The-Utopia-Studio
406 verified skills150 total stars
ai-sdr
When the user wants to deploy AI sales development reps, automate sales qualification, build signal-to-action routing, or design AI agent architecture for sales. Also use when the user mentions 'AI SDR,' 'AI sales agent,' 'automated qualification,' 'signal routing,' 'sales automation,' '11x,' 'Artisan,' 'AiSDR,' 'AI BDR,' or 'autonomous sales.' This skill covers AI SDR deployment, qualification automation, and agent architecture for sales development.
tools2
comps-analysis
Build institutional-grade comparable company analyses with operating metrics, valuation multiples, and statistical benchmarking in Excel/spreadsheet format. **Perfect for:** - Public company valuation (M&A, investment analysis) - Benchmarking performance vs. industry peers - Pricing IPOs or funding rounds - Identifying valuation outliers (over/under-valued) - Supporting investment committee presentations - Creating sector overview reports **Not ideal for:** - Private companies without comparable public peers - Highly diversified conglomerates - Distressed/bankrupt companies - Pre-revenue startups - Companies with unique business models
development2
competitive-analysis
Framework for building competitive landscape decks — market positioning, competitor deep-dives, comparative analysis, strategic synthesis. Use when the user asks for a competitive landscape, competitor analysis, peer comparison, market positioning assessment, strategic review, or investment memo deck. Also triggers on "who are the competitors to X", "benchmark X against peers", "build a market map", or any request to systematically evaluate competitive dynamics across an industry.
development2
datapack-builder
Build professional financial services data packs from various sources including CIMs, offering memorandums, SEC filings, web search, or MCP servers. Extract, normalize, and standardize financial data into investment committee-ready Excel workbooks with consistent structure, proper formatting, and documented assumptions. Use for M&A due diligence, private equity analysis, investment committee materials, and standardizing financial reporting across portfolio companies. Do not use for simple financial calculations or working with already-completed data packs.
tools2
earnings-analysis
Create professional equity research earnings update reports (8-12 pages, 3,000-5,000 words) analyzing quarterly results for companies already under coverage. Fast-turnaround format focusing on beat/miss analysis, key metrics, updated estimates, and revised thesis. Includes 1-3 summary tables and 8-12 charts. Use when user requests "earnings update", "quarterly update", "earnings analysis", "Q1/Q2/Q3/Q4 results", or post-earnings report.
development2
deck-refresh
Updates a presentation with new numbers — quarterly refreshes, earnings updates, comp rolls, rebased market data. Use whenever the user asks to "update the deck with Q4 numbers", "refresh the comps", "roll this forward", "swap in the new earnings", "change all the $485M to $512M", or any request to swap figures across an existing deck without rebuilding it.
development2
dcf-model
Real DCF (Discounted Cash Flow) model creation for equity valuation. Retrieves financial data from SEC filings and analyst reports, builds comprehensive cash flow projections with proper WACC calculations, performs sensitivity analysis, and outputs professional Excel models with executive summaries. Use when users need to value a company using DCF methodology, request intrinsic value analysis, or ask for detailed financial modeling with growth projections and terminal value calculations.
development2
renewal-playbooks
Use to design and maintain structured renewal/save motions across segments and risk levels.
data-ai2
deal-desk
Use to manage pricing, packaging, and approval workflows for renewal negotiations.
development2
deal-review
Use to run structured opportunity inspections that align pipeline data with buyer reality.
devops2
clean-data-xls
Clean up messy spreadsheet data — trim whitespace, fix inconsistent casing, convert numbers-stored-as-text, standardize dates, remove duplicates, and flag mixed-type columns. Use when data is messy, inconsistent, or needs prep before analysis. Triggers on "clean this data", "clean up this sheet", "normalize this data", "fix formatting", "dedupe", "standardize this column", "this data is messy".
development2
gtm-engineering
When the user wants to build GTM automation with code, design workflow architectures, use AI agents for GTM tasks, or implement the 'architecture over tools' principle. Also use when the user mentions 'GTM engineering,' 'GTM automation,' 'n8n,' 'Make,' 'Zapier,' 'workflow automation,' 'Clay API,' 'instruction stacks,' 'AI agents for GTM,' or 'revenue automation.' This skill covers technical GTM infrastructure from workflow design through agent orchestration.
tools2
multi-platform-launch
When the user wants to launch a product across multiple platforms, plan a Product Hunt launch, build a waitlist, or execute a multi-channel launch strategy. Also use when the user mentions 'product launch,' 'Product Hunt,' 'launch strategy,' 'waitlist,' 'beta launch,' 'BetaList,' 'Hacker News,' 'launch day,' 'AppSumo,' 'multi-channel launch.' This skill covers multi-platform launch execution from pre-launch through post-launch optimization.
development2
partner-affiliate
When the user wants to build a partner program, launch an affiliate program, design integration partnerships, or create distribution partnerships. Also use when the user mentions 'partnerships,' 'affiliate program,' 'referral program,' 'partner ecosystem,' 'integration partner,' 'reseller,' 'co-marketing,' 'PartnerStack,' or 'revenue share.' This skill covers partner and affiliate program design from recruitment through performance optimization.
development2
cold-outreach
Master cold email, LinkedIn, and first-touch prospect outreach. Use when crafting outbound sequences, social touches, or follow-ups that must earn fast responses.
testing2
discovery-calls
Use when planning, running, or summarizing discovery calls to uncover pain, timeline, and authority.
data-ai2
pre-mortem
Pre-mortem risk analysis for product launches. Identifies Tigers (real risks), Paper Tigers (overblown concerns), and Elephants (unspoken worries) to improve launch readiness. Trigger phrases: "pre-mortem", "pre mortem", "launch readiness", "risk analysis", "what could go wrong"
development2
lean-ux-canvas
Guide teams through Lean UX Canvas v2. Use when framing a business problem, surfacing assumptions, and defining what to learn next.
testing2
lead-enrichment
When the user wants to build data enrichment workflows, score leads against ICP, set up Clay waterfalls, or improve contact data quality. Also use when the user mentions 'enrichment,' 'data enrichment,' 'Clay,' 'waterfall enrichment,' 'ICP scoring,' 'lead scoring,' 'intent data,' 'contact verification,' 'Apollo,' 'ZoomInfo,' or 'data quality.' This skill covers lead enrichment waterfalls, ICP scoring frameworks, and contact verification systems.
development2
signal-scoring
Use to design composite intent scoring models with decay, weighting, and governance.
development2
audit-xls
Audit a spreadsheet for formula accuracy, errors, and common mistakes. Scopes to a selected range, a single sheet, or the entire model (including financial-model integrity checks like BS balance, cash tie-out, and logic sanity). Triggers on "audit this sheet", "check my formulas", "find formula errors", "QA this spreadsheet", "sanity check this", "debug model", "model check", "model won't balance", "something's off in my model", "model review".
development2
ai-cold-outreach
When the user wants to build an AI-powered outreach system, write cold emails, improve deliverability, or scale personalized outreach. Also use when the user mentions 'cold email,' 'cold outreach,' 'outreach automation,' 'Instantly,' 'Smartlead,' 'Clay,' 'email sequences,' 'deliverability,' 'personalization at scale,' 'reply rate,' or 'outreach stack.' This skill covers the complete AI cold outreach system from signal detection through conversion.
tools2
opportunity-solution-tree
Build an Opportunity Solution Tree from outcomes to opportunities, solutions, and tests. Use when a stakeholder request needs problem framing before you decide what to build.
development2
one-pager-prd
Creates concise, decision-ready product specifications (one-pagers and PRDs) that align stakeholders on problem, solution, users, success metrics, and constraints. Use when proposing new features/products, documenting product requirements, creating concise specs for stakeholder alignment, pitching initiatives, scoping projects before detailed design, capturing user stories and success metrics, or when user mentions one-pager, PRD, product spec, feature proposal, product requirements, or brief.
testing2
problem-framing-canvas
Guide teams through MITRE's Problem Framing Canvas. Use when you need a clearer problem statement before jumping to solutions.
documentation2
prd-development
Build a structured PRD that connects problem, users, solution, and success criteria. Use when turning discovery notes into an engineering-ready document for a major initiative.
development2
problem-statement
Write a user-centered problem statement with who is blocked, what they are trying to do, why it matters, and how it feels. Use when framing discovery, prioritization, or a PRD.
documentation2
last30days
Research what people actually say about any topic in the last 30 days. Pulls posts and engagement from Reddit, X, YouTube, TikTok, Hacker News, Polymarket, GitHub, and the web.
development2
proto-persona
Create a proto-persona from current research, market signals, and team knowledge. Use when you need a working customer profile before deeper validation.
research2
stakeholder-alignment
Prepare tailored stakeholder briefing documents, audience-specific FAQs, and workshop agendas to build alignment on product strategy. Takes any strategy artifact as input and adapts it for different audiences. Trigger phrases: "stakeholder alignment", "prepare for presentation", "briefing document", "how do I present this", "get buy-in", "workshop agenda"
development2
startup-canvas
Generate a Startup Canvas combining Product Strategy (9 sections) and Business Model (costs + revenue) for a new product. An alternative to BMC and Lean Canvas that separates strategy from business model. Use when launching a new product or evaluating a startup concept.
data-ai2
strategy
Interactive 6-step product strategy framework grounded in Rumelt's strategy kernel (Why/What/How). Guides PMs through market analysis, problem definition, strategic pillars, design and technical alignment, vision and goals, and communication planning. Trigger phrases: "product strategy", "develop strategy", "strategic analysis", "help with strategy", "strategy review", "create a product strategy"
development2
summarize-interview
Summarize a customer interview transcript into a structured template with JTBD, satisfaction signals, and action items. Use when processing interview recordings or transcripts, synthesizing discovery interviews, or creating interview summaries.
tools2
gtm-metrics
When the user wants to define GTM metrics, build a metrics dashboard, measure pipeline efficiency, or track AI product performance. Also use when the user mentions 'GTM metrics,' 'revenue latency,' 'pipeline metrics,' 'TTFV,' 'time-to-first-value,' 'data health,' 'attribution,' 'conversion rate,' 'CAC,' 'LTV,' 'NRR,' 'GTM dashboard,' 'magic number,' 'pipeline velocity,' or 'funnel metrics.' This skill covers GTM measurement from metric selection through dashboard design, including AI-specific cost metrics, attribution models, and weekly review cadences.
development2
prototyping-pretotyping
Guides validation of ideas before full development using pretotyping (fake doors, concierge MVPs, Wizard of Oz) and prototyping at appropriate fidelity (paper, clickable, coded) to test assumptions about demand, pricing, and feasibility. Use when testing ideas cheaply before building, choosing prototype fidelity, running experiments to validate assumptions, or when user mentions prototype, MVP, fake door test, concierge, Wizard of Oz, landing page test, smoke test, or asks "how can we validate this idea before building?".
tools2
user-story-mapping
Create a user story map that lays out activities, steps, tasks, and release slices. Use when planning a workflow, backlog, or MVP around the user journey.
tools2
user-story-mapping-workshop
Run a user story mapping workshop with adaptive questions and a structured map output. Use when you need backbone activities, tasks, and release slices for a workflow.
tools2
cold-email-personalization
Writes personalized cold emails by researching prospects, crafting attention-grabbing openers, and scoring drafts against a quality rubric. Use when the user asks to write cold emails, outreach emails, sales prospecting messages, outbound email campaigns, or B2B email sequences.
testing2
cold-email
Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions "cold outreach," "prospecting email," "outbound email," "email to leads," "reach out to prospects," "sales email," "follow-up email sequence," "nobody's replying to my emails," or "how do I write a cold email." Covers subject lines, opening lines, body copy, CTAs, personalization, and multi-touch follow-up sequences. For warm/lifecycle email sequences, see email-sequence. For sales collateral beyond emails, see sales-enablement.
development2
escalation-framework
Use to govern executive involvement, cross-functional response, and risk resolution for at-risk renewals.
development2
email-sequence
When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold outreach emails, see cold-email. For in-app onboarding, see onboarding-cro.
tools2
lead-qualification
Use when evaluating ICP fit, buying intent, and routing priority for new leads.
tools2
meddic-checklist
Use to inspect qualification coverage across Metrics, Economic buyer, Decision criteria, Decision process, Implications, Champion.
testing2
outbound-plays
Use to craft channel-specific outreach sequences that tie directly to detected intent signals.
testing2
paid-ads
When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting,' 'Google Ads,' 'Facebook ads,' 'LinkedIn ads,' 'ad budget,' 'cost per click,' 'ad spend,' or 'should I run ads.' Use this for campaign strategy, audience targeting, bidding, and optimization. For bulk ad creative generation and iteration, see ad-creative. For landing page optimization, see page-cro.
tools2
referral-program
When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' 'partner program,' 'referral incentive,' 'how to get referrals,' 'customers referring customers,' or 'affiliate payout.' Use this whenever someone wants existing users or partners to bring in new customers. For launch-specific virality, see launch-strategy.
testing2
stakeholder-ops
Use to coordinate approvals, communications, and accountability across teams for feedback programs.
databases2
suppression-logic
Use to define guardrails that pause signal-driven plays when accounts are risky, saturated, or in-flight elsewhere.
data-ai2
sales-enablement
When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions 'sales deck,' 'pitch deck,' 'one-pager,' 'leave-behind,' 'objection handling,' 'deal-specific ROI analysis,' 'demo script,' 'talk track,' 'sales playbook,' 'proposal template,' 'buyer persona card,' 'help my sales team,' 'sales materials,' or 'what should I give my sales reps.' Use this for any document or asset that helps a sales team close deals. For competitor comparison pages and battle cards, see competitor-alternatives. For marketing website copy, see copywriting. For cold outreach emails, see cold-email.
development2
efecto-graphic-design
Design graphic assets with Efecto — presentations, pitch decks, event posters, email headers, blog images, open graph cards, business cards, resumes, menus, infographics, invitations, newsletters, and documents. Use when asked to "design a poster", "create a pitch deck", "make a presentation", "design a business card", or any graphic design task. Requires Efecto MCP server.
tools2
efecto-social-media
Design social media assets with Efecto — Instagram posts, carousels, stories, YouTube thumbnails, TikTok covers, Twitter/X images, LinkedIn slides, Pinterest pins, and Facebook graphics. Use when asked to "design a post", "create a carousel", "make a thumbnail", "design social media", or any social content task. Requires Efecto MCP server.
tools2
efecto-web-design
Design web pages and app UIs with Efecto — create sessions, build layouts with JSX and Tailwind CSS, manage artboards, and push real-time design changes via MCP tools. Use when asked to "design a page", "build a landing page", "create a website", "design a dashboard", "make a UI", or any visual design task. Requires Efecto MCP server.
