The-Utopia-Studio/gtm-strategy
skills/narrative/gtm-strategy/SKILL.md
Create a go-to-market strategy covering marketing channels, messaging, success metrics, and launch timeline. Use when planning a product launch, creating a GTM plan from scratch, or defining a launch strategy for a new market.
$ install --global
skillsauthnpx skillsauth add The-Utopia-Studio/skills gtm-strategyInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
Security Scan Results
3 of 9 scanners reported clean
Some scanners were skipped, did not run, or reported a non-clean status. Review each row below.
3
Scanners Passed
9
Scanners in report
Clean
TrivyContainer and dependency vulnerability scanner
95%
Clean
SemgrepStatic code analysis for vulnerabilities
95%
Clean
mcp-scan (Snyk)Model Context Protocol security validation
95%
Error
VirusTotalMulti-engine malware detection
70%
Skipped
Snyk (dep)Open source security scanning
50%
Skipped
Socket.devSupply chain security analysis
50%
Skipped
CrowdStrikeAdvanced threat intelligence
50%
Skipped
OSV-ScannerOpen Source Vulnerability database check
50%
Skipped
OWASP Dep-Check
50%
Last scanned: Mar 20, 2026, 8:21 AM277.6s1 file scanned
SKILL.md
- name:
- gtm-strategy
- description:
- Create a go-to-market strategy covering marketing channels, messaging, success metrics, and launch timeline. Use when planning a product launch, creating a GTM plan from scratch, or defining a launch strategy for a new market.
GTM Strategy
Overview
Create a comprehensive go-to-market strategy for a product launch. This skill covers marketing channels, messaging development, success metrics definition, and launch planning.
When to Use
- Planning a product launch
- Creating a GTM plan from scratch
- Defining a launch strategy for a new market
- Developing product-to-market fit strategy
- Preparing a product go-live roadmap
How It Works
Step 1: Gather Research Data
The system will help you load and analyze early research about your product and target market. Provide:
- Product description and key features
- Target market segment details
- Market research or validation data
- Competitive landscape information
- Any available customer interviews or survey data
Step 2: Define Marketing Channels
Evaluate which channels best reach your target audience:
- Digital marketing channels (paid search, social media, display)
- Content and inbound channels (blog, SEO, thought leadership)
- Sales and outbound channels (direct outreach, partnerships)
- Community and grassroots channels
- Product-led and viral channels
Step 3: Develop Messaging
Create audience-specific messaging that resonates:
- Core value proposition for target segment
- Key differentiators and competitive advantages
- Pain point validation and solution mapping
- Proof points and social proof strategies
- Channel-specific messaging variations
Step 4: Define Success Metrics
Establish measurable KPIs to track launch success:
- Awareness metrics (impressions, reach, brand recall)
- Engagement metrics (CTR, cost per engagement, time on site)
- Conversion metrics (signups, demos requested, trials started)
- Revenue metrics (MRR, customer acquisition cost, lifetime value)
- Market metrics (market share, segment penetration)
Step 5: Create Launch Plan
Build a phased launch timeline:
- Pre-launch preparation (messaging, channels, timeline)
- Launch day activities and announcements
- Post-launch momentum (content, partnerships, communities)
- Measurement and optimization cadence
- Success criteria and go/no-go decision points
Input Format
Use $ARGUMENTS to pass:
- Product name and description
- Target market segment
- Research data or file path
- Launch timeline and constraints
- Budget or resource limitations
Output
A structured GTM strategy document including:
- Recommended marketing channels with justification
- Channel-specific messaging and positioning
- Launch timeline with key milestones
- KPI targets and measurement framework
- Risk mitigation strategies
- 90-day execution roadmap
Framework
This skill applies Product Compass GTM strategy methodology, focusing on market selection, channel fit, and message-market fit for sustainable product growth.
Tips
- Start with your most confident customer segment
- Validate assumptions through customer interviews before full launch
- Focus on a few channels excellently rather than many channels poorly
- Establish baseline metrics before launch to measure impact
- Plan for feedback loops and optimization
Further Reading
- 5 GTM Principles You Should Know as a PM
- OpenAI’s Product Leader Shares 3-Layer Distribution Framework To Win Mind & Market Share in the AI World
- Product-Led Growth 101, Part 1/2
- How to Design a Value Proposition Customers Can't Resist?
- How to Achieve Product-Market Fit? Part I: Market and Value Proposition
Related Skills
The-Utopia-Studio/industrial-brutalist-ui
data-ai
VerifiedTrustedCommunity
Raw mechanical interfaces fusing Swiss typographic print with military terminal aesthetics. Rigid grids, extreme type scale contrast, utilitarian color, analog degradation effects. For data-heavy dashboards, portfolios, or editorial sites that need to feel like declassified blueprints.
4SKILL.mdUpdated Jul 18, 2026
The-Utopia-Studio/high-end-visual-design
development
VerifiedTrustedCommunity
Teaches the AI to design like a high-end agency. Defines the exact fonts, spacing, shadows, card structures, and animations that make a website feel expensive. Blocks all the common defaults that make AI designs look cheap or generic.
4SKILL.mdUpdated Jul 18, 2026
The-Utopia-Studio/full-output-enforcement
development
VerifiedTrustedCommunity
Overrides default LLM truncation behavior. Enforces complete code generation, bans placeholder patterns, and handles token-limit splits cleanly. Apply to any task requiring exhaustive, unabridged output.
4SKILL.mdUpdated Jul 18, 2026
The-Utopia-Studio/design-taste-frontend
development
VerifiedTrustedCommunity
Senior UI/UX Engineer. Architect digital interfaces overriding default LLM biases. Enforces metric-based rules, strict component architecture, CSS hardware acceleration, and balanced design engineering.
4SKILL.mdUpdated Jul 18, 2026