themattberman/seo-checklist

SEO Checklist — Technical Publishing Reference

Every piece of content needs the basics done right. This checklist is what the SEO Agent references when publishing, and what you can use to audit any existing page.

Not a skill with scripts. A reference document with every technical detail you need to get right before hitting publish.

What's Covered

See CHECKLIST.md for the full reference:

• Meta Tags — Title, description, Open Graph, Twitter Cards. Character limits, formatting rules, examples.
• Schema Markup — JSON-LD templates for Article, FAQ, HowTo, and Organization. Copy-paste ready.
• llms.txt — The new standard for telling AI crawlers what your site is about. Template included.
• Topical Authority — Hub and spoke model, internal linking rules, topical map planning.
• Technical Basics — Sitemap, robots.txt, canonical URLs, Core Web Vitals targets.
• Image Optimization — Compression, formats, alt text, lazy loading, layout shift prevention.
• URL Structure — Short, descriptive, keyword-rich, no dates.

How the Agent Uses This

When SEO Forge generates content, it references this checklist to:

1. Generate proper meta tags within character limits
2. Build JSON-LD schema markup (Article + FAQ minimum)
3. Structure internal links following hub-and-spoke rules
4. Ensure images have alt text and proper dimensions
5. Create clean, keyword-rich URLs

When SEO Health runs audits, it checks pages against these standards.

How You Use This

Run through the checklist before publishing any page. Or use it to audit existing content:

1. Open CHECKLIST.md
2. Check each section against your page
3. Fix what's missing
4. Publish with confidence

The checklist is the floor, not the ceiling. Every item here is table stakes. The content itself is what wins.