
Generate positioning systems and messaging frameworks — full visual HTML positioning documents, messaging frameworks, matrices, elevator pitches, positioning statements, narrative arcs, and value prop hierarchies. Use when user says "positioning system", "positioning exercise", "message framework", "messaging framework", "positioning anchors", "positioning document", "visual messaging framework", "elevator pitch", "messaging matrix", "narrative arc", "positioning statement", "value prop hierarchy", "build messaging", or asks for a comprehensive positioning or messaging deliverable.
Analyze deal outcomes and conversation patterns to refine ICP definitions and targeting criteria. Use when user says "refine ICP", "who should we target", "update our ICP", "ideal customer profile", or asks why deals are being won or lost.
Strategic meeting prep with coaching frameworks, table-format cards, and outcome-driven game plan — rendered as self-contained HTML. Use when user says "meeting prep", "battle plan", "prep me for my meeting", "prep for my call", or wants a coached game plan for an upcoming meeting. Do NOT use for account reference documents — use /octave:research instead.
--- name: ads description: Build ad campaign plans grounded in your Octave library. Generates ad sets with platform-ready creative, audience targeting, negative keywords, and landing page recommendations, every variant derived from an auditable source card built from real prospect language and proof points. Use when user says "build an ad campaign", "create ads", "ad campaign for", "generate ad sets", or asks for paid advertising creative. Do NOT use to analyze ad performance: use /octave:ads-re
Product and feature launch planning with full content kit generation across channels and audiences. Use when user says "launch plan", "product launch", "feature announcement", "GTM plan for launch", "launch content kit", or mentions launching something new.
Find, enrich, and qualify prospects against your library's ICP criteria. Use when user says "find prospects", "who should I target", "find VPs at [company]", "build a list", "prospect for", or asks to find people matching ICP. Do NOT use for single-account deep research — use /octave:research instead.
Morning intelligence briefing that surfaces the deals, patterns, and signals demanding attention right now. Use when user says "what should I focus on", "morning briefing", "what happened", "signals", "what needs attention", "daily update", or asks what changed since they last checked. Flips from pull-based to push-based — the data tells you what to work on.
Browse, search, create, and update Octave library entities (personas, products, segments, competitors, proof points, references) and Motions / Motion Playbooks / Motion ICP cells. Use when user says "show my personas", "list products", "create a competitor", "update this segment", "search the library", "list motions", "show the motion ICP for [persona]", or references any entity type by name.
Diagnose and tune qualification agents by testing against known-fit prospects, analyzing per-question scoring patterns, and recommending specific changes to questions, weights, and entity descriptions. Use when user says "tune my qualification", "qual doctor", "fix qualification scores", "qualification isn't working", "scores are off", "tune scoring", or asks to improve how qualification agents score prospects.
--- name: train description: Onboarding GTM primer generator. Produces a self-contained, interactive slide lesson a new rep works through to learn the whole go-to-market: what we sell, who we sell to, how to position to each buyer, who we compete with, and proof, with checkpoint questions they must clear to advance and a score at the end. Use when user says "onboarding primer", "GTM primer", "onboard a new rep", "ramp doc", "train a new hire", or "GTM 101". argument-hint: "[--personas <name,name
Deal-level strategy for live deals — diagnosis, stakeholder strategy, and next-step recommendations. Use when user says "help with this deal", "deal is stalled", "how do I close this", "competitive deal", "multi-thread", or mentions a specific stuck deal. Do NOT use for methodology practice or coaching assets (role-play, coaching decks, quizzes) — use /octave:deal-coach instead.
Analyze a single email thread, call transcript, or conversation for resonance, adherence to messaging, and competitive differentiation. Use when user says "analyze this call", "how did the email land", "score this thread", "conversation analysis", or pastes conversation content to evaluate. Do NOT use for aggregate trends across many conversations — use /octave:insights instead.
Product marketing content generator for case studies, blog posts, datasheets, and FAQs. Use when user says "case study", "blog post", "datasheet", "FAQ", or asks for marketing collateral. For visual document output, prefer /octave:deck, /octave:one-pager, /octave:brief, /octave:proposal, or /octave:microsite.
