sales-skills/sales-sponsorleads
skills/sales-sponsorleads/SKILL.md
SponsorLeads platform help — curated Airtable database of companies actively sponsoring newsletters, with decision-maker emails and LinkedIn profiles, weekly new leads, filtering and export. Use when you need a list of companies that sponsor newsletters, want decision-maker contacts for sponsor outreach, trying to figure out which brands are spending on newsletter ads, unsure whether SponsorLeads is worth $97/mo vs free alternatives like SponsorGap or Paved, or need to export sponsor leads into your outreach tool. Do NOT use for general newsletter monetization strategy (use /sales-newsletter) or newsletter sponsorship marketplace transactions (use /sales-paved).
$ install --global
skillsauthnpx skillsauth add sales-skills/sales sales-sponsorleadsInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
Security Scan Results
3 of 9 scanners reported clean
Some scanners were skipped, did not run, or reported a non-clean status. Review each row below.
3
Scanners Passed
9
Scanners in report
Clean
TrivyContainer and dependency vulnerability scanner
95%
Clean
SemgrepStatic code analysis for vulnerabilities
95%
Clean
mcp-scan (Snyk)Model Context Protocol security validation
95%
Skipped
Snyk (dep)Open source security scanning
50%
Skipped
Socket.devSupply chain security analysis
50%
Skipped
VirusTotalMulti-engine malware detection
50%
Skipped
CrowdStrikeAdvanced threat intelligence
50%
Skipped
OSV-ScannerOpen Source Vulnerability database check
50%
Skipped
OWASP Dep-Check
50%
Last scanned: May 12, 2026, 2:23 AM36.1s3 files scanned
SKILL.md
- name:
- sales-sponsorleads
- description:
- SponsorLeads platform help — curated Airtable database of companies actively sponsoring newsletters, with decision-maker emails and LinkedIn profiles, weekly new leads, filtering and export. Use when you need a list of companies that sponsor newsletters, want decision-maker contacts for sponsor outreach, trying to figure out which brands are spending on newsletter ads, unsure whether SponsorLeads is worth $97/mo vs free alternatives like SponsorGap or Paved, or need to export sponsor leads into your outreach tool. Do NOT use for general newsletter monetization strategy (use /sales-newsletter) or newsletter sponsorship marketplace transactions (use /sales-paved).
- argument-hint:
- [describe your newsletter sponsor prospecting question]
- license:
- MIT
- version:
- 1.0.0
- tags:
- [sales, newsletter, sponsorship, platform]
SponsorLeads Platform Help
Step 1 — Gather context
If references/learnings.md exists, read it first for accumulated platform knowledge.
-
What are you trying to do?
- A) Find companies that sponsor newsletters in my niche
- B) Get contact info for sponsor decision-makers
- C) Compare SponsorLeads to alternatives (SponsorGap, Paved, Who Sponsors Stuff)
- D) Export sponsor leads to my outreach tool or CRM
- E) Decide if SponsorLeads is worth the price
-
What's your newsletter niche? (e.g., fintech, marketing, health, crypto)
-
Current subscriber count and open rate? (affects sponsor targeting)
Skip-ahead rule: if the user's prompt already contains enough context, skip to Step 2.
Step 2 — Route or answer directly
| If the question is about... | Route to... |
|---|---|
| Newsletter monetization strategy (subscriptions, ads, pricing models) | /sales-newsletter [question] |
| Sponsorship marketplace / programmatic ad network | /sales-paved [question] |
| Sponsor intelligence with API access, competitor monitoring, spend trends | /sales-sponsorgap [question] |
| Finding newsletters to sponsor (brand side) | /sales-reletter [question] |
| Growing your subscriber list | /sales-audience-growth [question] |
If the question is SponsorLeads-specific, continue to Step 3.
Step 3 — SponsorLeads platform reference
Read references/platform-guide.md for the full platform reference — capabilities, pricing, data model, export workflows, and comparison with alternatives.
Answer the user's question using only the relevant section. Don't dump the full reference.
