sales-skills/sales-wizlogo

Wizlogo Platform Help

Wizlogo (wizlogo.com) is a budget online logo maker — a peer in the budget logo cluster (DesignEvo / Logogenie / EaseUS / Looka / Turbologo / Logomaster) — wrapped in a hub of FREE branding tools (business-name, blog-name and slogan generators, a business-card maker, an invoice generator, an RGB/HEX/CMYK color converter, and a domain search). The logo maker itself is a template + style-variation editor (marketed as "AI"): you pick a mark, then customize text/fonts/colors and preview "unlimited style variations." It's the branding/logo step for founders and small businesses who've locked a name — and the boundary matters: a logo is downstream of a locked name, which is downstream of a validated idea, so validate demand first (/sales-idea-validation) and name it (/sales-namelix) before branding.

Two facts trip everyone up. First, vector (and any print-ready file) exists ONLY on the ~€299.99 Enterprise tier — the two cheap tiers (Single ~€39.99 one-time, Unlimited ~€3.99/week) are raster PNG/JPG only, so there is no cheap vector path here. Second, the cheap-looking "Unlimited" is a WEEKLY recurring subscription, not a one-time buy — €3.99/week bills indefinitely (~€207/yr) until cancelled. On top of that, the FREE logo is personal-use-only (no commercial rights). It is UI-only — there is NO public API (see Step 4).

Step 1 — Gather context

If references/learnings.md exists, read it first for accumulated platform knowledge.

Ask only what you can't infer:

1. What do you want from Wizlogo?
   • A) Make/customize a logo (templates, fonts, colors, style variations)
   • B) Understand the free vs paid boundary — and personal vs commercial use (the free logo is personal-use-only)
   • C) Which tier you need — especially for vector SVG / print (Enterprise-only) or a transparent PNG
   • D) The billing model — the "Unlimited" tier is a weekly recurring subscription, not one-time
   • E) One of the free tools (business-name / blog-name / slogan generator, business-card maker, invoice generator, color converter, domain search)
   • F) Integrate or automate ("API" / bulk generation — see Step 4)
2. What will the logo be used for — digital/social or print/large-format, and do you need commercial rights? Free = personal-use raster; a print/vector file needs Enterprise.

Skip-ahead: a name (not a logo) → /sales-namelix; the validate-before-building method or a branding-tool comparison → /sales-idea-validation; wider social/marketing creative → /sales-canva — route in Step 2.

Step 2 — Route or answer directly

| If the user's question is about… | Route to | |---|---| | Generating the business name itself as the goal (not a Wizlogo how-to) | /sales-namelix {question} | | The validate-before-building method, or comparing branding/logo tools across the market | /sales-idea-validation {question} | | Getting a vector from a raster logo / print-readiness in general | /sales-idea-validation {question} | | Building the wider social/marketing creative or a design system at scale | /sales-canva {question} |

When routing, give the exact command: "This is a {domain} question — run: /sales-namelix {original question}"

Otherwise, answer Wizlogo-specific questions using Step 3.

Step 3 — Wizlogo platform reference

Read references/platform-guide.md for the full reference — the pick-template → customize → download workflow and every module's automation tag; the four-tier model (Free personal-use-only raster; Single ~€39.99 one-time raster; Unlimited ~€3.99/week recurring raster; Enterprise ~€299.99 one-time adding vector SVG/PDF/EPS + human designer edits + business cards + social kit) and exactly which tier unlocks vector, transparent PNG, and commercial use; the weekly-subscription trap; the free-tools hub (name/slogan/blog generators, business-card maker, invoice generator, color converter, domain search); the commercial-ownership terms and their trademark limits; and the no-public-API reality (why logo generation can't be scripted and what to use instead).

Answer using only the relevant section — don't dump the full reference.