Analyze email threads, call transcripts, and conversations for resonance, adherence to messaging, and competitive differentiation. Use when user says "analyze this call", "how did the email land", "score this thread", "conversation analysis", or pastes conversation content to evaluate.
Publish and manage hosted assets (HTML sites, docs, file bundles) on the Octave assets service - upload, privacy (only_me/workspace/public), share links, versions/rollback, access requests, visit stats, vanity URLs, and a persistent registry of everything published. Acts as a cache - always checks the asset store for an existing match before creating anything new, so the same work is never done twice. Use when the user says "publish this", "host this html", "store these files" (storage type), "share this with the team / workspace / with an email", "make it public/private", "who has access to", "who opened / viewed my deck", "any access requests", "roll back / restore the previous version", "give it a nicer URL / vanity URL", "update the published site", "list my published assets", "what assets are available", "is there already a ... published", "do we have a ...", or wants a shareable URL for something they built locally. Do NOT use for Vercel deploys of microsites (that is /octave:microsite's own deploy step) or for generating the content itself (use the Document Builder skills).
Context-aware research and prep for calls, meetings, demos, outreach, and deal reviews. Outputs plain text (default) or a styled, scannable HTML document. Use when user says "research [company]", "prep for my call", "who is [person]", "meeting prep", "demo prep", "brief me on [company]", "account dossier", or asks to research a company or person. Do NOT use for bulk prospecting — use /octave:prospector instead. Do NOT use for customer-facing documents — use /octave:one-pager or /octave:proposal instead.
Per-deal coaching plan built around the Resonate → Elevate → Compel methodology, rendered as a self-contained HTML coaching microsite grounded in your Octave library. Use when user says 'deal coach', 'coach this deal', 'coaching plan', 'coaching microsite', 'how do I advance this deal', 'what stage is this deal', or asks to be coached on a specific opportunity. Do NOT use for live-deal next-step strategy (use /octave:pipeline) or generic role-play/quiz practice (use /octave:train).
Surface findings, trends, and patterns from calls, emails, and deals. Use when user says "what are prospects saying", "common objections", "conversation trends", "field intelligence", "what patterns", or asks about aggregate conversation insights. Do NOT use for deal-level win/loss analysis — use /octave:win-loss-report instead.
Visual competitive battlecard document rendered as interactive HTML with expandable sections and color-coded comparisons. Use when user says "battlecard document", "visual battlecard", "competitive reference doc", or wants a formatted HTML version of competitive intelligence. Do NOT use for text-based competitive analysis — use /octave:battlecard-doc instead.
Analyze ad performance and feed the learnings back into your Octave library — the resonance loop. Pulls performance data from Google Ads MCP, BigQuery Data Transfer, direct API, or manual paste; maps winners back to the source cards behind each ad variant; generates library update recommendations and a sales intelligence brief; writes falsifiable prediction cards and accumulates a calibration track record over time. Use when user says "analyze ad performance", "resonance loop", "score predictions", "evaluate my ads", or asks to turn ad performance into GTM intelligence. Do NOT use to build a new ad campaign — use /octave:ads instead.
Analyze a single email thread, call transcript, or conversation for resonance, adherence to messaging, and competitive differentiation. Use when user says "analyze this call", "how did the email land", "score this thread", "conversation analysis", or pastes conversation content to evaluate. Do NOT use for aggregate trends across many conversations — use /octave:insights instead.
Audit your Octave library for gaps, stale content, duplicates, language issues, and strategic design quality. Use when user says "audit my library", "check for gaps", "library health check", "find duplicates", or asks about library quality and completeness.
Browse, understand, and run your saved Octave agents. Use when user says "show my agents", "list agents", "run an agent", "which agents do I have", or asks about saved agent configurations.
Compare deal outcomes and conversation evidence against your segment and persona definitions, then update the ICP criteria in your library. Use when user says "refine ICP", "update our ICP", "ideal customer profile", "should we change who we target", or wants segment/persona definitions updated from deal evidence. Do NOT use for win/loss pattern analysis itself — use /octave:wins-losses instead.
