company, public health department, or individual medical professional building a social media presence, developing a social media policy, or managing a reputational or clinical communication challenge.
tools4
training-social-media-fundamentals
Generates a foundational social media training guide for clients and their teams who are completely new to social media marketing, or who have been posting without any strategic understanding. Invoke when the user says "write a social media basics guide", "create a beginner training document", "the client doesn't understand social media", "start-here training", or when a client needs to understand social media before any strategy or content work begins. Distinct from training-client-team (operational handover of an existing strategy) and training-diy-content (content creation for self-managing clients). This skill covers what social media is, how it works, and how to approach it intelligently — the conceptual foundation that makes all downstream strategy work land.
tools4
training-client-team
Generates a complete 2-hour in-person training workbook for a client's internal team — employees who will assist with content creation or community management. Invoke when the user says "create a team training guide", "write a staff training workbook", "onboard our internal team on social media", or needs a printable workshop document for client employees. Output is a structured, print-ready workbook — not a presentation deck.
tools4
training-diy-content
Generates a complete DIY content creation handbook for clients who want to manage some or all of their own content after the initial strategy engagement. Invoke when the user says "write a DIY content guide", "create a self-managed content handbook", "the client wants to manage their own content", or when a handover guide is needed at the end of a strategy engagement. Output is a self-contained reference document — not a training presentation — that the client keeps and uses independently.
tools4
training-ai-prompt-writing
Produces a practical training guide for client teams on prompt engineering for marketing tasks — covering the Alpha-Beta-Gamma-Delta-Epsilon prompt structure, 10 prompt components, 5 prompting approaches, and 7 copywriting frameworks with worked East African examples. Invoke when the user says "create a prompt writing training guide", "teach my team how to use AI for marketing", "write a prompt engineering workshop", "AI copywriting training for staff", or needs a structured training document for client employees who use AI tools to produce marketing content.
tools4
skills/training/training-ai-foundations
--- name: training-ai-foundations description: Produces an AI literacy training guide for client teams who are entirely new to AI in marketing — covering the augmented intelligence model, the three AI types (Mechanical/Thinking/Feeling), what AI can and cannot do in the East African context, hands-on exploration of five free tools, and the human quality standard for editing AI output. Invoke when the user says "create an AI foundations training guide", "write an AI basics workshop for my team",
tools4
strategy-video-content
Generates a cross-platform organic video content strategy covering platform-by-platform video blueprints, hook writing, short-form and long-form script templates, the WILMA emotional quality test, content calendar logic, and optimisation benchmarks. Invoke when a client wants to use video as a primary organic growth driver across TikTok, Instagram Reels, YouTube, Facebook, and WhatsApp — or when video content is underperforming and needs a strategic reset.
tools4
strategy-personal-brand
Produces a complete personal brand strategy for any individual client — professionals, consultants, executives, politicians, performing artists, athletes, local celebrities, comedians, pastors/religious leaders, academics, or public figures in Uganda/East Africa and globally. Covers brand architecture (positioning, differentiation, personality), client-type-specific platform strategy, content system, authority building, expert bio construction, and monetisation pathways. Distinct from a company brand strategy: this focuses on the person, their expertise, and their individual presence. Invoke when a client wants to build a personal profile, establish thought leadership, grow their professional or public reputation, build a following, attract brand partnerships, win speaking engagements, or increase visibility as an individual rather than as an organisation. For influencer partnership strategy (brand-side), see 08-influencer-marketing-strategy instead.
tools4
strategy-pdca-workflow-design
Produces a PDCA (Plan-Do-Check-Act) daily execution loop for social media management — defining the daily, weekly, and monthly rhythm of tasks, what triggers an optimisation decision, and how to run the continuous improvement cycle. Output is an operational manual the client or their team can follow without external guidance. Invoke when setting up a new social media management system for a client, when social media is being handed over to an in-house team, when a consultant needs to document their own workflow for a client retainer, or when a client reports that things are disorganised and wants a structured process.
tools4
strategy-organic-paid-hybrid
Produces a structured organic-then-amplify hybrid strategy document that explains the structural decline of organic reach on Facebook and Instagram, prescribes a workflow for identifying high-performing content and amplifying it with paid spend, and sets client expectations diplomatically. Invoke this skill when a client asks why their Facebook page has stopped working, when organic reach data shows a sustained decline, when a client needs justification for introducing a paid boost budget, or when building a new social media strategy that must account for the pay-to-play reality of Meta platforms in the Uganda/East Africa market.
tools4
strategy-multigenerational-digital
Develops digital marketing strategies for clients whose target audience spans multiple generational cohorts — calibrating content format, platform choice, trust signals, and tone to the distinct digital behaviours of Generation Z, Millennials, Generation X, and Baby Boomers. Invoke when a client's audience includes customers aged 18–65+ and current messaging is failing to resonate with one or more generational segments, or when launching a product or service that must appeal across multiple age groups simultaneously.
tools4
strategy-micro-communities
Guides a consultant in designing and activating a niche community strategy for a client — covering Facebook Groups, WhatsApp Communities, LinkedIn Groups, and private forums that serve the brand's audience rather than broadcasting at them. Invoke this skill when a client wants to build a owned community space, shift from page-based broadcasting to community-centred engagement, improve customer retention through belonging, or generate leads through trust networks.
tools4
strategy-experiential-marketing
Experiential marketing (ExM) as a strategic discipline for product launches, brand activations, events, and pop-ups — applying Pine and Gilmore's Experience Economy premium-pricing rationale and Schmitt's ExM framework to design live and hybrid experiences that create emotional brand connections beyond social media content. Invoke when a client is planning an event, product launch, trade show presence, pop-up, or community activation and needs a strategic framework — not just event logistics or a run-of-show.
tools4
strategy-ewom-reviews
Proactive strategy for designing, stimulating, and amplifying electronic word-of-mouth (eWOM) as a strategic marketing asset — engineering conditions that cause satisfied customers to talk rather than merely responding to what they say. Invoke when a client needs to build an eWOM programme from zero, when review volume is low, when NPS scores are high but referrals are not materialising, or when the client wants to turn satisfied customers into active advocates. Distinct from playbook-reputation-management, which focuses on damage control and response protocols.
tools4
strategy-customer-value-journey
Maps a client's social media activity to the 8-stage Customer Value Journey (CVJ) framework (DigitalMarketer / Ryan Deiss). Produces a structured content plan showing what to create at each stage — Aware, Engage, Subscribe, Convert, Excite, Ascend, Advocate, Promote — with platform guidance, CTAs, and metrics. Invoke when a client posts either all promotional content (no awareness funnel) or all awareness content (no conversion mechanism), or when building a new social media strategy from scratch and a full-funnel plan is needed.
tools4
strategy-csr-purpose-communications
Builds a CSR (Corporate Social Responsibility) and purpose-driven communications strategy for a client — articulating the brand's social, environmental, or community impact through social media and digital channels. Calibrated for Uganda and East Africa, where community investment carries deep cultural weight but greenwashing backlash is growing. Invoke this skill when a client asks how to communicate what they "give back", wants to build a reputation for social responsibility, needs to address stakeholder scrutiny of their community or environmental practices, or is developing an ESG narrative for investors, regulators, or donor partners.
tools4
strategy-channel-architecture
Designs a multi-platform traffic flow system for a client — defining what role each platform plays, how audiences move between platforms, and how content flows through a hub-and-spoke architecture. Output is a channel architecture map the client can use to allocate effort and budget. Invoke when a client needs to rationalise their platform presence, is spreading effort too thinly, is launching a new social media programme, or needs a clear answer to "which platforms should we be on and what do we do on each one?"
tools4
strategy-creator-monetisation
Produces a creator monetisation strategy for the East African market covering YouTube Partner Programme eligibility, TikTok Creator Fund, affiliate marketing, digital products, brand partnerships, and rate cards. Invoke when a creator or influencer wants to turn their audience into income, when a client has a significant social media following and wants to understand monetisation options, or when advising a business owner who is also a content creator on how to generate revenue directly from their audience.
tools4
premium-social-selling
Design premium social selling, digital selling, lead generation, email nurture, executive outreach, LinkedIn authority, luxury/affluent customer marketing, and high-ticket conversion systems. Use when a client must attract and convert premium customers, CEOs, enterprise buyers, affluent consumers, or high-value prospects without looking cheap or generic.
tools4
social-commerce-strategy
Builds a complete social commerce strategy for a client — covering platform catalogue setup, WhatsApp-led order workflows, Mobile Money payment infrastructure, order management, and commerce-optimised content planning. Invoke this skill when a client wants to sell products or services directly through or from social media platforms, when they are asking how to take orders via WhatsApp, when they want to set up a Facebook or Instagram Shop, or when they need to move from informal social selling to a structured, scalable commerce operation.
tools4
peso-integrated-strategy
Guides a consultant in building a full PESO (Paid / Earned / Shared / Owned) integrated communications strategy for a client. Produces a channel map, integration principles, a structured strategy document, and a budget allocation template. Invoke when a client is ready to move beyond ad-hoc social media posting into a coordinated, multi-channel digital communications programme — typically at the start of a new financial year, after a brand audit, or when a client asks "how do we pull all our channels together?"
tools4
owned-media-strategy
Builds a comprehensive owned media strategy for a client, covering their website/blog, email list, WhatsApp Business opt-in list, SMS list, and any other channels they control outright. Invoke this skill when a client is over-reliant on social media platforms they do not control, when they have no email list or WhatsApp opt-in programme, when they are starting from scratch and need a long-term digital asset plan, or when preparing the owned channel component of a POEM or PESO integrated strategy.
tools4
ecommerce-brand-differentiation
Builds a brand differentiation strategy for an ecommerce or social commerce business — covering the Soleness positioning framework, 9 intangible brand types, Blue Ocean competitive analysis, brand naming, visual identity direction, packaging strategy, and community building. Invoke this skill when a client is indistinguishable from competitors, when they compete on price alone, when they are launching a new product line or brand, or when they want to build a loyal customer base rather than one-off transactional buyers.
tools4
seo-geo-optimisation
Optimises individual pieces of content for Generative Engine Optimisation (GEO) — the discipline of making content findable and citable by AI-powered search engines including ChatGPT Search, Perplexity AI, and Google AI Overviews. Distinct from traditional keyword-based SEO. Invoke when creating or auditing a blog post, website page, or strategy document that must be cited as a trusted source in AI-generated answers. Cross-reference `ai-generative-search-optimisation` for full content audit and monitoring protocol.
development4
playbook-pr-publicity
Generate a complete PR and media relations strategy for a client — covering news release writing, media kit assembly, journalist pitching, publicity calendar, and earned media tracking. Use when a client wants press coverage, media exposure, or public credibility without a paid advertising budget.
tools4
playbook-crisis-communications
Generates a complete social media crisis response playbook covering severity classification, per-level response protocols, holding statement templates, platform-specific actions, and a post-crisis review process. Also outputs a one-page Crisis Quick Card for the client to print. Invoke this skill when onboarding any new client (proactive setup), when a client reports a crisis already in progress, or when reviewing crisis preparedness for an existing account.
tools4
playbook-geo-newsjacking
Generates an operational newsjacking playbook that combines Generative Engine Optimisation (GEO) with real-time content production — setting up automated news alerts, producing GEO-optimised expert commentary within minutes of a breaking story, and distributing across channels to capture AI search citation and organic social traffic simultaneously. Invoke when a client wants to build a thought-leadership content system, when a client is underrepresented in AI search results, when a regulatory or market event is approaching, or when a rapid-response content capability needs to be built from scratch.
tools4
playbook-community-management
Generates a complete Standard Operating Procedures document for managing a client's online community across all active platforms. Invoke this skill when onboarding a new community management client, handing over community management to a team member, or auditing and formalising an existing community management operation. Outputs response time SLAs, ready-to-use reply templates, escalation protocols, and a monthly community health scorecard.
tools4
playbook-daily-operations-routine
Produces a structured daily task framework for a social media manager or consultant managing multiple clients — covering morning monitoring, response queue management, content scheduling workflow, and client reporting rhythm. Output is a personalised operating manual. Invoke when a consultant is taking on additional clients and needs to structure their day, when setting up systems for a newly hired social media manager, or when a client wants to understand how their account is managed day-to-day. Based on Johnson, J. (2023) How to Become a Social Media Manager.
tools4
demand-forecasting
Use for demand forecasts, stockout timing, reorder logic, branch/product sales aggregation, duplicate rows from SQL joins, or demand-driven planning from operational data.
data-ai4
playbook-post-click-strategy
Generates a post-click conversion strategy and planning guide for social media consultancy clients. Covers the full journey from social post or ad through to a completed action — WhatsApp enquiry, sale, email opt-in, or form submission. Invoke this skill when a client has an active social presence but is not converting followers into leads or customers, or when conducting a social-to-sale audit.
tools4
playbook-paid-social-advertising
Produces a paid social media strategy and campaign brief for clients who have never run social ads or are running them poorly. Covers campaign objective selection, audience targeting tiers, Meta Pixel setup instructions, campaign structure, budget allocation, creative briefing, WhatsApp Click-to-Chat ads, performance metrics, and a monthly reporting template. Does not cover ad operations, bidding, creative production, or copywriting. Invoke this skill when a client wants to start paid social advertising, when a client's existing ads are underperforming, or when a consultant needs to design a paid social plan and hand off a brief to an ads operator.
tools4
policy-ai-ip-and-copyright
Generates a formal agency policy document on intellectual property and copyright for AI-assisted creative work. Covers IP ownership of AI-assisted deliverables, copyright qualification thresholds under UK/US/EU law, disclosure obligations, provenance tracking, and the standard for professional authorship. Invoke when a client asks who owns AI-assisted content, whether AI-generated deliverables can be copyrighted, what the agency's disclosure obligations are, or when onboarding a client who will receive AI-assisted work.
tools4
policy-ai-content-ethics
Produces a written AI Content Ethics Policy for a client — a one-to-two page compliance document stating how the agency and/or client uses AI tools in content creation, what is disclosed to audiences, what is prohibited, and what quality standards apply. Grounds the policy in five core ethical principles (transparency, fairness, nonmaleficence, accountability, privacy) and addresses emerging risks including data leakage, virtual influencer disclosure, filter bubbles, deepfakes, copyright uncertainty, and jailbreak attempts. Also provides the consultant with an internal ethics checklist and sector-specific guidance. Invoke when onboarding a new client, when a client asks how AI is used in their content, when operating in a regulated sector (health, finance, public sector, NGO/donor), or when preparing a credentials or proposal document that references AI-assisted production.
tools4
playbook-word-of-mouth-strategy
Builds a structured Word-of-Mouth (WOM) marketing programme for a client — covering advocate identification, Gladwell influencer taxonomy, superfan cultivation, referral loop design, cause-related WOM campaigns, and tracking methodology. Distinct from 08-influencer-marketing-strategy (paid creator partnerships) and playbook-ugc-strategy (content collection). Invoke when a client wants to activate organic advocates — superfans, community leaders, and trusted referrers — to generate authentic, unpaid word-of-mouth at scale. Particularly effective in Uganda and East Africa, where community trust is the primary purchase driver and WOM through church networks, local business associations, boda-boda groups, and market trader networks delivers disproportionate commercial results.
tools4
playbook-white-label-partnerships
Guides a consultant through setting up and managing white-label and sub-contracting partnerships with agencies — covering evaluation, pricing, agreement structure, quality management, confidentiality, and exit. Invoke when a consultant is approached by an agency to provide white-label services, when sub-contracting work that cannot be delivered in-house, or when formalising a recurring partnership arrangement with another firm.
testing4
ecommerce-conversion-optimisation
Produces a conversion rate optimisation (CRO) plan for a client's social commerce or ecommerce operation — diagnosing friction points, applying the 5-step Marketing Optimization System, segmenting visitors by buyer modality and traffic temperature, and building a structured A/B testing roadmap. Invoke this skill when a client has traffic or enquiries but low conversion, when cart or enquiry abandonment is high, when a client asks how to turn browsers into buyers, or when they want to improve their WhatsApp close rate or product page performance.
tools4
playbook-whatsapp-business
Step-by-step setup and daily operation of WhatsApp Business as a structured marketing, sales, and customer service channel for East African businesses. Invoke when a client needs to professionalise their WhatsApp presence — moving from ad hoc personal-style messaging to a branded, systematised business operation. Source: Pidsley (2023) Social Media Marketing for Business.
tools4
playbook-viral-content-design
Guides a consultant in designing content with high share potential — content engineered through structural principles from social science and content research to increase organic reach. Applies named viral structures, platform-specific virality mechanics, and Uganda/East Africa emotional triggers. Invoke this skill when a client wants to increase organic reach, improve share rates, or build a content format system designed to spread without paid amplification.
tools4
playbook-ugc-strategy
Builds a complete User-Generated Content (UGC) strategy for a client — covering audit, collection systems, permission management, curation filters, and publishing guidelines. Invoke when a client needs a structured plan to collect, curate, and republish content created by their customers, community members, or fans. Particularly suited to East African markets where peer recommendation is the dominant trust signal and brand advertising is relatively less trusted.
tools4
playbook-social-selling
Generates a social selling playbook that converts social media followers into paying clients using an authority-first, non-pushy approach. Covers the 5-step selling sequence, platform selection logic, WhatsApp conversion path, DM handling scripts, social proof deployment, and realistic benchmarks. Invoke when a client has an existing social media presence but is not generating enquiries or sales from it, or when a client reports "we have followers but no sales."
tools4
playbook-social-media-policy
Generates a complete, adoptable social media policy document governing how a client's employees represent the company on their personal and professional social media accounts. Invoke this skill when onboarding a client with an internal team, when a client asks for staff guidelines around social media use, or when an incident involving an employee's personal social media activity has exposed the need for a formal policy. The output is a starting framework — advise the client to have it reviewed by their legal counsel before adoption.
