skills/sales-revive/SKILL.md
Revive Adserver platform help — free open-source self-hosted ad server for managing display and email newsletter ads across websites, apps, and video players. Use when setting up Revive Adserver on your own server to manage ad campaigns, email newsletter zone only shows one banner and you need multiple ads rotating, ads not displaying after installation or PHP upgrade, geo-targeting rules aren't matching the right countries or cities, XML-RPC API calls failing with authentication errors, campaign statistics not tracking impressions or clicks correctly, trying to decide between self-hosted Revive and hosted alternatives like AdButler or Epom, or need to integrate Revive ad zones into your email newsletter. Do NOT use for general newsletter monetization strategy (use /sales-newsletter) or managed hosted ad serving without self-hosting (use /sales-adbutler or /sales-epom).
npx skillsauth add sales-skills/sales sales-reviveInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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If references/learnings.md exists, read it first for accumulated platform knowledge.
What are you trying to do?
Hosting setup:
Current version: Revive v4.x, v5.x, or v6.x?
Skip-ahead rule: if the user's prompt already contains enough context, skip to Step 2.
| If the question is about... | Route to... |
|---|---|
| Newsletter monetization strategy (subscriptions, pricing models) | /sales-newsletter [question] |
| Managed hosted ad serving (no self-hosting) | /sales-adbutler [question] or /sales-epom [question] |
| Direct-sold ad management for local publishers | /sales-broadstreet [question] |
| Budget ad serving for bloggers (no server required) | /sales-adplugg [question] |
| Email deliverability (SPF/DKIM/DMARC) | /sales-deliverability [question] |
If the question is Revive-specific, continue to Step 3.
Read references/platform-guide.md for the full platform reference — capabilities, pricing, data model, API overview, email zone setup, integration recipes.
Answer the user's question using only the relevant section. Don't dump the full reference.
Focus on the user's specific situation:
/api/v2/xmlrpc/. Auth with base64 user:password. Manage advertisers, campaigns, banners, zones, and pull statistics programmatically. Third-party REST API plugin available for purchase.If you discover a gotcha, workaround, or tip not covered in references/learnings.md, append it there.
Best-effort from research — review these, especially items about version compatibility and email zone limitations that may be outdated.
/sales-newsletter — Newsletter monetization strategy (paid subscriptions, sponsorships, ad sales, pricing)/sales-adbutler — AdButler full-stack ad server (managed hosting, self-serve portal, email ad zones, REST API + MCP)/sales-epom — Epom hosted ad server + white-label DSP (API included, RTB free for publishers, auto-optimization)/sales-broadstreet — Broadstreet ad manager for local/B2B publishers (newsletter ad zones, sponsored content, WordPress plugin)/sales-adplugg — AdPlugg budget ad server (free-$79/mo, WordPress/Ghost plugins, email ad tags)/sales-kevel — Kevel API-first ad server infrastructure (build custom ad platforms, Decision API)/sales-passendo — Passendo email ad server + SSP (programmatic exchange, direct-sold campaigns)/sales-deliverability — Email deliverability strategy (SPF, DKIM, DMARC, warmup)/sales-do — Not sure which skill to use? The router matches any sales objective to the right skill. Install: npx skills add sales-skills/sales --skill sales-doUser says: "I want to set up my own ad server on my VPS to manage newsletter ads. How do I install Revive?" Skill does: Walks through server requirements (PHP 8+, MySQL/MariaDB, Apache/Nginx), downloading from official site, running the web installer, creating the admin account, and setting up the first advertiser/campaign/zone Result: User has a working Revive Adserver installation ready to serve ads
User says: "How do I add Revive ads to my email newsletter?" Skill does: Explains creating an Email/Newsletter zone type, the one-active-banner limitation, image-only requirement, how to get the zone invocation code, and the Multiple Ads plugin for rotating multiple banners Result: User has email ad zones generating trackable ad tags for their newsletter
User says: "I want to create campaigns and pull stats from Revive programmatically" Skill does: Shows the XML-RPC v2 API at /api/v2/xmlrpc/, authentication with base64 credentials, creating a campaign via ox.addCampaign, pulling daily statistics, and available PHP wrapper packages on Packagist Result: User can programmatically manage their Revive installation
Symptom: Zone invocation code is placed but no ads appear Cause: No active banners linked to the zone, campaign dates haven't started, or delivery rules exclude the current visitor Solution: Check that banners are linked to the zone and campaign dates include today. Test with delivery rules temporarily disabled. Check browser console for JavaScript errors in the zone invocation code.