Product and feature launch planning with full content kit generation across channels and audiences. Use when user says "launch plan", "product launch", "feature announcement", "GTM plan for launch", "launch content kit", or mentions launching something new.
Surface findings, trends, and conversation patterns from calls, emails, and deals. Use when user says "what are prospects saying", "common objections", "conversation trends", "conversation patterns", "field intelligence", or asks about aggregate conversation insights. Do NOT use for a single pasted conversation (use /octave:analyzer) or deal-level win/loss analysis (use /octave:wins-losses).
Personalized ABM microsite builder that generates self-contained HTML landing pages using GTM intelligence. Use when user says "microsite for [company]", "personalized landing page", "ABM page", or asks for a personalized web page for a target account.
Product marketing content generator for case studies, blog posts, datasheets, and FAQs. Use when user says "case study", "blog post", "datasheet", "FAQ", or asks for marketing collateral. For visual document output, prefer /octave:deck, /octave:one-pager, /octave:brief, /octave:proposal, or /octave:microsite.
Deal-level strategy for live deals — diagnosis, stakeholder strategy, and next-step recommendations. Use when user says "help with this deal", "deal is stalled", "how do I close this", "competitive deal", "multi-thread", or mentions a specific stuck deal. Do NOT use for methodology practice or coaching assets (role-play, coaching decks, quizzes) — use /octave:deal-coach instead.
Generate a complete Messaging & Positioning system as a stunning visual HTML document — message framework, positioning anchors, strategy table, persona-based messaging, awareness funnel, use case canvases, lifecycle mapping, and homepage messaging. Use when user says "positioning system", "positioning exercise", "message framework", "positioning anchors", "positioning document", "visual messaging framework", or asks for a comprehensive positioning deliverable.
Find, enrich, and qualify prospects against your library's ICP criteria. Use when user says "find prospects", "who should I target", "find VPs at [company]", "build a list", "prospect for", or asks to find people matching ICP. Do NOT use for single-account deep research — use /octave:research instead.
Repurpose existing content (text, file, URL) for a different audience, persona, or context using your Octave library. Use when user says "repurpose this", "adapt for [persona]", "convert this blog to email", "rewrite for a different audience", or provides existing content to transform.
Morning intelligence briefing that surfaces the deals and signals demanding attention right now. Use when user says "what should I focus on", "morning briefing", "what happened", "signals", "what needs attention", "daily update", or asks what changed since they last checked. Flips from pull-based to push-based — the data tells you what to work on.
Context-aware research on companies and people, with occasion-specific prep angles for discovery, demos, and outreach. Use when user says "research [company]", "who is [person]", "look into this prospect", "demo prep", or asks for background on a company or person. Do NOT use for bulk prospecting — use /octave:prospector. Do NOT use for a full meeting battle plan — use /octave:meeting-prep; for an HTML account dossier — use /octave:brief.
Practice selling with role-play simulations, knowledge quizzes, and guided learning on your GTM library. Use when user says "role-play a call", "quiz me", "practice objections", "sales training", "test my knowledge", or asks for interactive learning. For Resonate/Elevate/Compel methodology practice, use /octave:deal-coach instead.
Personalized ABM microsite builder that generates self-contained HTML landing pages using GTM intelligence. Use when user says "microsite for [company]", "personalized landing page", "ABM page", or asks for a personalized web page for a target account.
Browse, understand, and run your saved Octave agents. Use when user says "show my agents", "list agents", "run an agent", "which agents do I have", or asks about saved agent configurations.
Account-based planning with stakeholder mapping, persona matching, and coordinated outreach strategy. Use when user says "plan for [company]", "account plan", "stakeholder map", "ABM strategy", or mentions targeting a specific named company.
Build ad campaign plans grounded in your Octave library. Generates ad sets with platform-ready creative, audience targeting, negative keywords, and landing page recommendations — every variant derived from an auditable source card built from real prospect language and proof points. Use when user says "build an ad campaign", "create ads", "ad campaign for", "generate ad sets", or asks for paid advertising creative. Do NOT use to analyze ad performance — use /octave:ads-resonance (the resonance loop) instead.