tools4
playbook-social-media-governance
Generates a complete social media governance framework for medium-to-large organisations that are professionalising or restructuring their in-house social media function. Covers organisational structure, RACI model, staff certification programme, escalation protocols, Social Media Command Centre (SMCC) design, agency/vendor management, after-action reviews, and the internal social media business plan template. Invoke this skill when a bank, NGO, large SME, or government body asks how to set up, restructure, or formalise internal social media management. Distinct from playbook-social-media-policy, which governs what employees may or may not post on personal accounts.
development4
skills/playbooks/playbook-social-media-contests
--- name: playbook-social-media-contests description: Designs, plans, and measures social media contests, giveaways, and sweepstakes end-to-end. Invoke when a client wants to run a competition on Facebook, Instagram, TikTok, or via WhatsApp — including prize strategy, entry mechanics, platform compliance, T&Cs structure, and post-contest follow-up. Optimised for Uganda/East Africa: UGX prize benchmarks, Mobile Money delivery, and WhatsApp mini-contest formats. --- # Social Media Contests Playboo
tools4
playbook-social-media-brand-style-guide
Generates a complete, formatted Social Media Brand Style Guide ready to hand over to a client's social media manager or in-house team. The guide covers brand voice, platform tone adjustments, vocabulary standards, emoji policy, image and video standards, hashtag rules, content approval workflow, breaking-news pause protocol, and language and grammar rules — everything an executor needs to maintain brand consistency without consultant oversight. Invoke when onboarding a new client (before content production begins), whenever a client's social media manager changes, or when a client requests a standalone governance document for their team.
tools4
playbook-social-customer-service
Generates a day-to-day social media customer service operations guide for EA SMEs. Covers triage, response time SLAs, complaint handling scripts, saved replies, empathy language, out-of-hours management, and staff training. Invoke when a client needs to professionalise the human-to-human service delivery happening in their WhatsApp, Facebook Messenger, and public comment channels — not crisis incidents (use playbook-crisis-communications) and not chatbot automation (use playbook-chatbot-strategy).
tools4
playbook-sms-whatsapp-marketing
Generates a complete narrowcast marketing playbook covering WhatsApp campaign strategy (broadcast lists, automated sequences, catalogue marketing) and SMS marketing — the two highest open-rate direct communication channels in East Africa. Invoke when a client needs structured campaign plans, automated message sequences, SMS gateway setup, or a performance framework for WhatsApp or SMS marketing. Builds on platform-whatsapp (app setup and basic broadcast strategy) — read that skill first for the account configuration foundation.
tools4
playbook-webinars-live-events
Produces a complete planning and execution playbook for digital or hybrid live events — webinars, Facebook Lives, Instagram Lives, YouTube Live sessions, or hybrid in-person + broadcast events. Calibrated for Uganda/East Africa where bandwidth is variable and mobile is the primary viewing device. Invoke this skill when a client wants to run an online or hybrid event and needs a platform recommendation, pre-event timeline, promotion calendar, run sheet, technical checklist, and post-event action plan.
tools4
playbook-reputation-management
Guides a social media consultant through building and protecting a client's online reputation in the Uganda/East Africa market. Covers proactive reputation building (review generation, authority content, GBP optimisation) and reactive reputation defence (monitoring, complaint response, suppression, escalation). Invoke when a client asks to improve their online ratings, respond to negative reviews, recover from a reputation incident, or establish a systematic review generation process.
tools4
playbook-question-engine
Systematic process for mining customer questions from five sources and converting them into a content pipeline of blog posts, social posts, video scripts, and FAQs that rank organically and answer what the audience is already searching for. Invoke when a client has no content strategy, when content ideas have run dry, when the client asks what to post, or when the goal is to generate content that reduces sales friction by pre-educating prospects before they speak to the business.
tools4
playbook-sentiment-listening
Operationalises AI-powered social listening and sentiment analysis for a client — covering tool selection matched to EA budgets, NLP keyword setup across four categories, real-time dashboard specification, Net Sentiment Score reporting, and a translation framework that converts sentiment data into concrete marketing decisions. Invoke when a client wants to understand what is being said about their brand online, when brand health monitoring is required as a standing deliverable, when competitive intelligence needs a sentiment dimension, or when crisis prevention is a stated priority.
tools4
playbook-profile-optimisation
Produces a cross-platform social media profile audit checklist and an action-prioritised optimisation plan covering profile photos, cover images, bios, usernames, link strategy, CTAs, and platform-specific settings. Invoke this skill at client onboarding to establish a baseline, whenever a client rebrands, or when a profile audit reveals weak first-impression signals across platforms.
tools4
playbook-pr-media-integration
Generates a PR and earned media integration playbook that bridges social media with traditional public relations — covering media pitching, journalist relationship-building, and social amplification of press coverage. Invoke this skill when a client wants to pitch a story to Ugandan or East African media, amplify existing press coverage through social channels, build ongoing relationships with journalists, or develop a coordinated social-PR strategy.
tools4
training-smartphone-video-production
Generates a practical smartphone video production training guide for East African clients and content teams. Covers shooting, audio, lighting, framing, editing, and platform-specific formats using only a smartphone — no professional equipment required. Invoke this skill when a client or their team needs to produce their own social video content and requires a hands-on, jargon-free training document tailored to EA field conditions.
tools4
playbook-networking
Design a structured networking and referral programme for a client or for the consultancy itself — covering event networking, referral group creation, referral activation, and follow-up systems. Use when a client needs to generate leads through relationships rather than advertising, or when the consultancy needs a business development system for a market where personal trust precedes commercial transactions.
tools4
playbook-marketing-automation
Designs automated lead nurturing sequences triggered by prospect actions — form submissions, content downloads, WhatsApp opt-ins, webinar attendance, and purchase events. Invoke when a client needs to replace manual follow-up with a systematic, always-on nurture system that converts leads without requiring human intervention at every step. Sources: Pidsley (2023); Zahay et al. (2024); Hanlon and Tuten (2022).
tools4
playbook-lead-magnet-system
Guides the design, placement, and optimisation of lead magnets to build owned email and WhatsApp subscriber lists. Invoke when a client needs to grow a permission-based audience asset — replacing reliance on platform algorithms with a list the business controls. Source: Bly (2018) The Digital Marketing Handbook.
tools4
playbook-instagram-dm-sales
Turns Instagram DMs into a structured sales channel for service businesses and consultants in East Africa. Covers the full 5-Stage DM Sales Sequence: conversation openers, qualification, offer presentation, objection handling, and the move-to-WhatsApp protocol. Invoke this skill when a client needs a repeatable DM-to-sale process for their Instagram Business account — particularly where WhatsApp is the final conversion channel.
tools4
playbook-email-funnel
Covers the operational mechanics of running a high-performing email list — from acquisition through welcome sequence, content-to-sales ratio, KPI tracking, and ongoing list health. Invoke when a client needs to build or repair an email marketing programme, distinct from strategy (07-email-marketing-strategy) or copy (email-copywriter). Source: Bly (2018) The Digital Marketing Handbook.
tools4
playbook-employee-advocacy
Builds a complete employee advocacy programme for a client — a structured system that encourages and enables employees to share brand content, represent the company professionally on social media, and amplify the client's reach through their personal networks. Invoke this skill when a client wants to extend organic reach without additional ad spend, when a B2B or professional services firm wants to build credibility through staff profiles, or when a client asks how to get employees more involved in their social media presence.
tools4
playbook-content-production
Generates a comprehensive content production brief and shoot direction guide covering photography, video, and graphic design briefs, a batch production workflow, and a printable shoot-day checklist. Invoke this skill when briefing a photographer, videographer, or in-house team before a content shoot, or when helping a client establish a repeatable monthly content production process. This is a planning and briefing tool — it does not produce designs, edit video, or generate images.
tools4
playbook-client-retainer-management
Generates scope management documentation and scripted protocols for consultants and agencies managing ongoing client retainer agreements. Covers scope definition, scope creep prevention, change request handling, monthly check-in structure, performance review triggers, and retainer renewal. Invoke when setting up a new retainer agreement, when a client starts requesting work outside the agreed scope, when a retainer is approaching renewal, or when a client relationship is deteriorating and needs a structured reset.
tools4
meta-content-repurposing
Generates a content repurposing plan to maximise output from each piece of content the client produces. Covers the Content Factory model, a platform repurposing matrix, 10 worked repurposing chains, a weekly workflow for social media managers, and guidance on what not to repurpose. Invoke this skill when a client has limited content production capacity, when building a content calendar with a small team, or when a client asks how to get more mileage from content they already create.
tools3
05-social-media-strategy
Generates the master social media strategy document — the primary deliverable for strategy-only client engagements. Applies the POEM model and RACE framework as structural backbones. Invoke when a client has completed onboarding (01-client-brief, 02-platform-audit, 03-audience-personas, 04-brand-voice-intake) and needs a comprehensive, board-ready social media strategy document.
tools3
meta-dashboard-design
Sets the standards for designing client-facing marketing dashboards that are readable on mobile, structured around insight rather than data volume, and built with tools accessible in the East African context. Invoke when building a reporting dashboard for a new client, when an existing dashboard needs to be simplified or made more actionable, or when a client reports that they do not use or understand their current reports.
tools3
meta-evergreen-content-strategy
Produces an evergreen content lifecycle management system — identifying which existing content has durable value, scoring it against a 3-dimension framework, designing a refresh and republication rotation, and building a 90-day schedule that maximises content lifespan without requiring constant new production. Invoke when a client has existing content underperforming due to poor timing or lack of promotion, when production capacity is limited and the client needs to get more from less, or when building a sustainable content plan for a client who cannot produce new content every day.
tools3
meta-sentiment-analysis
Produces a sentiment analysis and share-of-voice methodology for a client — covering manual vs. automated scoring methods, net sentiment score calculation, share-of-voice calculation, conversation theme extraction, and translating sentiment data into strategic decisions. Invoke when a client needs to understand how to score and interpret their brand sentiment data, when building a monthly reporting framework that includes sentiment metrics, or when sentiment trends need to be converted into concrete strategy adjustments. Use playbook-sentiment-listening for the operational setup (tools, keywords, dashboards, weekly routines) that generates the data this skill analyses.
tools3
meta-social-listening
Sets up and operates a systematic social listening programme for a client — covering keyword taxonomy, tool setup across four free or low-cost platforms, a repeatable listening cadence, intelligence extraction protocol, and a log template. Also maps how listening findings feed back into content, strategy, community management, and crisis response across the skill suite. Invoke this skill when onboarding a new client to establish their listening baseline, when a client wants to understand what is being said about them online, when a competitor gap analysis requires ongoing monitoring, or when the first signs of a reputational issue need to be caught early.
tools3
meta-posting-optimisation
Produces a data-driven posting time and frequency optimisation plan for a client. Covers how to read native analytics to find peak activity windows, a structured 4-week test design, and a frequency decision framework. Replaces generic "best time to post" articles with client-specific recommendations grounded in the client's own platform data. Invoke when onboarding a new client, reviewing an underperforming posting schedule, or when a client asks what time and how often they should post.
tools3
meta-reporting
Generates a complete written monthly social media performance report — the document version sent to clients by email between formal presentations. Covers platform KPIs, top content, what worked, what did not, testing plans, paid performance, and next-month recommendations. Invoke this skill at the end of each calendar month to produce the written report. Use the deck-monthly-report skill for the presentation version of the same data; both cover the same month, but this document goes by email and the deck is for meetings.
tools3
meta-revenue-planning
Builds a defensible, bottom-up marketing plan by reverse-engineering a revenue target through funnel conversion rates to the required inquiry, lead, and opportunity volumes per channel. Invoke when a client needs to connect digital marketing activity to a revenue target — replacing vague activity goals with a data-driven quarterly plan that is reviewable at every stage. Source: Kahan (2022) High-Velocity Digital Marketing.
tools3
skills/meta-analytics-ops/meta-roi-framework
--- name: meta-roi-framework description: Calculates and presents the ROI of the client's social media and digital marketing investment using the Bodnar and Cohen (2012) formula: ROI = (TLV − COCA) ÷ COCA. Produces a step-by-step TLV calculation, COCA by channel, ratio benchmarks, attribution guidance, break-even analysis, a 12-month projection table, and consultant talking points for retainer justification. Invoke this skill when a client questions the value of the retainer, when preparing a pr
tools3
meta-sales-marketing-alignment
Establishes shared KPI ownership, CRM discipline, and a lead handover SLA between marketing and sales functions. Invoke when a client has both marketing and sales teams and attribution disputes, low lead conversion rates, or siloed reporting are reducing the effectiveness of both functions. Also invoke when a sole-trader or micro-business owner needs to align their marketing activity with their own follow-up behaviour.
tools3
skill-safety-audit
Scan new or updated skills for unsafe or malicious instructions (unknown tools, external installers, credential harvesting) before accepting them into the repository.
tools3
meta-social-marketing-mix-review
Applies the 7 Ps marketing mix framework (Dallas, 2022) as a structured diagnostic review of a client's social media strategy. Produces a scored one-page quarterly summary with red-flag indicators and prioritised recommended actions per P. Invoke at a quarterly review, when a client reports declining results without an obvious cause, when a new consultant takes over an account and needs a structured baseline assessment, or when a client asks "why isn't our social media working?"
tools3
meta-social-proof-system
Systematic collection, organisation, and deployment of social proof across all digital touchpoints — using Bly's six-source taxonomy to build credibility and reduce buyer hesitation. Invoke when a client needs to increase conversion rates, when a website or proposal lacks credibility signals, or when the client wants to build trust in a market where digital commerce is newer and first-time buyers are more cautious.
tools3
meta-social-media-roi-business-case
Builds a structured, data-backed internal business case justifying social media investment to sceptical leadership teams, boards, and C-suite decision-makers. Invoke this skill when a client's management has not approved a social media budget, when a proposal is being rejected on ROI grounds, when a budget renewal requires formal justification, or when the consultant needs a persuasive document framed in financial and competitive-risk language. Distinct from `meta-roi-framework`, which calculates ongoing campaign ROI for active programmes using the TLV−COCA÷COCA formula.
tools3
meta-social-metrics-framework
Produces a three-tier social media metrics framework aligned to business objectives — defining primary metrics (tied to business goals), secondary metrics (channel health indicators), and comparative metrics (benchmarks and share of voice). Distinguishes vanity metrics from business metrics, defines what to report to whom, and generates SMART targets per metric tier. Invoke when a client is only tracking followers and likes, when setting up a new reporting system, when selecting metrics for a monthly report, or when a client challenges the value of social media and the consultant needs to build a business-linked measurement case. Based on Neal Schaffer, Maximize Your Social (Wiley, 2013).
tools3
meta-testing-framework
Designs structured A/B tests and content experiments for social media campaigns and organic content. Calibrated for Uganda/East Africa markets with limited budgets (UGX 50,000–200,000 per test). Invoke this skill when a client wants to know what content, creative, copy, or audience approach performs best before committing their full budget or monthly content plan to it. Also invoke when a client is seeing inconsistent results and needs a systematic method to identify what is working.
tools3
meta-tools-stack-evaluation
Evaluates, recommends, and builds a martech (marketing technology) tools stack for a client — covering social media management, scheduling, analytics, design, email marketing, CRM, and project management. Calibrated for Uganda/East Africa budgets and infrastructure. Invoke when a client asks what tools they should use, wants to review their current tools, is overspending on software, or needs a structured recommendation for building out their digital marketing operations.
tools3
meta-utm-tracking
Generates a complete UTM tracking system for a client — naming conventions, a campaign tracking spreadsheet template, and a guide to reading attribution reports in GA4. Invoke when a client needs to track social media traffic accurately, when the meta-roi-framework flags unattributed traffic, or when a client says they cannot tell which platform or post is driving website visits.
tools3
skill-creator
Guide for creating effective skills. This skill should be used when users want to create a new skill (or update an existing skill) that extends Claude's capabilities with specialized knowledge, workflows, or tool integrations.
tools3
00-client-intake
Two-phase client intake skill. Phase 1 presents 10 standard domain-mapped questions (also used as a website intake form), then generates a draft client brief from the answers. Phase 2 generates 5–7 targeted follow-up questions based on the answers to close gaps and confirm direction. Together, the two phases capture everything needed to begin strategy work. Invoke at the very start of every new client engagement, before any other onboarding or strategy skill.
tools3
01-client-brief
Generates a structured client intake questionnaire and two onboarding documents — a full client brief and a one-page at-a-glance card — capturing all information required before producing any strategy, content plan, or platform audit. Invoke at the start of every new client engagement, before any other onboarding or strategy skill is used.
tools3
platform-youtube
Generates a complete YouTube channel strategy for East African businesses, covering channel setup and optimisation, video types, SEO content guidance, Shorts strategy, Community tab, a 30-day content plan, and KPI framework. Invoke when a client needs a YouTube presence plan, wants to build a searchable video library, or is asking how to use long-form and short-form video to generate leads and grow authority in the Uganda/EA market.
tools3
03-audience-personas
Develops 2–4 research-grounded audience personas for a client, each with full demographic, behavioural, and psychographic detail relevant to the Uganda/East Africa market. Produces individual persona cards and a side-by-side persona summary matrix. Invoke after the 01-client-brief is complete and before channel strategy or content pillar work begins — personas are the foundation for all content and platform decisions.
tools3
06-digital-marketing-strategy
Generates the full-scope digital marketing strategy — the boardroom-level document covering all digital channels, not social media alone. Applies the POEM model and RACE framework as structural backbones, with budget allocation rationale and a 12-month implementation roadmap. Invoke when a client needs a comprehensive digital marketing strategy that integrates social media, email, SEO content, influencer, and paid channels into a single coherent plan.
