skills/sales-planhat/SKILL.md
Planhat platform help — Health Scores, Agentic Automation, Revenue Management, CRM Sync, Enduser Tracking, Projects, NPS, REST API, MCP Server. Use when health scores aren't reflecting churn risk, CRM sync is overwriting fields or not pulling data, metrics take hours to build and formulas keep breaking, automation rules aren't triggering, revenue or license data doesn't match Salesforce, enduser tracking isn't capturing product usage, or the Planhat API returns unexpected errors. Do NOT use for general customer success strategy (use /sales-customer-success) or NPS/CSAT survey methodology (use /sales-customer-feedback).
npx skillsauth add sales-skills/sales sales-planhatInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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If references/learnings.md exists, read it first for accumulated platform knowledge.
Ask the user:
What area of Planhat do you need help with?
What CRM are you using? (Salesforce, HubSpot, Pipedrive, none)
Which Planhat plan? (Start-Up, Professional, Enterprise, unsure)
Skip-ahead rule: if the user's prompt already contains enough context, skip to Step 2.
| Problem domain | Route to |
|---|---|
| Customer success strategy (health score methodology, churn playbooks, expansion) | /sales-customer-success {your question} |
| NPS/CSAT survey design or response rate optimization | /sales-customer-feedback {your question} |
| Salesforce/HubSpot CRM configuration (not Planhat-specific sync) | /sales-integration {your question} |
| Data enrichment for customer profiles | /sales-enrich {your question} |
| Comparing Planhat vs Vitally vs Gainsight vs ChurnZero | /sales-customer-success {your question} |
When routing, provide the exact command with the user's original question.
Otherwise, answer directly using the platform reference.
Read references/platform-guide.md for the full platform reference — modules, pricing, integrations, data model, workflows.
If the question involves API endpoints, also read references/planhat-api-reference.md.
Answer the user's question using only the relevant section. Don't dump the full reference.
Focus on the user's specific situation. For health score questions, walk through indicator selection and weighting. For CRM sync issues, check field mappings, sync direction, and conflict resolution rules. For metric problems, check formula syntax and the 2-3 hour build cycle. For automation issues, trace the trigger→condition→action chain.
If you discover a gotcha, workaround, or tip not covered in references/learnings.md, append it there.
Best-effort from research — review these, especially items about plan-gated features and integration gotchas that may be outdated.
analytics.planhat.com) has separate, higher limits.references/learnings.md with today's date./sales-customer-success — Customer success strategy: health scores, churn prevention, onboarding, expansion, playbook design, CS platform comparison. Install: npx skills add sales-skills/sales --skill sales-customer-success/sales-vitally — Vitally platform help: Health Scores, Playbooks, Projects, API — alternative CS platform. Install: npx skills add sales-skills/sales --skill sales-vitally/sales-customer-feedback — NPS, CSAT, CES, VoC program design — survey methodology, response rates, closed-loop feedback. Install: npx skills add sales-skills/sales --skill sales-customer-feedback/sales-integration — Connect Planhat to CRM, billing, and analytics tools via native integrations, Zapier, or API. Install: npx skills add sales-skills/sales --skill sales-integration/sales-do — Not sure which skill to use? The router matches any sales objective to the right skill. Install: npx skills add sales-skills/sales --skill sales-doUser: "My health scores aren't predicting churn — green accounts are leaving."
Approach: Read platform-guide.md health scores section. Audit indicator selection — likely missing usage/engagement signals or over-weighting login frequency. Check if data sources (product analytics via Segment/Mixpanel, support tickets via Zendesk) are syncing. Recommend adding lagging indicators (support ticket trend, days since last key-feature use) and validating weights against 6-12 months of churn data. Use the 4-metric framework from /sales-customer-success if building from scratch.
User: "Every time I sync, Planhat creates duplicate companies instead of updating existing ones."
