sales-skills/sales-neoreach

NeoReach Platform Help

Helps users configure and get the most out of NeoReach — enterprise influencer marketing platform combining SaaS tools with optional managed campaign services.

Step 1 — Gather context

If references/learnings.md exists, read it first for accumulated knowledge.

Ask the user:

1. What do you need help with?

   • A) Influencer discovery and search
   • B) Campaign setup and management
   • C) Fraud detection and creator vetting
   • D) Analytics, reporting, or IMV metrics
   • E) API integration
   • F) Managed services vs self-serve decision
   • G) Pricing or plan evaluation
   • H) Something else — describe it

2. What's your current NeoReach setup?

   • A) Evaluating NeoReach (haven't signed up yet)
   • B) Just started — setting up for the first time
   • C) Active user — need help with a specific feature
   • D) Considering managed services vs self-serve SaaS

3. What's your use case?

   • A) Brand running influencer campaigns in-house
   • B) Agency managing multiple brand clients
   • C) Enterprise team integrating via API
   • D) Evaluating NeoReach vs alternatives

If the user's request already provides most of this context, skip directly to the relevant step. Lead with your best-effort answer using reasonable assumptions (stated explicitly), then ask only the most critical 1-2 clarifying questions at the end.

Step 2 — Route or answer directly

If the request maps to a different skill, route:

• Influencer marketing strategy across platforms → "Run: /sales-influencer-marketing {user's question}"
• TikTok marketing strategy → "Run: /sales-tiktok-marketing {user's question}"
• Gaming influencer marketing → "Run: /sales-gaming-marketing {user's question}"
• Competitor platform help → hand off to that platform's skill (e.g., "Run: /sales-creatoriq {user's question}", "Run: /sales-modash {user's question}")

Otherwise, answer directly from the platform reference below.

Step 3 — NeoReach platform reference

Read references/platform-guide.md for the full platform reference — modules, pricing, integrations, data model, workflows, and competitive comparison.

Answer the user's question using only the relevant section. Don't dump the full reference.

Step 4 — Actionable guidance

You no longer need the platform guide — focus on the user's specific situation.

1. Discovery optimization — how to use 40+ filters effectively, building lookalike audiences from top performers, leveraging the AI recommendation engine
2. Fraud detection workflow — using NeoReach's fraud tools as part of the vetting process, interpreting fraud scores, setting thresholds
3. Campaign setup — structuring campaigns in NeoReach, setting up tracking, managing multi-influencer campaigns
4. API integration — what's possible via API, planning an integration, working with NeoReach's team on API access
5. Managed vs self-serve decision — when managed services make sense vs running campaigns yourself
6. Platform evaluation — NeoReach vs alternatives based on use case, budget, and scale

If you discover a gotcha, workaround, or tip not covered in references/learnings.md, append it there.

Gotchas

Best-effort from research — review these, especially items about plan-gated features and integration gotchas that may be outdated.

• Enterprise pricing only. NeoReach starts at ~$399/mo but enterprise API access and advanced features require $50K+/yr contracts. Not viable for small or medium businesses. If budget is under $5K/mo, look at Modash ($199/mo), Heepsy ($49/mo), or Afluencer (free tier).

• No public API documentation. Unlike platforms like Meltwater or CreatorIQ that publish API docs, NeoReach's API details are only available after signing an enterprise contract. You can't evaluate the API before committing.

• Interface can be slow. G2 reviewers report clunky interface and slow loading times, particularly when running complex searches with many filters. Plan extra time for discovery sessions.

• Limited micro-influencer coverage. NeoReach's 3M+ database skews toward larger creators. If your strategy focuses on nano/micro-influencers (under 50K followers), platforms like Heepsy (11M+ profiles) or Modash (350M+ profiles) may surface more options.

• Managed services minimum is $25K+. The managed campaign option is not available for smaller budgets. For sub-$25K managed influencer campaigns, consider Famesters or House of Marketers.

• IMV metric is proprietary. NeoReach's Influencer Media Value calculation is internal — you can't replicate or verify the methodology independently. Useful for internal reporting but may not satisfy external audit requirements.

• No native ecommerce integration. Unlike Modash (deep Shopify) or Aspire (5 ecommerce platforms), NeoReach doesn't have native Shopify/WooCommerce connectors. Product gifting requires manual coordination or API custom work.