tools3
09-campaign-strategy
Generates a complete single-campaign strategy document covering objective setting, audience targeting, campaign concept, channel plan, timeline, content production list, paid amplification, budget allocation, and success metrics. Invoke when a client needs to plan a focused marketing campaign: product launch, seasonal offer, awareness drive, or event promotion. Also produces a one-page campaign brief for briefing creative partners or clients.
tools3
11-content-calendar
Generates a 90-day master content calendar (month-by-month, week-by-week) showing what gets posted, on which platform, and in which week — including Ugandan and East African observances, international awareness days, and campaign windows. Invoke after completing 10-content-pillars and before beginning content production.
data-ai3
12-website-content-plan
Generates a 90-day blog and website content plan — including 12 article briefs, an editorial calendar, an internal linking structure, and lead magnet ideas. Invoke after completing audience personas and brand voice intake, and before commissioning article writing with the blog-writer skill. This skill produces content strategy only — no web design, technical SEO audit, or page building.
development3
13-campaign-brief
Generates a complete campaign brief document for a specific campaign — used to brief an internal team or external creative partners with everything they need to execute. Invoke after 09-campaign-strategy has determined what to do; this skill translates that strategy into an operational brief covering who does what, how, and by when.
testing3
platform-facebook
Generates a complete Facebook presence plan for a client, covering Page optimisation, content mix, posting frequency, Groups strategy, click-to-WhatsApp, a 30-day content plan, community management templates, and KPIs. Invoke this skill when a client needs a Facebook-specific strategy document or when Facebook is identified as a primary channel in their social media strategy.
tools3
platform-google-business-profile
Generates a complete Google Business Profile (GBP) strategy and optimisation plan for a client, covering setup, verification, profile completeness scoring, photo strategy, posts, Q&A management, review generation, performance metrics, and local SEO integration. Invoke this skill when a client needs to create or improve their GBP presence, when local search visibility or Google Maps discoverability is a goal, or when GBP is identified as a priority channel for a Uganda/East Africa-based SME.
tools3
platform-instagram-growth
Generates a phased Instagram growth engineering strategy focused on systematically growing a client's follower count and organic reach through algorithm optimisation, profile discovery, Reels strategy, hashtag clustering, and community tactics. Distinct from `platform-instagram`, which covers broad Instagram presence planning — invoke this skill specifically when a client wants to grow an account from a small base to a significant following, when a growth plateau needs diagnosing, or when an algorithm-first, phase-by-phase growth roadmap is required.
tools3
platform-instagram-visual-system
Designs a written Instagram visual identity system covering feed grid planning, mood board creation, colour palette selection, editing/filter consistency, and brand visual standards. Output is a structured visual brief the client or their designer can implement directly. Invoke when onboarding a new Instagram account, when a client's feed looks inconsistent and a unified visual identity is needed, or when briefing a designer or content creator on Instagram visual standards. Based on Hietaniemi (2022), Secret Strategies for Instagram Growth.
tools3
platform-instagram
Generates a complete Instagram presence plan for a client, covering profile optimisation, content types, Reels strategy, grid aesthetic, hashtag strategy, UGC and collaborations, a 30-day content plan, and KPIs. Invoke this skill when a client needs an Instagram-specific strategy document or when Instagram is identified as a primary or secondary channel for an urban, aspirational, or youth-oriented audience in the East African market.
tools3
platform-linkedin-company-pages
Generates a complete LinkedIn Company Page strategy — page setup, admin structure, content approach, follower growth, Sub-Pages, and Events. Invoke when a client is an organisation (company, NGO, agency) that needs to build or optimise their Company Page as a credibility and lead generation asset. Complement with `platform-linkedin` for personal profile strategy.
tools3
platform-podcast-strategy
Plans and launches a podcast strategy for a client in Uganda/East Africa. Covers show concept, format selection, minimum viable technical setup (with UGX pricing), a 12-episode content plan, social media integration, and EA-specific distribution tactics. Treats the podcast as a content and authority-building channel — not an audio production project. Invoke when a client asks about starting a podcast, using audio content for thought leadership, or building an owned media channel beyond written content.
tools3
platform-linkedin
Generates a complete LinkedIn presence plan for any client type — organisations (companies, NGOs, agencies) and individuals (professionals, consultants, performing artists, politicians, creatives, executives). Covers profile optimisation, personal brand strategy, Company Page vs personal profile decision, content types and algorithm, thought leadership, social selling, B2B lead generation, employee advocacy, posting cadence, a 30-day content plan, connection and DM tactics, and KPIs. Invoke when a client needs a LinkedIn strategy for B2B lead generation, talent acquisition, thought leadership, investor relations, political or public figure positioning, personal brand building, or social selling. Works for both corporate organisations and individual practitioners.
tools3
platform-tiktok
Generates a complete TikTok presence plan for East African businesses, covering account setup, content strategy, video structure templates, repeatable content series, a 30-day video content plan, and KPI framework. Invoke when a client needs a TikTok strategy, wants to build a short-video audience in the 16–30 demographic, or is asking how to use TikTok for business growth in Uganda or the wider EA market.
tools3
platform-whatsapp
Generates a complete WhatsApp Business strategy for East African businesses, covering account setup, broadcast segmentation, Status content, groups, opt-in methods, a 30-day message calendar, and KPI framework. Invoke when a client needs a WhatsApp Business presence plan, wants to grow and segment their contact list, or requires a structured broadcast and customer communication strategy.
tools3
platform-x-twitter
Generates a complete X (formerly Twitter) presence plan for East African businesses and professionals, covering profile optimisation, content types, thread strategy, community building, the platform's role in the EA media ecosystem, a 30-day content rhythm, and KPI framework. Invoke when a client needs an X/Twitter strategy, wants to build authority and network in the professional/media ecosystem, or is asking whether X is the right platform for their business in Uganda, Kenya, or Tanzania.
tools3
10-content-pillars
Defines and develops 3–5 content pillars — the thematic buckets from which all content is drawn — and produces a pillar map and reference card. Invoke after completing 03-audience-personas and 04-brand-voice-intake, and before building the content calendar with 11-content-calendar.
development3
playbook-agency-operations
Generates a tailored internal operations manual for a Uganda/East Africa social media consultancy or solo practitioner. Covers client onboarding, retainer structures (in UGX), project management, invoicing, quality control, and reporting rhythms. Invoke this skill when setting up a new consultancy, systematising an existing operation, onboarding a first employee, or when a consultant identifies pain points in client management, cash flow, or team coordination.
tools3
ai-agentic-marketing-workflows
Design and implement autonomous AI marketing agent systems using the PRAL, BDI, and OODA frameworks. Invoke when a client is ready to move beyond reactive GenAI prompting to proactive, autonomous marketing workflows, or when planning an AI-first marketing operations architecture.
tools3
content-writing
Copywriting and content creation standards for website pages, blog posts, and all written copy. Covers headlines, ledes, readability, niche vocabulary, scannable formatting, and persuasive structure. Cross-cutting skill — apply whenever generating or editing any website text.
development3
hashtag-strategy
Generates a complete hashtag strategy document for a client — covering branded, niche, community, and awareness hashtags, a platform-specific usage guide, hashtags to avoid, and a tracking method. Invoke when the user says "create a hashtag strategy", "research hashtags for", "build a hashtag bank", or "what hashtags should we use". Also invoke when a new client onboarding is underway and no hashtag strategy exists yet.
tools3
ai-growth-systems-design
Use when designing AI-powered marketing, sales, social media, content, analytics, personalization, social listening, or automation systems that must create measurable growth and client economic value.
tools3
08-influencer-marketing-strategy
Generates a complete influencer marketing strategy for clients who want to use creators and influencers to extend their reach, build trust, or drive sales. Applies Uganda/East Africa ecosystem context throughout — including tier definitions, engagement benchmarks, outreach norms, and barter-versus-fee guidance. Invoke when a client has identified influencer marketing as a growth channel, or when 06-digital-marketing-strategy has flagged influencer as a priority channel requiring a dedicated sub-strategy.
tools3
04-brand-voice-intake
Develops the client's social media brand voice guide and visual identity brief — a single standalone document covering tone attributes, platform tone adjustments, vocabulary, emoji policy, hashtag identity, and photography and design direction. Invoke after the 01-client-brief and 03-audience-personas are complete, and before any content writing, caption writing, or platform playbook work begins. This document is the tone reference every team member reads before writing anything for the client.
tools3
playbook-ai-automation-workflow
Generates a step-by-step marketing automation roadmap for a client's full operational stack — from content scheduling through to customer response and reporting. Covers tool selection, task qualification, feasibility testing, and a prioritised build sequence. Invoke this skill when a client wants to reduce manual marketing effort, improve consistency, or move from ad hoc posting to a connected content-to-customer pipeline. Distinct from playbook-ai-content-workflow, which covers content production only; this skill covers the entire operational flow including publishing, messaging, email, and reporting automation.
tools3
playbook-ai-content-workflow
Generates a step-by-step operational guide for integrating AI tools into a client's social media content production process — covering tool selection, brand voice calibration, a core prompt library (with reference to the full prompt-engineering-library), quality control, content maturity staging, and a clear list of what AI must never be used for. Draws on frameworks from Upadhyay (2024) and Schaefer (2025). Invoke this skill when a client is already using AI tools without a structured process, when onboarding a new client who wants to scale content production, or when a consultant needs to document and hand over an AI-assisted content workflow to an in-house team. This skill does not replace the brand voice guide (04-brand-voice-intake) or the content calendar (11-content-calendar) — it plugs them into an AI-assisted production system.
tools3
07-email-marketing-strategy
Generates a complete standalone email marketing strategy — covering list building, segmentation, welcome sequences, newsletter planning, promotional emails, reactivation, KPIs, and subject line formulas. Invoke when a client has or wants an email list and needs a structured email programme, or when 06-digital-marketing-strategy has been commissioned and requires the email sub-strategy to be built out in full.
tools3
ai-vendor-evaluation
Structured 8-factor vendor evaluation framework for AI marketing tools, based on Venkatesan & Lecinski's The AI Marketing Canvas (2nd ed., Stanford Business Books, 2026). Scores each tool against EA market accessibility, data requirements, integration compatibility, team capability, and total cost in UGX, then produces a shortlist with 30-day experiment briefs. Invoke when a client has completed the ai-readiness-diagnostic and is at Canvas Step 2 (Experimentation) and is ready to select specific AI tools for structured trials. Also invoke when a client wants to compare 2–4 named tools before purchasing or committing budget.
tools3
ai-avatar-personalised-video
Generates an operational guide and all supporting content — tool selection rationale, avatar design brief, scripts, use-case plans, and distribution protocol — for deploying AI avatar video at scale in B2B outreach, client communications, and social content production. Invoke when a client wants to use AI-generated video for personalised outreach or branded video content, when production time on talking-head video needs to be reduced, or when a scalable video communications system is being built.
tools3
ai-content-humaniser
Transforms AI-generated marketing drafts into brand-voiced, human-quality content by applying a structured quality-control process covering vocabulary, cultural localisation, factual accuracy, and voice consistency. Invoke immediately after any AI-assisted draft and before any client delivery — for captions, blog posts, email copy, strategy documents, and proposals.
tools3
ai-content-recycling-pipeline
Transform one piece of long-form content into 10 platform-ready assets using AI tools. Solves the content creation bottleneck for resource-constrained East African marketing teams. Invoke when a client needs more content output from their existing content investment.
tools3
ai-cultural-bias-audit
Runs a structured pre-delivery audit of AI-generated content — copy, images, and personas — for cultural bias, Western default assumptions, and inaccurate cultural representation, with specific attention to East African and non-Western contexts. Invoke before any AI-assisted deliverable is sent to a client, whenever AI tools have generated content depicting people, communities, or cultural settings, or when an internal review flags that content feels generically "Western" or generically "African" rather than accurately localised.
tools3
ai-data-foundation-audit
Audit and prepare client data for AI marketing readiness. Produces a completed data hygiene checklist, a data mapping framework, and a 30-day remediation plan so that the client's data is clean and structured before any AI marketing tool is deployed. Invoke before any AI marketing tool deployment — this skill establishes the data quality foundation that all AI marketing activities depend on. Also invoke when a client reports inconsistent AI outputs, poor personalisation results, or chatbot errors.
tools3
ai-data-foundation-plan
Audits a client's existing data assets, designs a customer-focused minimum viable data schema, and produces a 90-day action plan to build the data infrastructure required for AI marketing. Invoke this skill when a client at Canvas Step 1 (Foundation) needs to structure their data before any AI tools can function, or when a client at Step 2–3 discovers data gaps that limit AI effectiveness. Based on Venkatesan and Lecinski (2026) The AI Marketing Canvas, 2nd edition, Stanford Business Books.
tools3
ai-generative-search-optimisation
Optimise client content for AI-native search engines and LLM citation. Invoke when a client wants their brand and content to appear in ChatGPT, Perplexity, Google AI Overviews, and other generative search results, or when auditing existing content for AI-readiness.
tools3
ai-influencer-strategy
AI-assisted influencer identification, vetting, and campaign design — including the strategic choice between human and virtual/CGI influencers and AI-powered fraud detection. Invoke when a client is planning an influencer campaign and needs a data-informed approach to influencer selection, when engagement fraud is suspected, or when the client is considering virtual influencers as part of a brand innovation initiative. Influencer contracts and payments are out of scope — refer to a lawyer for contractual matters.
tools3
ai-marketing-canvas-assessment
Generates a completed AI Marketing Canvas for a client based on Venkatesan & Lecinski's five-step framework (The AI Marketing Canvas, 2nd ed., Stanford Business Books, 2026). Diagnoses the client's current step (1–5), maps AI readiness across the four customer moments (acquisition, retention, growth, advocacy), and produces a concrete 12-month roadmap. Invoke when a client wants to understand where they stand on AI adoption in marketing and what to do next — particularly useful at strategy kick-off, annual planning, or following an AI audit.
tools3
ai-predictive-analytics-social
Apply predictive analytics to social media strategy and content decisions. Invoke when a client wants to move beyond vanity metrics to data-driven forecasting of audience behaviour, content performance, and campaign ROI on social media platforms. Based on Johnsen (2024) and Lamplugh (2024).
tools3
ai-rag-brand-knowledge-base
Build a client-specific RAG (Retrieval-Augmented Generation) knowledge base for accurate, on-brand AI output. Invoke when a client uses AI tools for content creation and needs consistent, factually correct outputs grounded in their brand, products, and audience.
tools3
ai-strategy-co-thinker
Uses AI as a strategic thought partner throughout marketing strategy development — not as a drafting tool, but as a challenger, option generator, and assumption tester. Invoke when developing brand strategy, campaign strategy, or social media strategy, and when the consultant needs to explore options, pressure-test logic, or generate alternatives before making recommendations. Distinct from prompt-engineering-library, which handles co-pilot drafting tasks.
tools3
ai-readiness-diagnostic
Conducts a 41-item diagnostic to assess a client's AI marketing maturity, identify their current AI Marketing Canvas step (1–5), and produce a scored maturity profile with a prioritised action plan. Invoke this skill when a client wants to understand where they stand on AI adoption, before beginning any AI strategy, tool selection, or training investment. Based on Venkatesan and Lecinski (2026) The AI Marketing Canvas, 2nd edition, Stanford Business Books.
tools3
ai-use-case-mapping
Maps a client's marketing activities against the 2×2 AI Use Case Framework (Venkatesan & Lecinski, 2026) — Productivity/Growth × Internal/External — to identify the highest-priority AI opportunities across all four quadrants and produce a prioritised implementation shortlist with a 90-day action sequence. Invoke when a client wants to know where AI can add the most value to their marketing operations, or as the diagnostic step before building an AI-assisted workflow (see also: playbook-ai-automation-workflow).
tools3
ai-whatsapp-chatbot-design
Design WhatsApp LLM chatbots for East African markets: conversation flows, social presence principles, trust-building, local language registers, and human escalation protocols. Invoke when a client wants to automate WhatsApp customer service, sales enquiries, or support using AI.
tools3
ai-synthetic-personas
Generate research-grade audience personas using AI when primary fieldwork is unavailable or too costly. Invoke when a client needs audience personas for strategy development but cannot commission primary research, or when quick validation of messaging concepts is needed.
tools3
brand-voice-ai-training
Captures a client's authentic brand voice and encodes it into a reusable Brand Context Block — a standardised prompt header pasted at the start of every AI session to ensure consistent, on-brand output across all content types and platforms. Invoke at the start of every new client relationship, before any AI-assisted content is produced. Update whenever the client rebrands or when voice drift is detected in AI-assisted output.
tools3
biz-dev-beyond-agency-offer
Produces a risk-free "first date" engagement offer for a prospective client — the core acquisition tool of the results-first agency model. Rather than pitching a monthly retainer upfront, the consultant proposes a short, low-commitment test campaign that generates measurable results within 7–10 days before any ongoing engagement is agreed. The skill produces: the written offer document, the verbal/written pitch script, the profit-share or flat-fee options, and the expectations sign-off document covering Results, Time, Cost, and Communication. Invoke when approaching a new prospect, when a prospect has declined a standard retainer proposal, or when building a pipeline of "hell yes" clients who enter the relationship already convinced by results rather than promises. Based on Fihn's Beyond Agency model (2025).
tools3
biz-dev-case-study
Generates a polished client case study in two formats — a 1-page written version and a 3-slide deck outline — from raw information the consultant provides. Invoke when a consultant needs to document and publish a client success story for use in credentials documents, proposals, the agency website, or pitches.
tools3
biz-dev-credentials
Generates the agency credentials document — the "who we are" document sent to prospective clients — plus a matching 8-slide deck outline for in-person presentations. Invoke when a consultant or agency needs to produce a credentials pack, capabilities document, or credentials presentation to share with a prospective client.