Approach: Read platform-guide.md CRM sync section. Check: (1) Is the external ID (Salesforce Account ID) mapped correctly as the keyable/unique identifier? (2) Are ingestion rules matching on the right field? Planhat uses "keyables" for uniqueness — if the external ID isn't set or doesn't match, it creates a new record. (3) Check the help center article on "Data Uniqueness and Keyables" for field mapping rules. Fix the keyable mapping, then deduplicate existing records via bulk upsert with the correct external IDs.
User: "I built a metric to track expansion revenue but the formula gives wrong results and takes 3 hours to rebuild."
Approach: Read platform-guide.md metrics section. Check: (1) Is the formula referencing the correct license/revenue fields? (2) Are date ranges set correctly (expansion = new licenses minus renewals in period)? (3) Test on a single company first to validate before running full rebuild. Recommend using the API to pull raw license data and validate the expected values before rebuilding the metric. If the formula keeps breaking, consider a simpler metric + data warehouse calculation as a workaround.
Authorization: Bearer {access_token} header. Generate tokens via Settings → Service Accounts (Private Apps).429, implement exponential backoff. Use bulk upsert (up to 5,000 items) to reduce call volume.tools
UpViral platform help — viral referral marketing and list-building platform (by Emarky) for viral sweepstakes, giveaway/reward campaigns, pre-launch waiting lists, and milestone referral programs, with REST API (app.upviral.com/api/v1/), callback-URL webhooks, PHP SDK, fraud detection (IP-based suspicious-referral flagging), A/B testing, smart leaderboards, unlockable incentives, and 30+ native ESP/CRM integrations (Mailchimp, ActiveCampaign, ConvertKit, AWeber, HubSpot, Klaviyo, Intercom) plus Zapier/Make/Pipedream/Integrately/Pabbly. Use when UpViral campaigns aren't tracking referral points correctly, deciding between Starter $79/mo annual (10K leads, 1 brand, NO API) vs Business $119/mo (25K, 2 brands, API + webhooks unlocked) vs Premium $319/mo (100K, 5 brands, dedicated account manager), the API returns errors because you're on the Starter tier where API/webhooks are gated, building an UpViral→CRM or UpViral→data-warehouse pipeline with add_contact / get_leads / get_leads_points / add_points / get_custom_fields / lists methods (uvapikey + uvmethod form-encoded POST), interpreting fraud flags where same-IP referrals get marked suspicious and you must manually activate/delete/blacklist, setting up the Callback URL (webhook) to fire on reward-unlock events, Zapier New Lead / New Reward Unlocked triggers not firing, ClickFunnels/Shopify/funnel-builder integration breaking, the drag-and-drop page builder showing broken widgets or limited customization, the setup feeling long and complicated for your first campaign, or picking UpViral over Viral Loops / KickoffLabs / Vyper / Prefinery / Gleam / KingSumo / ShortStack for a viral campaign. Do NOT use for general newsletter audience growth strategy across all platforms (use /sales-audience-growth), newsletter monetization (use /sales-newsletter), KickoffLabs-specific help (use /sales-kickofflabs), no-code merge-tag newsletter referrals (use /sales-referralkit), SparkLoop paid recommendations (use /sales-sparkloop), or full-stack multi-level Level-1/2/3 referral/affiliate tracking (use /sales-referralhero).