Step 4 — Actionable guidance

• "Free" ≠ "free to use commercially" — set this before anyone commits. Wizlogo's free logo is personal-use only and raster; it grants no commercial rights. To use a logo for a business you need a paid tier. Flag all pricing/limits as best-effort and point users to wizlogo.com/pricing — prices are euro-denominated and third-party listings disagree (some show ~$15.99/$159.99, the live page ~€39.99/€3.99-wk/€299.99).
• Vector (and anything print-ready) is Enterprise-only (~€299.99) — there is NO cheap vector path. The two cheap tiers, Single (~€39.99 one-time, one logo) and Unlimited (~€3.99/week), are high-res PNG/JPG raster only. Vector SVG/PDF/EPS unlocks only on Enterprise, which also bundles human designer edits (~48h), business cards, a social kit, and lifetime support. So: need vector/SVG for print → Enterprise; need only a raster for web/social → Single or Unlimited. Don't tell a user the cheap tiers include vector.
• The "Unlimited" tier is a WEEKLY subscription — call it out. At ~€3.99/week it looks like the cheapest option but it recurs indefinitely (~€207/yr) until cancelled — it is not a one-time purchase. If someone needs one logo once, Single (one-time) is usually the honest choice; Unlimited only pays off if they're actively making many logos and will cancel promptly. Tell them to cancel the weekly plan as soon as they're done, and to confirm the current billing terms at wizlogo.com/pricing before subscribing.
• If they need print/large-format, they need vector — which means Enterprise. A raster PNG (free, Single, or Unlimited) pixelates when enlarged and is wrong for print/signage/apparel. Wizlogo's vector lives only on Enterprise. (If they already have only a PNG, auto-tracing it to vector is lossy and rarely production-clean — prefer re-exporting vector from a tool that includes it cheaply, e.g. /sales-designimo's flat one-time EPS or /sales-namecheap-logo-maker's free SVG.)
• Lock the name (and validate the idea) before you make a logo. A logo is downstream: validate demand first (/sales-idea-validation), settle the name (/sales-namelix), then brand — never brand a name you might still change. Wizlogo's own free name/slogan generators can help brainstorm, but treat them as a starting point.
• A paid logo is a commercial license, not a registered trademark — do your own clearance. A mark built from a shared template library can be non-distinctive, and others use the same templates. Tell users to run a USPTO/EUIPO search + a reverse-image search before relying on the mark legally.
• There is NO public API — don't plan a pipeline around it. If asked to "use the Wizlogo API" or generate logos in bulk from a script, be precise: it's entirely a human-in-the-loop UI tool — no REST endpoints, no webhooks, no Zapier/Make, no MCP. Do not invent or describe endpoints, auth, or SDKs — there are none. For programmatic logo/image generation at volume, use an image-generation service with a documented API and vectorize downstream.

If you discover a gotcha or tip not in references/learnings.md, append it there with today's date.

Gotchas

Best-effort from research (2026-07) — features, tiers, and terms move; verify at wizlogo.com/pricing.

• The free logo is personal-use-only. You can download it, but it carries no commercial rights — it's a personal/preview asset, not something to build a business brand on. Commercial use requires a paid tier.
• Vector (SVG/PDF/EPS) is Enterprise-only (~€299.99). The cheap tiers are raster PNG/JPG. There is no cheap vector path on Wizlogo — Enterprise (which also includes human designer edits) is the only vector tier.
• "Unlimited" is a WEEKLY recurring subscription (~€3.99/week), not a one-time buy. It bills indefinitely (~€207/yr) until cancelled. "Single" (~€39.99) is the true one-time, single-logo tier.
• Pricing is euro-denominated and sources conflict. The live page shows ~€39.99 / €3.99-week / €299.99; some third-party listings show ~$15.99 / $159.99. Treat every figure as best-effort and confirm at checkout.
• It's a hub of free tools, not just a logo maker. Business-name, blog-name and slogan generators, a business-card maker, an invoice generator, an RGB/HEX/CMYK converter, and a domain search all sit alongside the logo maker — genuinely free, and a reason a user might land here for something other than a logo.
• There is NO public API, webhooks, Zapier/Make, or MCP. UI-only; logo generation can't be scripted. For programmatic generation use an image-generation service with a documented API and vectorize downstream.
• Template marks are non-exclusive. A commercial license ≠ a registered trademark; run USPTO/EUIPO + reverse- image clearance before trademarking.