tools3
biz-dev-positioning
Define the strategic market position for a client or for the consultancy itself — covering USP development, niche definition, the 15-second pitch, mission and vision statements, and preeminence strategy. Use when a client (or the consultancy) needs to articulate what makes them different, who they serve, and why prospects should choose them over alternatives.
tools3
biz-dev-practitioner-positioning
Helps a social media consultant position their own practice — covering niche selection, USP articulation, social proof strategy, LinkedIn thought leadership, and referral system design. This is an internal business development skill for the consultant, not a client-facing deliverable. Invoke when starting out and defining a market position, when rebranding or repositioning after experience in the market, when business development has stalled and the consultant cannot clearly articulate why a client should hire them, or when competing for clients against other agencies or freelancers.
tools3
skills/business-development/biz-dev-pricing-menu
--- name: biz-dev-pricing-menu description: Generates two documents: (1) a client-facing services and pricing menu with three tiers and add-on options, and (2) a consultant-only pricing rationale guide covering objection handling, tier upsell tactics, and red flags. Invoke when a consultant needs a pricing document to share with new enquiries, or when they need to prepare for a pricing conversation with a prospective client. --- # Services and Pricing Menu Generator Produce two separate, clearl
tools3
biz-dev-reactivation-campaign
Produces a complete customer reactivation campaign for a client — a 4-part email and/or SMS sequence sent to a dormant customer list to generate immediate revenue within 48–72 hours. This is the single highest-ROI marketing activity available to most businesses: existing customers already trust the brand, require no new acquisition cost, and are statistically 5–9x more likely to buy than a cold prospect. The skill produces: the campaign strategy, all four email/SMS copy pieces, an optional referral offer embedded in the sequence, and a WhatsApp-adapted version for East African markets. Invoke when a client has an existing customer database and needs immediate revenue; when a client says "we've tried ads but they don't work"; or as the proof-of-value deliverable in a risk-free "first date" agency engagement before any retainer is agreed.
tools3
biz-dev-proposal
Generates a professional service proposal and Statement of Work (SOW) for a prospective client — ready to send or sign without major editing. Invoke when a consultant needs to respond to a client enquiry, follow up after a discovery meeting, or formalise a verbal agreement into a written proposal.
tools3
biz-dev-social-media-audit-offer
Turns a free 30-minute social media diagnostic into a business development tool — structuring the audit, framing findings to demonstrate expertise, and scripting the transition from free audit to paid engagement. Invoke when a consultant wants to offer a free audit as a lead generation technique, when preparing for a discovery meeting with a prospective client, or when converting an audit presentation into a paid proposal.
tools3
biz-dev-video-outreach
Produces the script and structure for a personalised video audit outreach message — the primary client-acquisition tool for the results- first agency model. The consultant records a 3–5 minute screen-capture video (using Loom, Screencastify, or a WhatsApp voice note) reviewing a prospect's existing digital presence, naming 2–3 specific improvements, and ending with a soft invitation to discuss a risk-free test campaign. No cold calling. No generic email. Each video is personalised to one prospect and converts at approximately 1 paying client per 10 videos sent (Fihn, 2025). Invoke when prospecting for new clients, when following up on a referral, or when building a pipeline of warm prospects before presenting the biz-dev-beyond-agency-offer skill.
tools3
blog-idea-generator
Generate 15-25 targeted blog post ideas with 200-word summaries for any client website. Reads website content, assesses available information, adaptively selects from 20 ideation methods, and conducts a guided interview. Each idea includes a narrative brief + structured specs. Use when the user says "generate blog ideas", "what should I blog about", "blog topic ideas", "content ideas", or wants to populate docs/blogs/topics.md.
tools3
content-ideas
Generates 30 fresh content ideas for a client, structured as a table with platform, content type, pillar, and a 2-sentence brief for each idea. Run quarterly as a content bank refresh. Invoke when the user says "give me content ideas", "I need post ideas", "generate content ideas for", "fill the content calendar", or when a quarterly content bank refresh is due. Output includes 30 idea entries plus 5 evergreen series formats.
tools3
content-whitepaper-ebook
Produces a complete long-form content asset — either a whitepaper (research-led, evidence-based) or an eBook (practical guide, how-to) — for a client operating in Uganda or East Africa. Invoke this skill when a client needs a 2,000–5,000 word PDF-ready document for lead generation, thought leadership, donor reporting, investor communications, or conference distribution. Triggers: "write a whitepaper", "create an eBook", "lead magnet document", "thought leadership report", "donor report", "investor document", "long-form content asset".
tools3
direct-mail-writer
Write complete direct mail letters, postcard campaigns, and email campaigns for clients — covering offer design, list strategy, copy structure, and testing methodology. Use when a client wants to reach a known or purchased audience with a targeted, measurable written offer via post or email.
tools3
blog-writer
Write a complete, publication-ready blog post from a content brief. Produces the full article text with SEO title, meta description, body with H2/H3 structure, and a closing CTA. Use when the user says "write a blog post", "write a blog article", "write about [topic]", or provides a content brief and wants a finished article. Output is a standalone markdown document — no web page building, no image pipelines.
development3
caption-writer
Writes social media captions for any platform from a brief. Generates 3 variations — short, medium, and long — with a hashtag set for each. Invoke when the user says "write a caption", "write captions for", "I need post copy for", "draft some caption options", or when a content brief is provided and the user needs caption text. Also invoke when working through a content calendar and post copy is needed for specific items.
testing3
copywriting-brochure
Write the complete copy for a client brochure — covering structure, headlines, benefits positioning, proof elements, and calls to action. Use when a client needs a printed or digital brochure for sales meetings, trade shows, direct mail inserts, or website downloads.
tools3
meta-lead-scoring
Designs and calibrates a lead-scoring model that distinguishes high-probability buyers from low-probability contacts, enabling clients to prioritise sales follow-up and improve conversion rates. Invoke when a client generates more leads than their team can follow up with equally, or when they need to demonstrate to sales stakeholders that marketing is delivering qualified leads. Sources: Kahan (2022); Zahay et al. (2024).
tools3
direct-response-funnel-copy
Design direct-response funnels and long-form social/email/WhatsApp sales copy using Brunson's DotComSecrets Ignite framework (Secret Formula, Value Ladder, 3 traffic types, 7 phases of a lead, Star-Story-Solution script, Perfect Webinar close) and Kennedy's sales letter sequencing, 5-proposition stack, and takeaway selling. Use when a social campaign must not just build awareness but actually close sales — info products, coaching, masterminds, high-ticket services, memberships, events, and webinar-driven offers.
development3
email-copywriter
Writes email marketing copy — newsletters, promotional emails, welcome sequence emails, and reactivation emails. Invoke when the user says "write an email", "write a newsletter", "write a welcome email", "write a promotional email", "write a reactivation email", or provides an email copy brief. Also invoke when a client's email marketing strategy (from 07-email-marketing-strategy) moves into execution and copy is needed. Output is complete, send-ready email copy — not a structural outline.
tools3
skills/content-writing/image-prompt-engineer
--- name: image-prompt-engineer description: Teaches practitioners to write AI image prompts that produce professional, art-directed visuals using the Eight-Layer Prompt Anatomy — not the over-smooth, uncanny, obviously-AI aesthetic. Invoke when a client or the agency needs to generate images using Midjourney, DALL-E, Stable Diffusion, Flux, or Adobe Firefly, and the output must meet the Golden Rule: images that look like they were shot or designed by a skilled human creative. --- # AI Image Pro
tools3
prompt-engineering-library
Generates a ready-to-use, client-specific prompt engineering library — a documented set of reusable prompt templates for all recurring marketing tasks. Every prompt follows the Alpha-Beta-Gamma-Delta-Epsilon master formula (Upadhyay, 2024) and is prefixed with the client's Brand Context Block. Invoke when onboarding a new client onto AI-assisted content production, or when a client team needs a standardised set of approved prompts for their own use.
tools3
skills/content-writing/prompt-library-image-audio-video
--- name: prompt-library-image-audio-video description: Provides structured prompt frameworks and quality standards for AI-generated image, audio, video, and music content — ensuring all non-text AI assets meet the Golden Rule: output that looks, sounds, and feels like it was produced by the best skilled human creatives. Invoke when generating any AI-powered visual, audio, or video content for a client campaign, thought leadership asset, personalised outreach sequence, or brand content programme
tools3
premium-commercial-writing
Cross-cutting premium commercial writing standards for social posts, captions, campaigns, blogs, whitepapers, brochures, proposals, sales pages, email, WhatsApp, and executive content. Apply when copy must sound professional, specific, high-trust, SEO/GEO-aware, and worthy of premium fees rather than generic content production.
development3
deck-ai-strategy-presentation
Produces a 14-slide board-level AI marketing strategy presentation in structured markdown, ready to paste into PowerPoint, Canva, or Google Slides. Uses Minto's Pyramid Principle (conclusion-first), the AI Marketing Canvas framework (Venkatesan & Lecinski, 2026), and Randazzo's MVOSSTE model (2024) to present a business case, investment requirements, and ROI expectations. Invoke when a client needs to present an AI marketing strategy to their board, senior leadership, or investors, or when a consultant needs to demonstrate AI capability to a prospective client.
tools3
deck-annual-review
Generates an 18-slide annual performance and strategy refresh presentation in structured markdown, ready to paste into PowerPoint, Canva, or Google Slides. Invoke this skill at the end of Year 1 of a client engagement when presenting the full-year review and proposing the Year 2 retainer renewal. This is the highest-stakes deck the consultant presents — it must make the client feel the year was well-invested and excited about Year 2.
tools3
deck-quarterly-review
Generates a 16-slide quarterly strategy review presentation in structured markdown, ready to paste into PowerPoint, Canva, or Google Slides. Invoke this skill at the end of each quarter (Q1–Q4) when presenting a full performance review and recommending strategy adjustments. More substantial than the monthly report — this deck revisits the strategy and proposes changes for the next quarter.
development3
deck-campaign-proposal
Generates a 12-slide campaign proposal presentation in structured markdown, ready to paste into PowerPoint, Canva, or Google Slides. Invoke this skill when presenting a specific campaign idea to the client for approval and budget sign-off. Tone is persuasive and enthusiastic — this deck wins the campaign budget.
tools3
deck-credentials
Generates an 8-slide agency credentials and capabilities presentation in structured markdown, ready to paste into PowerPoint, Canva, or Google Slides. Invoke this skill when pitching to a prospective client for the first time — in a discovery meeting, a networking follow-up, or a formal tender response. Tone is confident but not boastful — warm, professional, East African business register.
tools3
deck-initial-pitch
Generates a 15-slide initial pitch presentation in structured markdown, ready to paste into PowerPoint, Canva, or Google Slides. Invoke when a consultant has completed a client intake (01-client-brief) and needs to present their proposed approach to the prospective client before the engagement is signed. This deck is the live pitch — the biz-dev-proposal is the leave-behind document. Tone is confident, diagnostic, and client-centred — not a sales brochure.
tools3
deck-monthly-report
Generates a 10-slide monthly performance report presentation in structured markdown, ready to paste into PowerPoint, Canva, or Google Slides. Invoke this skill at the end of each calendar month when preparing a client reporting meeting. The consultant must replace all placeholder data with actual client figures before presenting.
tools3
framework-community-trust
Applies the Like-Know-Trust (LKT) framework to social media strategy, producing a sequenced trust-building plan that maps content types, community activity, and conversion tactics to each stage of audience relationship development. Invoke this skill when a client has low conversion despite reasonable reach, when a brand is new or rebuilding reputation, when promotional content is underperforming, or when a strategic layer is needed to explain *why* content should be sequenced in a particular order before selling. Particularly relevant in East Africa where relationship-based commerce means trust must be earned before purchase.
tools3
framework-digital-transparency
Applies Rageh's three-dimensional transparency model to build consumer trust across digital channels. Invoke when a client needs to improve digital trust, increase conversion rates from digital channels, or position themselves as a trustworthy operator in a market where digital commerce is newer and consumer scepticism is higher. Source: Rageh (Ed.) (2026) Ethical Marketing and Consumer Trust in Digital and Sustainable Markets.
tools3
east-african-english
Language and tone standard for all written content. Enforces authentic East African English as used in Uganda, Kenya, and Tanzania — formal, clear, respectful, British-influenced, and professionally courteous. Apply to every piece of text generated for the website.
development3
language-standards
Language and tone standards for all written content across 3 languages — English (British, East African), French (Francophone African), and Kiswahili (East African standard). Enforces authentic, culturally appropriate, professional communication in each language. Apply throughout all content generation steps.
content-media3
meta-ai-tools-audit
Produces a structured evaluation of AI marketing tools for a specific client, mapped by function (content creation, SEO, social media management, email marketing, automation, analytics, paid advertising, influencer marketing) with East African market accessibility, cost, and capability ratings. Outputs a recommended AI tool stack calibrated to the client's budget profile in UGX. Invoke when a client asks which AI tools to adopt, wants to assess their current AI tool usage, needs to build an AI-powered martech stack, or is evaluating AI capabilities against their marketing goals.
tools3
meta-algorithm-guide
Generates a consolidated, per-platform algorithm ranking factors reference and pre-publication checklist for content producers and social media managers. Covers Facebook, Instagram, TikTok, YouTube, LinkedIn, and X/Twitter with EA-specific notes on data costs, WhatsApp substitution, and EAT peak activity windows. Invoke this skill when a client or team member needs a daily operational reference to maximise organic reach, when onboarding a new content producer, or when a client's organic reach has dropped and a diagnostic checklist is needed.
tools3
meta-budget-planner
Produces a social media and digital marketing budget plan for a client, allocating available monthly budget across channels, content production, tools, and paid amplification. Calibrated for Uganda/East Africa SME budgets with UGX rate tables and tier templates. Invoke this skill when a client asks how to allocate a marketing budget, wants to know what they should be spending and where, or needs to justify digital marketing expenditure to a stakeholder.
tools3
meta-competitor-analysis
Analyses 3–5 competitors' social media and digital marketing presence to produce a structured comparison table, content style breakdown, paid ad activity notes, gap analysis, and strategic recommendations. Invoke this skill when a client wants to understand how they compare to their competition, when entering a new market, when launching a new service, or when building a social media strategy from scratch.
tools3
deck-strategy-presentation
Generates a 14-slide social media strategy presentation deck in structured markdown, ready to paste into PowerPoint, Canva, or Google Slides. Invoke this skill when a strategy document exists (from 05-social-media-strategy) and the consultant needs to present it to the client for the first time. Applies Minto's Pyramid Principle — conclusion first, then evidence, then detail.
tools3
02-platform-audit
Audits the client's existing social media presence on each active platform, benchmarks performance against named competitors, and produces a prioritised quick wins list and a 6-slide deck outline. Invoke after the 01-client-brief is complete and before any strategy or content planning work begins.
tools3
meta-cohort-analysis
Builds time-based and behaviour-based user cohorts in GA4, tracks retention and lifetime value by cohort, and translates cohort data into client-language statements that demonstrate campaign durability — not just reach. Invoke when a client asks which campaigns produce repeat customers, when aggregate metrics are masking poor retention, or when preparing a report that must show long-term campaign value.
tools3
meta-content-audit
Audits the client's existing social media content history to identify what worked, what did not, and where to improve. Produces a data-driven performance summary, top and bottom content analysis, content pillar coverage review, tone and consistency ratings, and a 30-day improvement plan. Invoke this skill at the start of a new client engagement, after 3–6 months of managed content, or whenever a client questions whether their content strategy is working.
tools3
meta-analytics-privacy
Privacy-by-design analytics setup for clients operating under Uganda's Data Protection and Privacy Act 2019, Kenya's Data Protection Act 2019, and international frameworks (GDPR, CCPA). Covers cookie consent implementation, GA4 privacy configuration, data minimisation, and WhatsApp data governance. Invoke when setting up GA4 for a new client, configuring cookie consent banners, advising on analytics data governance, or when a client asks about data protection compliance for their digital channels. Does not replace legal counsel — flags compliance requirements and provides implementation guidance.
tools3
playbook-audacious-content
Generates an audacious content strategy for brands operating in an AI-saturated market, using Schaefer's Audacity Index, three story pillars, STEPPS virality framework, and Talk Trigger design — with East African cultural adaptation throughout. Invoke this skill when a client's content is competent but forgettable, when engagement has plateaued, when a brand wants to stand out from AI-generated noise, or when a content reset is needed.
tools3
content-whitepaper-ebook
Produces a complete long-form content asset — either a whitepaper (research-led, evidence-based) or an eBook (practical guide, how-to) — for a client operating in Uganda or East Africa. Invoke this skill when a client needs a 2,000–5,000 word PDF-ready document for lead generation, thought leadership, donor reporting, investor communications, or conference distribution. Triggers: "write a whitepaper", "create an eBook", "lead magnet document", "thought leadership report", "donor report", "investor document", "long-form content asset".
tools3
09-campaign-strategy
Generates a complete single-campaign strategy document covering objective setting, audience targeting, campaign concept, channel plan, timeline, content production list, paid amplification, budget allocation, and success metrics. Invoke when a client needs to plan a focused marketing campaign: product launch, seasonal offer, awareness drive, or event promotion. Also produces a one-page campaign brief for briefing creative partners or clients.
tools3
premium-social-selling
Design premium social selling, digital selling, lead generation, email nurture, executive outreach, LinkedIn authority, luxury/affluent customer marketing, and high-ticket conversion systems. Use when a client must attract and convert premium customers, CEOs, enterprise buyers, affluent consumers, or high-value prospects without looking cheap or generic.
tools3
copywriting-brochure
Write the complete copy for a client brochure — covering structure, headlines, benefits positioning, proof elements, and calls to action. Use when a client needs a printed or digital brochure for sales meetings, trade shows, direct mail inserts, or website downloads.
