sales-skills/sales-trustpilot

Trustpilot Platform Help

Step 1 — Gather context

If references/learnings.md exists, read it first for accumulated platform knowledge.

Ask the user:

1. What do you need help with?

   • A) Setting up review collection (invitations, automation)
   • B) Embedding TrustBox widgets on my website
   • C) Google Seller Ratings or Rich Snippets setup
   • D) Trustpilot API integration
   • E) Managing reviews (replying, flagging, moderation)
   • F) Understanding pricing / deciding if Trustpilot is right for me
   • G) Ecommerce plugin setup (Shopify, WooCommerce, Magento)
   • H) Product reviews (SKU-level)
   • I) Something else — describe it

2. What's your current Trustpilot plan? Free, Starter ($99/mo), Plus ($319/mo), Premium ($799/mo), Enterprise, or not sure

3. What platform is your website on? Shopify, WooCommerce, Magento, custom, or other

Skip-ahead rule: if the user's prompt already contains enough context, skip to Step 2.

Step 2 — Route or answer directly

| Problem domain | Route to | |---|---| | Review collection strategy across tools | Run: /sales-customer-reviews {user's question} | | Email deliverability for review invitations | Run: /sales-deliverability {user's question} | | Scraping Trustpilot reviews | Run: /sales-outscraper {user's question} | | Connecting Trustpilot to CRM/tools | Run: /sales-integration {user's question} | | Checkout optimization with review widgets | Run: /sales-checkout {user's question} |

If the question is Trustpilot-specific, continue to Step 3.

Step 3 — Trustpilot platform reference

Read references/platform-guide.md for the full platform reference — modules, pricing, integrations, data model, TrustBox widgets, API quick ref.

Answer the user's question using only the relevant section. Don't dump the full reference.

Step 4 — Actionable guidance

Focus on the user's specific situation.

• Free plan users: Maximize the 50 monthly invitations — prioritize high-value customers, use manual invitation links, embed the free TrustBox widget
• Starter/Plus users: Set up automated invitations via ecommerce plugin, customize invitation timing, A/B test invitation emails
• Premium/Enterprise users: Use the API for custom integrations, product reviews, advanced analytics
• All plans: Reply to every negative review within 48 hours, report genuinely fake reviews with evidence

If you discover a gotcha, workaround, or tip not covered in references/learnings.md, append it there.

Gotchas

Best-effort from research — review these, especially items about plan-gated features and integration gotchas that may be outdated.

• API access is a paid add-on — not included in any standard plan, must be purchased separately
• Product reviews is a paid add-on — separate from service reviews, requires additional purchase
• Annual contracts only — all paid plans require 12-month commitment, no month-to-month option
• Per-domain pricing — each domain needs its own plan; multi-brand businesses pay per domain
• Review invitations are capped — Free: 50/mo, Starter: 100/mo, Plus: 300/mo, Premium: 1000/mo
• You don't own your review page — reviews live at trustpilot.com/review/yourdomain, not on your site
• Official Shopify app has 1.9-star rating — many merchants use third-party alternatives (Wally, Trust.io) for better widget rendering
• Review removal is slow — disputing a review can take days to months; Trustpilot decides, not the business

Related skills

• /sales-customer-reviews — Review collection strategy across all platforms (Judge.me, Yotpo, Okendo, etc.). Install: npx skills add sales-skills/sales --skill sales-customer-reviews
• /sales-outscraper — Scrape Trustpilot reviews (and Google, Yelp, G2) for analysis. Install: npx skills add sales-skills/sales --skill sales-outscraper
• /sales-checkout — Checkout and product page optimization with review widgets. Install: npx skills add sales-skills/sales --skill sales-checkout
• /sales-do — Not sure which skill to use? The router matches any sales objective to the right skill. Install: npx skills add sales-skills/sales --skill sales-do

Examples

Example 1: "My TrustBox widget isn't showing up on my Shopify store — I added the code but it's blank." → Check: is the bootstrap script in the <head>? Is the TrustBox div in the visible body (not hidden by a theme section)? Try the Trustpilot Widgets Connector Shopify app instead of manual code. Clear cache and hard refresh. If using a single-page app, re-initialize the TrustBox after route changes.

Example 2: "I want to send review invitations automatically after each order — how do I set that up with the API?" → Walk through the Invitation API: POST to /v1/private/business-units/{id}/email-invitations with consumerEmail, senderEmail, and serviceReviewInvitation object. Set preferredSendTime for optimal delay (7-14 days post-delivery). Note: API access is a paid add-on.

Example 3: "We're a small SaaS company spending $319/month on Trustpilot Plus — is it worth it or should we switch?" → Evaluate: Are you using all 300 monthly invitations? Do you need product reviews (separate add-on)? Consider free alternatives like Google Business Profile for service reviews, or Judge.me/Loox if you're ecommerce. Trustpilot's value is strongest for service businesses wanting brand trust signals in Google Ads (Seller Ratings).

Troubleshooting

TrustBox widget not displaying

• Verify the bootstrap script (<script> tag) is in the <head> — it must load before the TrustBox div
• Ensure the TrustBox div is in the visible page body, not inside a hidden section or commented-out block
• Check if Trustpilot itself is down (status.trustpilot.com)
• Temporarily disable other plugins to check for JavaScript conflicts
• Try the Trustpilot Widgets Connector app on Shopify instead of manual embed

Reviews being removed or flagged unfairly

• Trustpilot auto-detects reviews that violate guidelines — check if the review contained personal info, profanity, or was from an unverifiable purchase
• Use "Find Reviewer" to verify the review came from a real customer
• File a formal report through the Business dashboard with order evidence
• Escalate via LinkedIn if standard channels are unresponsive (multiple users report this works)

Low TrustScore despite good recent reviews

• TrustScore uses a weighted algorithm favoring recency, frequency, and Bayesian averaging
• Old negative reviews still count — respond to them professionally to mitigate impact
• Increase review volume: more recent positive reviews dilute older negatives faster
• Check if review invitations are actually being delivered (spam folder, deliverability issues)