Related skills

• /sales-namelix — Generate the business name first (a logo is the hand-off from the name)
• /sales-designevo — A freemium template peer whose free tier downloads a credited low-res PNG and whose vector is a one-time Plus — compare when weighing where each tool puts its paid vector (Wizlogo hides vector behind a €299.99 tier)
• /sales-designimo — A budget template peer with a single flat one-time fee that INCLUDES vector (EPS) — the opposite of Wizlogo's Enterprise-only vector; compare when you want cheap vector
• /sales-namecheap-logo-maker — A 100% free logo maker that exports free vector SVG — compare when the question is "cheapest way to get a usable vector"
• /sales-looka — The most-named budget AI logo maker (name + industry → ~40 concepts) — compare the describe-your-business AI model vs Wizlogo's template/style-variation editor
• /sales-idea-validation — The validate-before-building method and the full naming/branding landscape (validate and name before you brand; also covers the raster→vector / print-readiness problem)
• /sales-canva — Once the logo's done, build the wider marketing/social creative and design system at scale
• /sales-do — Not sure which skill to use? The router matches any sales objective to the right skill. Install: npx skills add sales-skills/sales --skill sales-do -a claude-code

Examples

Example 1: "Wizlogo says free — can I use the logo for my business?"

User says: "I made a logo in Wizlogo and it says I can download it free. Can I put it on my website and products?" Skill does: Explains that the free logo is personal-use-only with no commercial rights — fine as a personal/preview asset, not for a business brand. To use it commercially they need a paid tier: Single (~€39.99 one-time, one raster logo) or Unlimited (~€3.99/week, recurring). Notes vector/print files exist only on Enterprise (~€299.99). Flags pricing as best-effort → wizlogo.com/pricing. Result: The user learns the free logo isn't safe to build a brand on, and which tier to buy.

Example 2: "Which Wizlogo plan gives me an SVG for print?" (plan-gated / references)

User says: "My printer needs a vector SVG. Does the €39.99 Single plan give me that, or the weekly one?" Skill does: States that vector (SVG/PDF/EPS) is Enterprise-only (~€299.99) — both cheap tiers (Single one-time and Unlimited weekly) are raster PNG/JPG with no vector. Recommends Enterprise for print (it also includes human designer edits), or points to a cheaper-vector peer (/sales-designimo flat one-time EPS, /sales-namecheap-logo-maker free SVG). Warns the "Unlimited" tier is a weekly recurring charge, not one-time. Result: The user avoids paying a cheap tier and finding no SVG, and understands the billing model.

Example 3: "Can I use the Wizlogo API to generate logos in bulk?" (developer/automation)

User says: "How do I call the Wizlogo API to auto-generate 100 client logos from a script?" Skill does: States that Wizlogo has no public API — it's entirely a UI tool with no REST endpoints, webhooks, Zapier/Make, or MCP — so logo generation cannot be scripted. Suggests an image-generation service with a documented API (then vectorize downstream) for programmatic generation at volume. Does not invent endpoints. Result: The user avoids building on a nonexistent API and picks a workable path.

Troubleshooting

"My free Wizlogo logo says personal use only / I can't use it commercially"

Symptom: You downloaded a free logo but the terms limit it to personal use. Cause: That's the free tier by design — a personal-use raster asset with no commercial rights. Solution: Buy a paid tier for commercial use — Single (~€39.99 one-time raster) or Unlimited (~€3.99/week, recurring raster). For vector/print, you need Enterprise (~€299.99). Confirm tiers at wizlogo.com/pricing.

"I paid but only got PNG/JPG — where's my SVG?"

Symptom: You purchased a logo but the files are raster, no vector SVG. Cause: You're on Single or Unlimited, which are raster only. Vector (SVG/PDF/EPS) is Enterprise-only. Solution: Upgrade to Enterprise for vector (it also adds human designer edits + a social kit), or get cheaper vector elsewhere (/sales-designimo flat one-time EPS; /sales-namecheap-logo-maker free SVG).

"I got charged again / the Unlimited plan keeps billing me"

Symptom: Recurring charges after buying the "Unlimited" plan. Cause: Unlimited is a WEEKLY subscription (~€3.99/week), not a one-time purchase — it recurs until cancelled. Solution: If you only needed one logo, Single (~€39.99 one-time) is the right tier; cancel the weekly subscription in account settings. Verify current terms at wizlogo.com/pricing.

"Is there an API to generate logos in bulk?"

Symptom: Can't find API docs to script logo creation. Cause: Wizlogo is UI-only — no REST endpoints, webhooks, Zapier/Make, or MCP. Solution: Don't build a bulk-generation pipeline on it. For programmatic logo/image generation, use an image-generation service with a documented API and vectorize downstream. Reserve Wizlogo for interactive, one-off logos.