skills/sales-qualified/SKILL.md
Qualified platform help — Piper AI SDR Agent, conversational marketing, real-time website chat, meeting booking, buyer intent Signals, Salesforce-native routing. Use when Piper not engaging the right visitors, chat widget not converting to pipeline, routing rules sending leads to the wrong rep, Qualified Signals not surfacing high-intent accounts, meetings not booking through Piper, Salesforce sync issues with Qualified, or setting up Piper Conversations, Email, Meetings, or Offers. Do NOT use for outbound cold email sequences (use /sales-cadence) or non-Salesforce CRM setup (use /sales-attio or /sales-integration).
npx skillsauth add sales-skills/sales sales-qualifiedInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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If references/learnings.md exists, read it first for accumulated platform knowledge.
What do you need help with?
What's your Salesforce setup?
What Qualified modules are you using?
Skip-ahead rule: if the user's prompt already contains enough context, skip to Step 2.
| Problem domain | Route to |
|---|---|
| Outbound sequences / cold email | Run: /sales-cadence {user's question} |
| Email deliverability / warmup | Run: /sales-deliverability {user's question} |
| Lead scoring model design | Run: /sales-lead-score {user's question} |
| CRM data quality / dedup | Run: /sales-data-hygiene {user's question} |
| Meeting scheduling strategy (not Qualified-specific) | Run: /sales-meeting-scheduler {user's question} |
| Live chat strategy (not Qualified-specific) | Run: /sales-live-chat {user's question} |
| Chatbot flow design (not Qualified-specific) | Run: /sales-chatbot {user's question} |
| Buying signal interpretation (not Qualified-specific) | Run: /sales-intent {user's question} |
If the question is Qualified-specific, continue to Step 3.
Read references/platform-guide.md for the full platform reference — Piper modules, Signals, routing, Salesforce integration, pricing, implementation, and data model.
Answer the user's question using only the relevant section. Don't dump the full reference.
You no longer need the platform guide — focus on the user's specific situation.
If you discover a gotcha, workaround, or tip not covered in references/learnings.md, append it there.
Best-effort from research — review these, especially items about plan-gated features and integration gotchas that may be outdated.
Salesforce is required. Qualified does not work with HubSpot, Pipedrive, or any other CRM as the primary system. If the user isn't on Salesforce, redirect to /sales-live-chat or /sales-chatbot for alternatives.
Piper's brand voice needs training. Out of the box, Piper gives generic responses. Upload product docs, FAQs, and brand guidelines to improve quality. Budget 2-4 weeks for tuning before expecting production-quality conversations.
Aggressive qualification filters kill pipeline. Default scoring can disqualify leads a human SDR would nurture. Start with loose criteria and tighten over time based on data, not assumptions.
Implementation is not plug-and-play. Expect 4-8 weeks for full deployment including Salesforce package install, field mapping, routing rules, Piper training, and testing. The Qualified CS team helps but don't underestimate the Salesforce admin time required.
Pricing is enterprise-only. No public pricing — expect $42K-$100K+/year depending on traffic, seats, and modules. No free tier or self-serve plan.
No outbound. Qualified handles inbound only. For outbound sequences, cold email, or LinkedIn automation, use Salesloft, Apollo, or other outbound tools alongside Qualified.
Self-improving: If you discover something not covered here, append it to references/learnings.md with today's date.