tools3
premium-commercial-writing
Cross-cutting premium commercial writing standards for social posts, captions, campaigns, blogs, whitepapers, brochures, proposals, sales pages, email, WhatsApp, and executive content. Apply when copy must sound professional, specific, high-trust, SEO/GEO-aware, and worthy of premium fees rather than generic content production.
development3
blog-writer
Write a complete, publication-ready blog post from a content brief. Produces the full article text with SEO title, meta description, body with H2/H3 structure, and a closing CTA. Use when the user says "write a blog post", "write a blog article", "write about [topic]", or provides a content brief and wants a finished article. Output is a standalone markdown document — no web page building, no image pipelines.
development3
email-copywriter
Writes email marketing copy — newsletters, promotional emails, welcome sequence emails, and reactivation emails. Invoke when the user says "write an email", "write a newsletter", "write a welcome email", "write a promotional email", "write a reactivation email", or provides an email copy brief. Also invoke when a client's email marketing strategy (from 07-email-marketing-strategy) moves into execution and copy is needed. Output is complete, send-ready email copy — not a structural outline.
tools3
seo-geo-optimisation
Optimises individual pieces of content for Generative Engine Optimisation (GEO) — the discipline of making content findable and citable by AI-powered search engines including ChatGPT Search, Perplexity AI, and Google AI Overviews. Distinct from traditional keyword-based SEO. Invoke when creating or auditing a blog post, website page, or strategy document that must be cited as a trusted source in AI-generated answers. Cross-reference `ai-generative-search-optimisation` for full content audit and monitoring protocol.
development3
direct-response-funnel-copy
Design direct-response funnels and long-form social/email/WhatsApp sales copy using Brunson's DotComSecrets Ignite framework (Secret Formula, Value Ladder, 3 traffic types, 7 phases of a lead, Star-Story-Solution script, Perfect Webinar close) and Kennedy's sales letter sequencing, 5-proposition stack, and takeaway selling. Use when a social campaign must not just build awareness but actually close sales — info products, coaching, masterminds, high-ticket services, memberships, events, and webinar-driven offers.
development3
caption-writer
Writes social media captions for any platform from a brief. Generates 3 variations — short, medium, and long — with a hashtag set for each. Invoke when the user says "write a caption", "write captions for", "I need post copy for", "draft some caption options", or when a content brief is provided and the user needs caption text. Also invoke when working through a content calendar and post copy is needed for specific items.
testing3
playbook-chatbot-strategy
Plans, designs, and documents a basic chatbot or automated messaging system for a client on Facebook Messenger, Instagram DMs, or WhatsApp Business. Covers platform tool selection, conversation flow design, human handoff logic, and step-by-step setup guides for both free and low-cost paid options. Invoke this skill when a client asks about automating customer enquiries, setting up a chatbot, reducing response time, or managing high volumes of repetitive inbound messages — particularly in the Uganda/East Africa market context.
tools3
playbook-content-production
Generates a comprehensive content production brief and shoot direction guide covering photography, video, and graphic design briefs, a batch production workflow, and a printable shoot-day checklist. Invoke this skill when briefing a photographer, videographer, or in-house team before a content shoot, or when helping a client establish a repeatable monthly content production process. This is a planning and briefing tool — it does not produce designs, edit video, or generate images.
tools2
biz-dev-reactivation-campaign
Produces a complete customer reactivation campaign for a client — a 4-part email and/or SMS sequence sent to a dormant customer list to generate immediate revenue within 48–72 hours. This is the single highest-ROI marketing activity available to most businesses: existing customers already trust the brand, require no new acquisition cost, and are statistically 5–9x more likely to buy than a cold prospect. The skill produces: the campaign strategy, all four email/SMS copy pieces, an optional referral offer embedded in the sequence, and a WhatsApp-adapted version for East African markets. Invoke when a client has an existing customer database and needs immediate revenue; when a client says "we've tried ads but they don't work"; or as the proof-of-value deliverable in a risk-free "first date" agency engagement before any retainer is agreed.
tools2
skills/image-prompt-engineer
--- name: image-prompt-engineer description: Teaches practitioners to write AI image prompts that produce professional, art-directed visuals using the Eight-Layer Prompt Anatomy — not the over-smooth, uncanny, obviously-AI aesthetic. Invoke when a client or the agency needs to generate images using Midjourney, DALL-E, Stable Diffusion, Flux, or Adobe Firefly, and the output must meet the Golden Rule: images that look like they were shot or designed by a skilled human creative. --- # AI Image Pro
tools2
deck-quarterly-review
Generates a 16-slide quarterly strategy review presentation in structured markdown, ready to paste into PowerPoint, Canva, or Google Slides. Invoke this skill at the end of each quarter (Q1–Q4) when presenting a full performance review and recommending strategy adjustments. More substantial than the monthly report — this deck revisits the strategy and proposes changes for the next quarter.
development2
deck-strategy-presentation
Generates a 14-slide social media strategy presentation deck in structured markdown, ready to paste into PowerPoint, Canva, or Google Slides. Invoke this skill when a strategy document exists (from 05-social-media-strategy) and the consultant needs to present it to the client for the first time. Applies Minto's Pyramid Principle — conclusion first, then evidence, then detail.
tools2
ecommerce-brand-differentiation
Builds a brand differentiation strategy for an ecommerce or social commerce business — covering the Soleness positioning framework, 9 intangible brand types, Blue Ocean competitive analysis, brand naming, visual identity direction, packaging strategy, and community building. Invoke this skill when a client is indistinguishable from competitors, when they compete on price alone, when they are launching a new product line or brand, or when they want to build a loyal customer base rather than one-off transactional buyers.
tools2
direct-mail-writer
Write complete direct mail letters, postcard campaigns, and email campaigns for clients — covering offer design, list strategy, copy structure, and testing methodology. Use when a client wants to reach a known or purchased audience with a targeted, measurable written offer via post or email.
tools2
meta-cohort-analysis
Builds time-based and behaviour-based user cohorts in GA4, tracks retention and lifetime value by cohort, and translates cohort data into client-language statements that demonstrate campaign durability — not just reach. Invoke when a client asks which campaigns produce repeat customers, when aggregate metrics are masking poor retention, or when preparing a report that must show long-term campaign value.
tools2
meta-competitor-analysis
Analyses 3–5 competitors' social media and digital marketing presence to produce a structured comparison table, content style breakdown, paid ad activity notes, gap analysis, and strategic recommendations. Invoke this skill when a client wants to understand how they compare to their competition, when entering a new market, when launching a new service, or when building a social media strategy from scratch.
tools2
meta-content-audit
Audits the client's existing social media content history to identify what worked, what did not, and where to improve. Produces a data-driven performance summary, top and bottom content analysis, content pillar coverage review, tone and consistency ratings, and a 30-day improvement plan. Invoke this skill at the start of a new client engagement, after 3–6 months of managed content, or whenever a client questions whether their content strategy is working.
tools2
framework-community-trust
Applies the Like-Know-Trust (LKT) framework to social media strategy, producing a sequenced trust-building plan that maps content types, community activity, and conversion tactics to each stage of audience relationship development. Invoke this skill when a client has low conversion despite reasonable reach, when a brand is new or rebuilding reputation, when promotional content is underperforming, or when a strategic layer is needed to explain *why* content should be sequenced in a particular order before selling. Particularly relevant in East Africa where relationship-based commerce means trust must be earned before purchase.
tools2
framework-digital-transparency
Applies Rageh's three-dimensional transparency model to build consumer trust across digital channels. Invoke when a client needs to improve digital trust, increase conversion rates from digital channels, or position themselves as a trustworthy operator in a market where digital commerce is newer and consumer scepticism is higher. Source: Rageh (Ed.) (2026) Ethical Marketing and Consumer Trust in Digital and Sustainable Markets.
tools2
platform-tiktok
Generates a complete TikTok presence plan for East African businesses, covering account setup, content strategy, video structure templates, repeatable content series, a 30-day video content plan, and KPI framework. Invoke when a client needs a TikTok strategy, wants to build a short-video audience in the 16–30 demographic, or is asking how to use TikTok for business growth in Uganda or the wider EA market.
tools2
platform-whatsapp
Generates a complete WhatsApp Business strategy for East African businesses, covering account setup, broadcast segmentation, Status content, groups, opt-in methods, a 30-day message calendar, and KPI framework. Invoke when a client needs a WhatsApp Business presence plan, wants to grow and segment their contact list, or requires a structured broadcast and customer communication strategy.
tools2
sectors/healthcare
Social media strategy for healthcare organisations and medical professionals in East Africa — covering patient trust architecture, compliance with the Uganda Data Protection and Privacy Act 2019, content strategy for combating health misinformation, patient network engagement, and healthcare crisis communication. Invoke when the client is a hospital, clinic, health NGO, pharmaceutical company, public health department, or individual medical professional building a social media presence, developing a social media policy, or managing a reputational or clinical communication challenge.
tools2
language-standards
Language and tone standards for all written content across 3 languages — English (British, East African), French (Francophone African), and Kiswahili (East African standard). Enforces authentic, culturally appropriate, professional communication in each language. Apply throughout all content generation steps.
content-media2
peso-integrated-strategy
Guides a consultant in building a full PESO (Paid / Earned / Shared / Owned) integrated communications strategy for a client. Produces a channel map, integration principles, a structured strategy document, and a budget allocation template. Invoke when a client is ready to move beyond ad-hoc social media posting into a coordinated, multi-channel digital communications programme — typically at the start of a new financial year, after a brand audit, or when a client asks "how do we pull all our channels together?"
tools2
platform-facebook
Generates a complete Facebook presence plan for a client, covering Page optimisation, content mix, posting frequency, Groups strategy, click-to-WhatsApp, a 30-day content plan, community management templates, and KPIs. Invoke this skill when a client needs a Facebook-specific strategy document or when Facebook is identified as a primary channel in their social media strategy.
tools2
meta-dashboard-design
Sets the standards for designing client-facing marketing dashboards that are readable on mobile, structured around insight rather than data volume, and built with tools accessible in the East African context. Invoke when building a reporting dashboard for a new client, when an existing dashboard needs to be simplified or made more actionable, or when a client reports that they do not use or understand their current reports.
tools2
meta-posting-optimisation
Produces a data-driven posting time and frequency optimisation plan for a client. Covers how to read native analytics to find peak activity windows, a structured 4-week test design, and a frequency decision framework. Replaces generic "best time to post" articles with client-specific recommendations grounded in the client's own platform data. Invoke when onboarding a new client, reviewing an underperforming posting schedule, or when a client asks what time and how often they should post.
tools2
meta-reporting
Generates a complete written monthly social media performance report — the document version sent to clients by email between formal presentations. Covers platform KPIs, top content, what worked, what did not, testing plans, paid performance, and next-month recommendations. Invoke this skill at the end of each calendar month to produce the written report. Use the deck-monthly-report skill for the presentation version of the same data; both cover the same month, but this document goes by email and the deck is for meetings.
tools2
meta-revenue-planning
Builds a defensible, bottom-up marketing plan by reverse-engineering a revenue target through funnel conversion rates to the required inquiry, lead, and opportunity volumes per channel. Invoke when a client needs to connect digital marketing activity to a revenue target — replacing vague activity goals with a data-driven quarterly plan that is reviewable at every stage. Source: Kahan (2022) High-Velocity Digital Marketing.
tools2
skills/meta-roi-framework
--- name: meta-roi-framework description: Calculates and presents the ROI of the client's social media and digital marketing investment using the Bodnar and Cohen (2012) formula: ROI = (TLV − COCA) ÷ COCA. Produces a step-by-step TLV calculation, COCA by channel, ratio benchmarks, attribution guidance, break-even analysis, a 12-month projection table, and consultant talking points for retainer justification. Invoke this skill when a client questions the value of the retainer, when preparing a pr
tools2
meta-sentiment-analysis
Produces a sentiment analysis and share-of-voice methodology for a client — covering manual vs. automated scoring methods, net sentiment score calculation, share-of-voice calculation, conversation theme extraction, and translating sentiment data into strategic decisions. Invoke when a client needs to understand how to score and interpret their brand sentiment data, when building a monthly reporting framework that includes sentiment metrics, or when sentiment trends need to be converted into concrete strategy adjustments. Use playbook-sentiment-listening for the operational setup (tools, keywords, dashboards, weekly routines) that generates the data this skill analyses.
tools2
meta-social-listening
Sets up and operates a systematic social listening programme for a client — covering keyword taxonomy, tool setup across four free or low-cost platforms, a repeatable listening cadence, intelligence extraction protocol, and a log template. Also maps how listening findings feed back into content, strategy, community management, and crisis response across the skill suite. Invoke this skill when onboarding a new client to establish their listening baseline, when a client wants to understand what is being said about them online, when a competitor gap analysis requires ongoing monitoring, or when the first signs of a reputational issue need to be caught early.
tools2
meta-social-marketing-mix-review
Applies the 7 Ps marketing mix framework (Dallas, 2022) as a structured diagnostic review of a client's social media strategy. Produces a scored one-page quarterly summary with red-flag indicators and prioritised recommended actions per P. Invoke at a quarterly review, when a client reports declining results without an obvious cause, when a new consultant takes over an account and needs a structured baseline assessment, or when a client asks "why isn't our social media working?"
tools2
meta-social-media-roi-business-case
Builds a structured, data-backed internal business case justifying social media investment to sceptical leadership teams, boards, and C-suite decision-makers. Invoke this skill when a client's management has not approved a social media budget, when a proposal is being rejected on ROI grounds, when a budget renewal requires formal justification, or when the consultant needs a persuasive document framed in financial and competitive-risk language. Distinct from `meta-roi-framework`, which calculates ongoing campaign ROI for active programmes using the TLV−COCA÷COCA formula.
tools2
meta-social-proof-system
Systematic collection, organisation, and deployment of social proof across all digital touchpoints — using Bly's six-source taxonomy to build credibility and reduce buyer hesitation. Invoke when a client needs to increase conversion rates, when a website or proposal lacks credibility signals, or when the client wants to build trust in a market where digital commerce is newer and first-time buyers are more cautious.
tools2
meta-tools-stack-evaluation
Evaluates, recommends, and builds a martech (marketing technology) tools stack for a client — covering social media management, scheduling, analytics, design, email marketing, CRM, and project management. Calibrated for Uganda/East Africa budgets and infrastructure. Invoke when a client asks what tools they should use, wants to review their current tools, is overspending on software, or needs a structured recommendation for building out their digital marketing operations.
tools2
meta-utm-tracking
Generates a complete UTM tracking system for a client — naming conventions, a campaign tracking spreadsheet template, and a guide to reading attribution reports in GA4. Invoke when a client needs to track social media traffic accurately, when the meta-roi-framework flags unattributed traffic, or when a client says they cannot tell which platform or post is driving website visits.
tools2
strategy-customer-value-journey
Maps a client's social media activity to the 8-stage Customer Value Journey (CVJ) framework (DigitalMarketer / Ryan Deiss). Produces a structured content plan showing what to create at each stage — Aware, Engage, Subscribe, Convert, Excite, Ascend, Advocate, Promote — with platform guidance, CTAs, and metrics. Invoke when a client posts either all promotional content (no awareness funnel) or all awareness content (no conversion mechanism), or when building a new social media strategy from scratch and a full-funnel plan is needed.
tools2
platform-instagram-growth
Generates a phased Instagram growth engineering strategy focused on systematically growing a client's follower count and organic reach through algorithm optimisation, profile discovery, Reels strategy, hashtag clustering, and community tactics. Distinct from `platform-instagram`, which covers broad Instagram presence planning — invoke this skill specifically when a client wants to grow an account from a small base to a significant following, when a growth plateau needs diagnosing, or when an algorithm-first, phase-by-phase growth roadmap is required.
tools2
platform-linkedin
Generates a complete LinkedIn presence plan for any client type — organisations (companies, NGOs, agencies) and individuals (professionals, consultants, performing artists, politicians, creatives, executives). Covers profile optimisation, personal brand strategy, Company Page vs personal profile decision, content types and algorithm, thought leadership, social selling, B2B lead generation, employee advocacy, posting cadence, a 30-day content plan, connection and DM tactics, and KPIs. Invoke when a client needs a LinkedIn strategy for B2B lead generation, talent acquisition, thought leadership, investor relations, political or public figure positioning, personal brand building, or social selling. Works for both corporate organisations and individual practitioners.
tools2
platform-linkedin-company-pages
Generates a complete LinkedIn Company Page strategy — page setup, admin structure, content approach, follower growth, Sub-Pages, and Events. Invoke when a client is an organisation (company, NGO, agency) that needs to build or optimise their Company Page as a credibility and lead generation asset. Complement with `platform-linkedin` for personal profile strategy.
tools2
platform-podcast-strategy
Plans and launches a podcast strategy for a client in Uganda/East Africa. Covers show concept, format selection, minimum viable technical setup (with UGX pricing), a 12-episode content plan, social media integration, and EA-specific distribution tactics. Treats the podcast as a content and authority-building channel — not an audio production project. Invoke when a client asks about starting a podcast, using audio content for thought leadership, or building an owned media channel beyond written content.
tools2
platform-x-twitter
Generates a complete X (formerly Twitter) presence plan for East African businesses and professionals, covering profile optimisation, content types, thread strategy, community building, the platform's role in the EA media ecosystem, a 30-day content rhythm, and KPI framework. Invoke when a client needs an X/Twitter strategy, wants to build authority and network in the professional/media ecosystem, or is asking whether X is the right platform for their business in Uganda, Kenya, or Tanzania.
