skills/sales-leadpages/SKILL.md
Leadpages platform help — landing page builder, pop-ups, alert bars, A/B testing, lead enrichment, Stripe payments, AI content, Leadmeter conversion scoring. Use when building a landing page in Leadpages, Leadpages template isn't converting, A/B test setup in Leadpages, connecting Leadpages to email or CRM, pop-up or alert bar not showing, Leadpages page is slow to load, or choosing between Leadpages Standard vs Pro plan. Do NOT use for general funnel strategy (use /sales-funnel) or email marketing sequences (use /sales-email-marketing).
npx skillsauth add sales-skills/sales sales-leadpagesInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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If references/learnings.md exists, read it first for accumulated platform knowledge.
What are you trying to do in Leadpages?
What's the goal?
Which plan are you on?
Skip-ahead rule: if the user's prompt already contains enough context, skip to Step 2.
| Problem domain | Route to |
|---|---|
| General funnel strategy, funnel types, conversion benchmarks | /sales-funnel — Run: /sales-funnel {user's original question} |
| Email marketing sequences after lead capture | /sales-email-marketing — Run: /sales-email-marketing {user's original question} |
| Growing email list, lead magnet strategy | /sales-audience-growth — Run: /sales-audience-growth {user's original question} |
| Connecting Leadpages to CRM or email via Zapier/API | /sales-integration — Run: /sales-integration {user's original question} |
| Checkout optimization beyond Stripe on Leadpages | /sales-checkout — Run: /sales-checkout {user's original question} |
| A/B testing methodology and statistical rigor | /sales-vwo — Run: /sales-vwo {user's original question} |
If the question is Leadpages-specific, continue to Step 3.
Read references/platform-guide.md for the full platform reference — modules, pricing, integrations, data model, workflows.
Answer the user's question using only the relevant section. Don't dump the full reference.
Focus on the user's specific situation.
If you discover a gotcha, workaround, or tip not covered in references/learnings.md, append it there.
Best-effort from research — review these, especially items about plan-gated features and integration gotchas that may be outdated.
/sales-funnel — Funnel strategy, structure, conversion optimization, A/B testing methodology/sales-audience-growth — Growing an email list (lead magnets, cross-promotion, referral programs)/sales-email-marketing — Email marketing strategy (what to send after lead capture)/sales-integration — Connect Leadpages to CRM or email tools via Zapier, Make, or native integrations/sales-checkout — Checkout page optimization (upsells, order bumps, payment plans)/sales-vwo — A/B testing and experimentation platform (advanced CRO beyond Leadpages built-in)/sales-do — Not sure which skill to use? The router matches any sales objective to the right skill. Install: npx skills add sales-skills/sales --skill sales-doUser: "My Leadpages landing page gets traffic but only converts at 1.5%"
Approach: Check Leadmeter score, review headline specificity, verify CTA copy is action-oriented, check mobile experience, confirm page loads under 3 seconds. Recommend A/B testing headline variations (requires Pro plan). Cross-reference with /sales-funnel for benchmark comparison.
User: "I'm starting out — do I need Pro or is Standard enough?" Approach: Standard works for up to 5 pages with 1 domain. Recommend Pro if they need A/B testing, more than 5 pages, or multiple domains. Explain that A/B testing is the biggest feature gap.
User: "How do I send Leadpages leads to my Mailchimp audience?" Approach: Walk through the native Leadpages-Mailchimp integration setup. Explain list/audience mapping and tag assignment. Note that form fields map to Mailchimp merge fields.
Symptom: Pop-up configured in Leadpages but doesn't appear on external website.
Cause: JavaScript embed code not installed, ad blocker interference, or targeting rules too restrictive.
Solution: Verify the embed code is in the <head> of every page where the pop-up should show. Test in incognito/private browsing to rule out ad blockers. Check trigger settings (exit-intent, scroll depth, delay).
Symptom: Leads fill out the form but don't appear in Mailchimp/ActiveCampaign/etc. Cause: Integration disconnected, list mapping wrong, or double opt-in pending. Solution: Reconnect the integration in Leadpages settings. Verify the correct audience/list is selected. Check the email tool's pending/unconfirmed contacts — double opt-in may be catching them.
Symptom: One variant gets significantly more traffic than the other. Cause: Test just started (small sample sizes skew early), or the test was paused and restarted. Solution: Wait for at least 100 visitors per variant before evaluating split evenness. Avoid pausing and restarting tests — it can reset the split logic.
