sales-skills/sales-looka

Looka Platform Help

Looka (looka.com, formerly Logojoy) is an AI logo maker + full Brand Kit platform and the most-named peer across the budget logo cluster — nearly every sibling (/sales-logoai, /sales-brandmark, /sales-logomaster, /sales-mojomox, /sales-logology) positions against it. The flow is the cluster staple: enter a business name + industry, pick colors/styles, and Looka generates ~40 AI logo concepts in under a minute; you customize icons/fonts/colors/layout in an editor (with live mockups on business cards, storefronts, packaging) and pay only to download. It's the branding/logo step for consumer brands, small businesses, solo founders, and budget-conscious entrepreneurs who've locked a name. Two facts frame every answer and set it apart from the pack:

(1) TWO PRICING MODELS UNDER ONE ROOF — one-time logo packages AND an annual Brand Kit subscription. The logo packages are ONE-TIME (Basic ~$20, Premium ~$65 — buy once, own the files), but the Brand Kit (~$96/yr) and Brand Kit + Web (~$129/yr) are ANNUAL SUBSCRIPTIONS that add unlimited logo edits and 300+ branded asset templates (business cards, social kit, email signatures, letterhead, brand guidelines) — the Web tier adds a basic website builder. This mixed model is the cluster's structural oddity: cancel the subscription and you lose the ongoing editing + template access (you keep any logo files you already downloaded, and their commercial license). It is UI-only — NO public API (see Step 4).

(2) THE $20 BASIC IS A TRAP — VECTOR + TRANSPARENCY are the PAID upgrade. Basic (~$20) delivers a single 1000×1000 PNG with a colored background — no transparency, no vector files — effectively not production-usable. Premium (~$65) is the first tier with a transparent PNG + SVG + EPS + PDF, all color variants, and full commercial ownership — the real minimum viable purchase. For a free vector SVG use /sales-namecheap-logo-maker; for a free PNG use /sales-hatchful.

Step 1 — Gather context

If references/learnings.md exists, read it first for accumulated platform knowledge.

Ask only what you can't infer:

1. What do you want from Looka?
   • A) Understand the name → AI concepts → customize → pay-to-download workflow (is this the right tool?)
   • B) Choose what to buy — one-time logo package (Basic/Premium) vs the annual Brand Kit subscription
   • C) Understand the download / formats — PNG vs transparent PNG + SVG/EPS/PDF, and which tier unlocks vector
   • D) Ownership — do I own the mark, is it unique, is it a trademark?
   • E) Integrate or automate ("API" / bulk generation — see Step 4)
2. Have you validated the idea and locked the name yet? A logo is downstream — if not, route out (Step 2).

Skip-ahead: a name (not a logo) → /sales-namelix; the validate-before-building method or a branding-tool comparison → /sales-idea-validation; wider social/marketing creative → /sales-canva — route in Step 2.

Step 2 — Route or answer directly

| If the user's question is about… | Route to | |---|---| | A genuinely free logo — free vector SVG or free PNG | /sales-namecheap-logo-maker (SVG) or /sales-hatchful (PNG) | | A questionnaire-first / strategy-led logo maker (brand test → matched proposals) | /sales-logology {question} | | Other budget AI logo makers to compare against Looka | /sales-logoai {question} or /sales-brandmark {question} | | Generating the business name itself (not the logo) | /sales-namelix {question} | | The validate-before-building method, or comparing branding/logo tools across the market | /sales-idea-validation {question} | | Building the wider social/marketing creative or a design system at scale | /sales-canva {question} |

When routing, give the exact command: "This is a {domain} question — run: /sales-namelix {original question}"

Otherwise, answer Looka-specific questions using Step 3.

Step 3 — Looka platform reference

Read references/platform-guide.md for the full reference — the name → ~40 AI concepts → customize → pay-to-download workflow and every module's automation tag; the mixed pricing model (one-time Basic/Premium logo packages vs the annual Brand Kit / Brand Kit + Web subscriptions) with exactly what each includes and the cancel-and-lose-editing consequence; the file-format reality (Basic = one non-transparent PNG; Premium = transparent PNG + SVG/EPS/PDF — vector + transparency are the paid upgrade, and where to get free vector instead); the Brand Kit contents (300+ templates + website builder on the Web tier); the ownership/originality/trademark caveats and the clearance workflow; and the no-public-API reality (why the "integrations"/partnerships aren't automation, the Looka-vs-Looker name collision, and what to use instead).