Generate competitive battlecards, displacement campaigns, trap questions, and objection counters grounded in library data and real deal evidence — as inline text analysis or a polished HTML battlecard document. Use when user says "battlecard for [competitor]", "how do we beat [competitor]", "competitive intel", "trap questions", "displacement campaign", "visual battlecard", "battlecard document", "competitive reference doc", or mentions competing against a rival.
Brainstorm campaigns, Custom Motion Playbook angles, lead magnets, CTAs, and growth experiments using your GTM library. Use when user says "brainstorm ideas", "campaign ideas", "growth experiments", "what content should we create", or asks for creative ideation.
Account dossier rendered as a scannable HTML reference page for internal use. Use when user says "brief me on [company]", "account dossier", "background on [person]", or asks for an internal reference document. Do NOT use for customer-facing documents — use /octave:one-pager or /octave:proposal instead — and for prep tuned to a specific upcoming meeting, use /octave:meeting-prep.
Octave-powered presentation builder that researches, structures, and generates self-contained HTML slide decks. Use when user says "build a deck", "create a presentation", "pitch deck", "QBR slides", "sales deck", or asks for slides on any topic.
Grounded, strategic prep for a specific meeting — verified stakeholders, why-this-company intel (fit, recent news, similar customers), why-us for each persona at the table, the winning story, likely objections and competitors, and how to run the conversation as talking points and beats (not a script) — rendered as self-contained HTML. Use when user says "meeting prep", "prep me for my meeting", "prep for my call", "battle plan", or wants a coached prep for an upcoming meeting. Do NOT use for static account reference documents — use /octave:brief instead.
Generate GTM content (emails, LinkedIn messages, call prep) using saved agents, Octave AI, or Claude direct — your choice. Use when user says "generate an email", "write a LinkedIn message", "prep for a call", "create outreach", or asks for single-asset content generation with mode selection.
Generate sales enablement materials — cheat sheets, objection guides, discovery question banks, competitive sheets, and onboarding kits from your library. Use when user says "cheat sheet", "objection guide", "discovery questions", "onboarding kit", "enablement materials", or asks for quick-reference sales tools.
Define, run, and manage multi-step GTM workflows with human-in-the-loop execution. Use when user says "run a workflow", "show workflows", "create a workflow", "automate this process", or references workflow-based tasks.
Diagnose and tune qualification agents by testing against known-fit prospects, analyzing per-question scoring patterns, and recommending specific changes to questions, weights, and entity descriptions. Use when user says "tune my qualification", "qual doctor", "fix qualification scores", "qualification isn't working", "scores are off", "tune scoring", or asks to improve how qualification agents score prospects.
Methodology practice and coaching assets built around Resonate → Elevate → Compel — role-play, coaching microsites, coaching decks, and quizzes grounded in your Octave library. Use when user says 'deal coach role play', 'coaching quiz', 'coaching deck', 'coaching microsite', 'practice the methodology', 'sales methodology training', or asks to practice or be coached on a deal. Do NOT use for live-deal strategy and next steps — use /octave:pipeline instead.
Analyze won and lost deals for win/loss patterns, insights, and actionable learnings — as inline text analysis or a visual HTML report with CSS charts. Use when user says "win/loss analysis", "win/loss report", "why did we lose", "win themes", "deal report", or asks about deal outcome trends. Do NOT use for aggregate conversation trends unrelated to deal outcomes — use /octave:insights instead.
Formal business case and proposal generator that produces customer-facing HTML documents with ROI framing and implementation details. Use when user says "create a proposal", "business case", "proposal for [company]", "formal pitch", or asks for a closing document.
Show current Octave MCP server connection and status. Use when user says "which workspace", "show connection", "what server", or asks about Octave setup.
Personalized one-pager / leave-behind generator rendered as self-contained HTML. Use when user says "one-pager for [company]", "leave-behind", "follow-up doc", "demo summary", or asks for a concise customer-facing document.
Plan and generate multi-channel campaign content including email sequences, LinkedIn, ads, social, blog, and landing pages. Use when user says "create a campaign", "multi-channel outreach", "demand gen", or asks for coordinated content across channels. Do NOT use for single emails or messages — use /octave:generate instead. Do NOT use for product/feature launch kits — use /octave:launch instead.