tools2
bond-futures-basis
Analyze the bond futures basis by pricing futures, identifying the cheapest-to-deliver, and comparing with yield curves to assess delivery option value and basis trading opportunities. Use when analyzing bond futures, computing the basis, identifying CTD bonds, calculating implied repo rates, or evaluating basis trades.
testing2
3-statement-model
Complete, populate and fill out 3-statement financial model templates (Income Statement, Balance Sheet, Cash Flow Statement) . Use when asked to fill out model templates, complete existing model frameworks, populate financial models with data, complete a partially filled IS/BS/CF framework, or link integrated financial statements within an existing template structure. Triggers include requests to fill in, complete, or populate a 3-statement model template
development2
bond-relative-value
Perform relative value analysis on bonds by combining pricing, yield curve context, credit spreads, and scenario stress testing. Use when analyzing bond richness/cheapness, computing spread decomposition, comparing bonds, assessing bond value vs curves, or running rate shock scenarios.
testing2
ui-ux-pro-max
UI/UX design intelligence for web and mobile. Includes 50+ styles, 161 color palettes, 57 font pairings, 161 product types, 99 UX guidelines, and 25 chart types across 10 stacks (React, Next.js, Vue, Svelte, SwiftUI, React Native, Flutter, Tailwind, shadcn/ui, and HTML/CSS). Actions: plan, build, create, design, implement, review, fix, improve, optimize, enhance, refactor, and check UI/UX code. Projects: website, landing page, dashboard, admin panel, e-commerce, SaaS, portfolio, blog, and mobile app. Elements: button, modal, navbar, sidebar, card, table, form, and chart. Styles: glassmorphism, claymorphism, minimalism, brutalism, neumorphism, bento grid, dark mode, responsive, skeuomorphism, and flat design. Topics: color systems, accessibility, animation, layout, typography, font pairing, spacing, interaction states, shadow, and gradient. Integrations: shadcn/ui MCP for component search and examples.
tools1
khalil
Build investor-ready pitch decks as Khalil — The Utopia Studio's deck builder. Use when the user asks to 'build a deck', 'turn these notes into slides', 'pitch deck from these notes', 'investor presentation', 'syndication deck', 'co-investor deck', 'help [portco] with their deck', or shares founder meeting notes and wants a deck. Khalil is storytelling-first, audience-obsessed, and brand-disciplined. He always asks who's reading the deck before drafting. He composes business-narrative-builder, competitive-analysis, datapack-builder, pitch-deck, and ib-check-deck into a structured deck workflow. Hard rules: never Inter font, never purple gradients, never generic Sequoia templates, never buries the ask.
development1
hallmark
Anti-AI-slop design skill for greenfield pages, audits, redesigns, and design extraction from URLs or screenshots. Use when the user asks to build a new app or landing page, wants to redesign something, invokes Hallmark by name, or uses audit/redesign/study.
development1
code-structure
Use when multiple workflows duplicate the same operational logic, when deciding what belongs in actions vs shared services, or when refactoring repeated operational blocks across domain flows. Use when adding new features that share mechanics with existing ones.
development1
greploop
Iteratively improves a PR (GitHub) or MR (GitLab) until Greptile gives it a 5/5 confidence score with zero unresolved comments. Triggers Greptile review, fixes all actionable comments, pushes, re-triggers review, and repeats. Use when the user wants to fully optimize a PR/MR against Greptile's code review standards.
development1
interface-craft
Interface Craft by Josh Puckett — a toolkit for building polished, animated interfaces in React. Includes Storyboard Animation (human-readable animation DSL with stage-driven sequencing), DialKit (live control panels for tuning animation values), and Design Critique (systematic UI review based on Josh Puckett's methodology). Triggers on: animate, animation, transition, storyboard, entrance, motion, spring, easing, timing, dialkit, sliders, controls, tune, tweak, critique, review, feedback, audit, improve, polish, refine, redesign.
tools1
tdd-red-green-refactor
Enforces a disciplined Red-Green-Refactor (TDD) workflow in TypeScript/Node.js. Use this whenever creating new features, fixing bugs, or migrating logic to ensure high-quality, verifiable implementations.
development1
typed-service-contracts
Architecture standard for building robust, type-safe TypeScript services using the "Spec and Handler" pattern. Use when building CLIs, libraries, or complex business logic.
tools1
verification
Verify the quality and completeness of any PM strategy artifact before sharing with stakeholders. Re-reads the document and validates against a structured checklist. Trigger phrases: "verify my strategy", "check my document", "quality check", "review before sharing", "is this ready to share"
testing1
beachhead-segment
Identify the first beachhead market segment for a product launch. Evaluates segments against burning pain, willingness to pay, winnable market share, and referral potential. Use when choosing a first market, targeting an initial customer segment, or planning market entry strategy.
data-ai1
ink
Ink terminal renderer for json-render that turns JSON specs into interactive terminal UIs. Use when working with @json-render/ink, building terminal UIs from JSON, creating terminal component catalogs, or rendering AI-generated specs in the terminal.
development1
brainstorm-experiments-new
Design lean startup experiments (pretotypes) for a new product. Creates XYZ hypotheses and suggests low-effort validation methods like landing pages, explainer videos, and pre-orders. Use when validating a new product idea, creating pretotypes, or testing market demand.
testing1
create-prd
Create a Product Requirements Document using a comprehensive 8-section template covering problem, objectives, segments, value propositions, solution, and release planning. Use when writing a PRD, documenting product requirements, preparing a feature spec, or reviewing an existing PRD.
documentation1
discovery-interview-prep
Plan customer discovery interviews with the right goal, segment, constraints, and method. Use when preparing interviews for problem validation, churn research, or new product ideas.
development1
discovery-process
Run a full discovery cycle from problem hypothesis to validated solution. Use when a team needs a structured path through framing, interviews, synthesis, and experiments.
testing1
identify-assumptions-new
Identify risky assumptions for a new product idea across 8 risk categories including Go-to-Market, Strategy, and Team. Use when evaluating startup risks, assessing a new product concept, or mapping assumptions for a new venture.
development1
identify-assumptions-existing
Identify risky assumptions for a feature idea in an existing product across Value, Usability, Viability, and Feasibility. Uses multi-perspective devil's advocate thinking. Use when stress-testing a feature idea, doing risk assessment, or preparing for assumption mapping.
development1
ideal-customer-profile
Identify the Ideal Customer Profile (ICP) from research data with demographics, behaviors, JTBD, and needs. Use when defining your ICP, analyzing PMF survey data, or understanding who your best customers are.
data-ai1
interview-script
Create a structured customer interview script with JTBD probing questions, warm-up, core exploration, and wrap-up sections. Follows The Mom Test principles — no leading questions, no pitching, focus on past behavior. Use when preparing for user interviews, creating interview guides, or planning discovery research.
testing1
job-stories
Create job stories using the 'When [situation], I want to [motivation], so I can [outcome]' format with detailed acceptance criteria. Use when writing job stories, creating JTBD-style backlog items, or expressing user situations and motivations.
development1
hallmark
Anti-AI-slop design skill for greenfield pages, audits, redesigns, and design extraction from URLs or screenshots. Use when the user asks to build a new app or landing page, wants to redesign something, invokes Hallmark by name, or uses audit/redesign/study.
development1
last30days
Research what people actually say about any topic in the last 30 days. Pulls posts and engagement from Reddit, X, YouTube, TikTok, Hacker News, Polymarket, GitHub, and the web.
development1
jobs-to-be-done
Uncover customer jobs, pains, and gains in a structured JTBD format. Use when clarifying unmet needs, repositioning a product, or improving discovery and messaging.
development1
agent-dx-cli-scale
A scoring scale for evaluating how well a CLI is designed for AI agents, based on the "Rewrite Your CLI for AI Agents" principles.
tools1
code-structure
Use when multiple workflows duplicate the same operational logic, when deciding what belongs in actions vs shared services, or when refactoring repeated operational blocks across domain flows. Use when adding new features that share mechanics with existing ones.
development1
greploop
Iteratively improves a PR (GitHub) or MR (GitLab) until Greptile gives it a 5/5 confidence score with zero unresolved comments. Triggers Greptile review, fixes all actionable comments, pushes, re-triggers review, and repeats. Use when the user wants to fully optimize a PR/MR against Greptile's code review standards.
development1
ckm:ui-styling
Create beautiful, accessible user interfaces with shadcn/ui components (built on Radix UI + Tailwind), Tailwind CSS utility-first styling, and canvas-based visual designs. Use when building user interfaces, implementing design systems, creating responsive layouts, adding accessible components (dialogs, dropdowns, forms, tables), customizing themes and colors, implementing dark mode, generating visual designs and posters, or establishing consistent styling patterns across applications.
tools1
emil-design-eng
This skill encodes Emil Kowalski's philosophy on UI polish, component design, animation decisions, and the invisible details that make software feel great.
development1
diagram-design
Create technical and product diagrams — architecture, flowchart, sequence, state machine, ER / data model, timeline, swimlane, quadrant, nested, tree, layer stack, venn, pyramid — as standalone HTML files with inline SVG. Ships with a neutral editorial skin and a first-run gate that prompts users to customize the style guide (colors, fonts) from their own website before generating. Includes annotation-callout primitive and optional sketchy variant.
development1
sketch-prompt
Converts any block of text into a conceptual sketch image. Takes raw text, extracts the central idea, generates an image prompt, and produces the final image using ComfyUI + Flux.1 Schnell locally. Use when the user pastes text, notes, or ideas and wants a visual concept. Trigger on "sketch this", "turn this into a sketch", "visualize this", "make a sketch", "image for this", "sketch prompt", or when the user drops text and wants it converted into a conceptual illustration.
data-ai1
ada
Run technical due diligence as Ada — The Utopia Studio's DD analyst. Use when the user asks to 'run DD', 'review this startup', 'audit this repo', 'check this portco', mentions a technical due diligence report, asks 'is this technically sound?', or says 'run DD on [company]'. Ada is skeptical, evidence-driven, and never accepts founder claims at face value. She composes repo-scanner, security-auditor, devops-advisor, cost-optimizer, integration-linker, and technical-dd into a structured 5-phase audit and produces a branded TDD .docx report with P0-P3 risk severities. Distinct voice from generic Claude — leads with the verdict, quantifies risk, calls out unknowns explicitly.
development1
last30days
Research what people actually say about any topic in the last 30 days. Pulls posts and engagement from Reddit, X, YouTube, TikTok, Hacker News, Polymarket, GitHub, and the web.
development1
hallmark
Anti-AI-slop design skill for greenfield pages, audits, redesigns, and design extraction from URLs or screenshots. Use when the user asks to build a new app or landing page, wants to redesign something, invokes Hallmark by name, or uses audit/redesign/study.
development1
ckm:slides
Create strategic HTML presentations with Chart.js, design tokens, responsive layouts, copywriting formulas, and contextual slide strategies.
development1
ckm:design
Comprehensive design skill: brand identity, design tokens, UI styling, logo generation (55 styles, Gemini AI), corporate identity program (50 deliverables, CIP mockups), HTML presentations (Chart.js), banner design (22 styles, social/ads/web/print), icon design (15 styles, SVG, Gemini 3.1 Pro), social photos (HTML→screenshot, multi-platform). Actions: design logo, create CIP, generate mockups, build slides, design banner, generate icon, create social photos, social media images, brand identity, design system. Platforms: Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest, TikTok, Threads, Google Ads.
development1
ada
Run technical due diligence as Ada — The Utopia Studio's DD analyst. Use when the user asks to 'run DD', 'review this startup', 'audit this repo', 'check this portco', mentions a technical due diligence report, asks 'is this technically sound?', or says 'run DD on [company]'. Ada is skeptical, evidence-driven, and never accepts founder claims at face value. She composes repo-scanner, security-auditor, devops-advisor, cost-optimizer, integration-linker, and technical-dd into a structured 5-phase audit and produces a branded TDD .docx report with P0-P3 risk severities. Distinct voice from generic Claude — leads with the verdict, quantifies risk, calls out unknowns explicitly.
development1
khalil
Build investor-ready pitch decks as Khalil — The Utopia Studio's deck builder. Use when the user asks to 'build a deck', 'turn these notes into slides', 'pitch deck from these notes', 'investor presentation', 'syndication deck', 'co-investor deck', 'help [portco] with their deck', or shares founder meeting notes and wants a deck. Khalil is storytelling-first, audience-obsessed, and brand-disciplined. He always asks who's reading the deck before drafting. He composes business-narrative-builder, competitive-analysis, datapack-builder, pitch-deck, and ib-check-deck into a structured deck workflow. Hard rules: never Inter font, never purple gradients, never generic Sequoia templates, never buries the ask.
development1
salim
Coach Studio fellows through the Cobuild curriculum as Salim — Utopia's fellow coach. Use when a fellow says 'I'm stuck', 'what should I do next?', 'review my [discovery/PRD/pitch]', 'I'm in M[X] and...', 'help me think through [problem]', 'can you check my [JTBD/canvas]?', or any pedagogy-style question. Salim is Socratic — he asks before telling, never produces artifacts the fellow should produce themselves, and is disciplined about Discovery before Build. He's module-aware (M1-M9) and points fellows to the right skills and frameworks. Outputs persistent cobuild logs to Proof.
development1
salim
Coach Studio fellows through the Cobuild curriculum as Salim — Utopia's fellow coach. Use when a fellow says 'I'm stuck', 'what should I do next?', 'review my [discovery/PRD/pitch]', 'I'm in M[X] and...', 'help me think through [problem]', 'can you check my [JTBD/canvas]?', or any pedagogy-style question. Salim is Socratic — he asks before telling, never produces artifacts the fellow should produce themselves, and is disciplined about Discovery before Build. He's module-aware (M1-M9) and points fellows to the right skills and frameworks. Outputs persistent cobuild logs to Proof.
development1
agent-persona-builder
Design persistent AI agent personas with distinct voices, durable memory, and clear operating rules. Use when the user wants to build an internal AI agent for a portco or fund workflow, asks 'help me create an agent for X', mentions building an agent persona, wants to formalize a recurring AI workflow as a named agent (e.g. 'Ada the DD analyst'), or asks how to design agents that don't sound generic. Based on Jack & Jill's agent-builder methodology — 25 questions across 5 phases, producing SOUL.md (personality), AGENTS.md (operating manual), MEMORY.md (cross-session knowledge), and BOOTSTRAP.md (first-boot orientation).
development1
forecast-modeling
Use when designing, tuning, or auditing revenue forecast models.