tools2
playbook-ai-automation-workflow
Generates a step-by-step marketing automation roadmap for a client's full operational stack — from content scheduling through to customer response and reporting. Covers tool selection, task qualification, feasibility testing, and a prioritised build sequence. Invoke this skill when a client wants to reduce manual marketing effort, improve consistency, or move from ad hoc posting to a connected content-to-customer pipeline. Distinct from playbook-ai-content-workflow, which covers content production only; this skill covers the entire operational flow including publishing, messaging, email, and reporting automation.
tools2
playbook-audacious-content
Generates an audacious content strategy for brands operating in an AI-saturated market, using Schaefer's Audacity Index, three story pillars, STEPPS virality framework, and Talk Trigger design — with East African cultural adaptation throughout. Invoke this skill when a client's content is competent but forgettable, when engagement has plateaued, when a brand wants to stand out from AI-generated noise, or when a content reset is needed.
tools2
playbook-email-funnel
Covers the operational mechanics of running a high-performing email list — from acquisition through welcome sequence, content-to-sales ratio, KPI tracking, and ongoing list health. Invoke when a client needs to build or repair an email marketing programme, distinct from strategy (07-email-marketing-strategy) or copy (email-copywriter). Source: Bly (2018) The Digital Marketing Handbook.
tools2
playbook-employee-advocacy
Builds a complete employee advocacy programme for a client — a structured system that encourages and enables employees to share brand content, represent the company professionally on social media, and amplify the client's reach through their personal networks. Invoke this skill when a client wants to extend organic reach without additional ad spend, when a B2B or professional services firm wants to build credibility through staff profiles, or when a client asks how to get employees more involved in their social media presence.
tools2
playbook-location-based-marketing
Guides a consultant in building a complete location-based marketing strategy for a client with a physical presence — shops, restaurants, clinics, schools, hotels, and service providers with a defined service area. Covers Google Business Profile optimisation, geo-targeted advertising, location-tagged content, WhatsApp hyperlocal tactics, and multi-branch management. Invoke this skill when a client has one or more physical locations and wants to increase foot traffic, local discovery, or neighbourhood-level brand awareness in Uganda or East Africa.
tools2
playbook-networking
Design a structured networking and referral programme for a client or for the consultancy itself — covering event networking, referral group creation, referral activation, and follow-up systems. Use when a client needs to generate leads through relationships rather than advertising, or when the consultancy needs a business development system for a market where personal trust precedes commercial transactions.
tools2
playbook-profile-optimisation
Produces a cross-platform social media profile audit checklist and an action-prioritised optimisation plan covering profile photos, cover images, bios, usernames, link strategy, CTAs, and platform-specific settings. Invoke this skill at client onboarding to establish a baseline, whenever a client rebrands, or when a profile audit reveals weak first-impression signals across platforms.
tools2
playbook-post-click-strategy
Generates a post-click conversion strategy and planning guide for social media consultancy clients. Covers the full journey from social post or ad through to a completed action — WhatsApp enquiry, sale, email opt-in, or form submission. Invoke this skill when a client has an active social presence but is not converting followers into leads or customers, or when conducting a social-to-sale audit.
tools2
00-client-intake
Two-phase client intake skill. Phase 1 presents 10 standard domain-mapped questions (also used as a website intake form), then generates a draft client brief from the answers. Phase 2 generates 5–7 targeted follow-up questions based on the answers to close gaps and confirm direction. Together, the two phases capture everything needed to begin strategy work. Invoke at the very start of every new client engagement, before any other onboarding or strategy skill.
tools2
ai-growth-systems-design
Use when designing AI-powered marketing, sales, social media, content, analytics, personalization, social listening, or automation systems that must create measurable growth and client economic value.
tools2
platform-google-business-profile
Generates a complete Google Business Profile (GBP) strategy and optimisation plan for a client, covering setup, verification, profile completeness scoring, photo strategy, posts, Q&A management, review generation, performance metrics, and local SEO integration. Invoke this skill when a client needs to create or improve their GBP presence, when local search visibility or Google Maps discoverability is a goal, or when GBP is identified as a priority channel for a Uganda/East Africa-based SME.
tools2
01-client-brief
Generates a structured client intake questionnaire and two onboarding documents — a full client brief and a one-page at-a-glance card — capturing all information required before producing any strategy, content plan, or platform audit. Invoke at the start of every new client engagement, before any other onboarding or strategy skill is used.
tools2
03-audience-personas
Develops 2–4 research-grounded audience personas for a client, each with full demographic, behavioural, and psychographic detail relevant to the Uganda/East Africa market. Produces individual persona cards and a side-by-side persona summary matrix. Invoke after the 01-client-brief is complete and before channel strategy or content pillar work begins — personas are the foundation for all content and platform decisions.
tools2
playbook-pr-publicity
Generate a complete PR and media relations strategy for a client — covering news release writing, media kit assembly, journalist pitching, publicity calendar, and earned media tracking. Use when a client wants press coverage, media exposure, or public credibility without a paid advertising budget.
tools2
skill-creator
Guide for creating effective skills. This skill should be used when users want to create a new skill (or update an existing skill) that extends Claude's capabilities with specialized knowledge, workflows, or tool integrations.
tools2
prompt-engineering-library
Generates a ready-to-use, client-specific prompt engineering library — a documented set of reusable prompt templates for all recurring marketing tasks. Every prompt follows the Alpha-Beta-Gamma-Delta-Epsilon master formula (Upadhyay, 2024) and is prefixed with the client's Brand Context Block. Invoke when onboarding a new client onto AI-assisted content production, or when a client team needs a standardised set of approved prompts for their own use.
tools2
playbook-social-media-brand-style-guide
Generates a complete, formatted Social Media Brand Style Guide ready to hand over to a client's social media manager or in-house team. The guide covers brand voice, platform tone adjustments, vocabulary standards, emoji policy, image and video standards, hashtag rules, content approval workflow, breaking-news pause protocol, and language and grammar rules — everything an executor needs to maintain brand consistency without consultant oversight. Invoke when onboarding a new client (before content production begins), whenever a client's social media manager changes, or when a client requests a standalone governance document for their team.
tools2
playbook-question-engine
Systematic process for mining customer questions from five sources and converting them into a content pipeline of blog posts, social posts, video scripts, and FAQs that rank organically and answer what the audience is already searching for. Invoke when a client has no content strategy, when content ideas have run dry, when the client asks what to post, or when the goal is to generate content that reduces sales friction by pre-educating prospects before they speak to the business.
tools2
playbook-lead-magnet-system
Guides the design, placement, and optimisation of lead magnets to build owned email and WhatsApp subscriber lists. Invoke when a client needs to grow a permission-based audience asset — replacing reliance on platform algorithms with a list the business controls. Source: Bly (2018) The Digital Marketing Handbook.
tools2
playbook-instagram-dm-sales
Turns Instagram DMs into a structured sales channel for service businesses and consultants in East Africa. Covers the full 5-Stage DM Sales Sequence: conversation openers, qualification, offer presentation, objection handling, and the move-to-WhatsApp protocol. Invoke this skill when a client needs a repeatable DM-to-sale process for their Instagram Business account — particularly where WhatsApp is the final conversion channel.
tools2
playbook-client-retainer-management
Generates scope management documentation and scripted protocols for consultants and agencies managing ongoing client retainer agreements. Covers scope definition, scope creep prevention, change request handling, monthly check-in structure, performance review triggers, and retainer renewal. Invoke when setting up a new retainer agreement, when a client starts requesting work outside the agreed scope, when a retainer is approaching renewal, or when a client relationship is deteriorating and needs a structured reset.
tools2
meta-budget-planner
Produces a social media and digital marketing budget plan for a client, allocating available monthly budget across channels, content production, tools, and paid amplification. Calibrated for Uganda/East Africa SME budgets with UGX rate tables and tier templates. Invoke this skill when a client asks how to allocate a marketing budget, wants to know what they should be spending and where, or needs to justify digital marketing expenditure to a stakeholder.
tools2
meta-algorithm-guide
Generates a consolidated, per-platform algorithm ranking factors reference and pre-publication checklist for content producers and social media managers. Covers Facebook, Instagram, TikTok, YouTube, LinkedIn, and X/Twitter with EA-specific notes on data costs, WhatsApp substitution, and EAT peak activity windows. Invoke this skill when a client or team member needs a daily operational reference to maximise organic reach, when onboarding a new content producer, or when a client's organic reach has dropped and a diagnostic checklist is needed.
tools2
ecommerce-conversion-optimisation
Produces a conversion rate optimisation (CRO) plan for a client's social commerce or ecommerce operation — diagnosing friction points, applying the 5-step Marketing Optimization System, segmenting visitors by buyer modality and traffic temperature, and building a structured A/B testing roadmap. Invoke this skill when a client has traffic or enquiries but low conversion, when cart or enquiry abandonment is high, when a client asks how to turn browsers into buyers, or when they want to improve their WhatsApp close rate or product page performance.
tools2
deck-monthly-report
Generates a 10-slide monthly performance report presentation in structured markdown, ready to paste into PowerPoint, Canva, or Google Slides. Invoke this skill at the end of each calendar month when preparing a client reporting meeting. The consultant must replace all placeholder data with actual client figures before presenting.
tools2
deck-annual-review
Generates an 18-slide annual performance and strategy refresh presentation in structured markdown, ready to paste into PowerPoint, Canva, or Google Slides. Invoke this skill at the end of Year 1 of a client engagement when presenting the full-year review and proposing the Year 2 retainer renewal. This is the highest-stakes deck the consultant presents — it must make the client feel the year was well-invested and excited about Year 2.
tools2
biz-dev-social-media-audit-offer
Turns a free 30-minute social media diagnostic into a business development tool — structuring the audit, framing findings to demonstrate expertise, and scripting the transition from free audit to paid engagement. Invoke when a consultant wants to offer a free audit as a lead generation technique, when preparing for a discovery meeting with a prospective client, or when converting an audit presentation into a paid proposal.
tools2
blog-idea-generator
Generate 15-25 targeted blog post ideas with 200-word summaries for any client website. Reads website content, assesses available information, adaptively selects from 20 ideation methods, and conducts a guided interview. Each idea includes a narrative brief + structured specs. Use when the user says "generate blog ideas", "what should I blog about", "blog topic ideas", "content ideas", or wants to populate docs/blogs/topics.md.
tools2
biz-dev-beyond-agency-offer
Produces a risk-free "first date" engagement offer for a prospective client — the core acquisition tool of the results-first agency model. Rather than pitching a monthly retainer upfront, the consultant proposes a short, low-commitment test campaign that generates measurable results within 7–10 days before any ongoing engagement is agreed. The skill produces: the written offer document, the verbal/written pitch script, the profit-share or flat-fee options, and the expectations sign-off document covering Results, Time, Cost, and Communication. Invoke when approaching a new prospect, when a prospect has declined a standard retainer proposal, or when building a pipeline of "hell yes" clients who enter the relationship already convinced by results rather than promises. Based on Fihn's Beyond Agency model (2025).
tools2
playbook-reputation-management
Guides a social media consultant through building and protecting a client's online reputation in the Uganda/East Africa market. Covers proactive reputation building (review generation, authority content, GBP optimisation) and reactive reputation defence (monitoring, complaint response, suppression, escalation). Invoke when a client asks to improve their online ratings, respond to negative reviews, recover from a reputation incident, or establish a systematic review generation process.
tools2
playbook-sentiment-listening
Operationalises AI-powered social listening and sentiment analysis for a client — covering tool selection matched to EA budgets, NLP keyword setup across four categories, real-time dashboard specification, Net Sentiment Score reporting, and a translation framework that converts sentiment data into concrete marketing decisions. Invoke when a client wants to understand what is being said about their brand online, when brand health monitoring is required as a standing deliverable, when competitive intelligence needs a sentiment dimension, or when crisis prevention is a stated priority.
tools2
meta-evergreen-content-strategy
Produces an evergreen content lifecycle management system — identifying which existing content has durable value, scoring it against a 3-dimension framework, designing a refresh and republication rotation, and building a 90-day schedule that maximises content lifespan without requiring constant new production. Invoke when a client has existing content underperforming due to poor timing or lack of promotion, when production capacity is limited and the client needs to get more from less, or when building a sustainable content plan for a client who cannot produce new content every day.
tools2
hashtag-strategy
Generates a complete hashtag strategy document for a client — covering branded, niche, community, and awareness hashtags, a platform-specific usage guide, hashtags to avoid, and a tracking method. Invoke when the user says "create a hashtag strategy", "research hashtags for", "build a hashtag bank", or "what hashtags should we use". Also invoke when a new client onboarding is underway and no hashtag strategy exists yet.
tools2
ai-agentic-marketing-workflows
Design and implement autonomous AI marketing agent systems using the PRAL, BDI, and OODA frameworks. Invoke when a client is ready to move beyond reactive GenAI prompting to proactive, autonomous marketing workflows, or when planning an AI-first marketing operations architecture.
tools2
playbook-chatbot-strategy
Plans, designs, and documents a basic chatbot or automated messaging system for a client on Facebook Messenger, Instagram DMs, or WhatsApp Business. Covers platform tool selection, conversation flow design, human handoff logic, and step-by-step setup guides for both free and low-cost paid options. Invoke this skill when a client asks about automating customer enquiries, setting up a chatbot, reducing response time, or managing high volumes of repetitive inbound messages — particularly in the Uganda/East Africa market context.
tools2
training-client-team
Generates a complete 2-hour in-person training workbook for a client's internal team — employees who will assist with content creation or community management. Invoke when the user says "create a team training guide", "write a staff training workbook", "onboard our internal team on social media", or needs a printable workshop document for client employees. Output is a structured, print-ready workbook — not a presentation deck.
tools2
playbook-social-customer-service
Generates a day-to-day social media customer service operations guide for EA SMEs. Covers triage, response time SLAs, complaint handling scripts, saved replies, empathy language, out-of-hours management, and staff training. Invoke when a client needs to professionalise the human-to-human service delivery happening in their WhatsApp, Facebook Messenger, and public comment channels — not crisis incidents (use playbook-crisis-communications) and not chatbot automation (use playbook-chatbot-strategy).
tools2
playbook-sms-whatsapp-marketing
Generates a complete narrowcast marketing playbook covering WhatsApp campaign strategy (broadcast lists, automated sequences, catalogue marketing) and SMS marketing — the two highest open-rate direct communication channels in East Africa. Invoke when a client needs structured campaign plans, automated message sequences, SMS gateway setup, or a performance framework for WhatsApp or SMS marketing. Builds on platform-whatsapp (app setup and basic broadcast strategy) — read that skill first for the account configuration foundation.
tools2
strategy-personal-brand
Produces a complete personal brand strategy for any individual client — professionals, consultants, executives, politicians, performing artists, athletes, local celebrities, comedians, pastors/religious leaders, academics, or public figures in Uganda/East Africa and globally. Covers brand architecture (positioning, differentiation, personality), client-type-specific platform strategy, content system, authority building, expert bio construction, and monetisation pathways. Distinct from a company brand strategy: this focuses on the person, their expertise, and their individual presence. Invoke when a client wants to build a personal profile, establish thought leadership, grow their professional or public reputation, build a following, attract brand partnerships, win speaking engagements, or increase visibility as an individual rather than as an organisation. For influencer partnership strategy (brand-side), see 08-influencer-marketing-strategy instead.
tools2
strategy-channel-architecture
Designs a multi-platform traffic flow system for a client — defining what role each platform plays, how audiences move between platforms, and how content flows through a hub-and-spoke architecture. Output is a channel architecture map the client can use to allocate effort and budget. Invoke when a client needs to rationalise their platform presence, is spreading effort too thinly, is launching a new social media programme, or needs a clear answer to "which platforms should we be on and what do we do on each one?"
tools2
strategy-multigenerational-digital
Develops digital marketing strategies for clients whose target audience spans multiple generational cohorts — calibrating content format, platform choice, trust signals, and tone to the distinct digital behaviours of Generation Z, Millennials, Generation X, and Baby Boomers. Invoke when a client's audience includes customers aged 18–65+ and current messaging is failing to resonate with one or more generational segments, or when launching a product or service that must appeal across multiple age groups simultaneously.
tools2
demand-forecasting
Use for demand forecasts, stockout timing, reorder logic, branch/product sales aggregation, duplicate rows from SQL joins, or demand-driven planning from operational data.
data-ai2
strategy-micro-communities
Guides a consultant in designing and activating a niche community strategy for a client — covering Facebook Groups, WhatsApp Communities, LinkedIn Groups, and private forums that serve the brand's audience rather than broadcasting at them. Invoke this skill when a client wants to build a owned community space, shift from page-based broadcasting to community-centred engagement, improve customer retention through belonging, or generate leads through trust networks.
tools2
strategy-experiential-marketing
Experiential marketing (ExM) as a strategic discipline for product launches, brand activations, events, and pop-ups — applying Pine and Gilmore's Experience Economy premium-pricing rationale and Schmitt's ExM framework to design live and hybrid experiences that create emotional brand connections beyond social media content. Invoke when a client is planning an event, product launch, trade show presence, pop-up, or community activation and needs a strategic framework — not just event logistics or a run-of-show.
tools2
training-social-media-fundamentals
Generates a foundational social media training guide for clients and their teams who are completely new to social media marketing, or who have been posting without any strategic understanding. Invoke when the user says "write a social media basics guide", "create a beginner training document", "the client doesn't understand social media", "start-here training", or when a client needs to understand social media before any strategy or content work begins. Distinct from training-client-team (operational handover of an existing strategy) and training-diy-content (content creation for self-managing clients). This skill covers what social media is, how it works, and how to approach it intelligently — the conceptual foundation that makes all downstream strategy work land.