Step 4 — Actionable guidance
Focus on the user's specific situation:
- Small list (<5K subs): Use SponsorLeads to research which brands sponsor similar newsletters. Even before you have enough subs for direct sponsorships, build a target list for when you're ready.
- Mid-size (5K-25K subs): Filter for brands sponsoring newsletters of similar size. Export contacts and run a cold outreach sequence using your outreach tool.
- Larger (25K+ subs): Use the full archive to identify patterns — which industries sponsor most, which brands are increasing spend. Combine with SponsorGap (for competitor monitoring) or Paved (for marketplace inbound).
- Budget-conscious: Compare yearly plan ($970) vs monthly ($97) — yearly includes full historical archive. Consider SponsorGap Starter ($39/mo) for lower-cost alternative with different features.
If you discover a gotcha, workaround, or tip not covered in references/learnings.md, append it there.
Gotchas
Best-effort from research — review these, especially items about plan-gated features and integration gotchas that may be outdated.
- No API — Airtable-only interface: All data access is through the Airtable UI. You can export data using Airtable's native features but there's no programmatic API, no webhooks, no Zapier/Make.
- Monthly plan excludes historical archive: The $97/mo Pro plan only gives access to the past month's leads (~493 companies). The full archive (4,318+ companies) requires the yearly plan ($970) or Boost ($997 one-time).
- Boost plan has no ongoing updates: The $997 one-time Boost gives you the full archive at signup but no new weekly leads after that. If you need fresh leads, you need Pro.
- Contact data has a shelf life: Decision-makers change roles. Cross-reference SponsorLeads contacts with LinkedIn before outreach.
- No competitor monitoring or spend trends: Unlike SponsorGap, SponsorLeads doesn't track which brands sponsor your competitors or show spending trajectories.
Related skills
/sales-newsletter— Newsletter monetization strategy (paid subscriptions, sponsorships, ad sales, pricing)/sales-sponsorgap— SponsorGap sponsor intelligence (38K+ brands, verified contacts, competitor monitoring, spend trends, API)/sales-paved— Paved newsletter sponsorship marketplace, Ad Network, Booker, Radar/sales-reletter— Reletter newsletter search engine (7M+ publications, subscriber data, creator contacts, API)/sales-do— Not sure which skill to use? The router matches any sales objective to the right skill. Install:npx skills add sales-skills/sales --skill sales-do
Examples
Example 1: Finding sponsors for a niche newsletter
User says: "I run a fintech newsletter with 12,000 subscribers. How do I use SponsorLeads to find sponsors?" Skill does: Explains Airtable filtering by niche, how to sort for active sponsors, suggests exporting top 20-30 leads and importing into outreach tool, recommends yearly plan for full archive access Result: User has a sponsor prospecting workflow with a concrete target list
Example 2: Comparing SponsorLeads to alternatives
User says: "Is SponsorLeads worth it or should I use SponsorGap?" Skill does: Compares data model (curated leads vs intelligence platform), pricing (SponsorLeads $97/mo vs SponsorGap $39-$199/mo), feature gaps (no API, no competitor monitoring in SponsorLeads), recommends based on user's needs Result: User picks the right tool for their budget and workflow
Example 3: Exporting leads to an outreach tool
User says: "How do I get SponsorLeads data into Lemlist for a cold email campaign?" Skill does: Walks through Airtable CSV export, field mapping (company → company, contact email → email, contact name → first/last name), import into Lemlist, suggests sequence structure for sponsor pitches Result: User has a working pipeline from SponsorLeads to outreach
Troubleshooting
Leads don't match my niche
Symptom: Filtering in Airtable returns irrelevant sponsors Cause: Niche categories may not match your exact vertical, or your niche is too narrow Solution: Broaden your filter terms. Search by adjacent niches (e.g., "B2B" instead of "developer tools"). Try filtering by newsletter names you recognize that are similar to yours.