Symptom: Email/newsletter zone tag shows a broken image icon in the email client Cause: The Revive server is unreachable from the email client, or the banner URL has changed Solution: Verify the Revive server URL is publicly accessible (not localhost). Check that the banner image still exists. Test the image URL directly in a browser. Ensure your server's SSL certificate is valid — many email clients block mixed content.
Symptom: Revive dashboard shows errors or blank page after upgrading PHP Cause: PHP version incompatibility — v5.x doesn't support PHP 8, v6.x requires PHP 8+ Solution: Check the compatibility matrix: Revive v5.3.0+ supports PHP 7.2.5-7.4, Revive v6.x requires PHP 8.0+. Either downgrade PHP or upgrade Revive to a compatible version.
tools
UpViral platform help — viral referral marketing and list-building platform (by Emarky) for viral sweepstakes, giveaway/reward campaigns, pre-launch waiting lists, and milestone referral programs, with REST API (app.upviral.com/api/v1/), callback-URL webhooks, PHP SDK, fraud detection (IP-based suspicious-referral flagging), A/B testing, smart leaderboards, unlockable incentives, and 30+ native ESP/CRM integrations (Mailchimp, ActiveCampaign, ConvertKit, AWeber, HubSpot, Klaviyo, Intercom) plus Zapier/Make/Pipedream/Integrately/Pabbly. Use when UpViral campaigns aren't tracking referral points correctly, deciding between Starter $79/mo annual (10K leads, 1 brand, NO API) vs Business $119/mo (25K, 2 brands, API + webhooks unlocked) vs Premium $319/mo (100K, 5 brands, dedicated account manager), the API returns errors because you're on the Starter tier where API/webhooks are gated, building an UpViral→CRM or UpViral→data-warehouse pipeline with add_contact / get_leads / get_leads_points / add_points / get_custom_fields / lists methods (uvapikey + uvmethod form-encoded POST), interpreting fraud flags where same-IP referrals get marked suspicious and you must manually activate/delete/blacklist, setting up the Callback URL (webhook) to fire on reward-unlock events, Zapier New Lead / New Reward Unlocked triggers not firing, ClickFunnels/Shopify/funnel-builder integration breaking, the drag-and-drop page builder showing broken widgets or limited customization, the setup feeling long and complicated for your first campaign, or picking UpViral over Viral Loops / KickoffLabs / Vyper / Prefinery / Gleam / KingSumo / ShortStack for a viral campaign. Do NOT use for general newsletter audience growth strategy across all platforms (use /sales-audience-growth), newsletter monetization (use /sales-newsletter), KickoffLabs-specific help (use /sales-kickofflabs), no-code merge-tag newsletter referrals (use /sales-referralkit), SparkLoop paid recommendations (use /sales-sparkloop), or full-stack multi-level Level-1/2/3 referral/affiliate tracking (use /sales-referralhero).
