octavehq/campaign

/octave:campaign - Campaign Architect

Plan and generate integrated campaign content across channels — emails, LinkedIn, ads, social, blog, and landing pages — all grounded in your library's personas, Motion ICP narratives, competitive positioning, and proof points.

Usage

/octave:campaign [topic] [--channels <list>] [--persona <name>] [--motion <name>]

Examples

/octave:campaign                                             # Interactive mode
/octave:campaign "AI feature launch"                         # Campaign around a topic
/octave:campaign "Q1 pipeline push" --persona "VP Engineering"
/octave:campaign "competitive displacement" --motion "Enterprise Outbound" --channels email,linkedin,ads
/octave:campaign "customer expansion" --channels email,social

Channel Options

| Channel | What's Generated | |---------|-----------------| | email | Multi-step email sequence (default: 4 emails) | | linkedin | Connection request + follow-up messages + post drafts | | ads | 2-3 ad copy variants (headline, body, CTA) | | social | 3-5 social posts (LinkedIn, Twitter/X) | | blog | Full blog post outline with key sections | | landing-page | Landing page copy (hero, benefits, CTA, proof points) |

Default: email,linkedin if no channels specified.

Instructions

When the user runs /octave:campaign:

Step 1: Define Campaign Scope

If no topic provided, ask:

What's the campaign about?

GROWTH
1. New product/feature launch
2. Pipeline acceleration (drive meetings)
3. Customer expansion / upsell
4. Event promotion (webinar, conference)

COMPETITIVE
5. Competitive displacement
6. Market positioning / thought leadership

LIFECYCLE
7. Re-engagement (cold leads, churned accounts)
8. Nurture sequence (educate and warm)

9. Something else - describe your campaign goal

Your choice:

Step 2: Gather Campaign Parameters

Ask targeted questions based on campaign type:

Let's shape this campaign. A few questions:

1. Target audience?
   [List personas from library or "new/custom"]

2. Which product/solution?
   [List products from library]

3. Key message or angle?
   [Suggest based on the matched Motion ICP narrative (Strategic narrative, Benefits and impacts) or "custom"]

4. Which channels?
   [email, linkedin, ads, social, blog, landing-page]
   Default: email + linkedin

5. Timeframe?
   - Sprint (1-2 weeks)
   - Standard (3-4 weeks)
   - Extended (6-8 weeks)

6. Any competitive context?
   [List competitors or "none"]

Step 3: Gather Library Intelligence

This is what makes the campaign intelligence-grounded, not just templated:

# Get persona details
get_entity({ oId: "<persona_oId>" })

# Get product details
get_entity({ oId: "<product_oId>" })

# Find the right Motion and Motion ICP cell for this campaign
list_motions()
list_motion_icps({ motionOId: "<motion_oId>" })
find_motion_icp({ motionIcpOId: "<motion_icp_oId>", includeLearnings: true })

# Get proof points for credibility
search_knowledge_base({ query: "<campaign topic>", entityTypes: ["proof_point", "reference"] })

# Get competitive positioning if relevant
get_entity({ oId: "<competitor_oId>" })

# Get brand voice
list_all_entities(entityType: "brand_voice")

# Get writing style
list_writing_styles()

# Search for conversation insights on this topic
search_knowledge_base({ query: "<campaign topic> objections pain points" })

Step 4: Generate Campaign Strategy

Present the campaign plan before generating content.

See campaign-plan-output.md for the Campaign Plan output template.

Step 5: Generate Channel Content

Generate content for each selected channel:

---

Email Sequence:

generate_email({
  person: { firstName: "[Persona Name]", jobTitle: "[Persona Title]" },
  numEmails: 4,
  sequenceType: "COLD_OUTBOUND",  // or WARM_OUTBOUND based on campaign type
  allEmailsContext: "<campaign angle, persona pain points, competitive positioning, proof points>",
  allEmailsInstructions: "Campaign: [name]. Angle: [strategic angle]. Each email should build on the previous. Use proof points progressively."
})

See email-sequence-output.md for the Email Sequence output template.

---

LinkedIn Messages:

generate_content({
  instructions: "Generate LinkedIn outreach for a campaign targeting [persona]. Create:
    1. Connection request note (300 char max)
    2. Follow-up message after connection (short, value-add)
    3. LinkedIn post draft that the sales rep can publish (thought leadership angle)
    All grounded in: [value props, pain points, proof points]",
  customContext: "<library intelligence gathered>"
})

See linkedin-output.md for the LinkedIn Content output template.

