sales-skills/sales-rb2b
skills/sales-rb2b/SKILL.md
RB2B platform help — Person-Level Website Visitor ID, Company-Level ID, Hot Pages, Hot Leads, Traffic Insights, Identity Resolution API, integrations. Use when you know companies visit your site but not which people, the RB2B pixel isn't identifying visitors, you need person-level ID not just company-level, Hot Pages aren't flagging high-intent visits, or you're comparing RB2B vs Clearbit Reveal for visitor identification. Do NOT use for visitor identification strategy across tools (use /sales-intent), enrichment strategy across tools (use /sales-enrich), building prospect lists across tools (use /sales-prospect-list), or lead scoring strategy (use /sales-lead-score).
$ install --global
skillsauthnpx skillsauth add sales-skills/sales sales-rb2bInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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SKILL.md
- name:
- sales-rb2b
- description:
- RB2B platform help — Person-Level Website Visitor ID, Company-Level ID, Hot Pages, Hot Leads, Traffic Insights, Identity Resolution API, integrations. Use when you know companies visit your site but not which people, the RB2B pixel isn't identifying visitors, you need person-level ID not just company-level, Hot Pages aren't flagging high-intent visits, or you're comparing RB2B vs Clearbit Reveal for visitor identification. Do NOT use for visitor identification strategy across tools (use /sales-intent), enrichment strategy across tools (use /sales-enrich), building prospect lists across tools (use /sales-prospect-list), or lead scoring strategy (use /sales-lead-score).
- argument-hint:
- [describe what you need help with in RB2B]
- license:
- MIT
- version:
- 1.0.0
- tags:
- [sales, visitor-identification, intent-data, enrichment, platform]
RB2B Platform Help
Help the user with RB2B platform questions — Person-Level Website Visitor ID, Company-Level ID, Hot Pages, Hot Leads, Traffic Insights, Identity Resolution API, and integrations.
Important context: RB2B offers person-level visitor identification (US traffic only) — it identifies the individual visiting your site, not just the company. This is the key differentiator vs Clearbit Reveal, Leadfeeder, and other company-level-only tools. Company-level ID is powered by Demandbase and works globally.
Step 1 — Gather context
If references/learnings.md exists, read it first for accumulated knowledge.
What area of RB2B do you need help with?
- a) Person-Level ID — identify individual visitors by name, email, LinkedIn
- b) Company-Level ID — identify companies visiting your site
- c) Hot Pages — flag high-intent page visits
- d) Hot Leads — filter visitors by firmographic/demographic criteria
- e) Traffic Insights — dashboard analytics on visitor activity
- f) Identity Resolution API — programmatic access to RB2B's data
- g) Integrations — connect RB2B to CRM, Slack, or other tools
- h) Pixel setup and installation
- i) Something else
What's your primary use case?
- a) Alert sales when target accounts or people visit the site
- b) Enrich anonymous traffic with contact data for outbound
- c) Build retargeting audiences from identified visitors
- d) Score and route leads based on website behavior
- e) API-based identity resolution for my own app
- f) Compare RB2B to other visitor ID tools
What's your current stack?
- a) HubSpot
- b) Salesforce
- c) Other CRM (Pipedrive, Close, etc.)
- d) Slack-only (no CRM)
- e) Custom app / API-only
Step 2 — Route or answer directly
If the question is about visitor identification strategy across tools (not RB2B-specific) — hand off: "This is an intent signal strategy question — run: /sales-intent {user's original question}"
If the question is about enrichment strategy across tools — hand off: "This is an enrichment strategy question — run: /sales-enrich {user's original question}"
If the question is about building prospect lists across tools — hand off: "This is a prospect list building question — run: /sales-prospect-list {user's original question}"
If the question is about lead scoring model design — hand off: "This is a lead scoring strategy question — run: /sales-lead-score {user's original question}"
If the question is about connecting RB2B to other tools — hand off: "This is a tool integration question — run: /sales-integration {user's original question}"
Otherwise, answer directly using the reference below.
Step 3 — RB2B platform reference
Read references/platform-guide.md for detailed module documentation, pricing, integrations, and data model.
You no longer need the platform guide details — focus on the user's specific situation.
Step 4 — Actionable guidance
Setting up RB2B pixel
- Sign up at rb2b.com and choose a plan
- Copy the pixel snippet from your RB2B dashboard (Settings → Pixel)
- Add to your website — paste in the
<head>tag of every page (or use Google Tag Manager) - Verify installation — visit your own site and check the RB2B dashboard for the visit
- Configure Hot Pages — mark your pricing, demo, and comparison pages as high-intent
- Set up Slack alerts — connect Slack and choose a channel for visitor notifications
- Connect CRM — push identified visitors to HubSpot or Salesforce
Optimizing match rates
- Focus on US traffic — person-level ID only works for US visitors; ensure your marketing drives US traffic if person-level ID is your goal
- Upgrade to Pro+ — 35-45% person-level coverage vs lower rates on other plans
- Use Hot Pages — even if you can't ID everyone, Hot Pages ensures you catch high-intent visitors
- Combine with outbound — use RB2B-identified visitors as warm leads for outbound sequences (they've already shown intent)
RB2B + outbound workflow
- RB2B identifies visitor on pricing page → pushes to Slack + CRM
- Sales rep reviews the visitor's LinkedIn profile and company
- If ICP match → add to outbound sequence in Apollo/Salesloft/Outreach
- Personalize outreach — reference the specific page they visited ("I noticed you were looking at our enterprise pricing...")
- Time the outreach — reach out within 24 hours of the visit for highest conversion
Gotchas
Best-effort from research — review these, especially items about plan-gated features and coverage rates that may be outdated.