development
ReferralHero platform help — full-stack referral, affiliate, waitlist, contest, and NPS platform with subscriber API, webhooks, Zapier, Mailchimp/Kit/AWeber/Klaviyo/ActiveCampaign/SendLane connectors, coupon codes, multi-level referral tracking (Level 1/2/3), anti-fraud, and 5,000 calls/hour rate limit. Use when ReferralHero campaigns aren't tracking referrals correctly, deciding between PRO $199/mo (10K members, includes API + webhooks) and PREMIUM $399/mo (50K members, adds ReCaptcha + SMS verification), authentication is failing with no_token or X-API-Key header is being ignored, multi-level referral counts (Level 2/3) aren't appearing for downline subscribers, coupon group endpoints return 404 or coupon arrays max out, hitting the 5,000 calls/hour soft limit and getting too_many_calls 429s, the Mailchimp/Kit native integration is double-adding subscribers, webhook payloads aren't firing on confirmation events, importing Stripe customer IDs through transaction tracking, generating reward fulfillment when subscribers cross milestone thresholds (promote/unlock_promoted_reward), comparing ReferralHero against SparkLoop/ReferralKit/Viral Loops/GrowSurf/KickoffLabs for referral marketing, or routing referral data via add_bulk_transactions (500-transaction batch limit). Do NOT use for general newsletter audience growth strategy (use /sales-audience-growth), general newsletter monetization (use /sales-newsletter), no-code newsletter-only referral with merge-tag insertion (use /sales-referralkit), SparkLoop's paid recommendations or partner network (use /sales-sparkloop), or affiliate program strategy across many platforms (use /sales-affiliate-program).
tools
KickoffLabs platform help — viral marketing platform for pre-launch waitlists, bonus-entry giveaways, milestone-reward referral programs, leaderboard giveaways, and email opt-in bribes with REST API v1 + v2, server-side webhooks (in/out), KOL.js JavaScript library, AnyForm script for custom pages, fraud detection (duplicate_ip / bounced / duplidate_email flags), SMS verification add-on, native ESP integrations (Klaviyo, Mailchimp, ActiveCampaign, Brevo), website builders (Webflow, Wix, Squarespace, Weebly), Shopify, Facebook Audiences, Slack, Zapier. Use when KickoffLabs viral campaigns aren't tracking referrals correctly, deciding between Hobby $13/mo annual (500 leads/mo no A/B no reward emails) vs Premium $48/mo (2.5K + A/B + reward emails + tracking pixels) vs Business $99/mo (10K + custom email templates + custom domains + advanced reporting + 3 team) vs Enterprise $202/mo (25K + 5 team + SMS included), API key getting rejected because you embedded it in client-side JavaScript instead of server-side, can't decide whether to use v1 /subscribe vs v2 /tags/:TAG_ID/lead for lead creation, webhook payloads firing with `__fraudulent` flag and you need to interpret the duplicate_ip/bounced/duplidate_email reason codes (yes, duplidate is spelled that way in their docs), AnyForm script not posting to KickoffLabs vs native API endpoint, leaderboard endpoint returning more than 50 leads is not allowed, social_id (kid in share URLs) attribution chain breaking between v1 and v2, contest score vs lead count metrics in the webhook payload are confusing, SMS Verification only available on Premium+ as $50/mo add-on (Enterprise includes), per-month lead cap auto-upgrades at $8 per 1000 overage leads, picking between KickoffLabs and Viral Loops / UpViral / Prefinery / ReferralCandy / Voucherify for viral campaign type fit, or rate limit per tier (10-100 calls/minute) is hitting on bulk imports. Do NOT use for general newsletter audience growth strategy (use /sales-audience-growth), general newsletter monetization (use /sales-newsletter), no-code merge-tag-only newsletter referrals (use /sales-referralkit), SparkLoop paid recommendations + partner network (use /sales-sparkloop), or full-stack referral/affiliate with multi-level Level-1/2/3 tracking (use /sales-referralhero).
development
Routes any sales, marketing, ad, or GTM objective to the right specialized skill and outputs the install command for that skill plus a ready-to-paste prompt packed with the user's context. Asks clarifying questions when the objective is ambiguous, then hands back a copy-paste-runnable next step. Covers prospecting, outbound cadences, deals, proposals, forecasting, deliverability, enrichment, intent, content, coaching, CRO, SEO, launch directories, newsletters, email/SMS/push marketing, chatbots, influencer marketing, social media, employee advocacy, media relations, reviews, data hygiene, B2B advertising, retargeting, affiliate, loyalty, digital products, memberships, webinars, checkout, and platform-specific help. Use when the user has a sales or marketing question and isn't sure which skill to use, or wants a multi-skill sequence with a batch install command. Do NOT use to solve problems directly — this skill only routes.