---

Ad Copy:

generate_content({
  instructions: "Generate 3 ad copy variants for a campaign targeting [persona].
    Each variant needs: Headline (30 chars), Body (90 chars), CTA (15 chars).
    Variant 1: Pain-point led. Variant 2: Social-proof led. Variant 3: Curiosity/insight-led.
    All grounded in: [value props, differentiators, proof points]",
  customContext: "<library intelligence>"
})

See ad-copy-output.md for the Ad Copy Variants output template.

---

Social Posts:

generate_content({
  instructions: "Generate 5 social media posts for a campaign targeting [persona].
    Mix of: 1 stat/insight post, 1 question post, 1 mini case study, 1 hot take, 1 educational tip.
    All connect back to: [campaign theme and value props].
    Include hashtag suggestions.",
  customContext: "<library intelligence>"
})

See social-posts-output.md for the Social Posts output template.

---

Blog Post:

generate_content({
  instructions: "Generate a full blog post for a campaign targeting [persona].
    Topic: [campaign theme]. Angle: [strategic angle].
    Structure: Title, meta description, intro (hook), 3-4 main sections with subheadings,
    conclusion with CTA. Weave in proof points naturally.
    Length: 1200-1800 words. Tone: [brand voice].",
  customContext: "<library intelligence, proof points, competitive positioning>"
})

See blog-post-output.md for the Blog Post output template.

---

Landing Page:

generate_content({
  instructions: "Generate landing page copy for a campaign targeting [persona].
    Sections: Hero (headline, subheadline, CTA), Problem statement, Solution overview,
    3 key benefits with descriptions, Social proof section (quotes, logos, metrics),
    FAQ (3-4 questions), Final CTA.
    Tone: [brand voice]. Focus: [campaign angle].",
  customContext: "<library intelligence, proof points, differentiators>"
})

See landing-page-output.md for the Landing Page Copy output template.

Step 6: Present Campaign Summary

After generating all channels, present a unified view:

CAMPAIGN SUMMARY: [Campaign Name]
==================================

Channels Generated:
✓ Email sequence (4 emails)
✓ LinkedIn (connection + follow-up + post)
✓ Ad copy (3 variants)
✓ Social posts (5 posts)
✓ Blog post (1,500 words)
✓ Landing page copy

Library Sources Used:
- Persona: [name]
- Playbook: [name]
- Value Props: [list]
- Proof Points: [list]
- Competitor: [name] (if applicable)
- Brand Voice: [name]

---

What would you like to do?

1. Revise a specific channel's content
2. Re-generate any piece using a saved agent
3. Generate content for additional channels
4. Adapt for a different persona
5. Create a version for a different segment
6. Export all content
7. Done

Generation Mode Note

This skill uses Octave's generate_content and generate_email tools by default. Two alternatives:

• Saved agents: Check for matching agents with list_agents when relevant. See /octave:explore-agents.
• Claude-direct: Skip generate_* calls, gather Octave context, Claude writes directly. Offer when user wants more control.

For the full interactive mode selector, use /octave:generate.

MCP Tools Used

Library Context

• list_all_entities - List available personas, products
• get_entity - Get full entity details
• list_motions - List all Motions in the workspace
• list_motion_icps - List Motion ICP cells (persona × segment intersections) for a Motion
• find_motion_icp - Get full Motion ICP cell narrative (Target ICP overview, Strategic narrative, Pains and consequences, Benefits and impacts, Methodology, References) plus Learning Loop learnings
• list_motion_playbooks - List Default + Custom Motion Playbooks under a Motion (when a Thematic / Milestone / Account / Competitive angle applies)
• get_motion_playbook - Full details for a Motion Playbook
• search_knowledge_base - Find proof points, references, messaging
• list_all_entities (entityType: "brand_voice") - Get brand voice for consistency
• list_writing_styles - Get writing style guidelines

Content Generation

• generate_email - Email sequence generation
• generate_content - All other content types (ads, social, blog, landing page, LinkedIn)

Error Handling

No Personas Found:

No personas in your library yet.

Campaigns work best when grounded in persona intelligence. Run /octave:library create persona to add one, or I can generate generic campaign content.

No Matching Motion ICP:

No Motion ICP cell matches this campaign topic and persona.

I'll use your product and persona information to ground the messaging. For better results, create a Motion for this offering, or layer a Custom Motion Playbook (Thematic / Milestone / Account / Competitive) onto an existing Motion that covers this segment.

Single Channel Request:

If the user only wants one channel (e.g., "just emails"), generate that channel but suggest complementary channels at the end.

Related Skills

• /octave:brainstorm campaigns - Ideate campaign concepts before building
• /octave:generate - Quick one-off content generation
• /octave:pmm - Deep-dive collateral (case studies, one-pagers)
• /octave:repurpose - Adapt campaign content for new audiences
• /octave:messaging - Build messaging framework before campaign