-
Person-level ID is US-only: RB2B cannot identify individual visitors outside the US. If your audience is primarily international, you'll only get company-level data (powered by Demandbase). This is a hard compliance limitation, not a feature gap.
-
Free plan is company-level only: The Free plan (150 resolutions) does NOT include person-level identification — and as of January 2026 it no longer returns any person-level contact data (no names, emails, or LinkedIn URLs), only company-level ID. You need a paid plan (Starter or above) for person-level ID. Note Starter returns LinkedIn URLs only (no email addresses); business email addresses start at Pro.
-
API is a separate product (APIs V2): The Identity Resolution API has its own account at ui.api.rb2b.com and its own credit-based pricing, completely separate from the pixel product. Base URL is
https://api.rb2b.com/api/v1, all calls are POST with a JSON body and anApi-Keyheader (not GET / not x-api-key), credit cost is per endpoint (1–4) not a flat 1, and the rate limit is 50 requests/second per endpoint. There's an official MCP server (@rb2b/rb2b-apis-mcp). Don't confuse pixel plan limits with API credits. -
Credit-per-visitor billing (pixel): As of Jan 2026 each unique visitor identified within a 30-day window consumes one credit no matter how many times they return; credits don't roll over. Going over the monthly limit incurs overage (~$0.45/resolution on Starter, ~$0.25 on Pro/Pro+).
-
Match rates vary significantly: The 35-45% person-level match rate is for Pro+ plans with sufficient US traffic. Lower plans and sites with more international/mobile/VPN traffic will see much lower rates. Set expectations accordingly.
-
Pixel requires JavaScript: The RB2B pixel is a JavaScript snippet. It won't work on server-rendered pages that don't execute client-side JS, email tracking pixels, or native mobile apps. For those use cases, use the API product instead.
-
Self-improving: If you discover something not covered here, append it to
references/learnings.mdwith today's date.
Step 5 — Related skills
/sales-intent— Buying signals and visitor identification strategy across tools (RB2B is one option for visitor ID)/sales-enrich— Enrichment strategy across tools (RB2B API provides identity resolution)/sales-prospect-list— Build prospect lists from identified visitors and other sources/sales-lead-score— Score leads using RB2B visitor data + other signals/sales-integration— Connect RB2B to CRM, Slack, and other tools/sales-clearbit— Clearbit/Breeze Intelligence (competitor for company-level visitor ID via Reveal)/sales-customersai— Customers.ai platform help (B2C ecommerce visitor ID for Shopify + Klaviyo — different market than RB2B's B2B focus)/sales-cadence— Design outbound sequences for RB2B-identified visitors/sales-do— Not sure which skill to use? The router matches any sales objective to the right skill. Install:npx skills add sales-skills/sales --skill sales-do
Examples
Example 1: Set up person-level visitor identification
User says: "I want to know exactly who is visiting our pricing page so my SDRs can follow up — how do I set up RB2B?" Skill does: Walks through pixel installation, Hot Pages configuration for the pricing page, Slack alert setup, explains person-level ID is US-only with 35-45% match rate on Pro+, recommends connecting to CRM for automatic lead creation, and suggests a follow-up workflow where SDRs reach out within 24 hours referencing the specific page visited Result: Sales team gets real-time Slack alerts with visitor name, email, LinkedIn, and company when someone hits the pricing page
Example 2: RB2B vs Clearbit Reveal comparison
User says: "We're currently using Clearbit Reveal for website visitor identification — should we switch to RB2B?" Skill does: Compares person-level (RB2B) vs company-level only (Clearbit Reveal), explains RB2B's US-only limitation vs Reveal's global coverage, discusses pricing differences (RB2B $79-199/mo vs Clearbit credit-based), notes that Clearbit is now Breeze Intelligence (HubSpot lock-in), and recommends RB2B if US traffic is primary and person-level ID is the goal Result: Clear comparison helping the user decide based on their traffic geography and identification depth needs
Example 3: Connect RB2B to outbound sequences
User says: "How do I automatically add RB2B-identified visitors to my Apollo sequences?" Skill does: Explains the native Apollo integration, walks through connecting RB2B to Apollo, recommends filtering with Hot Leads (ICP criteria) before pushing to sequences to avoid spamming non-ICP visitors, suggests using Hot Pages to only sequence visitors from high-intent pages, and shows how to personalize the sequence with visit context Result: Automated pipeline from website visit → ICP filter → personalized outbound sequence
Troubleshooting
Pixel not tracking visitors
Symptom: RB2B dashboard shows zero visitors after installing the pixel
Cause: Pixel snippet not loading correctly, blocked by ad blockers, or installed on wrong pages
Solution: Verify the pixel is in the <head> tag using browser dev tools (Network tab → search for "rb2b"). Check that it's not blocked by your Content Security Policy. Test with ad blockers disabled. If using Google Tag Manager, ensure the tag fires on "All Pages" and the trigger is set to "Page View".
Low person-level match rates
Symptom: Getting mostly company-level identifications, very few person-level matches Cause: Traffic is primarily non-US, mobile, or VPN — person-level ID only works for US-based desktop/business IP visitors Solution: Check your traffic geography in Google Analytics. If most traffic is international, person-level ID won't work for those visitors. Consider upgrading to Pro+ for higher US match rates (35-45%). If using ads, ensure US targeting. Note that mobile carrier IPs and VPN users can't be identified at person level.
Duplicate or stale visitor data in CRM
Symptom: Same visitors appearing as new leads in CRM repeatedly, or outdated visitor data Cause: CRM integration not deduplicating on email, or webhook pushing every page view as a new record Solution: Configure your CRM integration to match on email address and update existing records rather than creating duplicates. In HubSpot/Salesforce, set the integration to "update if exists, create if new." If using webhooks with a custom integration, implement dedup logic on your end using the visitor's email as the unique key.
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