/sales-live-chat — Live chat strategy across all platforms (widget setup, chatbot flows, agent routing)/sales-chatbot — Chatbot marketing and conversational automation (WhatsApp, Telegram, Facebook, website)/sales-meeting-scheduler — Meeting scheduling strategy (Calendly, Chili Piper, booking page optimization)/sales-intent — Buying signal interpretation and account prioritization (6sense, ZoomInfo, Bombora)/sales-lead-routing — Lead routing and assignment rules (round-robin, territory, score-based)/sales-salesloft — Salesloft platform help (Drift is now part of Salesloft)/sales-6sense — 6sense platform help (integrates with Qualified for ABM intent data)/sales-zoominfo — ZoomInfo platform help (visitor identification, Chat)/sales-integration — Connect Qualified with other tools via webhooks, Zapier, native integrations/sales-do — Not sure which skill to use? The router matches any sales objective to the right skill. Install: npx skills add sales-skills/sales --skill sales-doUser says: "Piper is chatting with everyone who visits our site but our AEs are getting flooded with unqualified conversations" Skill does: Reviews Qualified's segment configuration, recommends restricting Piper to high-intent pages (pricing, demo, comparison), configures visitor segments based on Salesforce account data (company size, industry, existing account status), sets up tiered engagement (Piper handles qualification, only routes matched accounts to human reps) Result: Piper engages selectively, AEs only get conversations from target accounts on high-intent pages
User says: "Visitors chat with Piper but no leads are showing up in Salesforce" Skill does: Checks Qualified managed package installation, verifies API user permissions, reviews field mapping configuration, checks if Lead creation is enabled vs Contact-only mode, tests with a known visitor and traces through both systems Result: Salesforce sync working with proper field mapping and Lead/Contact creation rules
User says: "I have Qualified Signals but I don't know how to use the intent data to prioritize which accounts to target" Skill does: Explains Qualified Signals data (research topics, website engagement, third-party intent via Bombora), recommends combining Signals with Salesforce account data (revenue, industry, existing opportunity status), creates a tiered prioritization framework, sets up Slack alerts for high-intent target accounts Result: Signal-based account prioritization with automated alerts for sales team
Symptom: Visitors complain that Piper sounds like a generic chatbot, not a knowledgeable SDR Cause: Piper hasn't been trained on product-specific content, or persona settings are too broad Solution: Upload product documentation, FAQ pages, case studies, and competitive positioning to Piper's knowledge base. Configure persona settings with specific brand voice guidelines. Test with real visitor scenarios and iterate on responses. Budget 2-4 weeks of tuning.
Symptom: Qualified widget shows on some pages but not others Cause: JavaScript snippet conditional rules, content security policy, or page-specific display rules in Qualified Solution: Check Qualified's page targeting rules — verify URL patterns match the pages where you want the widget. Check browser console for CSP errors blocking js.qualified.com. Verify the snippet is loaded on all pages (not just specific templates).
Symptom: Website visitors being connected to the wrong sales rep or no rep at all Cause: Routing rules misconfigured, Salesforce owner not syncing, or segment criteria not matching visitor data Solution: Review routing rules in Qualified — check the priority order (account owner match → territory → round-robin fallback). Verify Salesforce account/lead owner data is syncing correctly. Test with a known account and trace the routing decision. Check that rep availability settings match business hours.
tools
UpViral platform help — viral referral marketing and list-building platform (by Emarky) for viral sweepstakes, giveaway/reward campaigns, pre-launch waiting lists, and milestone referral programs, with REST API (app.upviral.com/api/v1/), callback-URL webhooks, PHP SDK, fraud detection (IP-based suspicious-referral flagging), A/B testing, smart leaderboards, unlockable incentives, and 30+ native ESP/CRM integrations (Mailchimp, ActiveCampaign, ConvertKit, AWeber, HubSpot, Klaviyo, Intercom) plus Zapier/Make/Pipedream/Integrately/Pabbly. Use when UpViral campaigns aren't tracking referral points correctly, deciding between Starter $79/mo annual (10K leads, 1 brand, NO API) vs Business $119/mo (25K, 2 brands, API + webhooks unlocked) vs Premium $319/mo (100K, 5 brands, dedicated account manager), the API returns errors because you're on the Starter tier where API/webhooks are gated, building an UpViral→CRM or UpViral→data-warehouse pipeline with add_contact / get_leads / get_leads_points / add_points / get_custom_fields / lists methods (uvapikey + uvmethod form-encoded POST), interpreting fraud flags where same-IP referrals get marked suspicious and you must manually activate/delete/blacklist, setting up the Callback URL (webhook) to fire on reward-unlock events, Zapier New Lead / New Reward Unlocked triggers not firing, ClickFunnels/Shopify/funnel-builder integration breaking, the drag-and-drop page builder showing broken widgets or limited customization, the setup feeling long and complicated for your first campaign, or picking UpViral over Viral Loops / KickoffLabs / Vyper / Prefinery / Gleam / KingSumo / ShortStack for a viral campaign. Do NOT use for general newsletter audience growth strategy across all platforms (use /sales-audience-growth), newsletter monetization (use /sales-newsletter), KickoffLabs-specific help (use /sales-kickofflabs), no-code merge-tag newsletter referrals (use /sales-referralkit), SparkLoop paid recommendations (use /sales-sparkloop), or full-stack multi-level Level-1/2/3 referral/affiliate tracking (use /sales-referralhero).
