themattberman
12 verified skills1,154 total stars
ad-copy-generator
Generate high-converting Meta ad copy matched to specific image creatives. Analyzes visuals, writes copy that reinforces the image, cross-references account performance data through the official Ads CLI adapter when available, and outputs payload-ready variants.
tools258
budget-optimizer
Analyze spend efficiency across campaigns and adsets. Recommends budget shifts from underperformers to winners.
testing100
ad-creative-monitor
Track creative performance over time and detect fatigue before it kills ROAS. Monitors CTR decay, frequency creep, and CPC inflation at the ad level.
tools100
ad-upload
Push ad copy and images to Meta via Graph API — no Ads Manager required. Uploads images, builds asset_feed_spec creatives, and creates or refreshes ads in existing ad sets. Downstream of ad-copy-generator.
development100
pixel-capi
Meta Pixel + Conversions API (CAPI) setup, audit, testing, and EMQ optimization. Covers browser pixel installation, server-side CAPI implementation, deduplication, advanced matching, and Event Match Quality scoring across all major platforms.
development100
meta-ads
Meta Ads management and reporting — daily checks, campaign performance, creative fatigue, bleeders, winners. Wraps social-cli for Facebook/Instagram ads. The '5 Daily Questions' that replace Ads Manager.
tools100
seo-agent
Self-improving SEO system. Finds keywords via DataForSEO, writes content that ranks, monitors GSC for what's climbing, then writes MORE content to push winners higher. A feedback loop, not a one-shot tool.
tools66
seo-checklist
SEO technical checklist and publishing reference. Meta tags, schema markup, llms.txt, topical authority, internal linking rules, Core Web Vitals targets, and image optimization. The agent uses this when publishing content. You can use it to audit existing pages.
development66
seo-links
Backlink acquisition engine. Mines competitor backlinks, finds unlinked brand mentions, discovers broken link opportunities, audits internal linking, and prospects resource pages. Turns link building from guesswork into a repeatable system.
development66
seo-forge
Matt Berman's custom SEO content engine. Learns your brand through a smart interview, then creates content that ranks AND converts using Puppet Strings, Scroll Traps, and Care To Click psychology. Anti-AI-Overview by design. DataForSEO integrated. The content your competitors can't copy because it requires real experience.
tools66
seo-images
Generate premium SEO article images using Nano Banana 2. Six locked-in visual styles with cinema-grade JSON prompts. No stock photo slop.
testing66
seo-health
Technical SEO monitoring. Weekly PageSpeed audits, Core Web Vitals tracking, crawl health checks, image optimization, and mobile usability. Catches problems before they tank your rankings.
development66