testing
forecast-premortem
Stress-tests predictions by assuming failure and working backward to identify blind spots, tail risks, and overconfidence. Applies Gary Klein's premortem technique to probabilistic forecasting. Use when confidence is high (>80% or <20%), need to identify tail risks and unknown unknowns, want to widen overconfident intervals, or when user mentions premortem, backcasting, what could go wrong, stress test, or black swans.
development
hypothesis-library
Curated repository of experiment hypotheses, assumptions, and historical learnings.
development
mpep-search
Expert system for searching USPTO MPEP, 35 USC statutes, 37 CFR regulations, and post-Jan 2024 updates.
tools
patent-application-creator
Complete end-to-end patent application creation from invention disclosure to USPTO-ready filing - prior art search, claims drafting, specification writing, diagrams, compliance checking
testing
patent-claims-analyzer
Automated analysis of patent claims for USPTO compliance with 35 USC 112(b) requirements - antecedent basis, definiteness, claim structure
data-ai
patent-reviewer
Expert system for reviewing utility patent applications against USPTO MPEP guidelines.
tools
pre-mortem
Pre-mortem risk analysis for product launches. Identifies Tigers (real risks), Paper Tigers (overblown concerns), and Elephants (unspoken worries) to improve launch readiness. Trigger phrases: "pre-mortem", "pre mortem", "launch readiness", "risk analysis", "what could go wrong"
development
prior-art-search
Systematic 7-step methodology for comprehensive patent prior art searches and patentability assessments using BigQuery and CPC classification
databases
research-documentation
Research topics and document findings in Notion with organized structure and sources
documentation
security-auditor
Audits repository security — hardcoded secrets, dependency vulnerabilities, environment variable management, and authentication patterns. Use when the user asks to "check security", "find secrets", "audit dependencies", or "secure my repo". Don't use for code review, deployment, or monitoring.
development
spec-to-implementation
Parse specifications and create implementation plans with task tracking in Notion
testing
strategy
Interactive 6-step product strategy framework grounded in Rumelt's strategy kernel (Why/What/How). Guides PMs through market analysis, problem definition, strategic pillars, design and technical alignment, vision and goals, and communication planning. Trigger phrases: "product strategy", "develop strategy", "strategic analysis", "help with strategy", "strategy review", "create a product strategy"
development
verification
Verify the quality and completeness of any PM strategy artifact before sharing with stakeholders. Re-reads the document and validates against a structured checklist. Trigger phrases: "verify my strategy", "check my document", "quality check", "review before sharing", "is this ready to share"
testing
vrio-analysis
Conduct a VRIO (Value, Rarity, Imitability, Organization) analysis to assess competitive advantages of a product or company. Trigger phrases: vrio, vrio analysis, competitive advantage assessment, resource analysis
research
auction-winners-curse-haircut
Applies a Bayesian haircut to a bid valuation for common-value auctions where winning is itself evidence the bidder over-estimated. Takes a raw valuation, a value-type classification (common_value / private_value / mixed), the number of informed bidders N, and a signal-dispersion estimate, and returns an adjusted valuation. Domain-neutral and reusable across fantasy FAAB, prediction markets, M&A bids, ad-auction budgets, and any generic bidding context. Use when user mentions "winner's curse", "common value auction", "valuation haircut", "adverse valuation", "Bayesian bid adjustment", or "over-paying in auction".
data-ai
architecture-diagram
Create professional, dark-themed architecture diagrams as standalone HTML files with SVG graphics. Use when the user asks for system architecture diagrams, infrastructure diagrams, cloud architecture visualizations, security diagrams, network topology diagrams, or any technical diagram showing system components and their relationships.
development
bayesian-reasoning-calibration
Applies Bayesian reasoning to systematically update probability estimates with new evidence, helping make better forecasts and avoid overconfidence. Use when making predictions or judgments under uncertainty, forecasting outcomes, evaluating probabilities, testing hypotheses, calibrating confidence, assessing risks with uncertain data, or when user mentions priors, likelihoods, Bayes theorem, probability updates, forecasting, calibration, or belief revision.
testing
competitive-landscape
Conduct a comprehensive competitive landscape analysis including competitor profiling, value chain mapping, positioning maps, and whitespace identification. Trigger phrases: competitive analysis, competitor analysis, competitive landscape, market analysis, who are my competitors
data-ai
decision-log
Capture and track product decisions with structured reasoning, alternatives considered, and evidence. Builds institutional memory and prevents re-litigation of settled decisions. Trigger phrases: "log a decision", "decision log", "record this decision", "why did we decide", "track decision", "document this decision"
development
evaluation-rubrics
Designs structured scoring tools with explicit criteria, performance scales, and descriptors for consistent, transparent quality assessment. Use when need quality criteria and scoring scales to evaluate work consistently, compare alternatives objectively, set acceptance thresholds, reduce subjective bias, or when user mentions rubric, scoring criteria, quality standards, evaluation framework, inter-rater reliability, or grading/assessing work.
tools
knowledge-capture
Transform conversations and discussions into structured Notion documentation
documentation
epo-patent-search
Search European patents using EPO OPS API (full-text, legal status, families) and BigQuery (100M+ patents, EP filter) for prior art, competitive intelligence, and freedom-to-operate analysis
development
patent-search
Search 100M+ patents using BigQuery (fast, zero setup) or PatentsView API (US patents with rich metadata).
development
expected-value
Calculates probability-weighted averages of all possible outcomes to enable rational decisions under uncertainty. Covers scenario identification, probability estimation, payoff quantification, and risk-adjusted interpretation. Use when comparing risky options (investments, product bets, strategic choices), prioritizing projects by expected return, assessing whether to take a gamble, or when user mentions expected value, EV calculation, risk-adjusted return, probability-weighted outcomes, or decision tree.
testing
meeting-intelligence
Prepare for meetings by gathering context and creating comprehensive agendas
tools
polish
Performs a final quality pass fixing alignment, spacing, consistency, and micro-detail issues before shipping. Use when the user mentions polish, finishing touches, pre-launch review, something looks off, or wants to go from good to great.
development
patent-diagram-generator
Create patent-style technical diagrams including flowcharts, block diagrams, and system architectures using Graphviz with reference numbering
tools
contract-review
Review legal contracts, NDAs, employment agreements, SaaS terms, and M&A documents. Identifies unfavorable terms, suggests redlines, and compares to market standards. Use for contract analysis, due diligence, or negotiation prep.
development
product-ecosystem
Analyze a product's value chain and ecosystem strategy using aggregation theory, identifying integration opportunities and portfolio coherence. Trigger phrases: "ecosystem strategy", "product ecosystem", "aggregation theory", "value chain analysis", "product portfolio strategy"
data-ai
reference-class-forecasting
Anchors predictions in historical reality by identifying a class of similar past events and using their statistical frequency as a baseline (outside view) before analyzing case-specific details. Use when starting a forecast, establishing base rates, testing "this time is different" claims, or when user mentions reference classes, outside view, base rates, or starting a new prediction.
testing
second-opinion
Runs external LLM code reviews (OpenAI Codex or Google Gemini CLI) on uncommitted changes, branch diffs, or specific commits. Use when the user asks for a second opinion, external review, codex review, gemini review, or mentions /second-opinion.
tools
supply-chain-risk-auditor
Identifies dependencies at heightened risk of exploitation or takeover. Use when assessing supply chain attack surface, evaluating dependency health, or scoping security engagements.
testing
technical-dd
Generate investment-grade Technical Due Diligence reports for The Studio (Utopia Capital). Use this skill whenever the user mentions technical due diligence, TDD, tech DD, technical assessment, technical evaluation of a company, or wants to assess whether a startup's technology works, is well-built, can scale, and what the technical risks are. Also trigger when the user uploads company materials (pitch decks, technical docs, corporate profiles) and asks for a due diligence analysis, technical review, or investment assessment focused on technology. This skill produces branded .docx reports suitable for sharing with co-investors or the company itself. Even if the user just says 'run DD on this company' or 'assess this startup' or 'review these materials', use this skill — it's the standard workflow for technical evaluation at The Studio.
development
strategic-moat
Assess the defensibility of a product or company across 8 moat types, grounded in habit-forming product theory, the Fogg Behaviour Model, and aggregation theory. Trigger phrases: "moat analysis", "strategic moat", "defensibility assessment", "competitive moat", "how defensible is my product"
data-ai
stakeholder-alignment
Prepare tailored stakeholder briefing documents, audience-specific FAQs, and workshop agendas to build alignment on product strategy. Takes any strategy artifact as input and adapts it for different audiences. Trigger phrases: "stakeholder alignment", "prepare for presentation", "briefing document", "how do I present this", "get buy-in", "workshop agenda"
development
auction-winners-curse-haircut
Applies a Bayesian haircut to a bid valuation for common-value auctions where winning is itself evidence the bidder over-estimated. Takes a raw valuation, a value-type classification (common_value / private_value / mixed), the number of informed bidders N, and a signal-dispersion estimate, and returns an adjusted valuation. Domain-neutral and reusable across fantasy FAAB, prediction markets, M&A bids, ad-auction budgets, and any generic bidding context. Use when user mentions "winner's curse", "common value auction", "valuation haircut", "adverse valuation", "Bayesian bid adjustment", or "over-paying in auction".
data-ai
expected-value
Calculates probability-weighted averages of all possible outcomes to enable rational decisions under uncertainty. Covers scenario identification, probability estimation, payoff quantification, and risk-adjusted interpretation. Use when comparing risky options (investments, product bets, strategic choices), prioritizing projects by expected return, assessing whether to take a gamble, or when user mentions expected value, EV calculation, risk-adjusted return, probability-weighted outcomes, or decision tree.
testing
estimation-fermi
Decomposes complex unknowns into estimable components to produce rapid order-of-magnitude answers with bounded uncertainty. Use when making quick estimates (market sizing, resource planning, feasibility checks), bounding unknowns with upper/lower limits, sanity-checking strategic assumptions, or when user mentions Fermi estimation, back-of-envelope calculation, order of magnitude, ballpark estimate, or triangulation.
development
environmental-scanning-foresight
Monitors external trends across PESTLE dimensions, detects weak signals of emerging change, develops scenario-based futures, and sets adaptive signposts for early warning. Use when scanning external trends for strategic planning, detecting early indicators of change, planning scenarios for multiple futures, setting signposts and indicators for early warning, or when user mentions environmental scanning, horizon scanning, trend analysis, scenario planning, strategic foresight, or futures thinking.
development
forecast-premortem
Stress-tests predictions by assuming failure and working backward to identify blind spots, tail risks, and overconfidence. Applies Gary Klein's premortem technique to probabilistic forecasting. Use when confidence is high (>80% or <20%), need to identify tail risks and unknown unknowns, want to widen overconfident intervals, or when user mentions premortem, backcasting, what could go wrong, stress test, or black swans.
development
deck-refresh
Updates a presentation with new numbers — quarterly refreshes, earnings updates, comp rolls, rebased market data. Use whenever the user asks to "update the deck with Q4 numbers", "refresh the comps", "roll this forward", "swap in the new earnings", "change all the $485M to $512M", or any request to swap figures across an existing deck without rebuilding it.
development
ab-test-analysis
Analyze A/B test results with statistical significance, sample size validation, confidence intervals, and ship/extend/stop recommendations. Use when evaluating experiment results, checking if a test reached significance, interpreting split test data, or deciding whether to ship a variant.
testing
retention-dashboard
Use to visualize churn, expansion, and health metrics across cohorts.
tools
activation-map
Use to link segments and insights to GTM plays, owners, and measurement plans.
tools
ai-pricing
When the user wants to price an AI product, choose a charge metric, design pricing tiers, or optimize margins. Also use when the user mentions 'AI pricing,' 'usage-based pricing,' 'consumption pricing,' 'outcome pricing,' 'BYOK,' 'bring your own key,' 'per-seat pricing,' 'pricing tiers,' 'AI margins,' 'cost per token,' or 'pricing model.' This skill covers pricing strategy, packaging, and margin management for AI-native products.
testing
ai-sdr
When the user wants to deploy AI sales development reps, automate sales qualification, build signal-to-action routing, or design AI agent architecture for sales. Also use when the user mentions 'AI SDR,' 'AI sales agent,' 'automated qualification,' 'signal routing,' 'sales automation,' '11x,' 'Artisan,' 'AiSDR,' 'AI BDR,' or 'autonomous sales.' This skill covers AI SDR deployment, qualification automation, and agent architecture for sales development.
tools
brand-narrative-playbook
Messaging and storytelling template that keeps positioning consistent across audiences.
tools
architecture-diagram
Create professional, dark-themed architecture diagrams as standalone HTML files with SVG graphics. Use when the user asks for system architecture diagrams, infrastructure diagrams, cloud architecture visualizations, security diagrams, network topology diagrams, or any technical diagram showing system components and their relationships.
development
competitive-battlecard
Create sales-ready competitive battlecards comparing your product against a specific competitor — positioning, feature comparison, objection handling, and win/loss patterns. Use when preparing sales teams, creating competitive materials, or responding to 'why not competitor X?'
testing
business-narrative-builder
Constructs a structured narrative linking a company's qualitative business story to quantitative valuation drivers (revenue growth, target margin, reinvestment efficiency, cost of capital, failure risk). Classifies the company within a 6-stage corporate life cycle and sizes the total addressable market. Use when starting a company analysis, building a valuation narrative, assessing competitive position, sizing TAM, or when user mentions business narrative, story to numbers, life cycle stage, or company analysis.
development
prototyping-pretotyping
Guides validation of ideas before full development using pretotyping (fake doors, concierge MVPs, Wizard of Oz) and prototyping at appropriate fidelity (paper, clickable, coded) to test assumptions about demand, pricing, and feasibility. Use when testing ideas cheaply before building, choosing prototype fidelity, running experiments to validate assumptions, or when user mentions prototype, MVP, fake door test, concierge, Wizard of Oz, landing page test, smoke test, or asks "how can we validate this idea before building?".
tools
recommendation-canvas
Evaluate an AI product idea across outcomes, hypotheses, risks, and positioning. Use when deciding whether an AI solution deserves investment or recommendation.
testing
competitive-analysis
Framework for building competitive landscape decks — market positioning, competitor deep-dives, comparative analysis, strategic synthesis. Use when the user asks for a competitive landscape, competitor analysis, peer comparison, market positioning assessment, strategic review, or investment memo deck. Also triggers on "who are the competitors to X", "benchmark X against peers", "build a market map", or any request to systematically evaluate competitive dynamics across an industry.
development
fixed-income-portfolio
Review fixed income portfolios by pricing multiple bonds, retrieving reference data, analyzing cashflows, and running scenario analysis. Use when reviewing bond portfolios, computing portfolio duration and DV01, analyzing cashflow waterfalls, stress testing rate scenarios, or assessing portfolio composition.
