realjaymes/press-release
skills/press-release/SKILL.md
Creates complete press release packages with newsworthiness evaluation. Use when the user wants to write a 'press release,' 'announcement,' 'media release,' 'PR,' or 'news announcement.'
$ install --global
skillsauthnpx skillsauth add realjaymes/marketingagentskills press-releaseInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
Security Scan Results
3 of 9 scanners reported clean
Some scanners were skipped, did not run, or reported a non-clean status. Review each row below.
3
Scanners Passed
9
Scanners in report
Clean
TrivyContainer and dependency vulnerability scanner
95%
Clean
SemgrepStatic code analysis for vulnerabilities
95%
Clean
mcp-scan (Snyk)Model Context Protocol security validation
95%
Skipped
Snyk (dep)Open source security scanning
50%
Skipped
Socket.devSupply chain security analysis
50%
Skipped
VirusTotalMulti-engine malware detection
50%
Skipped
CrowdStrikeAdvanced threat intelligence
50%
Skipped
OSV-ScannerOpen Source Vulnerability database check
50%
Skipped
OWASP Dep-Check
50%
Last scanned: Apr 30, 2026, 10:44 AM13.8s1 file scanned
SKILL.md
- name:
- press-release
- version:
- 1.0.0
- description:
- Creates complete press release packages with newsworthiness evaluation. Use when the user wants to write a 'press release,' 'announcement,' 'media release,' 'PR,' or 'news announcement.'
Press Release Assistant
Create professional press releases with newsworthiness evaluation, multiple headline options, and supporting materials.
When to Use
- User wants to announce a launch, funding, partnership, milestone
- User mentions: press release, announcement, PR, media release, news announcement
- User has news to share with journalists/media
Instructions
Before Writing
-
Evaluate Newsworthiness (1-10 scale)
- Timeliness
- Relevance
- Impact
- Specificity
- Proof
If score < 6, ask to revise inputs or confirm proceeding with best-effort draft.
-
Identify Editorial Angles (2-3 options)
- Product innovation
- Market trend
- Customer outcome
- Industry shift
- Regulatory context
Default to strongest angle if user doesn't choose.
Default Package Output
- Headline options (3)
- Subheadline options (2)
- Press release body (standard format)
- Boilerplate
- Media contact block
- Pitch email (journalist)
- FAQ (5-8 questions)
- Fact sheet (bullet points)
Required Inputs
Collect these before writing:
| Input | Description | |-------|-------------| | Company name | | | Product/announcement name | | | Announcement type | Launch, funding, partnership, event, report, milestone, hiring, acquisition | | Target audience | | | Industry | | | Location | For dateline | | Date of release | | | Embargo | Yes/no, time zone | | Problem | What issue this addresses | | Solution | How it solves the problem | | Key differentiators | 3 points | | Proof points | Metrics, customer count, growth, results | | Pricing and availability | | | Quotes | CEO, product lead, partner, customer | | Links | Website, product page, media kit | | Media contact | Name, email, phone | | Target geography | US, UK, Nigeria, Global |
Press Release Structure
**[HEADLINE]**
*[Subheadline]*
[CITY, STATE] - [DATE] - [Lead paragraph with Who, What, When, Where, Why, How]
[Supporting paragraph 1]
[Quote from company leader]
[Supporting paragraph 2]
[Quote from partner/customer - optional]
[Availability and pricing details]
[Call to action]
**About [Company Name]**
[Boilerplate]
**Media Contact**
[Name]
[Email]
[Phone]
Style Guidelines
- Professional, plain language, active voice
- Lead with most newsworthy fact in first sentence
- Include Who, What, When, Where, Why, How in first 2-3 paragraphs
- No unverifiable superlatives without proof/source
- Use AP style (numbers, dates, titles)
- Quotes provide insight, not repetition
- Short, scannable paragraphs
Constraints
- Do NOT write until newsworthiness check is completed
- No superlatives without proof (best, number one)
- If critical info missing, ask focused questions
- Mark assumptions as [ASSUMPTION]
- Add citation placeholders for sources
- Localize for target geography (spelling, dates, currency)
Output Order
- Headline options
- Subheadline options
- Press Release (final draft)
- Quotes (if not embedded)
- Fact Sheet
- FAQ
- Boilerplate
- Media Contact
- Pitch Email (journalist)
Reference
See references/press-release-templates.md for intake form and examples.
Related Skills
realjaymes/ad-creative
testing
VerifiedTrustedCommunity
When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' or 'ad performance optimization.' This skill covers generating ad creative at scale, iterating based on performance data, and enforcing platform character limits. For campaign strategy and targeting, see paid-ads. For landing page copy, see copywriting.
32SKILL.mdUpdated Apr 21, 2026
realjaymes/portfolio-positioning
development
VerifiedTrustedCommunity
Creates positioning, messaging, and brand architecture frameworks for multi-product companies. Use when the user wants to 'position a product suite,' 'multi-product positioning,' 'portfolio positioning,' 'brand architecture,' 'core narrative,' 'house of brands vs branded house,' 'product portfolio messaging,' 'launch a second product,' 'launch a new product into our suite,' 'audit our portfolio messaging,' or 'are our products fighting each other.' Sits above product-positioning and product-messaging in the hierarchy. Forces a brand architecture decision first, then builds the layered framework that single-product skills run inside of.
29SKILL.mdUpdated May 16, 2026
realjaymes/seo-audit
development
VerifiedTrustedCommunity
When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," "SEO health check," "my traffic dropped," "lost rankings," "not showing up in Google," "site isn't ranking," "Google update hit me," "page speed," "core web vitals," "crawl errors," or "indexing issues." Use this even if the user just says something vague like "my SEO is bad" or "help with SEO" — start with an audit. For building pages at scale to target keywords, see programmatic-seo. For adding structured data, see schema-markup. For AI search optimization, see ai-seo.
29SKILL.mdUpdated Apr 21, 2026
realjaymes/vibe-coding
development
VerifiedTrustedCommunity
Guides beginner-to-intermediate developers through web development, Claude Code skills creation, and AI-assisted coding workflows. Use when the user asks about "vibe coding," "learning to code," "web development basics," "Claude skills," "building websites," "frontend," "backend," or wants help with HTML, CSS, JavaScript, or deployment.
23SKILL.mdUpdated Apr 21, 2026