Answer using only the relevant section — don't dump the full reference.

Step 4 — Actionable guidance

Flag all pricing/format details as best-effort and tell the user to confirm current terms at looka.com — tier names, prices, and exact formats move and third-party listings disagree.

• Set expectations first: it's instant AI-from-a-name, pay-to-download. Enter a name + industry, Looka generates ~40 concepts in under a minute, you customize icons/fonts/colors/layout, and pay only to download. If the user wants a tool that reasons about the brand first (a personality quiz → matched proposals), route to /sales-logology; if they want a genuinely free logo, route to /sales-namecheap-logo-maker / /sales-hatchful.
• Spell out the MIXED pricing model — one-time logo vs annual Brand Kit subscription. The logo packages are ONE-TIME: Basic ~$20 (a single non-transparent PNG) and Premium ~$65 (full file set + ownership). The Brand Kit ~$96/yr and Brand Kit + Web ~$129/yr are ANNUAL SUBSCRIPTIONS adding unlimited logo edits + 300+ branded templates (and a website builder on the Web tier). Be explicit that the Brand Kit is recurring — if they cancel, they lose the ongoing editing + templates (they keep already-downloaded logo files and the commercial license). A buyer who only needs the logo files should buy one-time Premium and skip the subscription. Don't describe Looka as purely one-time.
• The $20 Basic is a trap — Premium (~$65) is the real minimum. Basic (~$20) = one 1000×1000 PNG with a colored background: no transparency, no vector → not usable for professional print, merch, or a website header. Premium (~$65) is the first tier with transparent PNG + SVG + EPS + PDF + all color variants + ownership. Steer anyone who'll actually use their logo to Premium, not Basic.
• Vector + transparency are the paid upgrade — the cheap tier has neither. If the user needs a print-scalable vector or a transparent logo on a budget or for free, that's a mismatch with Basic — route to /sales-namecheap-logo-maker (free vector SVG); for a free PNG, /sales-hatchful. Don't imply Basic includes vector or transparency.
• Lock the name (and validate the idea) before you brand. A logo is downstream: validate demand first (/sales-idea-validation), settle the name (/sales-namelix), then brand — never pay for a name you may change.
• A commercial license is not a trademark — do your own clearance. Paid Looka plans grant full commercial ownership of your logo, but the fonts/icons inside AI concepts are typically non-exclusive, and Looka's AI draws from a constrained visual vocabulary — marks can be non-distinctive and others can generate look-alikes. Before building a brand on it, run a USPTO/EUIPO search + distinctiveness check in the right class, a reverse-image search on the mark, and grab the domain + social handles.
• There is NO public API — don't plan a pipeline around it. If asked to "use the Looka API" or generate logos in bulk from a script, be precise: Looka is a UI-only web tool — no REST endpoints, no webhooks, no Zapier/Make, no MCP. Its "integrations"/partnerships (Weebly, GoDaddy, Printful, PartnerStack) are channel/business deals, not automation connectors, and an "API" search collides with Looker — Google Cloud's BI platform, a different product that does have an API. For programmatic/bulk logo/image generation, use an image-generation service with a documented API and vectorize downstream.

If you discover a gotcha or tip not in references/learnings.md, append it there with today's date.

Gotchas

Best-effort from research (2026-07) — tiers, prices, and formats move; verify at looka.com. Third-party listings and the homepage have disagreed on exact tier contents.

• MIXED pricing model — not purely one-time. Logo packages are one-time (Basic ~$20 / Premium ~$65) but the Brand Kit ~$96/yr and Brand Kit + Web ~$129/yr are annual subscriptions (unlimited edits + 300+ templates; Web adds a website builder). Cancel → lose the editing + templates (keep downloaded logo files).
• The $20 Basic is a trap. It's a single 1000×1000 PNG with a colored background — no transparency, no vector. Premium (~$65) is the first tier with transparent PNG + SVG + EPS + PDF + ownership — the real minimum viable purchase.
• Vector + transparency are the paid upgrade. For free vector use /sales-namecheap-logo-maker; for a free PNG use /sales-hatchful.
• Formerly Logojoy. Same product, older name — old reviews/links may say "Logojoy."
• Looka ≠ Looker. An "API" or "docs" search often surfaces Looker (Google Cloud BI/analytics), a different product with a real API. Looka the logo maker has no public API.
• Icon repetition + weak B2B output. Reviews note a constrained icon library (repeats across categories), generic professional-services marks, and no blank canvas — every design starts from an AI concept.
• A license is not a registered trademark. Fonts/icons are non-exclusive and AI marks can be non-distinctive → run USPTO/EUIPO clearance + a reverse-image search before building a brand on it.
• There is NO public API, webhooks, Zapier/Make, or MCP. UI-only web tool; generation can't be scripted.