• Self-improving: If you discover something not covered here, append it to references/learnings.md with today's date.

Related skills

• /sales-influencer-marketing — Influencer marketing strategy across platforms — platform comparison, creator discovery, vetting, campaign tracking, ROI measurement
• /sales-creatoriq — CreatorIQ platform help — enterprise influencer OS, closest NeoReach competitor
• /sales-modash — Modash platform help — Shopify-focused influencer marketing, more accessible pricing
• /sales-hypeauditor — HypeAuditor platform help — industry-leading fraud detection (53 patterns), 223.6M+ profiles
• /sales-heepsy — Heepsy platform help — budget-friendly influencer discovery
• /sales-aspire — Aspire platform help — word-of-mouth commerce, product seeding, affiliate tracking
• /sales-tiktok-marketing — TikTok marketing strategy — organic, paid, influencer
• /sales-gaming-marketing — Gaming influencer marketing strategy
• /sales-do — Not sure which skill to use? The router matches any sales objective to the right skill. Install: npx skills add sales-skills/sales --skill sales-do

Examples

Example 1: Evaluate NeoReach vs alternatives

User says: "Is NeoReach worth it for our DTC brand doing $2M/yr?" Skill does:

1. Asks about current influencer program maturity, budget, team size, and priorities
2. Compares NeoReach's enterprise positioning against their needs
3. If budget allows ($50K+/yr), highlights NeoReach's strengths: AI discovery, fraud detection, IMV analytics, managed services option
4. If budget is tight, recommends Modash or Creator.co as more accessible alternatives
5. Notes NeoReach's managed services option if they lack in-house expertise Result: Clear recommendation with reasoning matched to their scale and budget

Example 2: Set up fraud detection workflow

User says: "How do I use NeoReach to check if an influencer's followers are real?" Skill does:

1. Walks through NeoReach's fraud detection features: fake follower analysis, engagement authenticity scoring, audience verification
2. Recommends a three-round vetting process: quick content scan → NeoReach fraud score check → deep audience demographic analysis
3. Sets thresholds: flag creators with >25% suspicious followers, engagement rates >10% (likely pods), or audience location mismatches
4. Notes that NeoReach's always-on monitoring catches changes over time, not just point-in-time Result: Complete fraud detection workflow using NeoReach's built-in tools

Example 3: Integrate NeoReach API

User says: "I want to pull NeoReach data into our internal dashboard" Skill does:

1. Explains what's available via NeoReach's REST API: 400+ data points, sponsorship pricing, audience matching, competitor spend, fraud scoring
2. Notes that API access requires enterprise-tier contract — no public docs to evaluate beforehand
3. Recommends contacting NeoReach sales to request API documentation and sandbox access before committing
4. Suggests starting with a proof-of-concept using a small subset of endpoints to validate the integration fits their needs Result: Clear path to API integration with realistic expectations about the onboarding process

Troubleshooting

Search results are too broad or irrelevant

Symptom: Discovery searches return thousands of creators that don't match your brand Cause: Not using enough filters or relying on keyword search alone Solution: Layer filters progressively — start with platform + follower range, then add audience demographics (location, age, gender), then content topics. Use the AI recommendation engine by favoriting good matches so it learns your preferences. Try lookalike search from your best-performing existing creators.

Can't justify the cost to stakeholders

Symptom: NeoReach's enterprise pricing is hard to get approved internally Cause: Influencer marketing ROI is often poorly measured, making it hard to justify platform spend Solution: Use NeoReach's IMV metric to quantify campaign value in media-equivalent terms. Request a pilot campaign (managed or self-serve) to generate concrete ROI data before committing to an annual contract. Compare the cost against agency fees — $50K/yr for SaaS is cheaper than most agencies charging $25K+ per campaign.

Managed service campaign didn't meet expectations

Symptom: NeoReach's managed team delivered a campaign but results were below target Cause: Misaligned expectations, unclear brief, or wrong creator-brand fit Solution: Review the original brief — were KPIs specific and measurable? Were target creators approved by your team before outreach? For future managed campaigns, request creator approval rights, set specific performance benchmarks upfront, and schedule mid-campaign check-ins to course-correct if content isn't resonating.