testing
cold-email
Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions "cold outreach," "prospecting email," "outbound email," "email to leads," "reach out to prospects," "sales email," "follow-up email sequence," "nobody's replying to my emails," or "how do I write a cold email." Covers subject lines, opening lines, body copy, CTAs, personalization, and multi-touch follow-up sequences. For warm/lifecycle email sequences, see email-sequence. For sales collateral beyond emails, see sales-enablement.
development
competitive-analysis
Framework for building competitive landscape decks — market positioning, competitor deep-dives, comparative analysis, strategic synthesis. Use when the user asks for a competitive landscape, competitor analysis, peer comparison, market positioning assessment, strategic review, or investment memo deck. Also triggers on "who are the competitors to X", "benchmark X against peers", "build a market map", or any request to systematically evaluate competitive dynamics across an industry.
development
content-strategy
When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce, not just writing it. For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit. For social media content specifically, see social-content.
testing
content-to-pipeline
When the user wants to turn content into revenue, build a content-led GTM motion, reverse engineer distribution, or repurpose content across platforms. Also use when the user mentions 'content marketing,' 'content-led growth,' 'content to pipeline,' 'distribution,' 'content repurposing,' 'content strategy,' 'thought leadership,' 'newsletter,' 'content flywheel,' 'organic growth.' This skill covers content-to-revenue systems from creation through pipeline attribution.
development
copy-editing
When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' 'sharpen the messaging,' 'refresh this content,' 'update this page,' 'this content is outdated,' or 'content audit.' Use this when the user already has copy and wants it improved or refreshed rather than rewritten from scratch. For writing new copy, see copywriting.
testing
create-prd
Create a Product Requirements Document using a comprehensive 8-section template covering problem, objectives, segments, value propositions, solution, and release planning. Use when writing a PRD, documenting product requirements, preparing a feature spec, or reviewing an existing PRD.
documentation
critique
Evaluate design from a UX perspective, assessing visual hierarchy, information architecture, emotional resonance, cognitive load, and overall quality with quantitative scoring, persona-based testing, automated anti-pattern detection, and actionable feedback. Use when the user asks to review, critique, evaluate, or give feedback on a design or component.
development
datapack-builder
Build professional financial services data packs from various sources including CIMs, offering memorandums, SEC filings, web search, or MCP servers. Extract, normalize, and standardize financial data into investment committee-ready Excel workbooks with consistent structure, proper formatting, and documented assumptions. Use for M&A due diligence, private equity analysis, investment committee materials, and standardizing financial reporting across portfolio companies. Do not use for simple financial calculations or working with already-completed data packs.
tools
devops-advisor
Audits infrastructure setup — database config, caching, performance, and scaling patterns. Provides concrete detection commands and improvement steps. Use when the user asks about "infrastructure", "database setup", "caching", "scaling", "performance", or "architecture". Don't use for CI/CD setup (use deployment-engineer), monitoring (use monitoring-setup), or security (use security-auditor).
development
efecto-graphic-design
Design graphic assets with Efecto — presentations, pitch decks, event posters, email headers, blog images, open graph cards, business cards, resumes, menus, infographics, invitations, newsletters, and documents. Use when asked to "design a poster", "create a pitch deck", "make a presentation", "design a business card", or any graphic design task. Requires Efecto MCP server.
tools
efecto-social-media
Design social media assets with Efecto — Instagram posts, carousels, stories, YouTube thumbnails, TikTok covers, Twitter/X images, LinkedIn slides, Pinterest pins, and Facebook graphics. Use when asked to "design a post", "create a carousel", "make a thumbnail", "design social media", or any social content task. Requires Efecto MCP server.
tools
efecto-web-design
Design web pages and app UIs with Efecto — create sessions, build layouts with JSX and Tailwind CSS, manage artboards, and push real-time design changes via MCP tools. Use when asked to "design a page", "build a landing page", "create a website", "design a dashboard", "make a UI", or any visual design task. Requires Efecto MCP server.
tools
expansion-retention
When the user wants to reduce churn, build expansion revenue, automate customer success, or optimize net revenue retention. Also use when the user mentions 'churn,' 'retention,' 'expansion revenue,' 'upsell,' 'NRR,' 'net revenue retention,' 'customer success,' 'land and expand,' 'closed-lost,' or 'renewal.' This skill covers expansion and retention systems from usage triggers through automated customer success.
development
finance-metrics-quickref
Look up SaaS finance metrics, formulas, and benchmarks fast. Use when you need a quick metric definition, formula, or benchmark during analysis.
business
prd-development
Build a structured PRD that connects problem, users, solution, and success criteria. Use when turning discovery notes into an engineering-ready document for a major initiative.
development
fsi-strip-profile
Creates professional investment banking strip profiles (company profiles) for pitch books, deal materials, and client presentations. Generates 1-4 information-dense slides with quadrant layouts, charts, and tables.
tools
fx-carry-trade
Evaluate FX carry trade opportunities by combining spot rates, forward points, interest rate differentials, volatility surface analysis, and historical price trends. Use when analyzing carry trades, comparing FX forward curves, assessing carry-to-vol ratios, or evaluating currency pair opportunities.
data-ai
grammar-check
Identify grammar, logical, and flow errors in text and suggest targeted fixes without rewriting the entire text. Use when proofreading content, checking writing quality, or reviewing a draft.
testing
growth-loops
Identify growth loops (flywheels) for sustainable traction. Evaluates 5 loop types: Viral, Usage, Collaboration, User-Generated, and Referral. Use when designing growth mechanisms, building product-led traction, or understanding how growth loops work.
development
gtm-motions
Identify the best GTM motions and tools across 7 motion types: Inbound, Outbound, Paid Digital, Community, Partners, ABM, and PLG. Use when selecting marketing channels, choosing between inbound and outbound strategy, or planning cross-channel campaigns.
tools
gtm-strategy
Create a go-to-market strategy covering marketing channels, messaging, success metrics, and launch timeline. Use when planning a product launch, creating a GTM plan from scratch, or defining a launch strategy for a new market.
development
ib-check-deck
Investment banking presentation quality checker. Reviews a pitch deck or client-ready presentation for (1) number consistency across slides, (2) data-narrative alignment, (3) language polish against IB standards, (4) visual and formatting QC. Use whenever the user asks to review, check, QC, proof, or do a final pass on a deck, pitch, or client materials — including requests like "check my numbers", "reconcile figures across slides", "is this client-ready", or "what am I missing before I send this out".
tools
ib-pitch-deck
Populates investment banking pitch deck templates with data from source files. Use when: user provides a PowerPoint template to fill in, user has source data (Excel/CSV) to populate into slides, user mentions populating or filling a pitch deck template, or user needs to transfer data into existing slide layouts. Not for creating presentations from scratch.
data-ai
ib-pitch-deck
Populates investment banking pitch deck templates with data from source files. Use when: user provides a PowerPoint template to fill in, user has source data (Excel/CSV) to populate into slides, user mentions populating or filling a pitch deck template, or user needs to transfer data into existing slide layouts. Not for creating presentations from scratch.
data-ai
ideal-customer-profile
Identify the Ideal Customer Profile (ICP) from research data with demographics, behaviors, JTBD, and needs. Use when defining your ICP, analyzing PMF survey data, or understanding who your best customers are.
data-ai
ideal-customer-profile
Identify the Ideal Customer Profile (ICP) from research data with demographics, behaviors, JTBD, and needs. Use when defining your ICP, analyzing PMF survey data, or understanding who your best customers are.
data-ai
impeccable
Create distinctive, production-grade frontend interfaces with high design quality. Generates creative, polished code that avoids generic AI aesthetics. Use when the user asks to build web components, pages, artifacts, posters, or applications, or when any design skill requires project context. Call with 'craft' for shape-then-build, 'teach' for design context setup, or 'extract' to pull reusable components and tokens into the design system.
development
integration-linker
Detects and connects development tools — Slack with GitHub, Linear with Git, error tracking with notifications. Provides step-by-step setup procedures for each integration. Use when the user asks to "connect tools", "link Slack", "set up notifications", "integrate Linear", or "connect my tools". Don't use for monitoring setup (use monitoring-setup), deployment (use deployment-engineer), or security (use security-auditor).
tools
intrinsic-valuation-dcf
Performs discounted cash flow valuation using the appropriate model variant (DDM, FCFE, or FCFF) with configurable growth stages. Produces year-by-year cash flow projections, terminal value, equity bridge (subtract debt, add cash, subtract option value), per-share intrinsic value, and sensitivity analysis. Use when valuing a company intrinsically, building a DCF model, estimating fair value, or when user mentions DCF, discounted cash flow, intrinsic value, terminal value, or free cash flow valuation.
development
jobs-to-be-done
Uncover customer jobs, pains, and gains in a structured JTBD format. Use when clarifying unmet needs, repositioning a product, or improving discovery and messaging.
development
json-canvas
Create and edit JSON Canvas files (.canvas) with nodes, edges, groups, and connections. Use when working with .canvas files, creating visual canvases, mind maps, flowcharts, or when the user mentions Canvas files in Obsidian.
tools
marketing-ideas
When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (paid-ads, social-content, email-sequence, etc.).
testing
social-selling
Use when engaging prospects through LinkedIn, communities, and social channels to spark warm conversations and meetings.
testing
marketing-psychology
When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context.
testing
market-sizing
Estimate market size using TAM, SAM, and SOM with top-down and bottom-up approaches. Use when sizing a market opportunity, estimating addressable market, preparing for investor pitches, or evaluating market entry.
tools
meddic-checklist
Use to inspect qualification coverage across Metrics, Economic buyer, Decision criteria, Decision process, Implications, Champion.
testing
metrics-dashboard
Define and design a product metrics dashboard with key metrics, data sources, visualization types, and alert thresholds. Use when creating a metrics dashboard, defining KPIs, setting up product analytics, or building a data monitoring plan.
development
minimalist-ui
Clean editorial-style interfaces. Warm monochrome palette, typographic contrast, flat bento grids, muted pastels. No gradients, no heavy shadows.
tools
opportunity-solution-tree
Build an Opportunity Solution Tree from outcomes to opportunities, solutions, and tests. Use when a stakeholder request needs problem framing before you decide what to build.
development
paid-ads
When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting,' 'Google Ads,' 'Facebook ads,' 'LinkedIn ads,' 'ad budget,' 'cost per click,' 'ad spend,' or 'should I run ads.' Use this for campaign strategy, audience targeting, bidding, and optimization. For bulk ad creative generation and iteration, see ad-creative. For landing page optimization, see page-cro.
tools
page-cro
When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing pages, pricing pages, feature pages, or blog posts. Also use when the user says "CRO," "conversion rate optimization," "this page isn't converting," "improve conversions," "why isn't this page working," "my landing page sucks," "nobody's converting," "low conversion rate," "bounce rate is too high," "people leave without signing up," or "this page needs work." Use this even if the user just shares a URL and asks for feedback — they probably want conversion help. For signup/registration flows, see signup-flow-cro. For post-signup activation, see onboarding-cro. For forms outside of signup, see form-cro. For popups/modals, see popup-cro.
testing
positioning-icp
When the user wants to define their ideal customer profile, position an AI product, build messaging architecture, or validate product-market fit. Also use when the user mentions 'ICP,' 'ideal customer profile,' 'positioning,' 'PMF,' 'product-market fit,' 'messaging,' 'buyer persona,' 'enrichment signals,' 'market positioning,' or 'competitive positioning.' This skill covers market positioning, ICP definition, messaging architecture, and PMF validation for AI-native products.
development
prioritization-frameworks
Reference guide to 9 prioritization frameworks with formulas, when-to-use guidance, and templates — RICE, ICE, Kano, MoSCoW, Opportunity Score, and more. Use when selecting a prioritization method, comparing frameworks like RICE vs ICE, or learning how different prioritization approaches work.
development
privacy-policy
Draft a detailed privacy policy covering data types, jurisdiction, GDPR and compliance considerations, and clauses needing legal review. Use when creating a privacy policy, updating data protection documentation, or preparing for compliance.
documentation
product-name
Brainstorm 5 unique, memorable product names with rationale aligned to brand values and target audience. Use when naming a new product, rebranding, or exploring product name ideas.
data-ai
repo-scanner
Scans a GitHub repository to understand its tech stack, hosting, monitoring, integrations, and current production readiness. Use when the user asks to "audit", "check", or "scan" their repo. Don't use for code review or bug detection.
development
saas-economics-efficiency-metrics
Evaluate SaaS unit economics and capital efficiency. Use when deciding whether the business can scale efficiently or needs correction.
development
sales-enablement
When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions 'sales deck,' 'pitch deck,' 'one-pager,' 'leave-behind,' 'objection handling,' 'deal-specific ROI analysis,' 'demo script,' 'talk track,' 'sales playbook,' 'proposal template,' 'buyer persona card,' 'help my sales team,' 'sales materials,' or 'what should I give my sales reps.' Use this for any document or asset that helps a sales team close deals. For competitor comparison pages and battle cards, see competitor-alternatives. For marketing website copy, see copywriting. For cold outreach emails, see cold-email.
development
sketch-prompt
Converts any block of text into a conceptual sketch image. Takes raw text, extracts the central idea, generates an image prompt, and produces the final image using ComfyUI + Flux.1 Schnell locally. Use when the user pastes text, notes, or ideas and wants a visual concept. Trigger on "sketch this", "turn this into a sketch", "visualize this", "make a sketch", "image for this", "sketch prompt", or when the user drops text and wants it converted into a conceptual illustration.
data-ai
sketch-prompt
Converts any block of text into a conceptual sketch image. Takes raw text, extracts the central idea, generates an image prompt, and produces the final image using ComfyUI + Flux.1 Schnell locally. Use when the user pastes text, notes, or ideas and wants a visual concept. Trigger on "sketch this", "turn this into a sketch", "visualize this", "make a sketch", "image for this", "sketch prompt", or when the user drops text and wants it converted into a conceptual illustration.
data-ai
swap-curve-strategy
Analyze the interest rate swap curve by pricing swaps at multiple tenors, overlaying government and inflation curves, and identifying curve trade opportunities. Use when analyzing swap curves, computing swap spreads, decomposing real rates, identifying steepener/flattener/butterfly trades, or comparing swap rates across currencies.
development
user-story-mapping
Create a user story map that lays out activities, steps, tasks, and release slices. Use when planning a workflow, backlog, or MVP around the user journey.
tools
user-story-mapping-workshop
Run a user story mapping workshop with adaptive questions and a structured map output. Use when you need backbone activities, tasks, and release slices for a workflow.