tools2
strategy-ewom-reviews
Proactive strategy for designing, stimulating, and amplifying electronic word-of-mouth (eWOM) as a strategic marketing asset — engineering conditions that cause satisfied customers to talk rather than merely responding to what they say. Invoke when a client needs to build an eWOM programme from zero, when review volume is low, when NPS scores are high but referrals are not materialising, or when the client wants to turn satisfied customers into active advocates. Distinct from playbook-reputation-management, which focuses on damage control and response protocols.
tools2
05-social-media-strategy
Generates the master social media strategy document — the primary deliverable for strategy-only client engagements. Applies the POEM model and RACE framework as structural backbones. Invoke when a client has completed onboarding (01-client-brief, 02-platform-audit, 03-audience-personas, 04-brand-voice-intake) and needs a comprehensive, board-ready social media strategy document.
tools2
03-audience-personas
Develops 2–4 research-grounded audience personas for a client, each with full demographic, behavioural, and psychographic detail relevant to the Uganda/East Africa market. Produces individual persona cards and a side-by-side persona summary matrix. Invoke after the 01-client-brief is complete and before channel strategy or content pillar work begins — personas are the foundation for all content and platform decisions.
tools2
strategy-video-content
Generates a cross-platform organic video content strategy covering platform-by-platform video blueprints, hook writing, short-form and long-form script templates, the WILMA emotional quality test, content calendar logic, and optimisation benchmarks. Invoke when a client wants to use video as a primary organic growth driver across TikTok, Instagram Reels, YouTube, Facebook, and WhatsApp — or when video content is underperforming and needs a strategic reset.
tools2
training-diy-content
Generates a complete DIY content creation handbook for clients who want to manage some or all of their own content after the initial strategy engagement. Invoke when the user says "write a DIY content guide", "create a self-managed content handbook", "the client wants to manage their own content", or when a handover guide is needed at the end of a strategy engagement. Output is a self-contained reference document — not a training presentation — that the client keeps and uses independently.
tools2
skills/training-ai-foundations
--- name: training-ai-foundations description: Produces an AI literacy training guide for client teams who are entirely new to AI in marketing — covering the augmented intelligence model, the three AI types (Mechanical/Thinking/Feeling), what AI can and cannot do in the East African context, hands-on exploration of five free tools, and the human quality standard for editing AI output. Invoke when the user says "create an AI foundations training guide", "write an AI basics workshop for my team",
tools2
training-smartphone-video-production
Generates a practical smartphone video production training guide for East African clients and content teams. Covers shooting, audio, lighting, framing, editing, and platform-specific formats using only a smartphone — no professional equipment required. Invoke this skill when a client or their team needs to produce their own social video content and requires a hands-on, jargon-free training document tailored to EA field conditions.
tools2
02-platform-audit
Audits the client's existing social media presence on each active platform, benchmarks performance against named competitors, and produces a prioritised quick wins list and a 6-slide deck outline. Invoke after the 01-client-brief is complete and before any strategy or content planning work begins.
tools2
06-digital-marketing-strategy
Generates the full-scope digital marketing strategy — the boardroom-level document covering all digital channels, not social media alone. Applies the POEM model and RACE framework as structural backbones, with budget allocation rationale and a 12-month implementation roadmap. Invoke when a client needs a comprehensive digital marketing strategy that integrates social media, email, SEO content, influencer, and paid channels into a single coherent plan.
tools2
meta-sales-marketing-alignment
Establishes shared KPI ownership, CRM discipline, and a lead handover SLA between marketing and sales functions. Invoke when a client has both marketing and sales teams and attribution disputes, low lead conversion rates, or siloed reporting are reducing the effectiveness of both functions. Also invoke when a sole-trader or micro-business owner needs to align their marketing activity with their own follow-up behaviour.
tools2
meta-lead-scoring
Designs and calibrates a lead-scoring model that distinguishes high-probability buyers from low-probability contacts, enabling clients to prioritise sales follow-up and improve conversion rates. Invoke when a client generates more leads than their team can follow up with equally, or when they need to demonstrate to sales stakeholders that marketing is delivering qualified leads. Sources: Kahan (2022); Zahay et al. (2024).
tools2
07-email-marketing-strategy
Generates a complete standalone email marketing strategy — covering list building, segmentation, welcome sequences, newsletter planning, promotional emails, reactivation, KPIs, and subject line formulas. Invoke when a client has or wants an email list and needs a structured email programme, or when 06-digital-marketing-strategy has been commissioned and requires the email sub-strategy to be built out in full.
tools2
strategy-csr-purpose-communications
Builds a CSR (Corporate Social Responsibility) and purpose-driven communications strategy for a client — articulating the brand's social, environmental, or community impact through social media and digital channels. Calibrated for Uganda and East Africa, where community investment carries deep cultural weight but greenwashing backlash is growing. Invoke this skill when a client asks how to communicate what they "give back", wants to build a reputation for social responsibility, needs to address stakeholder scrutiny of their community or environmental practices, or is developing an ESG narrative for investors, regulators, or donor partners.
tools2
strategy-pdca-workflow-design
Produces a PDCA (Plan-Do-Check-Act) daily execution loop for social media management — defining the daily, weekly, and monthly rhythm of tasks, what triggers an optimisation decision, and how to run the continuous improvement cycle. Output is an operational manual the client or their team can follow without external guidance. Invoke when setting up a new social media management system for a client, when social media is being handed over to an in-house team, when a consultant needs to document their own workflow for a client retainer, or when a client reports that things are disorganised and wants a structured process.
tools2
13-campaign-brief
Generates a complete campaign brief document for a specific campaign — used to brief an internal team or external creative partners with everything they need to execute. Invoke after 09-campaign-strategy has determined what to do; this skill translates that strategy into an operational brief covering who does what, how, and by when.
testing2
playbook-webinars-live-events
Produces a complete planning and execution playbook for digital or hybrid live events — webinars, Facebook Lives, Instagram Lives, YouTube Live sessions, or hybrid in-person + broadcast events. Calibrated for Uganda/East Africa where bandwidth is variable and mobile is the primary viewing device. Invoke this skill when a client wants to run an online or hybrid event and needs a platform recommendation, pre-event timeline, promotion calendar, run sheet, technical checklist, and post-event action plan.
tools2
playbook-social-media-policy
Generates a complete, adoptable social media policy document governing how a client's employees represent the company on their personal and professional social media accounts. Invoke this skill when onboarding a client with an internal team, when a client asks for staff guidelines around social media use, or when an incident involving an employee's personal social media activity has exposed the need for a formal policy. The output is a starting framework — advise the client to have it reviewed by their legal counsel before adoption.
tools2
playbook-community-management
Generates a complete Standard Operating Procedures document for managing a client's online community across all active platforms. Invoke this skill when onboarding a new community management client, handing over community management to a team member, or auditing and formalising an existing community management operation. Outputs response time SLAs, ready-to-use reply templates, escalation protocols, and a monthly community health scorecard.
tools2
playbook-agency-operations
Generates a tailored internal operations manual for a Uganda/East Africa social media consultancy or solo practitioner. Covers client onboarding, retainer structures (in UGX), project management, invoicing, quality control, and reporting rhythms. Invoke this skill when setting up a new consultancy, systematising an existing operation, onboarding a first employee, or when a consultant identifies pain points in client management, cash flow, or team coordination.
tools2
playbook-crisis-communications
Generates a complete social media crisis response playbook covering severity classification, per-level response protocols, holding statement templates, platform-specific actions, and a post-crisis review process. Also outputs a one-page Crisis Quick Card for the client to print. Invoke this skill when onboarding any new client (proactive setup), when a client reports a crisis already in progress, or when reviewing crisis preparedness for an existing account.
tools2
playbook-geo-newsjacking
Generates an operational newsjacking playbook that combines Generative Engine Optimisation (GEO) with real-time content production — setting up automated news alerts, producing GEO-optimised expert commentary within minutes of a breaking story, and distributing across channels to capture AI search citation and organic social traffic simultaneously. Invoke when a client wants to build a thought-leadership content system, when a client is underrepresented in AI search results, when a regulatory or market event is approaching, or when a rapid-response content capability needs to be built from scratch.
tools2
playbook-ai-content-workflow
Generates a step-by-step operational guide for integrating AI tools into a client's social media content production process — covering tool selection, brand voice calibration, a core prompt library (with reference to the full prompt-engineering-library), quality control, content maturity staging, and a clear list of what AI must never be used for. Draws on frameworks from Upadhyay (2024) and Schaefer (2025). Invoke this skill when a client is already using AI tools without a structured process, when onboarding a new client who wants to scale content production, or when a consultant needs to document and hand over an AI-assisted content workflow to an in-house team. This skill does not replace the brand voice guide (04-brand-voice-intake) or the content calendar (11-content-calendar) — it plugs them into an AI-assisted production system.
tools2
playbook-daily-operations-routine
Produces a structured daily task framework for a social media manager or consultant managing multiple clients — covering morning monitoring, response queue management, content scheduling workflow, and client reporting rhythm. Output is a personalised operating manual. Invoke when a consultant is taking on additional clients and needs to structure their day, when setting up systems for a newly hired social media manager, or when a client wants to understand how their account is managed day-to-day. Based on Johnson, J. (2023) How to Become a Social Media Manager.
tools2
playbook-paid-social-advertising
Produces a paid social media strategy and campaign brief for clients who have never run social ads or are running them poorly. Covers campaign objective selection, audience targeting tiers, Meta Pixel setup instructions, campaign structure, budget allocation, creative briefing, WhatsApp Click-to-Chat ads, performance metrics, and a monthly reporting template. Does not cover ad operations, bidding, creative production, or copywriting. Invoke this skill when a client wants to start paid social advertising, when a client's existing ads are underperforming, or when a consultant needs to design a paid social plan and hand off a brief to an ads operator.
tools2
10-content-pillars
Defines and develops 3–5 content pillars — the thematic buckets from which all content is drawn — and produces a pillar map and reference card. Invoke after completing 03-audience-personas and 04-brand-voice-intake, and before building the content calendar with 11-content-calendar.
development2
08-influencer-marketing-strategy
Generates a complete influencer marketing strategy for clients who want to use creators and influencers to extend their reach, build trust, or drive sales. Applies Uganda/East Africa ecosystem context throughout — including tier definitions, engagement benchmarks, outreach norms, and barter-versus-fee guidance. Invoke when a client has identified influencer marketing as a growth channel, or when 06-digital-marketing-strategy has flagged influencer as a priority channel requiring a dedicated sub-strategy.
tools2
04-brand-voice-intake
Develops the client's social media brand voice guide and visual identity brief — a single standalone document covering tone attributes, platform tone adjustments, vocabulary, emoji policy, hashtag identity, and photography and design direction. Invoke after the 01-client-brief and 03-audience-personas are complete, and before any content writing, caption writing, or platform playbook work begins. This document is the tone reference every team member reads before writing anything for the client.
tools2
platform-instagram-visual-system
Designs a written Instagram visual identity system covering feed grid planning, mood board creation, colour palette selection, editing/filter consistency, and brand visual standards. Output is a structured visual brief the client or their designer can implement directly. Invoke when onboarding a new Instagram account, when a client's feed looks inconsistent and a unified visual identity is needed, or when briefing a designer or content creator on Instagram visual standards. Based on Hietaniemi (2022), Secret Strategies for Instagram Growth.
tools2
playbook-social-media-governance
Generates a complete social media governance framework for medium-to-large organisations that are professionalising or restructuring their in-house social media function. Covers organisational structure, RACI model, staff certification programme, escalation protocols, Social Media Command Centre (SMCC) design, agency/vendor management, after-action reviews, and the internal social media business plan template. Invoke this skill when a bank, NGO, large SME, or government body asks how to set up, restructure, or formalise internal social media management. Distinct from playbook-social-media-policy, which governs what employees may or may not post on personal accounts.
development2
ai-influencer-strategy
AI-assisted influencer identification, vetting, and campaign design — including the strategic choice between human and virtual/CGI influencers and AI-powered fraud detection. Invoke when a client is planning an influencer campaign and needs a data-informed approach to influencer selection, when engagement fraud is suspected, or when the client is considering virtual influencers as part of a brand innovation initiative. Influencer contracts and payments are out of scope — refer to a lawyer for contractual matters.
tools2
ai-generative-search-optimisation
Optimise client content for AI-native search engines and LLM citation. Invoke when a client wants their brand and content to appear in ChatGPT, Perplexity, Google AI Overviews, and other generative search results, or when auditing existing content for AI-readiness.
tools2
skills/biz-dev-pricing-menu
--- name: biz-dev-pricing-menu description: Generates two documents: (1) a client-facing services and pricing menu with three tiers and add-on options, and (2) a consultant-only pricing rationale guide covering objection handling, tier upsell tactics, and red flags. Invoke when a consultant needs a pricing document to share with new enquiries, or when they need to prepare for a pricing conversation with a prospective client. --- # Services and Pricing Menu Generator Produce two separate, clearl
tools2
ai-data-foundation-plan
Audits a client's existing data assets, designs a customer-focused minimum viable data schema, and produces a 90-day action plan to build the data infrastructure required for AI marketing. Invoke this skill when a client at Canvas Step 1 (Foundation) needs to structure their data before any AI tools can function, or when a client at Step 2–3 discovers data gaps that limit AI effectiveness. Based on Venkatesan and Lecinski (2026) The AI Marketing Canvas, 2nd edition, Stanford Business Books.
tools2
ai-data-foundation-audit
Audit and prepare client data for AI marketing readiness. Produces a completed data hygiene checklist, a data mapping framework, and a 30-day remediation plan so that the client's data is clean and structured before any AI marketing tool is deployed. Invoke before any AI marketing tool deployment — this skill establishes the data quality foundation that all AI marketing activities depend on. Also invoke when a client reports inconsistent AI outputs, poor personalisation results, or chatbot errors.
tools2
ai-content-recycling-pipeline
Transform one piece of long-form content into 10 platform-ready assets using AI tools. Solves the content creation bottleneck for resource-constrained East African marketing teams. Invoke when a client needs more content output from their existing content investment.
tools2
ai-avatar-personalised-video
Generates an operational guide and all supporting content — tool selection rationale, avatar design brief, scripts, use-case plans, and distribution protocol — for deploying AI avatar video at scale in B2B outreach, client communications, and social content production. Invoke when a client wants to use AI-generated video for personalised outreach or branded video content, when production time on talking-head video needs to be reduced, or when a scalable video communications system is being built.
tools2
12-website-content-plan
Generates a 90-day blog and website content plan — including 12 article briefs, an editorial calendar, an internal linking structure, and lead magnet ideas. Invoke after completing audience personas and brand voice intake, and before commissioning article writing with the blog-writer skill. This skill produces content strategy only — no web design, technical SEO audit, or page building.
development2
11-content-calendar
Generates a 90-day master content calendar (month-by-month, week-by-week) showing what gets posted, on which platform, and in which week — including Ugandan and East African observances, international awareness days, and campaign windows. Invoke after completing 10-content-pillars and before beginning content production.
data-ai2
biz-dev-practitioner-positioning
Helps a social media consultant position their own practice — covering niche selection, USP articulation, social proof strategy, LinkedIn thought leadership, and referral system design. This is an internal business development skill for the consultant, not a client-facing deliverable. Invoke when starting out and defining a market position, when rebranding or repositioning after experience in the market, when business development has stalled and the consultant cannot clearly articulate why a client should hire them, or when competing for clients against other agencies or freelancers.
tools2
biz-dev-proposal
Generates a professional service proposal and Statement of Work (SOW) for a prospective client — ready to send or sign without major editing. Invoke when a consultant needs to respond to a client enquiry, follow up after a discovery meeting, or formalise a verbal agreement into a written proposal.
tools2
biz-dev-case-study
Generates a polished client case study in two formats — a 1-page written version and a 3-slide deck outline — from raw information the consultant provides. Invoke when a consultant needs to document and publish a client success story for use in credentials documents, proposals, the agency website, or pitches.
tools2
00-client-intake
Two-phase client intake skill. Phase 1 presents 10 standard domain-mapped questions (also used as a website intake form), then generates a draft client brief from the answers. Phase 2 generates 5–7 targeted follow-up questions based on the answers to close gaps and confirm direction. Together, the two phases capture everything needed to begin strategy work. Invoke at the very start of every new client engagement, before any other onboarding or strategy skill.
tools2
ai-predictive-analytics-social
Apply predictive analytics to social media strategy and content decisions. Invoke when a client wants to move beyond vanity metrics to data-driven forecasting of audience behaviour, content performance, and campaign ROI on social media platforms. Based on Johnsen (2024) and Lamplugh (2024).
tools2
brand-voice-ai-training
Captures a client's authentic brand voice and encodes it into a reusable Brand Context Block — a standardised prompt header pasted at the start of every AI session to ensure consistent, on-brand output across all content types and platforms. Invoke at the start of every new client relationship, before any AI-assisted content is produced. Update whenever the client rebrands or when voice drift is detected in AI-assisted output.
tools2
strategy-organic-paid-hybrid
Produces a structured organic-then-amplify hybrid strategy document that explains the structural decline of organic reach on Facebook and Instagram, prescribes a workflow for identifying high-performing content and amplifying it with paid spend, and sets client expectations diplomatically. Invoke this skill when a client asks why their Facebook page has stopped working, when organic reach data shows a sustained decline, when a client needs justification for introducing a paid boost budget, or when building a new social media strategy that must account for the pay-to-play reality of Meta platforms in the Uganda/East Africa market.
tools2
01-client-brief
Generates a structured client intake questionnaire and two onboarding documents — a full client brief and a one-page at-a-glance card — capturing all information required before producing any strategy, content plan, or platform audit. Invoke at the start of every new client engagement, before any other onboarding or strategy skill is used.
tools2
02-platform-audit
Audits the client's existing social media presence on each active platform, benchmarks performance against named competitors, and produces a prioritised quick wins list and a 6-slide deck outline. Invoke after the 01-client-brief is complete and before any strategy or content planning work begins.
