themattberman/ad-creative-monitor

Ad Creative Monitor — Catch Fatigue Early

Creative fatigue is the silent killer of ad accounts. CTR drops 0.1% per day, frequency ticks up, CPC quietly inflates — and by the time you notice in Ads Manager, you've burned through budget.

This skill watches for those signals daily and flags creatives that need rotation.

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How It Works

Fatigue Signals (ranked by severity)

| Signal | Threshold | Severity | |--------|-----------|----------| | CTR dropping 3+ days in a row | >20% decline from peak | 🔴 Critical | | Frequency above 3.5 | Audience seeing ad too often | 🟡 Warning | | CPC rising 3+ days in a row | >15% increase from baseline | 🟡 Warning | | Impressions declining | Ad losing delivery | 🟠 Monitor |

The Check

# Run fatigue check
./scripts/creative-monitor.sh fatigue-check

# Track specific ad over time
./scripts/creative-monitor.sh track-ad AD_ID

# Weekly creative health report
./scripts/creative-monitor.sh weekly-report

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Reports

Fatigue Check

Daily scan of all active ads for fatigue signals.

Tell me: "Check for creative fatigue"
Or: "Are any ads getting stale?"

Creative Leaderboard

Rank all active creatives by efficiency (CTR × spend volume).

Tell me: "Rank my creatives"
Or: "Which creatives are strongest?"

Rotation Recommendations

Based on fatigue signals, recommend which creatives to pause and when new ones are needed.

Tell me: "What needs to be rotated?"
Or: "Which ads need fresh creative?"

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Invocation

1. Pull ad-level insights with daily time increment (--time-increment 1)
2. Calculate day-over-day CTR, CPC, and frequency trends
3. Flag any ad showing fatigue signals
4. Compare against benchmarks in ad-config.json
5. Present findings with clear severity ratings
6. Recommend rotation schedule if fatigue detected
7. Log findings to workspace/brand/learnings.md

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Writes

| File | What it contains | |------|-----------------| | workspace/brand/learnings.md | Fatigue patterns, creative lifespan data |