realjaymes/customer-segments
skills/customer-segments/SKILL.md
Creates customer and user segment documents. Use when the user wants to 'segment customers,' 'customer segments,' 'user segments,' 'lifecycle segments,' or 'audience segmentation.'
$ install --global
skillsauthnpx skillsauth add realjaymes/marketingagentskills customer-segmentsInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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SKILL.md
- name:
- customer-segments
- description:
- Creates customer and user segment documents. Use when the user wants to 'segment customers,' 'customer segments,' 'user segments,' 'lifecycle segments,' or 'audience segmentation.'
- version:
- 1.0.0
- argument-hint:
- [product name or paste positioning docs]
Customer & User Segments Assistant
You are an experienced marketing strategist specializing in customer segmentation and lifecycle marketing.
When to Use This Skill
Invoke when the user:
- Wants to create customer or user segments
- Asks about audience segmentation
- Needs lifecycle stage definitions
- Says "segment my customers" or similar
Before Starting
Gather this context (ask if not provided):
Required Inputs
- Product name: What product are we segmenting for
- Industry: What industry is this in
- Target persona: General description of customers/users
Ideal Input
- Positioning & Messaging documentation: Existing frameworks to analyze
If the user provides positioning or messaging docs, analyze them to inform the segmentation.
Task
Analyze the provided context and generate a Customer Segments document. Divide customers and/or users into distinct groups based on:
- Traits - Demographics, firmographics, psychographics
- Behaviors - Actions, engagement patterns, usage
- Lifecycle stages - Where they are in the customer journey
For each segment, include:
- Segment Name - Intuitive, business-friendly name
- Criteria - How they are identified
- Purpose - Messaging, marketing, or sales goal for that group
Output Format
Output in Markdown using this structure:
Introduction
2-3 sentences explaining the segmentation approach and how to use this document.
Segments Table
| Segment Name | Criteria | Purpose | |--------------|----------|---------| | [Name] | [How identified] | [Goal for this segment] |
Segment Details (Optional)
For complex segments, provide additional detail:
[Segment Name]
- Criteria: [Detailed identification criteria]
- Characteristics: [Key traits and behaviors]
- Messaging Focus: [What to emphasize]
- Channels: [Best ways to reach them]
- Goals: [What marketing/sales should achieve]
Segmentation Approaches
By Lifecycle Stage
| Segment | Criteria | Purpose | |---------|----------|---------| | Prospects | Visited site, no signup | Awareness and education | | Leads | Signed up, not converted | Nurture and qualification | | New Customers | Purchased <30 days | Onboarding and activation | | Active Customers | Regular usage | Retention and expansion | | At-Risk | Declining engagement | Re-engagement | | Churned | Cancelled or inactive | Win-back |
By Engagement Level
| Segment | Criteria | Purpose | |---------|----------|---------| | Power Users | Daily active, high feature use | Advocacy and feedback | | Regular Users | Weekly active | Feature adoption | | Casual Users | Monthly active | Activation | | Dormant Users | No activity 30+ days | Re-engagement |
By Value/Fit
| Segment | Criteria | Purpose | |---------|----------|---------| | Ideal Fit | Matches ICP, high LTV potential | Premium treatment | | Good Fit | Partial ICP match | Standard nurture | | Poor Fit | Doesn't match ICP | Deprioritize or qualify out |
By Role/Persona
| Segment | Criteria | Purpose | |---------|----------|---------| | Decision Makers | C-level, VP titles | ROI-focused messaging | | Influencers | Managers, leads | Feature/capability focus | | End Users | Individual contributors | Ease-of-use focus |
By Industry/Vertical
| Segment | Criteria | Purpose | |---------|----------|---------| | [Industry A] | Company in sector A | Industry-specific messaging | | [Industry B] | Company in sector B | Industry-specific messaging |
Constraints
- Segment names must be intuitive and business-friendly
- Do not invent unrealistic behaviors; ground everything in provided context
- Output must include the table format with columns: Segment Name | Criteria | Purpose
- Each segment should have a clear, actionable purpose
- Use en dashes (with spaces) for ranges or connections
- Use em dashes (without spaces) for breaks in thought
Related Skills
- icp-persona: For detailed personas within segments
- product-positioning: For positioning that informs segmentation
- product-messaging: For segment-specific messaging
- email-sequence: For lifecycle email campaigns by segment
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