development
ReferralHero platform help — full-stack referral, affiliate, waitlist, contest, and NPS platform with subscriber API, webhooks, Zapier, Mailchimp/Kit/AWeber/Klaviyo/ActiveCampaign/SendLane connectors, coupon codes, multi-level referral tracking (Level 1/2/3), anti-fraud, and 5,000 calls/hour rate limit. Use when ReferralHero campaigns aren't tracking referrals correctly, deciding between PRO $199/mo (10K members, includes API + webhooks) and PREMIUM $399/mo (50K members, adds ReCaptcha + SMS verification), authentication is failing with no_token or X-API-Key header is being ignored, multi-level referral counts (Level 2/3) aren't appearing for downline subscribers, coupon group endpoints return 404 or coupon arrays max out, hitting the 5,000 calls/hour soft limit and getting too_many_calls 429s, the Mailchimp/Kit native integration is double-adding subscribers, webhook payloads aren't firing on confirmation events, importing Stripe customer IDs through transaction tracking, generating reward fulfillment when subscribers cross milestone thresholds (promote/unlock_promoted_reward), comparing ReferralHero against SparkLoop/ReferralKit/Viral Loops/GrowSurf/KickoffLabs for referral marketing, or routing referral data via add_bulk_transactions (500-transaction batch limit). Do NOT use for general newsletter audience growth strategy (use /sales-audience-growth), general newsletter monetization (use /sales-newsletter), no-code newsletter-only referral with merge-tag insertion (use /sales-referralkit), SparkLoop's paid recommendations or partner network (use /sales-sparkloop), or affiliate program strategy across many platforms (use /sales-affiliate-program).
tools
KickoffLabs platform help — viral marketing platform for pre-launch waitlists, bonus-entry giveaways, milestone-reward referral programs, leaderboard giveaways, and email opt-in bribes with REST API v1 + v2, server-side webhooks (in/out), KOL.js JavaScript library, AnyForm script for custom pages, fraud detection (duplicate_ip / bounced / duplidate_email flags), SMS verification add-on, native ESP integrations (Klaviyo, Mailchimp, ActiveCampaign, Brevo), website builders (Webflow, Wix, Squarespace, Weebly), Shopify, Facebook Audiences, Slack, Zapier. Use when KickoffLabs viral campaigns aren't tracking referrals correctly, deciding between Hobby $13/mo annual (500 leads/mo no A/B no reward emails) vs Premium $48/mo (2.5K + A/B + reward emails + tracking pixels) vs Business $99/mo (10K + custom email templates + custom domains + advanced reporting + 3 team) vs Enterprise $202/mo (25K + 5 team + SMS included), API key getting rejected because you embedded it in client-side JavaScript instead of server-side, can't decide whether to use v1 /subscribe vs v2 /tags/:TAG_ID/lead for lead creation, webhook payloads firing with `__fraudulent` flag and you need to interpret the duplicate_ip/bounced/duplidate_email reason codes (yes, duplidate is spelled that way in their docs), AnyForm script not posting to KickoffLabs vs native API endpoint, leaderboard endpoint returning more than 50 leads is not allowed, social_id (kid in share URLs) attribution chain breaking between v1 and v2, contest score vs lead count metrics in the webhook payload are confusing, SMS Verification only available on Premium+ as $50/mo add-on (Enterprise includes), per-month lead cap auto-upgrades at $8 per 1000 overage leads, picking between KickoffLabs and Viral Loops / UpViral / Prefinery / ReferralCandy / Voucherify for viral campaign type fit, or rate limit per tier (10-100 calls/minute) is hitting on bulk imports. Do NOT use for general newsletter audience growth strategy (use /sales-audience-growth), general newsletter monetization (use /sales-newsletter), no-code merge-tag-only newsletter referrals (use /sales-referralkit), SparkLoop paid recommendations + partner network (use /sales-sparkloop), or full-stack referral/affiliate with multi-level Level-1/2/3 tracking (use /sales-referralhero).
development
Routes any sales, marketing, ad, or GTM objective to the right specialized skill and outputs the install command for that skill plus a ready-to-paste prompt packed with the user's context. Asks clarifying questions when the objective is ambiguous, then hands back a copy-paste-runnable next step. Covers prospecting, outbound cadences, deals, proposals, forecasting, deliverability, enrichment, intent, content, coaching, CRO, SEO, launch directories, newsletters, email/SMS/push marketing, chatbots, influencer marketing, social media, employee advocacy, media relations, reviews, data hygiene, B2B advertising, retargeting, affiliate, loyalty, digital products, memberships, webinars, checkout, and platform-specific help. Use when the user has a sales or marketing question and isn't sure which skill to use, or wants a multi-skill sequence with a batch install command. Do NOT use to solve problems directly — this skill only routes.