development
ReferralHero platform help — full-stack referral, affiliate, waitlist, contest, and NPS platform with subscriber API, webhooks, Zapier, Mailchimp/Kit/AWeber/Klaviyo/ActiveCampaign/SendLane connectors, coupon codes, multi-level referral tracking (Level 1/2/3), anti-fraud, and 5,000 calls/hour rate limit. Use when ReferralHero campaigns aren't tracking referrals correctly, deciding between PRO $199/mo (10K members, includes API + webhooks) and PREMIUM $399/mo (50K members, adds ReCaptcha + SMS verification), authentication is failing with no_token or X-API-Key header is being ignored, multi-level referral counts (Level 2/3) aren't appearing for downline subscribers, coupon group endpoints return 404 or coupon arrays max out, hitting the 5,000 calls/hour soft limit and getting too_many_calls 429s, the Mailchimp/Kit native integration is double-adding subscribers, webhook payloads aren't firing on confirmation events, importing Stripe customer IDs through transaction tracking, generating reward fulfillment when subscribers cross milestone thresholds (promote/unlock_promoted_reward), comparing ReferralHero against SparkLoop/ReferralKit/Viral Loops/GrowSurf/KickoffLabs for referral marketing, or routing referral data via add_bulk_transactions (500-transaction batch limit). Do NOT use for general newsletter audience growth strategy (use /sales-audience-growth), general newsletter monetization (use /sales-newsletter), no-code newsletter-only referral with merge-tag insertion (use /sales-referralkit), SparkLoop's paid recommendations or partner network (use /sales-sparkloop), or affiliate program strategy across many platforms (use /sales-affiliate-program).
tools
KickoffLabs platform help — viral marketing platform for pre-launch waitlists, bonus-entry giveaways, milestone-reward referral programs, leaderboard giveaways, and email opt-in bribes with REST API v1 + v2, server-side webhooks (in/out), KOL.js JavaScript library, AnyForm script for custom pages, fraud detection (duplicate_ip / bounced / duplidate_email flags), SMS verification add-on, native ESP integrations (Klaviyo, Mailchimp, ActiveCampaign, Brevo), website builders (Webflow, Wix, Squarespace, Weebly), Shopify, Facebook Audiences, Slack, Zapier. Use when KickoffLabs viral campaigns aren't tracking referrals correctly, deciding between Hobby $13/mo annual (500 leads/mo no A/B no reward emails) vs Premium $48/mo (2.5K + A/B + reward emails + tracking pixels) vs Business $99/mo (10K + custom email templates + custom domains + advanced reporting + 3 team) vs Enterprise $202/mo (25K + 5 team + SMS included), API key getting rejected because you embedded it in client-side JavaScript instead of server-side, can't decide whether to use v1 /subscribe vs v2 /tags/:TAG_ID/lead for lead creation, webhook payloads firing with `__fraudulent` flag and you need to interpret the duplicate_ip/bounced/duplidate_email reason codes (yes, duplidate is spelled that way in their docs), AnyForm script not posting to KickoffLabs vs native API endpoint, leaderboard endpoint returning more than 50 leads is not allowed, social_id (kid in share URLs) attribution chain breaking between v1 and v2, contest score vs lead count metrics in the webhook payload are confusing, SMS Verification only available on Premium+ as $50/mo add-on (Enterprise includes), per-month lead cap auto-upgrades at $8 per 1000 overage leads, picking between KickoffLabs and Viral Loops / UpViral / Prefinery / ReferralCandy / Voucherify for viral campaign type fit, or rate limit per tier (10-100 calls/minute) is hitting on bulk imports. Do NOT use for general newsletter audience growth strategy (use /sales-audience-growth), general newsletter monetization (use /sales-newsletter), no-code merge-tag-only newsletter referrals (use /sales-referralkit), SparkLoop paid recommendations + partner network (use /sales-sparkloop), or full-stack referral/affiliate with multi-level Level-1/2/3 tracking (use /sales-referralhero).
development
Routes any sales, marketing, ad, or GTM objective to the right specialized skill and outputs the install command for that skill plus a ready-to-paste prompt packed with the user's context. Asks clarifying questions when the objective is ambiguous, then hands back a copy-paste-runnable next step. Covers prospecting, outbound cadences, deals, proposals, forecasting, deliverability, enrichment, intent, content, coaching, CRO, SEO, launch directories, newsletters, email/SMS/push marketing, chatbots, influencer marketing, social media, employee advocacy, media relations, reviews, data hygiene, B2B advertising, retargeting, affiliate, loyalty, digital products, memberships, webinars, checkout, and platform-specific help. Use when the user has a sales or marketing question and isn't sure which skill to use, or wants a multi-skill sequence with a batch install command. Do NOT use to solve problems directly — this skill only routes.