themattberman/budget-optimizer
skills/budget-optimizer/SKILL.md
Analyze spend efficiency across campaigns and adsets. Recommends budget shifts from underperformers to winners.
$ install --global
skillsauthnpx skillsauth add themattberman/meta-ads-kit budget-optimizerInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
Security Scan Results
3 of 9 scanners reported clean
Some scanners were skipped, did not run, or reported a non-clean status. Review each row below.
3
Scanners Passed
9
Scanners in report
Clean
TrivyContainer and dependency vulnerability scanner
95%
Clean
SemgrepStatic code analysis for vulnerabilities
95%
Clean
mcp-scan (Snyk)Model Context Protocol security validation
95%
Skipped
Snyk (dep)Open source security scanning
50%
Skipped
Socket.devSupply chain security analysis
50%
Skipped
VirusTotalMulti-engine malware detection
50%
Skipped
CrowdStrikeAdvanced threat intelligence
50%
Skipped
OSV-ScannerOpen Source Vulnerability database check
50%
Skipped
OWASP Dep-Check
50%
Last scanned: Apr 15, 2026, 10:51 PM29.8s2 files scanned
SKILL.md
- name:
- budget-optimizer
- description:
- Analyze spend efficiency across campaigns and adsets. Recommends budget shifts from underperformers to winners.
- emoji:
- 💰
- user-invocable:
- true
- tools:
- ["social"]
- env:
- []
Budget Optimizer — Put Money Where It Works
Most ad accounts have the same problem: budget spread evenly across campaigns when performance isn't even close to even. This skill finds where your money works hardest and recommends shifts.
Reports
Efficiency Analysis
Rank campaigns/adsets by cost efficiency (CPA, ROAS, or CPC depending on objectives).
Tell me: "Where's my money working best?"
Or: "Analyze spend efficiency"
Budget Shift Recommendations
Compare performance across campaigns, recommend moving budget from losers to winners.
Tell me: "How should I shift my budget?"
Or: "Optimize my ad spend"
Spend Pacing
Check if campaigns are on pace for their daily/lifetime budgets.
Tell me: "Am I overspending or underspending?"
Or: "Check spend pacing"
Scripts
# Efficiency ranking
./scripts/budget-optimizer.sh efficiency [--account act_123] [--preset last_7d]
# Budget recommendations
./scripts/budget-optimizer.sh recommend [--account act_123]
# Spend pacing check
./scripts/budget-optimizer.sh pacing [--account act_123]
Invocation
- Pull campaign and adset level insights
- Calculate efficiency metrics (CPA, ROAS, CPC relative to spend)
- Compare against benchmarks in
ad-config.json - Identify top and bottom performers
- Calculate recommended budget shifts (% based)
- Present recommendations with clear reasoning
- Never adjust budget without explicit approval
- Log decisions to
workspace/brand/learnings.md
Safety
Budget changes are high-risk actions. This skill:
- Always shows current vs. recommended budget
- Explains the reasoning (data-backed)
- Waits for explicit "yes" before executing
- Logs every budget change for audit trail
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