Browse, search, create, and update Octave library entities (personas, products, segments, competitors, proof points, references, objections, alternatives, buying triggers) and Motions / Motion Playbooks / Motion ICP cells. Use when user says "show my personas", "list products", "create a competitor", "update this segment", "search the library", "list motions", "show the motion ICP for [persona]", or references any entity type by name.
Build messaging frameworks, positioning statements, messaging matrices, elevator pitches, and narrative arcs from your library. Use when user says "messaging framework", "positioning statement", "elevator pitch", "messaging matrix", "narrative arc", or asks to align or structure messaging. Do NOT use for the comprehensive visual HTML positioning system — use /octave:positioning instead.
Generate sales enablement materials — cheat sheets, objection guides, discovery question banks, competitive sheets, and onboarding kits from your library. Use when user says "cheat sheet", "objection guide", "discovery questions", "onboarding kit", "enablement materials", or asks for quick-reference sales tools.
Generate GTM content (emails, LinkedIn messages, call prep) using saved agents, Octave AI, or Claude direct — your choice. Use when user says "generate an email", "write a LinkedIn message", "prep for a call", "create outreach", or asks for single-asset content generation with mode selection.
Turn one or more Octave GTM Explorer / Beats reports into a branded, shareable digest with selectable insight scope, evidence depth, and output format. Use when the user asks for a report digest, weekly or monthly insight recap, executive intelligence brief, magazine-style insight story, report deck, or a recurring published summary of Octave insights.
Personalized one-pager / leave-behind generator rendered as self-contained HTML. Use when user says "one-pager for [company]", "leave-behind", "follow-up doc", "demo summary", or asks for a concise customer-facing document.
Account-based planning with stakeholder mapping, persona matching, and coordinated outreach strategy. Use when user says "plan for [company]", "account plan", "stakeholder map", "ABM strategy", or mentions targeting a specific named company.
Generate visual win/loss analysis reports as self-contained HTML with CSS-based charts and data visualizations. Use when user says "win/loss report", "deal report", "visual analysis", or wants a formatted HTML version of deal outcome analysis. Do NOT use for text-based deal analysis — use /octave:win-loss-report instead.
A dense internal deal room a rep hands to a champion so they can run the buying-committee sell without you in the room. Quantified business case, stakeholder map with per-seat ammo, objection handling, and a path to yes, rendered as self-contained HTML. Use when user says "champion deal room", "arm my champion", "help my champion sell internally", "internal business case for [deal]", or wants a champion enablement doc. For a customer-facing top-of-funnel page use /octave:microsite; for the formal closing proposal use /octave:proposal.
Capture a brand's visual design system from its website and build a reusable component kit. Walks key pages on a domain (screenshots + HTML via the Octave scrape tool), derives design tokens (colors, type, spacing, radius, shadow), and produces a minimal component library (buttons, cards, headers, stats, tables, badges, hero, footer) as a self-contained HTML reference plus CSS tokens. Use when the user says "get brand components", "capture the brand", "build a component kit for [domain]", "make outputs look like [company]", wants other skills to generate on-brand HTML for a target company, or wants to reuse an already-published brand kit from the asset store or host/share a kit as a live link (via asset-manager).
Publish and manage hosted assets (HTML sites, docs, file bundles) on the Octave assets service - upload, privacy (only_me/workspace/public), share links, and a persistent registry of everything published. Acts as a cache - always checks the asset store for an existing match before creating anything new, so the same work is never done twice. Use when the user says "publish this", "host this html", "store these files" (storage type), "share this with the team / workspace / with an email", "make it public/private", "who has access to", "update the published site", "list my published assets", "what assets are available", "is there already a ... published", "do we have a ...", or wants a shareable URL for something they built locally. Do NOT use for Vercel deploys of microsites (that is /octave:microsite's own deploy step) or for generating the content itself (use the Document Builder skills).
Audit your Octave library for gaps, stale content, duplicates, language issues, and strategic design quality. Use when user says "audit my library", "check for gaps", "library health check", "find duplicates", or asks about library quality and completeness.
