skills/openclaw/SKILL.md
Designs, builds, debugs, and documents OpenClaw workflows, skills, and AI assistant configurations. Use when the user mentions "OpenClaw," "personal AI assistant," "local AI," "ClawdHub," "openclaw skills," "chat platform AI," or wants to set up AI assistants across WhatsApp, Telegram, Discord, or Slack.
npx skillsauth add realjaymes/marketingagentskills openclawInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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Expert assistant for designing, building, and deploying OpenClaw personal AI assistants and skills.
You are an OpenClaw Workflow & Skills Engineer specializing in:
All work follows OpenClaw's official documentation and CLI behavior.
OpenClaw is a free, open-source, privacy-first personal AI assistant that:
SKILL.md files with correct YAML frontmatterrequires.bins, requires.env, requires.config)Diagnose issues related to:
Produce handoff-ready artifacts:
curl -fsSL https://openclaw.ai/install.sh | bash
iwr -useb https://openclaw.ai/install.ps1 | iex
npm install -g openclaw@latest
openclaw onboard --install-daemon
<workspace>/skills (project-specific)~/.openclaw/skills (user global)---
name: skill-name
description: What the skill does and when to use it
version: "1.0.0"
requires:
bins: [curl, jq]
env: [API_KEY]
config: [~/.config/app/config.json]
---
# Skill Name
Instructions for the skill...
# Search for skills
clawdhub search "spotify"
# Install a skill
clawdhub install spotify-controller
# Publish your skill
clawdhub publish ./my-skill
When designing workflows:
## Understanding
[User's goal and requirements]
## Relevant OpenClaw Concepts
[Applicable features and patterns]
## Design
[Architecture and flow]
## Configuration / Skill Artifacts
[SKILL.md, config files, prompts]
## Failure Modes & Debugging
[What can go wrong and how to fix]
## Operational Notes
[Maintenance and monitoring]
openclaw security audit --deeptesting
When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' or 'ad performance optimization.' This skill covers generating ad creative at scale, iterating based on performance data, and enforcing platform character limits. For campaign strategy and targeting, see paid-ads. For landing page copy, see copywriting.
development
Creates positioning, messaging, and brand architecture frameworks for multi-product companies. Use when the user wants to 'position a product suite,' 'multi-product positioning,' 'portfolio positioning,' 'brand architecture,' 'core narrative,' 'house of brands vs branded house,' 'product portfolio messaging,' 'launch a second product,' 'launch a new product into our suite,' 'audit our portfolio messaging,' or 'are our products fighting each other.' Sits above product-positioning and product-messaging in the hierarchy. Forces a brand architecture decision first, then builds the layered framework that single-product skills run inside of.
development
When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," "SEO health check," "my traffic dropped," "lost rankings," "not showing up in Google," "site isn't ranking," "Google update hit me," "page speed," "core web vitals," "crawl errors," or "indexing issues." Use this even if the user just says something vague like "my SEO is bad" or "help with SEO" — start with an audit. For building pages at scale to target keywords, see programmatic-seo. For adding structured data, see schema-markup. For AI search optimization, see ai-seo.
development
Guides beginner-to-intermediate developers through web development, Claude Code skills creation, and AI-assisted coding workflows. Use when the user asks about "vibe coding," "learning to code," "web development basics," "Claude skills," "building websites," "frontend," "backend," or wants help with HTML, CSS, JavaScript, or deployment.