octavehq/product-launch

/octave:product-launch - Launch Command Center

Plan product and feature launches with full content kit generation — positioning, messaging by persona, channel strategy, and a complete set of launch assets — all grounded in your library intelligence.

Principles

Follow these standards during generation. Read each before producing output.

Content and language:

• Editorial rules — no AI-isms, banned vocabulary, honest analyst tone
• Information principles — lead with conclusions, evidence-backed claims, narrative arc

Presentation:

• Presentation principles — use for any visual output (HTML, dashboards, tables); text follows the editorial rules above

Octave data:

• Octave value — prioritize grounded workspace data over generic AI content
• Entity model: canonical entity types and oId prefixes for products, personas, Motions, Motion Playbooks, and Motion ICPs

Usage

/octave:product-launch [description] [--type product|feature|update|partnership|expansion] [--persona <name>]

Examples

/octave:product-launch                                            # Interactive mode
/octave:product-launch "New AI analytics feature"                 # Launch a feature
/octave:product-launch "Enterprise tier" --type product           # New product launch
/octave:product-launch "Salesforce integration" --type partnership
/octave:product-launch "APAC expansion" --type expansion

Instructions

When the user runs /octave:product-launch:

Step 1: Define the Launch

If no description provided, ask:

What are you launching?

PRODUCT
1. New product - Full product introduction
2. New feature - Addition to existing product
3. Product update - Major version or improvement

BUSINESS
4. Partnership / integration - New partner or integration
5. Market expansion - New segment, vertical, or geography
6. Pricing change - New plan, tier, or model

7. Something else - describe what you're launching

Your choice:

Then gather details:

Tell me about the launch:

1. What's being launched? (1-2 sentence description)
2. Which product does this relate to?
   [List products from library]
3. Who are the primary audiences?
   [List personas from library]
4. Target launch date? (for timeline planning)
5. Any competitive context? (e.g., responding to a competitor move)
6. Key metric for success? (e.g., signups, pipeline, awareness)

Step 2: Gather Library Intelligence

# Get product details
get_entity({ oId: "<product_oId>" })

# Get all personas (to prioritize which audiences to target)
list_entities({ entityType: "persona" })
get_entity({ oId: "<primary_persona_oId>" })

# Get the relevant Motion(s) and Motion ICP cells for this offering
list_motions()
list_motion_icps({ motionOId: "<motion_oId>" })  # the persona × segment matrix
find_motion_icp({ motionIcpOId: "<motion_icp_oId>", includeLearnings: true })  # full cell narrative per target persona × segment

# Get proof points
search_knowledge_base({
  query: "<launch topic> results metrics",
  entityTypes: ["proof_point", "reference"]
})

# Get competitive context
search_knowledge_base({
  query: "<launch topic>",
  entityTypes: ["competitor"]
})

# Get use cases related to launch
search_knowledge_base({
  query: "<launch topic>",
  entityTypes: ["use_case"]
})

# Get brand voice
list_entities(entityType: "brand_voice")

Step 3: Generate Launch Plan

See launch-plan-template.md for the full launch plan output template.

Step 4: Generate Launch Content Kit

LAUNCH CONTENT KIT: [Launch Name]
===================================

Announcement Email (Customers):

generate_content({
  instructions: "Write a customer announcement email for [launch]. Tone: excited but not hypey. Structure: What's new, why it matters to them, what to do next. Keep it concise (150-200 words).",
  customContext: "<product details, launch positioning>"
})

Prospect Email:

generate_email({
  person: { firstName: "[Persona Name]", jobTitle: "[Title]" },
  numEmails: 1,
  sequenceType: "WARM_OUTBOUND",
  allEmailsContext: "New launch: [description]. Position as a reason to re-engage.",
  step1Instructions: "Use the launch as a hook to start a conversation. Don't just announce — connect to their likely pain points."
})

Blog Post:

generate_content({
  instructions: "Write a blog post announcing [launch]. Structure: Hook (why this matters to the reader), The problem, Our approach, What's new (features/capabilities), Early results or vision, CTA. Length: 800-1200 words. Tone: [brand voice].",
  customContext: "<product, use cases, proof points, competitive positioning>"
})

Social Posts:

generate_content({
  instructions: "Write 4 social media posts for [launch]. 1: Announcement post (LinkedIn). 2: Problem/solution angle. 3: Quick demo/feature highlight. 4: Customer/use case angle. Include hashtag suggestions.",
  customContext: "<launch positioning, key benefits>"
})

Sales Enablement One-Pager:

generate_content({
  instructions: "Create a sales enablement one-pager for [launch]. Internal audience (sales reps). Include: What's new (2-3 bullet), Who cares (persona + pain), Elevator pitch, Talk track, Proof points, Objections & responses, Competitive angle, CTA to offer prospects.",
  customContext: "<full library context>"
})

