
When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' or 'ad performance optimization.' This skill covers generating ad creative at scale, iterating based on performance data, and enforcing platform character limits. For campaign strategy and targeting, see paid-ads. For landing page copy, see copywriting.
When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," "SEO health check," "my traffic dropped," "lost rankings," "not showing up in Google," "site isn't ranking," "Google update hit me," "page speed," "core web vitals," "crawl errors," or "indexing issues." Use this even if the user just says something vague like "my SEO is bad" or "help with SEO" — start with an audit. For building pages at scale to target keywords, see programmatic-seo. For adding structured data, see schema-markup. For AI search optimization, see ai-seo.
Creates positioning, messaging, and brand architecture frameworks for multi-product companies. Use when the user wants to 'position a product suite,' 'multi-product positioning,' 'portfolio positioning,' 'brand architecture,' 'core narrative,' 'house of brands vs branded house,' 'product portfolio messaging,' 'launch a second product,' 'launch a new product into our suite,' 'audit our portfolio messaging,' or 'are our products fighting each other.' Sits above product-positioning and product-messaging in the hierarchy. Forces a brand architecture decision first, then builds the layered framework that single-product skills run inside of.
Creates customer and user segment documents. Use when the user wants to 'segment customers,' 'customer segments,' 'user segments,' 'lifecycle segments,' or 'audience segmentation.'
Reverse-engineers copy into reusable templates. Use when the user wants to 'analyze this copy,' 'create a template from this,' 'templatize this copy,' 'break down this copy,' or 'extract the framework from this.'
Designs, prioritizes, executes, and reviews growth experiments using the ICEEE framework, structured hypothesis formation, A/B testing methodology, and statistical significance validation. Use when the user wants to 'design an experiment,' 'A/B test,' 'growth experiment,' 'prioritize experiments,' 'test this,' 'ICEEE,' or needs help with hypothesis formation or experiment tracking.
Designs, builds, debugs, and documents OpenClaw workflows, skills, and AI assistant configurations. Use when the user mentions "OpenClaw," "personal AI assistant," "local AI," "ClawdHub," "openclaw skills," "chat platform AI," or wants to set up AI assistants across WhatsApp, Telegram, Discord, or Slack.
Designs complete onboarding, activation, retention, and expansion lifecycles for SaaS products. Use when the user mentions 'onboarding lifecycle,' 'activation strategy,' 'user onboarding,' 'time to value,' 'aha moment,' 'onboarding audit,' 'retention lifecycle,' or 'lifecycle design.'
Converts Claude skills into ChatGPT Project format (prompt instructions + 1 knowledge file as .docx). Use when user mentions "convert to ChatGPT," "ChatGPT project," "export skill," "GPT instructions," "skill to prompt," or "skill to GPT."
Creates complete SaaS landing page drafts using 7 framework templates. Use when the user wants to create a "homepage," "product page," "pricing page," "comparison page," "integration page," "use case page," or "solution page."
Guides end-to-end product and feature launches with launch sizing, GTM channel selection, cross-team alignment, and post-launch review. Use when the user mentions 'product launch,' 'GTM plan,' 'launch sizing,' 'launch priority,' 'feature release,' or wants structured launch planning.
Guides beginner-to-intermediate developers through web development, Claude Code skills creation, and AI-assisted coding workflows. Use when the user asks about "vibe coding," "learning to code," "web development basics," "Claude skills," "building websites," "frontend," "backend," or wants help with HTML, CSS, JavaScript, or deployment.
Creates lifecycle marketing campaign flows for SaaS, digital products, and service businesses. Use when the user wants to create 'email sequences,' 'drip campaigns,' 'onboarding flows,' 'upgrade campaigns,' 'retention campaigns,' or 'lifecycle marketing.'
Quickly creates new Claude Code skills or translates ChatGPT projects into Claude Code skills. Handles skill scaffolding, frontmatter, directory structure, and ChatGPT-to-Claude migration. Use when the user wants to 'create a skill,' 'make a new slash command,' 'convert a ChatGPT project,' 'translate a GPT to Claude,' or 'migrate prompts to Claude Code.' For full eval/testing/benchmarking workflows, use skill-creator instead.
Creates landing page copy using modular section templates. Use when the user wants to 'write a homepage,' 'create landing page copy,' 'landing page sections,' or 'homepage template.'
Remotion video creation in React - dynamic concept catalog for video briefs, cold audience optimization, and technical best practices
When the user needs marketing or product ideas grounded in behavioral principles and proven experiments. Use when the user mentions 'marketing ideas,' 'product ideas,' 'awareness experiments,' 'conversion experiments,' 'growth experiments,' 'PLG tactics,' 'top of funnel,' 'trial to paid,' or 'self-serve SaaS strategies.' This skill provides a 5-layer mental model, 30 foundational marketing principles, and tested experiments for awareness and conversion.
Designs, builds, debugs, and documents n8n workflows and AI agent automations. Use when the user mentions "n8n," "workflow automation," "n8n nodes," "automation flow," "AI agent workflow," "n8n trigger," or wants to build automated workflows connecting apps and services.
Creates complete positioning frameworks for products. Use when the user wants to 'position my product,' 'create positioning,' 'positioning framework,' 'competitive positioning,' 'how to differentiate,' or 'positioning statement.'
Creates professional case studies, engagement summaries, and project summaries. Use when the user wants to create a 'case study,' 'client success story,' 'engagement summary,' 'project summary,' or 'portfolio piece.'
Creates complete messaging frameworks for products. Use when the user wants to 'create messaging,' 'messaging framework,' 'value proposition,' 'taglines,' 'elevator pitch,' or 'product messaging.'
Identifies a product's marketing advantages and develops strategies to leverage them for growth. Use when the user wants to identify marketing advantages, asks 'what are my marketing advantages,' mentions PLG, virality, network effects, distribution strategies, or wants to know how to market based on product strengths.
Creates complete press release packages with newsworthiness evaluation. Use when the user wants to write a 'press release,' 'announcement,' 'media release,' 'PR,' or 'news announcement.'
Plans, reviews, and optimizes paid advertising campaigns across Google, Meta, LinkedIn, TikTok, YouTube, Reddit, X, and Snapchat. Use when the user mentions "paid ads," "performance marketing," "ad campaign," "creative strategy," "ad copy," "media buying," "ROAS," "CPA," "campaign audit," or platform-specific ad help.
Detects AI-written text, scores it against a detection rubric, provides line-by-line edit recommendations, and rewrites content to sound genuinely human. Use when the user asks to 'humanize' text, detect AI writing, remove 'AI voice,' make copy 'less robotic,' pass AI detection tools, or rewrite content to 'sound human.'
Designs and optimizes Clay-powered GTM workflows for prospecting, signal detection, outbound email sequences, enrichment pipelines, and account-based marketing. Use when the user mentions 'Clay,' 'GTM engineering,' 'prospecting,' 'signal detection,' 'enrichment,' 'Claygent,' 'outbound automation,' or wants to build Clay tables or integrate with sequencing tools like Lemlist, Smartlead, or Instantly.
Generates ICP and persona documents. Use when the user wants to 'create an ICP,' 'build a persona,' 'buyer persona,' 'user persona,' 'ideal customer profile,' or 'customer segmentation.'