tools2
skill-safety-audit
Scan new or updated skills for unsafe or malicious instructions (unknown tools, external installers, credential harvesting) before accepting them into the repository.
tools2
policy-ai-ip-and-copyright
Generates a formal agency policy document on intellectual property and copyright for AI-assisted creative work. Covers IP ownership of AI-assisted deliverables, copyright qualification thresholds under UK/US/EU law, disclosure obligations, provenance tracking, and the standard for professional authorship. Invoke when a client asks who owns AI-assisted content, whether AI-generated deliverables can be copyrighted, what the agency's disclosure obligations are, or when onboarding a client who will receive AI-assisted work.
tools2
skills/prompt-library-image-audio-video
--- name: prompt-library-image-audio-video description: Provides structured prompt frameworks and quality standards for AI-generated image, audio, video, and music content — ensuring all non-text AI assets meet the Golden Rule: output that looks, sounds, and feels like it was produced by the best skilled human creatives. Invoke when generating any AI-powered visual, audio, or video content for a client campaign, thought leadership asset, personalised outreach sequence, or brand content programme
tools2
playbook-word-of-mouth-strategy
Builds a structured Word-of-Mouth (WOM) marketing programme for a client — covering advocate identification, Gladwell influencer taxonomy, superfan cultivation, referral loop design, cause-related WOM campaigns, and tracking methodology. Distinct from 08-influencer-marketing-strategy (paid creator partnerships) and playbook-ugc-strategy (content collection). Invoke when a client wants to activate organic advocates — superfans, community leaders, and trusted referrers — to generate authentic, unpaid word-of-mouth at scale. Particularly effective in Uganda and East Africa, where community trust is the primary purchase driver and WOM through church networks, local business associations, boda-boda groups, and market trader networks delivers disproportionate commercial results.
tools2
playbook-ugc-strategy
Builds a complete User-Generated Content (UGC) strategy for a client — covering audit, collection systems, permission management, curation filters, and publishing guidelines. Invoke when a client needs a structured plan to collect, curate, and republish content created by their customers, community members, or fans. Particularly suited to East African markets where peer recommendation is the dominant trust signal and brand advertising is relatively less trusted.
tools2
playbook-social-selling
Generates a social selling playbook that converts social media followers into paying clients using an authority-first, non-pushy approach. Covers the 5-step selling sequence, platform selection logic, WhatsApp conversion path, DM handling scripts, social proof deployment, and realistic benchmarks. Invoke when a client has an existing social media presence but is not generating enquiries or sales from it, or when a client reports "we have followers but no sales."
tools2
skills/playbook-social-media-contests
--- name: playbook-social-media-contests description: Designs, plans, and measures social media contests, giveaways, and sweepstakes end-to-end. Invoke when a client wants to run a competition on Facebook, Instagram, TikTok, or via WhatsApp — including prize strategy, entry mechanics, platform compliance, T&Cs structure, and post-contest follow-up. Optimised for Uganda/East Africa: UGX prize benchmarks, Mobile Money delivery, and WhatsApp mini-contest formats. --- # Social Media Contests Playboo
tools2
playbook-marketing-automation
Designs automated lead nurturing sequences triggered by prospect actions — form submissions, content downloads, WhatsApp opt-ins, webinar attendance, and purchase events. Invoke when a client needs to replace manual follow-up with a systematic, always-on nurture system that converts leads without requiring human intervention at every step. Sources: Pidsley (2023); Zahay et al. (2024); Hanlon and Tuten (2022).
tools2
platform-instagram
Generates a complete Instagram presence plan for a client, covering profile optimisation, content types, Reels strategy, grid aesthetic, hashtag strategy, UGC and collaborations, a 30-day content plan, and KPIs. Invoke this skill when a client needs an Instagram-specific strategy document or when Instagram is identified as a primary or secondary channel for an urban, aspirational, or youth-oriented audience in the East African market.
tools2
playbook-pr-media-integration
Generates a PR and earned media integration playbook that bridges social media with traditional public relations — covering media pitching, journalist relationship-building, and social amplification of press coverage. Invoke this skill when a client wants to pitch a story to Ugandan or East African media, amplify existing press coverage through social channels, build ongoing relationships with journalists, or develop a coordinated social-PR strategy.
tools2
playbook-viral-content-design
Guides a consultant in designing content with high share potential — content engineered through structural principles from social science and content research to increase organic reach. Applies named viral structures, platform-specific virality mechanics, and Uganda/East Africa emotional triggers. Invoke this skill when a client wants to increase organic reach, improve share rates, or build a content format system designed to spread without paid amplification.
tools2
owned-media-strategy
Builds a comprehensive owned media strategy for a client, covering their website/blog, email list, WhatsApp Business opt-in list, SMS list, and any other channels they control outright. Invoke this skill when a client is over-reliant on social media platforms they do not control, when they have no email list or WhatsApp opt-in programme, when they are starting from scratch and need a long-term digital asset plan, or when preparing the owned channel component of a POEM or PESO integrated strategy.
tools2
meta-social-metrics-framework
Produces a three-tier social media metrics framework aligned to business objectives — defining primary metrics (tied to business goals), secondary metrics (channel health indicators), and comparative metrics (benchmarks and share of voice). Distinguishes vanity metrics from business metrics, defines what to report to whom, and generates SMART targets per metric tier. Invoke when a client is only tracking followers and likes, when setting up a new reporting system, when selecting metrics for a monthly report, or when a client challenges the value of social media and the consultant needs to build a business-linked measurement case. Based on Neal Schaffer, Maximize Your Social (Wiley, 2013).
tools2
meta-testing-framework
Designs structured A/B tests and content experiments for social media campaigns and organic content. Calibrated for Uganda/East Africa markets with limited budgets (UGX 50,000–200,000 per test). Invoke this skill when a client wants to know what content, creative, copy, or audience approach performs best before committing their full budget or monthly content plan to it. Also invoke when a client is seeing inconsistent results and needs a systematic method to identify what is working.
tools2
meta-ai-tools-audit
Produces a structured evaluation of AI marketing tools for a specific client, mapped by function (content creation, SEO, social media management, email marketing, automation, analytics, paid advertising, influencer marketing) with East African market accessibility, cost, and capability ratings. Outputs a recommended AI tool stack calibrated to the client's budget profile in UGX. Invoke when a client asks which AI tools to adopt, wants to assess their current AI tool usage, needs to build an AI-powered martech stack, or is evaluating AI capabilities against their marketing goals.
tools2
meta-analytics-privacy
Privacy-by-design analytics setup for clients operating under Uganda's Data Protection and Privacy Act 2019, Kenya's Data Protection Act 2019, and international frameworks (GDPR, CCPA). Covers cookie consent implementation, GA4 privacy configuration, data minimisation, and WhatsApp data governance. Invoke when setting up GA4 for a new client, configuring cookie consent banners, advising on analytics data governance, or when a client asks about data protection compliance for their digital channels. Does not replace legal counsel — flags compliance requirements and provides implementation guidance.
tools2
meta-content-repurposing
Generates a content repurposing plan to maximise output from each piece of content the client produces. Covers the Content Factory model, a platform repurposing matrix, 10 worked repurposing chains, a weekly workflow for social media managers, and guidance on what not to repurpose. Invoke this skill when a client has limited content production capacity, when building a content calendar with a small team, or when a client asks how to get more mileage from content they already create.
tools2
east-african-english
Language and tone standard for all written content. Enforces authentic East African English as used in Uganda, Kenya, and Tanzania — formal, clear, respectful, British-influenced, and professionally courteous. Apply to every piece of text generated for the website.
development2
biz-dev-video-outreach
Produces the script and structure for a personalised video audit outreach message — the primary client-acquisition tool for the results- first agency model. The consultant records a 3–5 minute screen-capture video (using Loom, Screencastify, or a WhatsApp voice note) reviewing a prospect's existing digital presence, naming 2–3 specific improvements, and ending with a soft invitation to discuss a risk-free test campaign. No cold calling. No generic email. Each video is personalised to one prospect and converts at approximately 1 paying client per 10 videos sent (Fihn, 2025). Invoke when prospecting for new clients, when following up on a referral, or when building a pipeline of warm prospects before presenting the biz-dev-beyond-agency-offer skill.
tools2
deck-credentials
Generates an 8-slide agency credentials and capabilities presentation in structured markdown, ready to paste into PowerPoint, Canva, or Google Slides. Invoke this skill when pitching to a prospective client for the first time — in a discovery meeting, a networking follow-up, or a formal tender response. Tone is confident but not boastful — warm, professional, East African business register.
tools2
ai-vendor-evaluation
Structured 8-factor vendor evaluation framework for AI marketing tools, based on Venkatesan & Lecinski's The AI Marketing Canvas (2nd ed., Stanford Business Books, 2026). Scores each tool against EA market accessibility, data requirements, integration compatibility, team capability, and total cost in UGX, then produces a shortlist with 30-day experiment briefs. Invoke when a client has completed the ai-readiness-diagnostic and is at Canvas Step 2 (Experimentation) and is ready to select specific AI tools for structured trials. Also invoke when a client wants to compare 2–4 named tools before purchasing or committing budget.
tools2
biz-dev-credentials
Generates the agency credentials document — the "who we are" document sent to prospective clients — plus a matching 8-slide deck outline for in-person presentations. Invoke when a consultant or agency needs to produce a credentials pack, capabilities document, or credentials presentation to share with a prospective client.
tools2
ai-cultural-bias-audit
Runs a structured pre-delivery audit of AI-generated content — copy, images, and personas — for cultural bias, Western default assumptions, and inaccurate cultural representation, with specific attention to East African and non-Western contexts. Invoke before any AI-assisted deliverable is sent to a client, whenever AI tools have generated content depicting people, communities, or cultural settings, or when an internal review flags that content feels generically "Western" or generically "African" rather than accurately localised.
tools2
ai-content-humaniser
Transforms AI-generated marketing drafts into brand-voiced, human-quality content by applying a structured quality-control process covering vocabulary, cultural localisation, factual accuracy, and voice consistency. Invoke immediately after any AI-assisted draft and before any client delivery — for captions, blog posts, email copy, strategy documents, and proposals.
tools2
ai-synthetic-personas
Generate research-grade audience personas using AI when primary fieldwork is unavailable or too costly. Invoke when a client needs audience personas for strategy development but cannot commission primary research, or when quick validation of messaging concepts is needed.
tools2
playbook-whatsapp-business
Step-by-step setup and daily operation of WhatsApp Business as a structured marketing, sales, and customer service channel for East African businesses. Invoke when a client needs to professionalise their WhatsApp presence — moving from ad hoc personal-style messaging to a branded, systematised business operation. Source: Pidsley (2023) Social Media Marketing for Business.
tools2
playbook-white-label-partnerships
Guides a consultant through setting up and managing white-label and sub-contracting partnerships with agencies — covering evaluation, pricing, agreement structure, quality management, confidentiality, and exit. Invoke when a consultant is approached by an agency to provide white-label services, when sub-contracting work that cannot be delivered in-house, or when formalising a recurring partnership arrangement with another firm.
testing2
policy-ai-content-ethics
Produces a written AI Content Ethics Policy for a client — a one-to-two page compliance document stating how the agency and/or client uses AI tools in content creation, what is disclosed to audiences, what is prohibited, and what quality standards apply. Grounds the policy in five core ethical principles (transparency, fairness, nonmaleficence, accountability, privacy) and addresses emerging risks including data leakage, virtual influencer disclosure, filter bubbles, deepfakes, copyright uncertainty, and jailbreak attempts. Also provides the consultant with an internal ethics checklist and sector-specific guidance. Invoke when onboarding a new client, when a client asks how AI is used in their content, when operating in a regulated sector (health, finance, public sector, NGO/donor), or when preparing a credentials or proposal document that references AI-assisted production.
tools2
strategy-creator-monetisation
Produces a creator monetisation strategy for the East African market covering YouTube Partner Programme eligibility, TikTok Creator Fund, affiliate marketing, digital products, brand partnerships, and rate cards. Invoke when a creator or influencer wants to turn their audience into income, when a client has a significant social media following and wants to understand monetisation options, or when advising a business owner who is also a content creator on how to generate revenue directly from their audience.
tools2
social-commerce-strategy
Builds a complete social commerce strategy for a client — covering platform catalogue setup, WhatsApp-led order workflows, Mobile Money payment infrastructure, order management, and commerce-optimised content planning. Invoke this skill when a client wants to sell products or services directly through or from social media platforms, when they are asking how to take orders via WhatsApp, when they want to set up a Facebook or Instagram Shop, or when they need to move from informal social selling to a structured, scalable commerce operation.
tools2
training-ai-prompt-writing
Produces a practical training guide for client teams on prompt engineering for marketing tasks — covering the Alpha-Beta-Gamma-Delta-Epsilon prompt structure, 10 prompt components, 5 prompting approaches, and 7 copywriting frameworks with worked East African examples. Invoke when the user says "create a prompt writing training guide", "teach my team how to use AI for marketing", "write a prompt engineering workshop", "AI copywriting training for staff", or needs a structured training document for client employees who use AI tools to produce marketing content.
tools2
ai-marketing-canvas-assessment
Generates a completed AI Marketing Canvas for a client based on Venkatesan & Lecinski's five-step framework (The AI Marketing Canvas, 2nd ed., Stanford Business Books, 2026). Diagnoses the client's current step (1–5), maps AI readiness across the four customer moments (acquisition, retention, growth, advocacy), and produces a concrete 12-month roadmap. Invoke when a client wants to understand where they stand on AI adoption in marketing and what to do next — particularly useful at strategy kick-off, annual planning, or following an AI audit.
tools2
deck-ai-strategy-presentation
Produces a 14-slide board-level AI marketing strategy presentation in structured markdown, ready to paste into PowerPoint, Canva, or Google Slides. Uses Minto's Pyramid Principle (conclusion-first), the AI Marketing Canvas framework (Venkatesan & Lecinski, 2026), and Randazzo's MVOSSTE model (2024) to present a business case, investment requirements, and ROI expectations. Invoke when a client needs to present an AI marketing strategy to their board, senior leadership, or investors, or when a consultant needs to demonstrate AI capability to a prospective client.
tools2
deck-campaign-proposal
Generates a 12-slide campaign proposal presentation in structured markdown, ready to paste into PowerPoint, Canva, or Google Slides. Invoke this skill when presenting a specific campaign idea to the client for approval and budget sign-off. Tone is persuasive and enthusiastic — this deck wins the campaign budget.
tools2
deck-initial-pitch
Generates a 15-slide initial pitch presentation in structured markdown, ready to paste into PowerPoint, Canva, or Google Slides. Invoke when a consultant has completed a client intake (01-client-brief) and needs to present their proposed approach to the prospective client before the engagement is signed. This deck is the live pitch — the biz-dev-proposal is the leave-behind document. Tone is confident, diagnostic, and client-centred — not a sales brochure.
tools2
ai-rag-brand-knowledge-base
Build a client-specific RAG (Retrieval-Augmented Generation) knowledge base for accurate, on-brand AI output. Invoke when a client uses AI tools for content creation and needs consistent, factually correct outputs grounded in their brand, products, and audience.
tools2
ai-readiness-diagnostic
Conducts a 41-item diagnostic to assess a client's AI marketing maturity, identify their current AI Marketing Canvas step (1–5), and produce a scored maturity profile with a prioritised action plan. Invoke this skill when a client wants to understand where they stand on AI adoption, before beginning any AI strategy, tool selection, or training investment. Based on Venkatesan and Lecinski (2026) The AI Marketing Canvas, 2nd edition, Stanford Business Books.
tools2
ai-strategy-co-thinker
Uses AI as a strategic thought partner throughout marketing strategy development — not as a drafting tool, but as a challenger, option generator, and assumption tester. Invoke when developing brand strategy, campaign strategy, or social media strategy, and when the consultant needs to explore options, pressure-test logic, or generate alternatives before making recommendations. Distinct from prompt-engineering-library, which handles co-pilot drafting tasks.
tools2
ai-use-case-mapping
Maps a client's marketing activities against the 2×2 AI Use Case Framework (Venkatesan & Lecinski, 2026) — Productivity/Growth × Internal/External — to identify the highest-priority AI opportunities across all four quadrants and produce a prioritised implementation shortlist with a 90-day action sequence. Invoke when a client wants to know where AI can add the most value to their marketing operations, or as the diagnostic step before building an AI-assisted workflow (see also: playbook-ai-automation-workflow).
tools2
ai-whatsapp-chatbot-design
Design WhatsApp LLM chatbots for East African markets: conversation flows, social presence principles, trust-building, local language registers, and human escalation protocols. Invoke when a client wants to automate WhatsApp customer service, sales enquiries, or support using AI.
tools2
content-ideas
Generates 30 fresh content ideas for a client, structured as a table with platform, content type, pillar, and a 2-sentence brief for each idea. Run quarterly as a content bank refresh. Invoke when the user says "give me content ideas", "I need post ideas", "generate content ideas for", "fill the content calendar", or when a quarterly content bank refresh is due. Output includes 30 idea entries plus 5 evergreen series formats.
tools2
biz-dev-positioning
Define the strategic market position for a client or for the consultancy itself — covering USP development, niche definition, the 15-second pitch, mission and vision statements, and preeminence strategy. Use when a client (or the consultancy) needs to articulate what makes them different, who they serve, and why prospects should choose them over alternatives.
tools2
platform-youtube
Generates a complete YouTube channel strategy for East African businesses, covering channel setup and optimisation, video types, SEO content guidance, Shorts strategy, Community tab, a 30-day content plan, and KPI framework. Invoke when a client needs a YouTube presence plan, wants to build a searchable video library, or is asking how to use long-form and short-form video to generate leads and grow authority in the Uganda/EA market.
tools2