Contact emails bouncing
Symptom: Outreach emails to SponsorLeads contacts bounce Cause: Decision-maker changed roles or company since the data was captured Solution: Cross-reference every contact with their LinkedIn profile before emailing. Use an email verification tool (ZeroBounce, SafetyMails) on your export before loading into your outreach tool.
Unsure if the price is justified
Symptom: $97/mo feels expensive for a database of leads Cause: Unclear ROI — depends on whether you close sponsors from the leads Solution: Calculate: one $200 sponsorship placement closes from SponsorLeads leads = 2 months paid for. Start with one month to test, track how many leads convert to conversations. If conversion is too low, try SponsorGap ($39/mo Starter) or free options like Paved's Radar.
Related Skills
sales-skills/sales-upviral
tools
VerifiedTrustedCommunity
UpViral platform help — viral referral marketing and list-building platform (by Emarky) for viral sweepstakes, giveaway/reward campaigns, pre-launch waiting lists, and milestone referral programs, with REST API (app.upviral.com/api/v1/), callback-URL webhooks, PHP SDK, fraud detection (IP-based suspicious-referral flagging), A/B testing, smart leaderboards, unlockable incentives, and 30+ native ESP/CRM integrations (Mailchimp, ActiveCampaign, ConvertKit, AWeber, HubSpot, Klaviyo, Intercom) plus Zapier/Make/Pipedream/Integrately/Pabbly. Use when UpViral campaigns aren't tracking referral points correctly, deciding between Starter $79/mo annual (10K leads, 1 brand, NO API) vs Business $119/mo (25K, 2 brands, API + webhooks unlocked) vs Premium $319/mo (100K, 5 brands, dedicated account manager), the API returns errors because you're on the Starter tier where API/webhooks are gated, building an UpViral→CRM or UpViral→data-warehouse pipeline with add_contact / get_leads / get_leads_points / add_points / get_custom_fields / lists methods (uvapikey + uvmethod form-encoded POST), interpreting fraud flags where same-IP referrals get marked suspicious and you must manually activate/delete/blacklist, setting up the Callback URL (webhook) to fire on reward-unlock events, Zapier New Lead / New Reward Unlocked triggers not firing, ClickFunnels/Shopify/funnel-builder integration breaking, the drag-and-drop page builder showing broken widgets or limited customization, the setup feeling long and complicated for your first campaign, or picking UpViral over Viral Loops / KickoffLabs / Vyper / Prefinery / Gleam / KingSumo / ShortStack for a viral campaign. Do NOT use for general newsletter audience growth strategy across all platforms (use /sales-audience-growth), newsletter monetization (use /sales-newsletter), KickoffLabs-specific help (use /sales-kickofflabs), no-code merge-tag newsletter referrals (use /sales-referralkit), SparkLoop paid recommendations (use /sales-sparkloop), or full-stack multi-level Level-1/2/3 referral/affiliate tracking (use /sales-referralhero).
39SKILL.mdUpdated Jun 4, 2026
sales-skills/sales-referralhero
development
VerifiedTrustedCommunity
ReferralHero platform help — full-stack referral, affiliate, waitlist, contest, and NPS platform with subscriber API, webhooks, Zapier, Mailchimp/Kit/AWeber/Klaviyo/ActiveCampaign/SendLane connectors, coupon codes, multi-level referral tracking (Level 1/2/3), anti-fraud, and 5,000 calls/hour rate limit. Use when ReferralHero campaigns aren't tracking referrals correctly, deciding between PRO $199/mo (10K members, includes API + webhooks) and PREMIUM $399/mo (50K members, adds ReCaptcha + SMS verification), authentication is failing with no_token or X-API-Key header is being ignored, multi-level referral counts (Level 2/3) aren't appearing for downline subscribers, coupon group endpoints return 404 or coupon arrays max out, hitting the 5,000 calls/hour soft limit and getting too_many_calls 429s, the Mailchimp/Kit native integration is double-adding subscribers, webhook payloads aren't firing on confirmation events, importing Stripe customer IDs through transaction tracking, generating reward fulfillment when subscribers cross milestone thresholds (promote/unlock_promoted_reward), comparing ReferralHero against SparkLoop/ReferralKit/Viral Loops/GrowSurf/KickoffLabs for referral marketing, or routing referral data via add_bulk_transactions (500-transaction batch limit). Do NOT use for general newsletter audience growth strategy (use /sales-audience-growth), general newsletter monetization (use /sales-newsletter), no-code newsletter-only referral with merge-tag insertion (use /sales-referralkit), SparkLoop's paid recommendations or partner network (use /sales-sparkloop), or affiliate program strategy across many platforms (use /sales-affiliate-program).