tools
tear-sheet
Generate professional company tear sheets using S&P Capital IQ data via the Kensho LLM-ready API MCP server. Use this skill whenever the user asks for a tear sheet, company one-pager, company profile, fact sheet, company snapshot, or company overview document — especially when they mention a specific company name or ticker. Also trigger when users ask for equity research summaries, M&A company profiles, corporate development target profiles, sales/BD meeting prep documents, or any concise single-company financial summary. This skill supports four audience types: equity research, investment banking/M&A, corporate development, and sales/business development. If the user doesn't specify an audience, ask. Works for both public and private companies.
tools
tear-sheet
Generate professional company tear sheets using S&P Capital IQ data via the Kensho LLM-ready API MCP server. Use this skill whenever the user asks for a tear sheet, company one-pager, company profile, fact sheet, company snapshot, or company overview document — especially when they mention a specific company name or ticker. Also trigger when users ask for equity research summaries, M&A company profiles, corporate development target profiles, sales/BD meeting prep documents, or any concise single-company financial summary. This skill supports four audience types: equity research, investment banking/M&A, corporate development, and sales/business development. If the user doesn't specify an audience, ask. Works for both public and private companies.
tools
technical-dd
Generate investment-grade Technical Due Diligence reports for The Studio (Utopia Capital). Use this skill whenever the user mentions technical due diligence, TDD, tech DD, technical assessment, technical evaluation of a company, or wants to assess whether a startup's technology works, is well-built, can scale, and what the technical risks are. Also trigger when the user uploads company materials (pitch decks, technical docs, corporate profiles) and asks for a due diligence analysis, technical review, or investment assessment focused on technology. This skill produces branded .docx reports suitable for sharing with co-investors or the company itself. Even if the user just says 'run DD on this company' or 'assess this startup' or 'review these materials', use this skill — it's the standard workflow for technical evaluation at The Studio.
development
user-stories
Create user stories following the 3 C's (Card, Conversation, Confirmation) and INVEST criteria with descriptions, design links, and acceptance criteria. Use when writing user stories, breaking down features into backlog items, or defining acceptance criteria.
content-media
user-story
Create user stories with Mike Cohn format and Gherkin acceptance criteria. Use when turning user needs into development-ready work with clear outcomes and testable conditions.
development
summarize-interview
Summarize a customer interview transcript into a structured template with JTBD, satisfaction signals, and action items. Use when processing interview recordings or transcripts, synthesizing discovery interviews, or creating interview summaries.
tools
cost-of-capital-estimator
Computes cost of equity (CAPM), cost of debt (synthetic rating), and weighted average cost of capital (WACC) for any company in any currency. Handles emerging market risk premiums, bottom-up beta estimation, and multi-country operations. Use when estimating discount rates, computing WACC, determining hurdle rates, analyzing cost of equity or debt, or when user mentions cost of capital, WACC, beta, equity risk premium, country risk premium, or discount rate.
development
business-narrative-builder
Constructs a structured narrative linking a company's qualitative business story to quantitative valuation drivers (revenue growth, target margin, reinvestment efficiency, cost of capital, failure risk). Classifies the company within a 6-stage corporate life cycle and sizes the total addressable market. Use when starting a company analysis, building a valuation narrative, assessing competitive position, sizing TAM, or when user mentions business narrative, story to numbers, life cycle stage, or company analysis.
development
launch-strategy
When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.
development
sales-motion-design
When the user wants to choose between PLG and sales-led, design a sales motion, optimize time-to-first-value, or build a value-before-purchase experience. Also use when the user mentions 'PLG,' 'product-led growth,' 'sales-led,' 'sales motion,' 'free trial,' 'freemium,' 'self-serve,' 'demo-first,' 'time-to-first-value,' 'TTFV,' or 'agent-led sales.' This skill covers sales motion selection, value delivery design, and go-to-market motion architecture.
development
solo-founder-gtm
When the user is a solo founder building their GTM motion, wants to scale without hiring, or needs to design an AI agent team for go-to-market. Also use when the user mentions 'solo founder,' 'one-person startup,' 'solopreneur,' 'bootstrapped,' 'no team,' 'AI agents as team,' 'scaling without hiring,' 'founder-led sales,' 'lean GTM,' 'one-person company,' or 'no employees.' This skill covers the complete solo founder GTM playbook from stack selection through agent team design, revenue-stage transitions, time allocation, and when to finally hire.
development
workshop-facilitation
Facilitate workshop sessions in a one-step, multi-turn flow. Use when an interactive skill needs consistent pacing, options, and progress tracking.
testing
discovery-process
Run a full discovery cycle from problem hypothesis to validated solution. Use when a team needs a structured path through framing, interviews, synthesis, and experiments.
testing
executive-onboarding-playbook
Plan a VP or CPO 30-60-90 day diagnostic onboarding path. Use when entering a new executive product role and avoiding premature change.
tools
problem-framing-canvas
Guide teams through MITRE's Problem Framing Canvas. Use when you need a clearer problem statement before jumping to solutions.
documentation
problem-statement
Write a user-centered problem statement with who is blocked, what they are trying to do, why it matters, and how it feels. Use when framing discovery, prioritization, or a PRD.
documentation
user-story-splitting
Break a large story or epic into smaller deliverable stories using proven split patterns. Use when backlog items are too big for estimation, sequencing, or independent release.
testing
analytics-tracking
When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wants to measure marketing results. For A/B test measurement, see ab-test-setup.
development
onboarding-cro
When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "onboarding flow," "activation rate," "user activation," "first-run experience," "empty states," "onboarding checklist," "aha moment," "new user experience," "users aren't activating," "nobody completes setup," "low activation rate," "users sign up but don't use the product," "time to value," or "first session experience." Use this whenever users are signing up but not sticking around. For signup/registration optimization, see signup-flow-cro. For ongoing email sequences, see email-sequence.
development
job-stories
Create job stories using the 'When [situation], I want to [motivation], so I can [outcome]' format with detailed acceptance criteria. Use when writing job stories, creating JTBD-style backlog items, or expressing user situations and motivations.
development
market-segments
Identify 3-5 potential customer segments with demographics, JTBD, and product fit analysis. Use when exploring market segments, identifying target audiences, evaluating new markets, or learning how to segment a market.
research
stakeholder-map
Build a stakeholder map using a power/interest grid, identify communication strategies per quadrant, and generate a communication plan. Use when managing stakeholders, preparing for a launch, aligning cross-functional teams, or planning stakeholder engagement.
development
north-star-metric
Define a North Star Metric and 3-5 supporting input metrics that form a metrics constellation. Classify the business game (Attention, Transaction, Productivity) and validate against 7 criteria for an effective North Star. Use when choosing a North Star Metric, setting up a metrics framework, learning about the North Star Framework, or deciding what to measure.
development
value-prop-statements
Generate value proposition statements for marketing, sales, and onboarding from existing value propositions. Use when writing marketing copy, creating sales messaging, or crafting onboarding messages.
business
beachhead-segment
Identify the first beachhead market segment for a product launch. Evaluates segments against burning pain, willingness to pay, winnable market share, and referral potential. Use when choosing a first market, targeting an initial customer segment, or planning market entry strategy.
data-ai
identify-assumptions-new
Identify risky assumptions for a new product idea across 8 risk categories including Go-to-Market, Strategy, and Team. Use when evaluating startup risks, assessing a new product concept, or mapping assumptions for a new venture.
development
business-model
Generate a Business Model Canvas with all 9 building blocks. Use when creating a business model, documenting how a business creates value, or analyzing an existing business model.
development
lean-canvas
Generate a Lean Canvas with problem, solution, metrics, cost structure, UVP, unfair advantage, channels, segments, and revenue. Use when exploring a lean startup canvas, testing a business hypothesis, or modeling a new venture.
testing
draft-nda
Draft a detailed Non-Disclosure Agreement between two parties covering information types, jurisdiction, and clauses needing legal review. Use when creating confidentiality agreements or preparing an NDA for a partnership.
development
porters-five-forces
Perform Porter's Five Forces analysis — competitive rivalry, supplier power, buyer power, threat of substitutes, and threat of new entrants. Use when analyzing industry dynamics, assessing competitive forces, or evaluating market attractiveness.
research
startup-canvas
Generate a Startup Canvas combining Product Strategy (9 sections) and Business Model (costs + revenue) for a new product. An alternative to BMC and Lean Canvas that separates strategy from business model. Use when launching a new product or evaluating a startup concept.
data-ai
swot-analysis
Perform a detailed SWOT analysis — strengths, weaknesses, opportunities, and threats with actionable recommendations. Use when doing strategic assessment, competitive analysis, or evaluating a product or business position.
data-ai
positioning
Use when structuring positioning statements, message houses, and proof libraries for GTM teams.
tools
value-proposition
Design a detailed value proposition using a 6-part JTBD template — Who, Why, What before, How, What after, Alternatives. Use when creating a value proposition, analyzing customer value delivery, or articulating why customers should choose your product.
data-ai
review-resume
Comprehensive PM resume review and tailoring against 10 best practices including XYZ+S formula, keyword optimization, job-specific tailoring, and structure. Use when reviewing a PM resume, preparing for job applications, or improving resume impact.
testing
stitch-design-taste
Semantic Design System Skill for Google Stitch. Generates agent-friendly DESIGN.md files that enforce premium, anti-generic UI standards — strict typography, calibrated color, asymmetric layouts, perpetual micro-motion, and hardware-accelerated performance.
development
new
This skill should be used when the user says "setup", "deploy to railway", "initialize", "create project", "create service", or wants to deploy from GitHub. Handles initial setup AND adding services to existing projects. For databases, use the database skill instead.
devops
audit
Run technical quality checks across accessibility, performance, theming, responsive design, and anti-patterns. Generates a scored report with P0-P3 severity ratings and actionable plan. Use when the user wants an accessibility check, performance audit, or technical quality review.
testing
huggingface-papers
Look up and read Hugging Face paper pages in markdown, and use the papers API for structured metadata such as authors, linked models/datasets/spaces, Github repo and project page. Use when the user shares a Hugging Face paper page URL, an arXiv URL or ID, or asks to summarize, explain, or analyze an AI research paper.
development
email-sequence
When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold outreach emails, see cold-email. For in-app onboarding, see onboarding-cro.
tools
referral-program
When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' 'partner program,' 'referral incentive,' 'how to get referrals,' 'customers referring customers,' or 'affiliate payout.' Use this whenever someone wants existing users or partners to bring in new customers. For launch-specific virality, see launch-strategy.
testing
ckm:design
Comprehensive design skill: brand identity, design tokens, UI styling, logo generation (55 styles, Gemini AI), corporate identity program (50 deliverables, CIP mockups), HTML presentations (Chart.js), banner design (22 styles, social/ads/web/print), icon design (15 styles, SVG, Gemini 3.1 Pro), social photos (HTML→screenshot, multi-platform). Actions: design logo, create CIP, generate mockups, build slides, design banner, generate icon, create social photos, social media images, brand identity, design system. Platforms: Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest, TikTok, Threads, Google Ads.
development
ckm:banner-design
Design banners for social media, ads, website heroes, creative assets, and print. Multiple art direction options with AI-generated visuals. Actions: design, create, generate banner. Platforms: Facebook, Twitter/X, LinkedIn, YouTube, Instagram, Google Display, website hero, print. Styles: minimalist, gradient, bold typography, photo-based, illustrated, geometric, retro, glassmorphism, 3D, neon, duotone, editorial, collage. Uses ui-ux-pro-max, frontend-design, ai-artist, ai-multimodal skills.
development
brand-narrative-playbook
Messaging and storytelling template that keeps positioning consistent across audiences.
tools
ckm:brand
Brand voice, visual identity, messaging frameworks, asset management, brand consistency. Activate for branded content, tone of voice, marketing assets, brand compliance, style guides.
development
ckm:design-system
Token architecture, component specifications, and slide generation. Three-layer tokens (primitive→semantic→component), CSS variables, spacing/typography scales, component specs, strategic slide creation. Use for design tokens, systematic design, brand-compliant presentations.
development
ckm:ui-styling
Create beautiful, accessible user interfaces with shadcn/ui components (built on Radix UI + Tailwind), Tailwind CSS utility-first styling, and canvas-based visual designs. Use when building user interfaces, implementing design systems, creating responsive layouts, adding accessible components (dialogs, dropdowns, forms, tables), customizing themes and colors, implementing dark mode, generating visual designs and posters, or establishing consistent styling patterns across applications.
tools
ui-ux-pro-max
UI/UX design intelligence for web and mobile. Includes 50+ styles, 161 color palettes, 57 font pairings, 161 product types, 99 UX guidelines, and 25 chart types across 10 stacks (React, Next.js, Vue, Svelte, SwiftUI, React Native, Flutter, Tailwind, shadcn/ui, and HTML/CSS). Actions: plan, build, create, design, implement, review, fix, improve, optimize, enhance, refactor, and check UI/UX code. Projects: website, landing page, dashboard, admin panel, e-commerce, SaaS, portfolio, blog, and mobile app. Elements: button, modal, navbar, sidebar, card, table, form, and chart. Styles: glassmorphism, claymorphism, minimalism, brutalism, neumorphism, bento grid, dark mode, responsive, skeuomorphism, and flat design. Topics: color systems, accessibility, animation, layout, typography, font pairing, spacing, interaction states, shadow, and gradient. Integrations: shadcn/ui MCP for component search and examples.
tools
ckm:slides
Create strategic HTML presentations with Chart.js, design tokens, responsive layouts, copywriting formulas, and contextual slide strategies.
development
web-design-guidelines
Review UI code for Web Interface Guidelines compliance. Use when asked to "review my UI", "check accessibility", "audit design", "review UX", or "check my site against best practices".
development
business-model
Generate a Business Model Canvas with all 9 building blocks. Use when creating a business model, documenting how a business creates value, or analyzing an existing business model.
development
business-narrative-builder
Constructs a structured narrative linking a company's qualitative business story to quantitative valuation drivers (revenue growth, target margin, reinvestment efficiency, cost of capital, failure risk). Classifies the company within a 6-stage corporate life cycle and sizes the total addressable market. Use when starting a company analysis, building a valuation narrative, assessing competitive position, sizing TAM, or when user mentions business narrative, story to numbers, life cycle stage, or company analysis.
development
proof
Web-first skill for working with Proof documents via proofeditor.ai. Use when a Proof URL is shared, when creating collaborative docs in Proof, or when an installed Proof preference says new docs should live there.
development
lean-canvas
Generate a Lean Canvas with problem, solution, metrics, cost structure, UVP, unfair advantage, channels, segments, and revenue. Use when exploring a lean startup canvas, testing a business hypothesis, or modeling a new venture.