Customer FAQ:

generate_content({
  instructions: "Generate a customer FAQ for [launch]. 6-8 questions covering: What is it? How does it work? What changes for me? Pricing impact? Timeline? How to get started? Migration/upgrade path?",
  customContext: "<product details, launch specifics>"
})

Competitive Talking Points (if applicable):

generate_content({
  instructions: "Generate competitive talking points for [launch]. How does this change our position vs [competitors]? What can we now say that we couldn't before? New trap questions to ask?",
  customContext: "<competitor details, launch capabilities>"
})

Step 5: Present Content Kit Summary

LAUNCH CONTENT KIT SUMMARY
============================

✓ Customer announcement email
✓ Prospect outreach email
✓ Blog post (1,000 words)
✓ Social posts (4 posts)
✓ Sales enablement one-pager
✓ Customer FAQ (8 questions)
✓ Competitive talking points

Sources Used:
- Product: [name]
- Personas: [list]
- Motion: [name] (with [N] Motion ICP cells)
- Proof Points: [list]
- Brand Voice: [name]

---

What would you like to do?

1. Revise any piece of content
2. Re-generate any piece using a saved agent
3. Generate landing page copy
4. Create versions for additional personas
5. Create a sales deck outline
6. Update library with new positioning
7. Export all content
8. Done

Step 6: Library Updates (if requested)

Offer to update the library to reflect the launch:

# Create or update use case
create_entity({
  entityType: "use_case",
  name: "<new use case from launch>",
  instructions: "<details>"
})

# Update product with new capabilities
update_entity({
  entityType: "product",
  oId: "<product_oId>",
  instructions: "Add [new feature/capability] to product description and capabilities."
})

# Layer the launch into Motion Playbook narratives. Either:
#  - Update the Default Motion Playbook narrative for an existing Motion (Strategic narrative,
#    Benefits and impacts, Pains and consequences) to reflect the new launch positioning, or
#  - Create a Custom Motion Playbook (THEMATIC / MILESTONE / ACCOUNT / COMPETITIVE) for the launch.
update_motion_playbook({
  motionPlaybookOId: "<motion_playbook_oId>",
  instructions: "Fold [launch topic] into Strategic narrative and Benefits and impacts for the affected Motion ICP cells."
})

# Or, for launches that warrant a dedicated angle:
create_motion_playbook({
  motionOId: "<motion_oId>",
  narrativeType: "THEMATIC",  # or MILESTONE / ACCOUNT / COMPETITIVE
  name: "<launch-themed Motion Playbook name>",
  instructions: "<launch positioning, target audiences, supporting proof>"
})

Generation Mode Note

This skill uses Octave's generate_content and generate_email tools by default. Two alternatives:

• Saved agents: Check for matching agents with list_agents when relevant. Browse them with the list_agents MCP tool.
• Claude-direct: Skip generate_* calls, gather Octave context, Claude writes directly. Offer when user wants more control.

For the full interactive mode selector, use /octave:generate.

MCP Tools Used

Library Context

• list_entities - List products, personas, use cases
• get_entity - Full entity details
• search_knowledge_base - Proof points, references, competitive intel
• list_entities (entityType: "brand_voice") - Brand voice consistency

Motions

• list_motions - Motions for the offering
• list_motion_playbooks - Default + Custom Motion Playbooks under a Motion
• get_motion_playbook - Full Motion Playbook details
• list_motion_icps - Persona × segment matrix
• find_motion_icp - Per-cell narrative + Learning Loop learnings

Content Generation

• generate_content - Blog, social, one-pager, FAQ, talking points
• generate_email - Announcement and prospect emails

Library Updates

• create_entity - New use cases from launch
• update_entity - Update product with new capabilities
• create_motion_playbook - Dedicated Custom Motion Playbook for the launch angle
• update_motion_playbook - Update Strategic narrative / Benefits and impacts to reflect launch positioning

Error Handling

No Product Selected:

Which product is this launch for? [List available products]

Or describe the product and I'll work from that.

No Personas:

No personas found. I'll generate launch content for a general audience. For persona-specific messaging, add personas: /octave:library create persona

Large Launch Scope:

This is a big launch! I'll generate content in stages. Let's start with the most critical pieces: [prioritized list] Then we'll build out the rest.

Related Skills

• /octave:positioning - Run a full positioning exercise before the launch to establish your messaging foundation
• /octave:positioning - Build messaging framework before the launch
• /octave:generate - Ongoing content post-launch
• /octave:one-pager / /octave:deck - Deep-dive on specific collateral
• /octave:battlecard-doc - Update competitive positioning for the launch
• /octave:train - Team training for the launch
• /octave:library - Update library entities post-launch