Related skills

• /sales-logology — A strategy-led, questionnaire-first budget peer — compare "answer a brand quiz → matched proposals" vs Looka's instant AI-from-a-name
• /sales-logoai — A budget AI logo maker + Brand Center, a direct Looka rival — compare concepts, tiers, formats (see also /sales-brandmark)
• /sales-namecheap-logo-maker — A genuinely free logo maker that gives free vector SVG — the free-vector route Looka's Basic tier lacks
• /sales-hatchful — A genuinely free logo maker (free full-res PNG) — the free-PNG route
• /sales-namelix — Generate the business name first (a logo is the hand-off from the name)
• /sales-idea-validation — The validate-before-building method and the full naming/branding landscape (validate and name before you brand)
• /sales-canva — Once the logo's done, build the wider marketing/social creative and design system at scale
• /sales-do — Not sure which skill to use? The router matches any sales objective to the right skill. Install: npx skills add sales-skills/sales --skill sales-do -a claude-code

Examples

Example 1: "Is Looka a one-time purchase or a subscription?"

User says: "I just want to buy a logo once — is Looka a one-time price or does it lock me into a monthly plan?" Skill does: Explains Looka is both: the logo packages are one-time (Basic ~$20 / Premium ~$65 — buy once, keep the files), but the Brand Kit (~$96/yr) and Brand Kit + Web (~$129/yr) are annual subscriptions for unlimited edits + 300+ templates. If they only need the logo files, a one-time Premium is enough and no subscription is required; the Brand Kit only matters if they want the ongoing template library — and cancelling loses that access (they keep downloaded logo files). Result: The user buys the one-time tier that fits and avoids an unwanted recurring charge.

Example 2: "The $20 Looka plan — do I get a vector file I can print big?"

User says: "Looka's $20 plan looks great. Can I use that logo on signage and a transparent version on my site?" Skill does: Warns that Basic (~$20) is a single 1000×1000 PNG with a colored background — no transparency and no vector — not suitable for large print or a transparent web logo. Premium (~$65) is the first tier with a transparent PNG + SVG + EPS + PDF + ownership, so that's the real minimum for their use. Notes a license ≠ trademark (run clearance), and if they want a vector for free instead, routes to /sales-namecheap-logo-maker. Result: The user buys the tier that actually gives usable files instead of the trap $20 plan.

Example 3: "Can I hit the Looka API to generate logos in bulk?" (developer/automation)

User says: "How do I call the Looka API to auto-generate marks for 30 brands from a script?" Skill does: States Looka has no public API — it's a UI-only web tool with no REST endpoints, webhooks, Zapier/Make, or MCP — and its "integrations" (Weebly/GoDaddy/Printful) are channel deals, not automation. Flags that an "API" search likely surfaced Looker (Google Cloud BI), a different product. Suggests an image-generation service with a documented API for programmatic generation at volume, vectorizing downstream. Does not invent endpoints. Result: The user avoids building on a nonexistent API (and a namesake mix-up) and picks a workable path.

Troubleshooting

"I cancelled my Looka Brand Kit and lost my editing / templates — did I lose my logo too?"

Symptom: The user cancels the annual Brand Kit subscription and can no longer edit the logo or access the 300+ templates. Cause: The Brand Kit (~$96/yr) and Brand Kit + Web (~$129/yr) are subscriptions — unlimited edits and the template library are tied to an active subscription; the one-time logo packages (Basic/Premium) are not. Solution: Any logo files already downloaded (and their commercial license) are kept — those don't expire. To keep editing/templates, the subscription must stay active; if they only need the final logo files, a one-time Premium (~$65) purchase avoids recurring billing entirely. Confirm current terms at looka.com.

"I only got a PNG with a colored background — where's my transparent / vector file?"

Symptom: The user bought the cheapest tier and has a non-transparent PNG at one size, no SVG. Cause: Basic (~$20) is a single 1000×1000 PNG with a colored background — no transparency, no vector. Solution: Upgrade to Premium (~$65) for transparent PNG + SVG + EPS + PDF + all color variants + ownership, or — if they want vector for free — use /sales-namecheap-logo-maker (free vector SVG). Confirm the exact formats per tier at looka.com, as listings disagree.