testing
product-ecosystem
Analyze a product's value chain and ecosystem strategy using aggregation theory, identifying integration opportunities and portfolio coherence. Trigger phrases: "ecosystem strategy", "product ecosystem", "aggregation theory", "value chain analysis", "product portfolio strategy"
data-ai
vercel-react-best-practices
React and Next.js performance optimization guidelines from Vercel Engineering. This skill should be used when writing, reviewing, or refactoring React/Next.js code to ensure optimal performance patterns. Triggers on tasks involving React components, Next.js pages, data fetching, bundle optimization, or performance improvements.
development
user-stories
Create user stories following the 3 C's (Card, Conversation, Confirmation) and INVEST criteria with descriptions, design links, and acceptance criteria. Use when writing user stories, breaking down features into backlog items, or defining acceptance criteria.
content-media
recommendation-canvas
Evaluate an AI product idea across outcomes, hypotheses, risks, and positioning. Use when deciding whether an AI solution deserves investment or recommendation.
testing
user-story-splitting
Break a large story or epic into smaller deliverable stories using proven split patterns. Use when backlog items are too big for estimation, sequencing, or independent release.
testing
expansion-playbook
Use to package upsell, cross-sell, and advocacy motions tied to customer outcomes.
tools
expansion-plays
Use when planning adoption-to-expansion motions and cross-sell/upsell campaigns.
data-ai
outbound-plays
Use to craft channel-specific outreach sequences that tie directly to detected intent signals.
testing
architecture-diagram
Create professional, dark-themed architecture diagrams as standalone HTML files with SVG graphics. Use when the user asks for system architecture diagrams, infrastructure diagrams, cloud architecture visualizations, security diagrams, network topology diagrams, or any technical diagram showing system components and their relationships.
development
user-story
Create user stories with Mike Cohn format and Gherkin acceptance criteria. Use when turning user needs into development-ready work with clear outcomes and testable conditions.
development
bond-futures-basis
Analyze the bond futures basis by pricing futures, identifying the cheapest-to-deliver, and comparing with yield curves to assess delivery option value and basis trading opportunities. Use when analyzing bond futures, computing the basis, identifying CTD bonds, calculating implied repo rates, or evaluating basis trades.
testing
bond-relative-value
Perform relative value analysis on bonds by combining pricing, yield curve context, credit spreads, and scenario stress testing. Use when analyzing bond richness/cheapness, computing spread decomposition, comparing bonds, assessing bond value vs curves, or running rate shock scenarios.
testing
earnings-preview-single
Generate a concise 4-5 page equity research earnings preview for a single company. Analyzes the most recent earnings transcript, competitor landscape, valuation, and recent news to produce a professional HTML report.
development
initiating-coverage
Create institutional-quality equity research initiation reports through a 5-task workflow. Tasks must be executed individually with verified prerequisites - (1) company research, (2) financial modeling, (3) valuation analysis, (4) chart generation, (5) final report assembly. Each task produces specific deliverables (markdown docs, Excel models, charts, or DOCX reports). Tasks 3-5 have dependencies on earlier tasks.
testing
macro-rates-monitor
Build macroeconomic and rates dashboards combining macro indicators, yield curves, inflation breakevens, and swap rates. Use when monitoring macro conditions, analyzing yield curve shape, decomposing real vs nominal rates, assessing policy rate expectations, or evaluating financial conditions.
development
ckm:banner-design
Design banners for social media, ads, website heroes, creative assets, and print. Multiple art direction options with AI-generated visuals. Actions: design, create, generate banner. Platforms: Facebook, Twitter/X, LinkedIn, YouTube, Instagram, Google Display, website hero, print. Styles: minimalist, gradient, bold typography, photo-based, illustrated, geometric, retro, glassmorphism, 3D, neon, duotone, editorial, collage. Uses ui-ux-pro-max, frontend-design, ai-artist, ai-multimodal skills.
development
ckm:brand
Brand voice, visual identity, messaging frameworks, asset management, brand consistency. Activate for branded content, tone of voice, marketing assets, brand compliance, style guides.
development
shape
Plan the UX and UI for a feature before writing code. Runs a structured discovery interview, then produces a design brief that guides implementation. Use during the planning phase to establish design direction, constraints, and strategy before any code is written.
development
3-statement-model
Complete, populate and fill out 3-statement financial model templates (Income Statement, Balance Sheet, Cash Flow Statement) . Use when asked to fill out model templates, complete existing model frameworks, populate financial models with data, complete a partially filled IS/BS/CF framework, or link integrated financial statements within an existing template structure. Triggers include requests to fill in, complete, or populate a 3-statement model template
development
3-statement-model
Complete, populate and fill out 3-statement financial model templates (Income Statement, Balance Sheet, Cash Flow Statement) . Use when asked to fill out model templates, complete existing model frameworks, populate financial models with data, complete a partially filled IS/BS/CF framework, or link integrated financial statements within an existing template structure. Triggers include requests to fill in, complete, or populate a 3-statement model template
development
comps-analysis
Build institutional-grade comparable company analyses with operating metrics, valuation multiples, and statistical benchmarking in Excel/spreadsheet format. **Perfect for:** - Public company valuation (M&A, investment analysis) - Benchmarking performance vs. industry peers - Pricing IPOs or funding rounds - Identifying valuation outliers (over/under-valued) - Supporting investment committee presentations - Creating sector overview reports **Not ideal for:** - Private companies without comparable public peers - Highly diversified conglomerates - Distressed/bankrupt companies - Pre-revenue startups - Companies with unique business models
development
deck-refresh
Updates a presentation with new numbers — quarterly refreshes, earnings updates, comp rolls, rebased market data. Use whenever the user asks to "update the deck with Q4 numbers", "refresh the comps", "roll this forward", "swap in the new earnings", "change all the $485M to $512M", or any request to swap figures across an existing deck without rebuilding it.
development
monetization-strategy
Brainstorm 3-5 monetization strategies with audience fit, risks, and validation experiments. Use when exploring revenue models, evaluating pricing strategies, or deciding how to monetize a product.
testing
emil-design-eng
This skill encodes Emil Kowalski's philosophy on UI polish, component design, animation decisions, and the invisible details that make software feel great.
development
capital-structure-optimizer
Analyzes a company's debt-equity mix and determines the optimal capital structure that minimizes WACC. Computes WACC at each debt ratio from 0% to 90%, identifies the minimum, and recommends whether to add or reduce debt with specific debt type matching (maturity, currency, fixed vs floating). Use when analyzing capital structure, optimizing debt levels, evaluating leverage, or when user mentions optimal debt ratio, capital structure, leverage optimization, debt capacity, or recapitalization.
development
financial-unit-economics
Analyzes profitability per customer, product, or transaction to determine business model viability and scalability. Covers CAC, LTV, contribution margin, cohort analysis, and growth-readiness assessment. Use when evaluating business model viability, validating startup metrics (CAC, LTV, payback period), making pricing decisions, comparing business models, or when user mentions unit economics, CAC/LTV ratio, contribution margin, customer profitability, or break-even analysis.
testing
relative-valuation-multiples
Values a company relative to comparable firms using price multiples (PE, PBV, EV/EBITDA, EV/Sales). Implements the four-step framework (define, describe, analyze, apply) with both simple peer comparison and sector regression approaches. Use when valuing a company relative to peers, analyzing multiples, selecting comparable companies, or when user mentions PE ratio, EV/EBITDA, relative valuation, comparable companies, trading multiples, or price-to-book.
development
social-content
When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' 'viral content,' 'what should I post,' 'repurpose this content,' 'tweet ideas,' 'LinkedIn carousel,' 'social media strategy,' or 'grow my following.' Use this for any social media content creation, repurposing, or scheduling task. For broader content strategy, see content-strategy.
testing
adverse-selection-prior
Produces a Bayesian prior probability that an offered transaction is +EV for the recipient, given that the counterparty chose to propose it. Applies Akerlof market-for-lemons logic -- if they offered it, they believe it is +EV for them, so the prior that it is +EV for us is materially below 50%. Reusable across trade evaluation, waiver drops (another team dropping a player is also adverse selection), job-offer analysis, M&A, and any "someone offered me this" situation. Use when you receive an unsolicited trade/offer/proposal, analyzing incoming trade prior, evaluating why a counterparty proposed a deal, or when user mentions adverse selection, market for lemons, why did they offer this, incoming trade prior, they proposed it, Bayesian adjustment on received offer.
testing
retention-ltv-playbook
Lifecycle frameworks for driving repeat purchase, loyalty, and subscription value.
development
press-release
Write an Amazon-style press release that defines customer value before building. Use when aligning stakeholders on a new product, feature, or strategic bet.
development
lean-ux-canvas
Guide teams through Lean UX Canvas v2. Use when framing a business problem, surfacing assumptions, and defining what to learn next.
testing
devops-advisor
Audits infrastructure setup — database config, caching, performance, and scaling patterns. Provides concrete detection commands and improvement steps. Use when the user asks about "infrastructure", "database setup", "caching", "scaling", "performance", or "architecture". Don't use for CI/CD setup (use deployment-engineer), monitoring (use monitoring-setup), or security (use security-auditor).
development
audit-xls
Audit a spreadsheet for formula accuracy, errors, and common mistakes. Scopes to a selected range, a single sheet, or the entire model (including financial-model integrity checks like BS balance, cash tie-out, and logic sanity). Triggers on "audit this sheet", "check my formulas", "find formula errors", "QA this spreadsheet", "sanity check this", "debug model", "model check", "model won't balance", "something's off in my model", "model review".
development
equity-research
Generate comprehensive equity research snapshots combining analyst consensus estimates, company fundamentals, historical prices, and macroeconomic context. Use when researching stocks, comparing estimates to actuals, analyzing company financials, assessing equity valuations, or building investment cases.
development
security-auditor
Audits repository security — hardcoded secrets, dependency vulnerabilities, environment variable management, and authentication patterns. Use when the user asks to "check security", "find secrets", "audit dependencies", or "secure my repo". Don't use for code review, deployment, or monitoring.
development
cost-optimizer
Identifies cloud cost issues, unused resources, and billing optimization opportunities. Use when the user asks about "costs", "billing", "AWS invoice", "cloud spending", "reduce costs", or "optimize resources". Don't use for monitoring setup, deployment, or security.
testing
brainstorm-experiments-new
Design lean startup experiments (pretotypes) for a new product. Creates XYZ hypotheses and suggests low-effort validation methods like landing pages, explainer videos, and pre-orders. Use when validating a new product idea, creating pretotypes, or testing market demand.
testing
monetization-strategy
Brainstorm 3-5 monetization strategies with audience fit, risks, and validation experiments. Use when exploring revenue models, evaluating pricing strategies, or deciding how to monetize a product.
testing
adverse-selection-prior
Produces a Bayesian prior probability that an offered transaction is +EV for the recipient, given that the counterparty chose to propose it. Applies Akerlof market-for-lemons logic -- if they offered it, they believe it is +EV for them, so the prior that it is +EV for us is materially below 50%. Reusable across trade evaluation, waiver drops (another team dropping a player is also adverse selection), job-offer analysis, M&A, and any "someone offered me this" situation. Use when you receive an unsolicited trade/offer/proposal, analyzing incoming trade prior, evaluating why a counterparty proposed a deal, or when user mentions adverse selection, market for lemons, why did they offer this, incoming trade prior, they proposed it, Bayesian adjustment on received offer.
testing
insecure-defaults
Detects fail-open insecure defaults (hardcoded secrets, weak auth, permissive security) that allow apps to run insecurely in production. Use when auditing security, reviewing config management, or analyzing environment variable handling.
development
hypotheticals-counterfactuals
Applies "what if" thinking to explore alternative scenarios, test assumptions, understand causal relationships, and prepare for uncertainty. Guides through counterfactual reasoning, scenario exploration, pre-mortem analysis, and stress testing decisions against alternative futures. Use when exploring alternative scenarios, testing assumptions through "what if" questions, understanding causal relationships, conducting pre-mortem analysis, stress testing decisions, or when user mentions counterfactuals, hypothetical scenarios, thought experiments, alternative futures, what-if analysis, or needs to challenge assumptions.
testing
repo-scanner
Scans a GitHub repository to understand its tech stack, hosting, monitoring, integrations, and current production readiness. Use when the user asks to "audit", "check", or "scan" their repo. Don't use for code review or bug detection.
development
interface-craft
Interface Craft by Josh Puckett — a toolkit for building polished, animated interfaces in React. Includes Storyboard Animation (human-readable animation DSL with stage-driven sequencing), DialKit (live control panels for tuning animation values), and Design Critique (systematic UI review based on Josh Puckett's methodology). Triggers on: animate, animation, transition, storyboard, entrance, motion, spring, easing, timing, dialkit, sliders, controls, tune, tweak, critique, review, feedback, audit, improve, polish, refine, redesign.
tools
positioning-workshop
Run a positioning workshop that surfaces target customer, unmet need, category, benefits, and differentiation. Use when your product messaging feels fuzzy, generic, or misaligned.
development
security-auditor
Audits repository security — hardcoded secrets, dependency vulnerabilities, environment variable management, and authentication patterns. Use when the user asks to "check security", "find secrets", "audit dependencies", or "secure my repo". Don't use for code review, deployment, or monitoring.
development
valuation-reconciler
Synthesizes intrinsic (DCF) and relative (multiples) valuation outputs into a final value estimate and investment recommendation. Reconciles divergent valuations, reverse-engineers what the market is pricing in (implied growth, implied ROIC), computes margin of safety, and produces a buy/sell/hold recommendation with catalysts. Use when combining multiple valuation approaches, making investment recommendations, reconciling DCF with multiples, or when user mentions reconcile valuations, investment recommendation, margin of safety, implied growth rate, or what is the market pricing in.
testing
ib-check-deck
Investment banking presentation quality checker. Reviews a pitch deck or client-ready presentation for (1) number consistency across slides, (2) data-narrative alignment, (3) language polish against IB standards, (4) visual and formatting QC. Use whenever the user asks to review, check, QC, proof, or do a final pass on a deck, pitch, or client materials — including requests like "check my numbers", "reconcile figures across slides", "is this client-ready", or "what am I missing before I send this out".
tools
transformers-js
Use Transformers.js to run state-of-the-art machine learning models directly in JavaScript/TypeScript. Supports NLP (text classification, translation, summarization), computer vision (image classification, object detection), audio (speech recognition, audio classification), and multimodal tasks. Works in browsers and server-side runtimes (Node.js, Bun, Deno) with WebGPU/WASM using pre-trained models from Hugging Face Hub.