Brainstorm campaigns, Custom Motion Playbook angles, lead magnets, CTAs, and growth experiments using your GTM library. Use when user says "brainstorm ideas", "campaign ideas", "growth experiments", "what content should we create", or asks for creative ideation.
Generate competitive battlecards, displacement campaigns, trap questions, and objection counters grounded in library data and real deal evidence — as inline text analysis or a polished HTML battlecard document. Use when user says "battlecard for [competitor]", "how do we beat [competitor]", "competitive intel", "trap questions", "displacement campaign", "visual battlecard", "battlecard document", "competitive reference doc", or mentions competing against a rival.
Octave-powered presentation builder that researches, structures, and generates self-contained HTML slide decks. Use when user says "build a deck", "create a presentation", "pitch deck", "QBR slides", "sales deck", or asks for slides on any topic.
Define, run, and manage multi-step GTM workflows with human-in-the-loop execution. Use when user says "run a workflow", "show workflows", "create a workflow", "automate this process", or references workflow-based tasks.
Account dossier rendered as a scannable HTML reference page for internal use. Use when user says "brief me on [company]", "account dossier", "background on [person]", or asks for an internal reference document. Do NOT use for customer-facing documents — use /octave:one-pager or /octave:proposal instead — and for prep tuned to a specific upcoming meeting, use /octave:meeting-prep.
Plan and generate multi-channel campaign content including email sequences, LinkedIn, ads, social, blog, and landing pages. Use when user says "create a campaign", "multi-channel outreach", "demand gen", or asks for coordinated content across channels. Do NOT use for single emails or messages — use /octave:generate instead. Do NOT use for product/feature launch kits — use /octave:launch instead.
Capture a brand's visual design system from its website and build a reusable component kit. Walks key pages on a domain (screenshots + HTML via the Octave scrape tool), derives design tokens (colors, type, spacing, radius, shadow), and produces a minimal component library (buttons, cards, headers, stats, tables, badges, hero, footer) as a self-contained HTML reference plus CSS tokens. Use when the user says "get brand components", "capture the brand", "build a component kit for [domain]", "make outputs look like [company]", wants other skills to generate on-brand HTML for a target company, or wants to reuse an already-published brand kit from the asset store or host/share a kit as a live link (via asset-manager).
Build messaging frameworks, positioning statements, messaging matrices, elevator pitches, and narrative arcs from your library. Use when user says "messaging framework", "positioning statement", "elevator pitch", "messaging matrix", "narrative arc", or asks to align or structure messaging. Do NOT use for the comprehensive visual HTML positioning system — use /octave:positioning instead.
Repurpose existing content (text, file, URL) for a different audience, persona, or context using your Octave library. Use when user says "repurpose this", "adapt for [persona]", "convert this blog to email", "rewrite for a different audience", or provides existing content to transform.
Analyze won and lost deals for win/loss patterns, insights, and actionable learnings — as inline text analysis or a visual HTML report with CSS charts. Use when user says "win/loss analysis", "win/loss report", "why did we lose", "win themes", "deal report", or asks about deal outcome trends. Do NOT use for aggregate conversation trends unrelated to deal outcomes — use /octave:insights instead.
Analyze ad performance and feed the learnings back into your Octave library — the resonance loop. Pulls performance data from Google Ads MCP, BigQuery Data Transfer, direct API, or manual paste; maps winners back to the source cards behind each ad variant; generates library update recommendations and a sales intelligence brief; writes falsifiable prediction cards and accumulates a calibration track record over time. Use when user says "analyze ad performance", "resonance loop", "score predictions", "evaluate my ads", or asks to turn ad performance into GTM intelligence. Do NOT use to build a new ad campaign — use /octave:ads instead.
Formal business case and proposal generator that produces customer-facing HTML documents with ROI framing and implementation details. Use when user says "create a proposal", "business case", "proposal for [company]", "formal pitch", or asks for a closing document.
Product and feature launch planning with full content kit generation across channels and audiences. Use when user says "launch plan", "product launch", "feature announcement", "GTM plan for launch", "launch content kit", or mentions launching something new.
Show current Octave MCP server connection and status. Use when user says "which workspace", "show connection", "what server", or asks about Octave setup.