sales-skills/sales-replymer

Replymer Platform Help

Step 1 — Gather context

If references/learnings.md exists, read it first for accumulated platform knowledge.

Ask the user:

1. What do you need help with?

   • A) Setting up keywords and negative keywords for monitoring
   • B) Improving reply quality (too generic, too promotional)
   • C) SEO Replies — targeting Google-ranking Reddit posts
   • D) Analytics and conversion tracking
   • E) API integration (projects, mentions, replies)
   • F) Scaling volume (choosing the right plan)
   • G) Something else — describe it

2. Which plan are you on?

   • A) Free trial
   • B) Starter ($99/mo — 30 replies, 15 keywords)
   • C) Growth ($199/mo — 100 replies, 50 keywords)
   • D) Scale ($399/mo — 300 replies, unlimited keywords)
   • E) Scale Plus/Elite ($999-1,999/mo)
   • F) Evaluating — haven't signed up yet

3. What's your goal?

   • A) Lead generation (find people asking for solutions)
   • B) Brand awareness (join relevant conversations)
   • C) SEO engagement (comment on Google-ranking threads)
   • D) Competitive monitoring (track competitor mentions)

If the user's request already provides context, skip to Step 2.

Step 2 — Route or answer directly

• Multi-platform social listening strategy → /sales-social-listening [question]
• Reddit monitoring with your own accounts and auto-publish → /sales-keymentions [question]
• Reddit lead gen with buyer intent classification → /sales-subredditsignals [question]
• Reddit + Twitter AI replies with your own accounts → /sales-replyguy [question]
• Managed Reddit posting with pay-per-post → /sales-replyagent [question]
• Reddit lead gen with Chrome extension DM automation → /sales-redreach [question]
• Social listening tool comparison → /sales-social-listening which tool should I pick

Otherwise, answer directly from the platform reference below.

Step 3 — Replymer platform reference

Read references/platform-guide.md for the full platform reference — capabilities, pricing, API endpoints, keyword setup, SEO Replies, analytics.

Answer the user's question using only the relevant section. Don't dump the full reference.

Step 4 — Actionable guidance

Focus on the user's specific situation:

1. Keyword strategy — start with 10-15 problem-language keywords, add negative keywords aggressively to reduce noise
2. Reply quality — provide a detailed product brief with specific use cases; Replymer's writers match your brand voice from the setup form
3. SEO Replies — target posts ranking in Google's top 10 for your keywords; these drive sustained organic traffic
4. Conversion tracking — use the analytics endpoint or dashboard to measure mention-to-reply rate by keyword
5. Volume scaling — if hitting plan limits, upgrade or consolidate to fewer high-intent keywords

If you discover a gotcha or tip not covered in references/learnings.md, append it there.

Gotchas

Best-effort from research — review these, especially items about plan limits and reply quality.

• Flat pricing, not pay-per-post. Unlike ReplyAgent ($3/comment), Replymer charges a flat monthly fee with a fixed reply allocation. Unused replies don't roll over.
• Human-written doesn't mean you control the writers. Replymer's team writes and reviews replies — you provide the product brief and brand voice, but you don't approve individual replies before posting.
• No webhooks or real-time push. The API is pull-only. Poll the mentions or replies endpoints if you need programmatic monitoring.
• Team management is Scale+ only. Starter and Growth plans are single-user. No way to assign keywords or projects to team members.
• Reddit and X only. No LinkedIn, HN, Bluesky, or other platforms. Pair with another tool for broader coverage.
• Keyword limits are per-project. Starter allows 15 keywords total across all projects. Plan keyword allocation carefully.

Related skills

• /sales-social-listening — Social listening strategy across all platforms — tool comparison, monitoring setup, competitive intel, crisis detection
• /sales-replyagent — ReplyAgent — Reddit marketing with managed account posting, AI comments, pay-per-post
• /sales-replyguy — ReplyGuy — AI replies across Twitter, Reddit, LinkedIn with auto-reply
• /sales-redreach — Redreach — Reddit lead gen with keyword auto-discovery, DM automation
• /sales-subredditsignals — Subreddit Signals — Reddit lead gen with buyer intent classification
• /sales-keymentions — KeyMentions — Reddit monitoring with AI comment generation and auto-publish
• /sales-soclistener — SocListener — Reddit lead gen with AI context matching, comment/DM drafting
• /sales-do — Not sure which skill to use? The router matches any sales objective to the right skill. Install: npx skills add sales-skills/sales --skill sales-do

Examples

Example 1: Replies sound too promotional

User says: "Replymer's replies keep mentioning my product name in the first sentence — they look like ads" Skill does:

1. Reads platform guide for reply quality setup
2. Reviews the product brief submitted during onboarding — likely too product-focused
3. Suggests rewriting the brief to emphasize problems solved, not product features; ask Replymer to lead with value before any product mention
4. Recommends checking the style guide customization to set a conversational, help-first tone Result: Replies lead with genuine help before any product reference

Example 2: Pull analytics via API for a reporting dashboard

User says: "I want to pull Replymer stats into my internal dashboard — how do I use the API?" Skill does:

1. Reads platform guide API section
2. Shows the stats endpoint: GET /projects/:projectId/stats with period parameter (1/7/30/90 days)
3. Walks through API key generation and X-API-Key header auth
4. Notes rate limits: 500/hr on Starter, 1,000/hr on Growth, unlimited on Scale+ Result: Working API integration pulling project analytics into custom dashboard

Example 3: SEO Replies not generating enough traffic

User says: "I set up SEO Replies but I'm not seeing any clicks from Google-ranking Reddit posts" Skill does:

1. Reads platform guide for SEO Replies feature
2. Checks keyword selection — SEO keywords should target long-tail queries where Reddit ranks on page 1
3. Suggests reviewing the Google ranking positions in the SEO replies dashboard
4. Notes that SEO Replies require time to accumulate — Google re-indexes Reddit threads periodically Result: Better keyword targeting for SEO Replies with realistic traffic expectations

Troubleshooting

Low mention-to-reply conversion rate

Symptom: Many mentions found but few replies published Cause: Keywords too broad generating low-quality mentions, or negative keywords not filtering enough noise Solution: Review the mentions list via API or dashboard. Identify recurring irrelevant mentions and add those terms as negative keywords. Narrow keywords to problem-specific phrases (e.g., "best CRM for solopreneurs" instead of "CRM"). Check that your product brief clearly defines target conversations.

Replies being removed from Reddit

Symptom: Published replies disappear from Reddit threads Cause: Subreddit has strict self-promotion rules, or replies triggered spam filters Solution: Contact Replymer support — they manage the posting accounts and have a 7-day refund guarantee. Ask them to adjust targeting to avoid subreddits with aggressive moderation. Ensure replies don't include tracking links that subreddits block.

API returning rate_limit_exceeded errors

Symptom: 429 errors when polling the API Cause: Exceeding hourly rate limit for your plan (Starter: 500, Growth: 1,000) Solution: Add caching and reduce polling frequency. Batch requests where possible (e.g., fetch all mentions once per hour instead of per-minute). Upgrade to Scale for unlimited API calls if programmatic access is core to your workflow.