development
lbo-model
This skill should be used when completing LBO (Leveraged Buyout) model templates in Excel for private equity transactions, deal materials, or investment committee presentations. The skill fills in formulas, validates calculations, and ensures professional formatting standards that adapt to any template structure.
development
cost-optimizer
Identifies cloud cost issues, unused resources, and billing optimization opportunities. Use when the user asks about "costs", "billing", "AWS invoice", "cloud spending", "reduce costs", or "optimize resources". Don't use for monitoring setup, deployment, or security.
testing
discovery-interview-prep
Plan customer discovery interviews with the right goal, segment, constraints, and method. Use when preparing interviews for problem validation, churn research, or new product ideas.
development
last30days
Research what people actually say about any topic in the last 30 days. Pulls posts and engagement from Reddit, X, YouTube, TikTok, Hacker News, Polymarket, GitHub, and the web.
development
deployment-engineer
Sets up CI/CD pipelines, Docker configurations, and dev/staging/production environments. Use when the user asks to "set up deployment", "add CI/CD", "create Docker", "configure environments", or "automate deploys". Don't use for monitoring, security, or code organization.
development
ckm:design-system
Token architecture, component specifications, and slide generation. Three-layer tokens (primitive→semantic→component), CSS variables, spacing/typography scales, component specs, strategic slide creation. Use for design tokens, systematic design, brand-compliant presentations.
development
audit
Run technical quality checks across accessibility, performance, theming, responsive design, and anti-patterns. Generates a scored report with P0-P3 severity ratings and actionable plan. Use when the user wants an accessibility check, performance audit, or technical quality review.
testing
churn-prevention
When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscribers or wants to build systems to prevent it. For post-cancel win-back email sequences, see email-sequence. For in-app upgrade paywalls, see paywall-upgrade-cro.
development
pitch-deck
Generate investor-ready pitch decks as branded PPTX files from founder meeting notes, uploaded decks, DD reports, and strategy docs. Use this skill whenever the user mentions building a pitch deck, turning notes into slides, creating an investor deck, preparing for a co-investor presentation, or helping a portfolio company with their deck. Also trigger when the user uploads Granola meeting notes, founder call transcripts, or company materials and asks for a deck, slides, or presentation for investors. Covers co-investor syndication decks and founder coaching decks. Even if the user just says 'build a deck from these notes' or 'make this into a pitch deck' or 'help [company] with their deck', use this skill.
development
ai-cold-outreach
When the user wants to build an AI-powered outreach system, write cold emails, improve deliverability, or scale personalized outreach. Also use when the user mentions 'cold email,' 'cold outreach,' 'outreach automation,' 'Instantly,' 'Smartlead,' 'Clay,' 'email sequences,' 'deliverability,' 'personalization at scale,' 'reply rate,' or 'outreach stack.' This skill covers the complete AI cold outreach system from signal detection through conversion.
tools
alignment-values-north-star
Creates actionable alignment frameworks that give teams a shared North Star (direction), values (guardrails), and decision tenets (behavioral standards). Enables autonomous decision-making while maintaining organizational coherence. Use when starting new teams, scaling organizations, defining culture, establishing product vision, resolving misalignment, creating strategic clarity, or when user mentions North Star, team values, mission, principles, guardrails, decision framework, or cultural alignment.
development
role-switch
Analyzes decisions from multiple stakeholder perspectives (engineering, product, legal, finance, users) to uncover blind spots, surface tensions, and synthesize alignment paths with explicit tradeoffs. Use when stakeholders have conflicting priorities, need to pressure-test proposals, build cross-functional empathy, or when user mentions "what would X think", "stakeholder alignment", "see from their perspective", "blind spots", or "conflicting interests".
development
last30days
Research what people actually say about any topic in the last 30 days. Pulls posts and engagement from Reddit, X, YouTube, TikTok, Hacker News, Polymarket, GitHub, and the web.
development
lead-enrichment
When the user wants to build data enrichment workflows, score leads against ICP, set up Clay waterfalls, or improve contact data quality. Also use when the user mentions 'enrichment,' 'data enrichment,' 'Clay,' 'waterfall enrichment,' 'ICP scoring,' 'lead scoring,' 'intent data,' 'contact verification,' 'Apollo,' 'ZoomInfo,' or 'data quality.' This skill covers lead enrichment waterfalls, ICP scoring frameworks, and contact verification systems.
development
obsidian-bases
Create and edit Obsidian Bases (.base files) with views, filters, formulas, and summaries. Use when working with .base files, creating database-like views of notes, or when the user mentions Bases, table views, card views, filters, or formulas in Obsidian.
data-ai
pestel-analysis
Analyze political, economic, social, technological, environmental, and legal forces. Use when external market shifts could materially affect a product, roadmap, or strategy.
testing
obsidian-markdown
Create and edit Obsidian Flavored Markdown with wikilinks, embeds, callouts, properties, and other Obsidian-specific syntax. Use when working with .md files in Obsidian, or when the user mentions wikilinks, callouts, frontmatter, tags, embeds, or Obsidian notes.
testing
cohort-analysis
Standard method for slicing bookings, pipeline, and retention cohorts for diagnostics.
testing
deal-desk
Use to manage pricing, packaging, and approval workflows for renewal negotiations.
development
copywriting
When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever someone is working on website text that needs to persuade or convert. For email copy, see email-sequence. For popup copy, see popup-cro. For editing existing copy, see copy-editing.
development
obsidian-cli
Interact with Obsidian vaults using the Obsidian CLI to read, create, search, and manage notes, tasks, properties, and more. Also supports plugin and theme development with commands to reload plugins, run JavaScript, capture errors, take screenshots, and inspect the DOM. Use when the user asks to interact with their Obsidian vault, manage notes, search vault content, perform vault operations from the command line, or develop and debug Obsidian plugins and themes.
tools
one-pager-prd
Creates concise, decision-ready product specifications (one-pagers and PRDs) that align stakeholders on problem, solution, users, success metrics, and constraints. Use when proposing new features/products, documenting product requirements, creating concise specs for stakeholder alignment, pitching initiatives, scoping projects before detailed design, capturing user stories and success metrics, or when user mentions one-pager, PRD, product spec, feature proposal, product requirements, or brief.
testing
tam-sam-som-calculator
Calculate TAM, SAM, and SOM with explicit assumptions, methods, and caveats. Use when sizing a market for a product idea, business case, or executive review.
testing
forecast-discipline
Use to drive consistent forecast methodology, grading, and inspection cadences.
testing
diagram-design
Create technical and product diagrams — architecture, flowchart, sequence, state machine, ER / data model, timeline, swimlane, quadrant, nested, tree, layer stack, venn, pyramid — as standalone HTML files with inline SVG. Ships with a neutral editorial skin and a first-run gate that prompts users to customize the style guide (colors, fonts) from their own website before generating. Includes annotation-callout primitive and optional sketchy variant.
development
ppt-template-creator
Creates self-contained PPT template SKILLS (not presentations) from user-provided PowerPoint templates. Use ONLY when a user wants to create a reusable skill from their template. For creating actual presentations, use the pptx skill instead.
data-ai
clean-data-xls
Clean up messy spreadsheet data — trim whitespace, fix inconsistent casing, convert numbers-stored-as-text, standardize dates, remove duplicates, and flag mixed-type columns. Use when data is messy, inconsistent, or needs prep before analysis. Triggers on "clean this data", "clean up this sheet", "normalize this data", "fix formatting", "dedupe", "standardize this column", "this data is messy".
development
defuddle
Extract clean markdown content from web pages using Defuddle CLI, removing clutter and navigation to save tokens. Use instead of WebFetch when the user provides a URL to read or analyze, for online documentation, articles, blog posts, or any standard web page. Do NOT use for URLs ending in .md — those are already markdown, use WebFetch directly.
tools
job-stories
Create job stories using the 'When [situation], I want to [motivation], so I can [outcome]' format with detailed acceptance criteria. Use when writing job stories, creating JTBD-style backlog items, or expressing user situations and motivations.
development
interview-script
Create a structured customer interview script with JTBD probing questions, warm-up, core exploration, and wrap-up sections. Follows The Mom Test principles — no leading questions, no pitching, focus on past behavior. Use when preparing for user interviews, creating interview guides, or planning discovery research.
testing
discovery-calls
Use when planning, running, or summarizing discovery calls to uncover pain, timeline, and authority.
data-ai
lead-qualification
Use when evaluating ICP fit, buying intent, and routing priority for new leads.
tools
datapack-builder
Build professional financial services data packs from various sources including CIMs, offering memorandums, SEC filings, web search, or MCP servers. Extract, normalize, and standardize financial data into investment committee-ready Excel workbooks with consistent structure, proper formatting, and documented assumptions. Use for M&A due diligence, private equity analysis, investment committee materials, and standardizing financial reporting across portfolio companies. Do not use for simple financial calculations or working with already-completed data packs.
tools
dcf-model
Real DCF (Discounted Cash Flow) model creation for equity valuation. Retrieves financial data from SEC filings and analyst reports, builds comprehensive cash flow projections with proper WACC calculations, performs sensitivity analysis, and outputs professional Excel models with executive summaries. Use when users need to value a company using DCF methodology, request intrinsic value analysis, or ask for detailed financial modeling with growth projections and terminal value calculations.
development
earnings-analysis
Create professional equity research earnings update reports (8-12 pages, 3,000-5,000 words) analyzing quarterly results for companies already under coverage. Fast-turnaround format focusing on beat/miss analysis, key metrics, updated estimates, and revised thesis. Includes 1-3 summary tables and 8-12 charts. Use when user requests "earnings update", "quarterly update", "earnings analysis", "Q1/Q2/Q3/Q4 results", or post-earnings report.
development
funding-digest
Generate a polished one-page PowerPoint slide summarizing key takeaways from recent funding rounds and notable capital markets activity across a user's watched sectors or companies. Use this skill when the user asks for a deal flow summary, weekly recap, funding digest, transaction roundup, or capital markets briefing. Triggers on: 'deal flow digest', 'weekly funding recap', 'deal roundup', 'transaction summary this week', 'what happened in [sector] this week', 'capital markets update', or any request to compile recent funding activity into a briefing slide. Produces a professional single-slide PPTX with key takeaways, valuation data, and Capital IQ deal links.
development
option-vol-analysis
Analyze option volatility by combining vol surface data, option pricing with Greeks, and historical price data to assess implied vs realized volatility. Use when pricing options, analyzing volatility surfaces, computing Greeks, assessing vol premiums, or evaluating vol trading strategies.
testing
design-taste-frontend
Senior UI/UX Engineer. Architect digital interfaces overriding default LLM biases. Enforces metric-based rules, strict component architecture, CSS hardware acceleration, and balanced design engineering.
development
high-end-visual-design
Teaches the AI to design like a high-end agency. Defines the exact fonts, spacing, shadows, card structures, and animations that make a website feel expensive. Blocks all the common defaults that make AI designs look cheap or generic.
development
industrial-brutalist-ui
Raw mechanical interfaces fusing Swiss typographic print with military terminal aesthetics. Rigid grids, extreme type scale contrast, utilitarian color, analog degradation effects. For data-heavy dashboards, portfolios, or editorial sites that need to feel like declassified blueprints.
data-ai
redesign-existing-projects
Upgrades existing websites and apps to premium quality. Audits current design, identifies generic AI patterns, and applies high-end design standards without breaking functionality. Works with any CSS framework or vanilla CSS.
development
identify-assumptions-existing
Identify risky assumptions for a feature idea in an existing product across Value, Usability, Viability, and Feasibility. Uses multi-perspective devil's advocate thinking. Use when stress-testing a feature idea, doing risk assessment, or preparing for assumption mapping.
development
proto-persona
Create a proto-persona from current research, market signals, and team knowledge. Use when you need a working customer profile before deeper validation.
research
risk-scoring-framework
Method for calculating customer health/risk tiers using quantitative + qualitative data.
development
causal-inference-root-cause
Systematically investigates causal relationships to identify true root causes rather than correlations or symptoms. Distinguishes genuine causation from spurious associations, tests competing explanations, and designs interventions addressing underlying drivers. Use when investigating why something happened, debugging systems, analyzing failures, evaluating policy impacts, or when user mentions root cause, causal chain, confounding, spurious correlation, or asks "why did this really happen?"
development
kill-criteria-exit-ramps
Establishes pre-defined, objective conditions for stopping projects and specific decision points for continue/pivot/kill evaluations. Guides through defining kill criteria, setting go/no-go gates, avoiding sunk cost fallacy, and executing disciplined stopping decisions. Use when defining stopping rules for projects, avoiding sunk cost fallacy, setting objective exit criteria, deciding whether to continue/pivot/kill initiatives, or when users mention kill criteria, exit ramps, stopping rules, go/no-go decisions, project termination, or sunk costs.
development
reference-class-forecasting
Anchors predictions in historical reality by identifying a class of similar past events and using their statistical frequency as a baseline (outside view) before analyzing case-specific details. Use when starting a forecast, establishing base rates, testing "this time is different" claims, or when user mentions reference classes, outside view, base rates, or starting a new prediction.
testing
research-claim-map
Systematically evaluates claims by triangulating sources, rating evidence quality (primary/secondary/tertiary), assessing source credibility, and reaching confidence-rated conclusions to prevent confirmation bias and reliance on unreliable sources. Use when verifying claims before decisions, fact-checking statements, conducting due diligence, evaluating conflicting evidence, or when user mentions "fact-check", "verify this", "is this true", "evaluate sources", "conflicting evidence", or "due diligence".
testing
scout-mindset-bias-check
Detects and removes cognitive biases from reasoning using Julia Galef's Scout Mindset framework. Provides reversal tests, scope sensitivity checks, status quo bias tests, confidence interval audits, and full bias audits. Use when a prediction feels emotional, stuck at 50/50, or when validating forecasting process. Use when user mentions scout mindset, soldier mindset, bias check, reversal test, scope sensitivity, or cognitive distortions.
development
variance-strategy-selector
Given a current win probability and a downside asymmetry flag, recommends a variance-seeking, neutral, or variance-minimizing posture and emits a numeric multiplier (typically 0.8-1.3) for downstream consumers to apply to boom-bust scores, position sizes, or bet sizes. Favorites minimize variance; underdogs maximize it. Reusable across fantasy sports lineup construction, portfolio allocation, poker bankroll decisions, racing strategy, and any decision where the agent controls a variance knob. Use when user mentions variance strategy, underdog variance, variance seeking, variance minimizing, risk posture, boom bust, must-win variance, favorite strategy, or when a decision module needs a single scalar to bias toward or away from high-variance options.