39SKILL.mdUpdated Jun 4, 2026
sales-skills/sales-kickofflabs
tools
VerifiedTrustedCommunity
KickoffLabs platform help — viral marketing platform for pre-launch waitlists, bonus-entry giveaways, milestone-reward referral programs, leaderboard giveaways, and email opt-in bribes with REST API v1 + v2, server-side webhooks (in/out), KOL.js JavaScript library, AnyForm script for custom pages, fraud detection (duplicate_ip / bounced / duplidate_email flags), SMS verification add-on, native ESP integrations (Klaviyo, Mailchimp, ActiveCampaign, Brevo), website builders (Webflow, Wix, Squarespace, Weebly), Shopify, Facebook Audiences, Slack, Zapier. Use when KickoffLabs viral campaigns aren't tracking referrals correctly, deciding between Hobby $13/mo annual (500 leads/mo no A/B no reward emails) vs Premium $48/mo (2.5K + A/B + reward emails + tracking pixels) vs Business $99/mo (10K + custom email templates + custom domains + advanced reporting + 3 team) vs Enterprise $202/mo (25K + 5 team + SMS included), API key getting rejected because you embedded it in client-side JavaScript instead of server-side, can't decide whether to use v1 /subscribe vs v2 /tags/:TAG_ID/lead for lead creation, webhook payloads firing with `__fraudulent` flag and you need to interpret the duplicate_ip/bounced/duplidate_email reason codes (yes, duplidate is spelled that way in their docs), AnyForm script not posting to KickoffLabs vs native API endpoint, leaderboard endpoint returning more than 50 leads is not allowed, social_id (kid in share URLs) attribution chain breaking between v1 and v2, contest score vs lead count metrics in the webhook payload are confusing, SMS Verification only available on Premium+ as $50/mo add-on (Enterprise includes), per-month lead cap auto-upgrades at $8 per 1000 overage leads, picking between KickoffLabs and Viral Loops / UpViral / Prefinery / ReferralCandy / Voucherify for viral campaign type fit, or rate limit per tier (10-100 calls/minute) is hitting on bulk imports. Do NOT use for general newsletter audience growth strategy (use /sales-audience-growth), general newsletter monetization (use /sales-newsletter), no-code merge-tag-only newsletter referrals (use /sales-referralkit), SparkLoop paid recommendations + partner network (use /sales-sparkloop), or full-stack referral/affiliate with multi-level Level-1/2/3 tracking (use /sales-referralhero).
39SKILL.mdUpdated Jun 4, 2026
sales-skills/sales-do
development
VerifiedTrustedCommunity
Routes any sales, marketing, ad, or GTM objective to the right specialized skill and outputs the install command for that skill plus a ready-to-paste prompt packed with the user's context. Asks clarifying questions when the objective is ambiguous, then hands back a copy-paste-runnable next step. Covers prospecting, outbound cadences, deals, proposals, forecasting, deliverability, enrichment, intent, content, coaching, CRO, SEO, launch directories, newsletters, email/SMS/push marketing, chatbots, influencer marketing, social media, employee advocacy, media relations, reviews, data hygiene, B2B advertising, retargeting, affiliate, loyalty, digital products, memberships, webinars, checkout, and platform-specific help. Use when the user has a sales or marketing question and isn't sure which skill to use, or wants a multi-skill sequence with a batch install command. Do NOT use to solve problems directly — this skill only routes.
39SKILL.mdUpdated Apr 24, 2026