testing
proof
Web-first skill for working with Proof documents via proofeditor.ai. Use when a Proof URL is shared, when creating collaborative docs in Proof, or when an installed Proof preference says new docs should live there.
development
pql-framework
Methodology for defining product-qualified lead (PQL) signals, scoring, and routing.
development
pricing-strategy
When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' 'monetization,' 'how much should I charge,' 'my pricing is wrong,' 'pricing page,' 'annual vs monthly,' 'per seat pricing,' or 'should I offer a free plan.' Use this whenever someone is figuring out what to charge or how to structure their plans. For in-app upgrade screens, see paywall-upgrade-cro.
testing
roadmap-planning
Plan a strategic roadmap across prioritization, epic definition, stakeholder alignment, and sequencing. Use when turning strategy into a release plan that teams can execute.
testing
voice-of-customer
Use to design, run, and synthesize customer feedback programs tied to journey stages.
content-media
animate
Review a feature and enhance it with purposeful animations, micro-interactions, and motion effects that improve usability and delight. Use when the user mentions adding animation, transitions, micro-interactions, motion design, hover effects, or making the UI feel more alive.
content-media
revops
When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scoring,' 'lead routing,' 'MQL,' 'SQL,' 'pipeline stages,' 'deal desk,' 'CRM automation,' 'marketing-to-sales handoff,' 'data hygiene,' 'leads aren't getting to sales,' 'pipeline management,' 'lead qualification,' or 'when should marketing hand off to sales.' Use this for anything involving the systems and processes that connect marketing to revenue. For cold outreach emails, see cold-email. For email drip campaigns, see email-sequence. For pricing decisions, see pricing-strategy.
tools
saas-revenue-growth-metrics
Calculate SaaS revenue, retention, and growth metrics. Use when diagnosing momentum, churn, expansion, or product-market-fit signals.
tools
sentiment-analysis
Use to interpret qualitative feedback, trends, and risks across community channels.
research
sentiment-feedback-loop
Process for capturing qualitative feedback and injecting it into CS playbooks.
databases
signup-flow-cro
When the user wants to optimize signup, registration, account creation, or trial activation flows. Also use when the user mentions "signup conversions," "registration friction," "signup form optimization," "free trial signup," "reduce signup dropoff," "account creation flow," "people aren't signing up," "signup abandonment," "trial conversion rate," "nobody completes registration," "too many steps to sign up," or "simplify our signup." Use this whenever the user has a signup or registration flow that isn't performing. For post-signup onboarding, see onboarding-cro. For lead capture forms (not account creation), see form-cro.
tools
sql-queries
Generate SQL queries from natural language descriptions. Supports BigQuery, PostgreSQL, MySQL, and other dialects. Reads database schemas from uploaded diagrams or documentation. Use when writing SQL, building data reports, exploring databases, or translating business questions into queries.
development
proof
Web-first skill for working with Proof documents via proofeditor.ai. Use when a Proof URL is shared, when creating collaborative docs in Proof, or when an installed Proof preference says new docs should live there.
development
adapt
Adapt designs to work across different screen sizes, devices, contexts, or platforms. Implements breakpoints, fluid layouts, and touch targets. Use when the user mentions responsive design, mobile layouts, breakpoints, viewport adaptation, or cross-device compatibility.
development
architecture-diagram
Create professional, dark-themed architecture diagrams as standalone HTML files with SVG graphics. Use when the user asks for system architecture diagrams, infrastructure diagrams, cloud architecture visualizations, security diagrams, network topology diagrams, or any technical diagram showing system components and their relationships.
development
critique
Evaluate design from a UX perspective, assessing visual hierarchy, information architecture, emotional resonance, cognitive load, and overall quality with quantitative scoring, persona-based testing, automated anti-pattern detection, and actionable feedback. Use when the user asks to review, critique, evaluate, or give feedback on a design or component.
development
clarify
Improve unclear UX copy, error messages, microcopy, labels, and instructions to make interfaces easier to understand. Use when the user mentions confusing text, unclear labels, bad error messages, hard-to-follow instructions, or wanting better UX writing.
tools
delight
Add moments of joy, personality, and unexpected touches that make interfaces memorable and enjoyable to use. Elevates functional to delightful. Use when the user asks to add polish, personality, animations, micro-interactions, delight, or make an interface feel fun or memorable.
tools
deploy-to-vercel
Deploy applications and websites to Vercel. Use when the user requests deployment actions like "deploy my app", "deploy and give me the link", "push this live", or "create a preview deployment".
development
diagram-design
Create technical and product diagrams — architecture, flowchart, sequence, state machine, ER / data model, timeline, swimlane, quadrant, nested, tree, layer stack, venn, pyramid — as standalone HTML files with inline SVG. Ships with a neutral editorial skin and a first-run gate that prompts users to customize the style guide (colors, fonts) from their own website before generating. Includes annotation-callout primitive and optional sketchy variant.
development
integration-linker
Detects and connects development tools — Slack with GitHub, Linear with Git, error tracking with notifications. Provides step-by-step setup procedures for each integration. Use when the user asks to "connect tools", "link Slack", "set up notifications", "integrate Linear", or "connect my tools". Don't use for monitoring setup (use monitoring-setup), deployment (use deployment-engineer), or security (use security-auditor).
tools
layout
Improve layout, spacing, and visual rhythm. Fixes monotonous grids, inconsistent spacing, and weak visual hierarchy. Use when the user mentions layout feeling off, spacing issues, visual hierarchy, crowded UI, alignment problems, or wanting better composition.
testing
interface-craft
Interface Craft by Josh Puckett — a toolkit for building polished, animated interfaces in React. Includes Storyboard Animation (human-readable animation DSL with stage-driven sequencing), DialKit (live control panels for tuning animation values), and Design Critique (systematic UI review based on Josh Puckett's methodology). Triggers on: animate, animation, transition, storyboard, entrance, motion, spring, easing, timing, dialkit, sliders, controls, tune, tweak, critique, review, feedback, audit, improve, polish, refine, redesign.
tools
optimize
Diagnoses and fixes UI performance across loading speed, rendering, animations, images, and bundle size. Use when the user mentions slow, laggy, janky, performance, bundle size, load time, or wants a faster, smoother experience.
content-media
polish
Performs a final quality pass fixing alignment, spacing, consistency, and micro-detail issues before shipping. Use when the user mentions polish, finishing touches, pre-launch review, something looks off, or wants to go from good to great.
development
deploy
This skill should be used when the user wants to push code to Railway, says "railway up", "deploy", "deploy to railway", "ship", or "push". For initial setup or creating services, use new skill. For Docker images, use environment skill.
development
repo-scanner
Scans a GitHub repository to understand its tech stack, hosting, monitoring, integrations, and current production readiness. Use when the user asks to "audit", "check", or "scan" their repo. Don't use for code review or bug detection.
development
shape
Plan the UX and UI for a feature before writing code. Runs a structured discovery interview, then produces a design brief that guides implementation. Use during the planning phase to establish design direction, constraints, and strategy before any code is written.
development
tdd-red-green-refactor
Enforces a disciplined Red-Green-Refactor (TDD) workflow in TypeScript/Node.js. Use this whenever creating new features, fixing bugs, or migrating logic to ensure high-quality, verifiable implementations.
development
typeset
Improves typography by fixing font choices, hierarchy, sizing, weight, and readability so text feels intentional. Use when the user mentions fonts, type, readability, text hierarchy, sizing looks off, or wants more polished, intentional typography.
tools
vercel-cli-with-tokens
Deploy and manage projects on Vercel using token-based authentication. Use when working with Vercel CLI using access tokens rather than interactive login — e.g. "deploy to vercel", "set up vercel", "add environment variables to vercel".
tools
proof
Web-first skill for working with Proof documents via proofeditor.ai. Use when a Proof URL is shared, when creating collaborative docs in Proof, or when an installed Proof preference says new docs should live there.
development
monitoring-setup
Configures error tracking (Sentry), product analytics (PostHog), health monitoring, and alerting. Provides verification commands and concrete output templates. Use when the user asks to "set up monitoring", "add error tracking", "configure Sentry", "add analytics", or "set up alerts". Don't use for deployment (use deployment-engineer), security (use security-auditor), or integration linking (use integration-linker).
testing
typed-service-contracts
Architecture standard for building robust, type-safe TypeScript services using the "Spec and Handler" pattern. Use when building CLIs, libraries, or complex business logic.
tools
environment
This skill should be used when the user asks "what's the config", "show me the configuration", "what variables are set", "environment config", "service config", "railway config", or wants to add/set/delete variables, change build/deploy settings, scale replicas, connect repos, or delete services.
development
prompt-engineer
Makes a repository AI-native by creating AGENTS.md, .cursorrules, and documentation that helps any AI agent understand the codebase. Follows the WHAT/WHY/HOW framework from best practices. Use when the user asks to "make repo AI-ready", "add cursor rules", "create AGENTS.md", "set up for AI coding", or "make agents work better". Don't use for deployment (use deployment-engineer), monitoring (use monitoring-setup), or code organization (use repo-structurer).
development
repo-structurer
Cleans up and structures a repository for production. Adds README files to every directory, modularizes code, removes dead files, and makes the repo LLM-smart. Use when the user asks to "clean up", "structure", "document", or "organize" their repo. Don't use for code review or bug fixing.
development
design-of-experiments
Generates structured experimental designs (factorial, response surface, Taguchi) to systematically discover how multiple factors affect outcomes while minimizing experimental runs. Use when optimizing multi-factor systems with limited experimental budget, screening many variables to find the vital few, discovering interactions between parameters, mapping response surfaces for peak performance, validating robustness to noise factors, or when users mention factorial designs, A/B/n testing, parameter tuning, or process optimization.
testing
deliberation-debate-red-teaming
Challenges plans, designs, and decisions from multiple adversarial perspectives to surface blind spots, hidden assumptions, and vulnerabilities before they cause real damage. Use when testing plans or decisions for blind spots, need adversarial review before launch, validating strategy against worst-case scenarios, building consensus through structured debate, identifying attack vectors or vulnerabilities, or when groupthink or confirmation bias may be hiding risks.
development
agentic-actions-auditor
Audits GitHub Actions workflows for security vulnerabilities in AI agent integrations including Claude Code Action, Gemini CLI, OpenAI Codex, and GitHub AI Inference. Detects attack vectors where attacker-controlled input reaches AI agents running in CI/CD pipelines, including env var intermediary patterns, direct expression injection, dangerous sandbox configurations, and wildcard user allowlists. Use when reviewing workflow files that invoke AI coding agents, auditing CI/CD pipeline security for prompt injection risks, or evaluating agentic action configurations.
tools
auction-first-price-shading
Computes the optimal shaded bid for a first-price sealed-bid auction given a true private value, an estimate of the number of competing bidders N, and a value-distribution assumption. Implements the `(N-1)/N` equilibrium shading rule for uniform private values, adjusts for log-normal or empirical value distributions, layers a risk-aversion adjustment, and caps output against the bidder's remaining budget. Domain-neutral auction theory reusable across fantasy sports (baseball FAAB, NBA/NHL waiver auctions), prediction-market limit sizing, sealed procurement bids, and any blind-bid context. Use when user mentions "first-price auction bid", "sealed bid shading", "(N-1)/N", "FAAB bid amount", "auction shading", "optimal bid first-price", "bid for sealed-bid", "blind bid sizing", or when downstream logic needs a principled shade factor rather than an ad-hoc heuristic.
testing
audit-augmentation
Augments Trailmark code graphs with external audit findings from SARIF static analysis results and weAudit annotation files. Maps findings to graph nodes by file and line overlap, creates severity-based subgraphs, and enables cross-referencing findings with pre-analysis data (blast radius, taint, etc.). Use when projecting SARIF results onto a code graph, overlaying weAudit annotations, cross-referencing Semgrep or CodeQL findings with call graph data, or visualizing audit findings in the context of code structure.
development
bayesian-reasoning-calibration
Applies Bayesian reasoning to systematically update probability estimates with new evidence, helping make better forecasts and avoid overconfidence. Use when making predictions or judgments under uncertainty, forecasting outcomes, evaluating probabilities, testing hypotheses, calibrating confidence, assessing risks with uncertain data, or when user mentions priors, likelihoods, Bayes theorem, probability updates, forecasting, calibration, or belief revision.
testing
bigquery-patent-search
Fast, cloud-based patent searching across 76 million+ worldwide patents using Google BigQuery - keyword search, CPC classification, patent details retrieval
development
causal-inference-root-cause
Systematically investigates causal relationships to identify true root causes rather than correlations or symptoms. Distinguishes genuine causation from spurious associations, tests competing explanations, and designs interventions addressing underlying drivers. Use when investigating why something happened, debugging systems, analyzing failures, evaluating policy impacts, or when user mentions root cause, causal chain, confounding, spurious correlation, or asks "why did this really happen?"
development
critique
Evaluate design from a UX perspective, assessing visual hierarchy, information architecture, emotional resonance, cognitive load, and overall quality with quantitative scoring, persona-based testing, automated anti-pattern detection, and actionable feedback. Use when the user asks to review, critique, evaluate, or give feedback on a design or component.
development
decision-matrix
Compares multiple named alternatives against weighted criteria to produce transparent, defensible choices with explicit trade-off analysis. Covers criterion identification, weighting approaches (direct allocation, pairwise comparison, stakeholder averaging), scoring calibration, sensitivity analysis, and group decision facilitation. Use when choosing between vendors/tools/strategies, balancing competing priorities (cost vs quality vs speed), or when user mentions "which option should we choose", "compare alternatives", "evaluate vendors", or "trade-offs".
tools
decision-matrix
Compares multiple named alternatives against weighted criteria to produce transparent, defensible choices with explicit trade-off analysis. Covers criterion identification, weighting approaches (direct allocation, pairwise comparison, stakeholder averaging), scoring calibration, sensitivity analysis, and group decision facilitation. Use when choosing between vendors/tools/strategies, balancing competing priorities (cost vs quality vs speed), or when user mentions "which option should we choose", "compare alternatives", "evaluate vendors", or "trade-offs".
tools
diagram-design
Create technical and product diagrams — architecture, flowchart, sequence, state machine, ER / data model, timeline, swimlane, quadrant, nested, tree, layer stack, venn, pyramid — as standalone HTML files with inline SVG. Ships with a neutral editorial skin and a first-run gate that prompts users to customize the style guide (colors, fonts) from their own website before generating. Includes annotation-callout primitive and optional sketchy variant.
development
draft-nda
Draft a detailed Non-Disclosure Agreement between two parties covering information types, jurisdiction, and clauses needing legal review. Use when creating confidentiality agreements or preparing an NDA for a partnership.
development