tools
UpViral platform help — viral referral marketing and list-building platform (by Emarky) for viral sweepstakes, giveaway/reward campaigns, pre-launch waiting lists, and milestone referral programs, with REST API (app.upviral.com/api/v1/), callback-URL webhooks, PHP SDK, fraud detection (IP-based suspicious-referral flagging), A/B testing, smart leaderboards, unlockable incentives, and 30+ native ESP/CRM integrations (Mailchimp, ActiveCampaign, ConvertKit, AWeber, HubSpot, Klaviyo, Intercom) plus Zapier/Make/Pipedream/Integrately/Pabbly. Use when UpViral campaigns aren't tracking referral points correctly, deciding between Starter $79/mo annual (10K leads, 1 brand, NO API) vs Business $119/mo (25K, 2 brands, API + webhooks unlocked) vs Premium $319/mo (100K, 5 brands, dedicated account manager), the API returns errors because you're on the Starter tier where API/webhooks are gated, building an UpViral→CRM or UpViral→data-warehouse pipeline with add_contact / get_leads / get_leads_points / add_points / get_custom_fields / lists methods (uvapikey + uvmethod form-encoded POST), interpreting fraud flags where same-IP referrals get marked suspicious and you must manually activate/delete/blacklist, setting up the Callback URL (webhook) to fire on reward-unlock events, Zapier New Lead / New Reward Unlocked triggers not firing, ClickFunnels/Shopify/funnel-builder integration breaking, the drag-and-drop page builder showing broken widgets or limited customization, the setup feeling long and complicated for your first campaign, or picking UpViral over Viral Loops / KickoffLabs / Vyper / Prefinery / Gleam / KingSumo / ShortStack for a viral campaign. Do NOT use for general newsletter audience growth strategy across all platforms (use /sales-audience-growth), newsletter monetization (use /sales-newsletter), KickoffLabs-specific help (use /sales-kickofflabs), no-code merge-tag newsletter referrals (use /sales-referralkit), SparkLoop paid recommendations (use /sales-sparkloop), or full-stack multi-level Level-1/2/3 referral/affiliate tracking (use /sales-referralhero).
development
ReferralHero platform help — full-stack referral, affiliate, waitlist, contest, and NPS platform with subscriber API, webhooks, Zapier, Mailchimp/Kit/AWeber/Klaviyo/ActiveCampaign/SendLane connectors, coupon codes, multi-level referral tracking (Level 1/2/3), anti-fraud, and 5,000 calls/hour rate limit. Use when ReferralHero campaigns aren't tracking referrals correctly, deciding between PRO $199/mo (10K members, includes API + webhooks) and PREMIUM $399/mo (50K members, adds ReCaptcha + SMS verification), authentication is failing with no_token or X-API-Key header is being ignored, multi-level referral counts (Level 2/3) aren't appearing for downline subscribers, coupon group endpoints return 404 or coupon arrays max out, hitting the 5,000 calls/hour soft limit and getting too_many_calls 429s, the Mailchimp/Kit native integration is double-adding subscribers, webhook payloads aren't firing on confirmation events, importing Stripe customer IDs through transaction tracking, generating reward fulfillment when subscribers cross milestone thresholds (promote/unlock_promoted_reward), comparing ReferralHero against SparkLoop/ReferralKit/Viral Loops/GrowSurf/KickoffLabs for referral marketing, or routing referral data via add_bulk_transactions (500-transaction batch limit). Do NOT use for general newsletter audience growth strategy (use /sales-audience-growth), general newsletter monetization (use /sales-newsletter), no-code newsletter-only referral with merge-tag insertion (use /sales-referralkit), SparkLoop's paid recommendations or partner network (use /sales-sparkloop), or affiliate program strategy across many platforms (use /sales-affiliate-program).
tools
KickoffLabs platform help — viral marketing platform for pre-launch waitlists, bonus-entry giveaways, milestone-reward referral programs, leaderboard giveaways, and email opt-in bribes with REST API v1 + v2, server-side webhooks (in/out), KOL.js JavaScript library, AnyForm script for custom pages, fraud detection (duplicate_ip / bounced / duplidate_email flags), SMS verification add-on, native ESP integrations (Klaviyo, Mailchimp, ActiveCampaign, Brevo), website builders (Webflow, Wix, Squarespace, Weebly), Shopify, Facebook Audiences, Slack, Zapier. Use when KickoffLabs viral campaigns aren't tracking referrals correctly, deciding between Hobby $13/mo annual (500 leads/mo no A/B no reward emails) vs Premium $48/mo (2.5K + A/B + reward emails + tracking pixels) vs Business $99/mo (10K + custom email templates + custom domains + advanced reporting + 3 team) vs Enterprise $202/mo (25K + 5 team + SMS included), API key getting rejected because you embedded it in client-side JavaScript instead of server-side, can't decide whether to use v1 /subscribe vs v2 /tags/:TAG_ID/lead for lead creation, webhook payloads firing with `__fraudulent` flag and you need to interpret the duplicate_ip/bounced/duplidate_email reason codes (yes, duplidate is spelled that way in their docs), AnyForm script not posting to KickoffLabs vs native API endpoint, leaderboard endpoint returning more than 50 leads is not allowed, social_id (kid in share URLs) attribution chain breaking between v1 and v2, contest score vs lead count metrics in the webhook payload are confusing, SMS Verification only available on Premium+ as $50/mo add-on (Enterprise includes), per-month lead cap auto-upgrades at $8 per 1000 overage leads, picking between KickoffLabs and Viral Loops / UpViral / Prefinery / ReferralCandy / Voucherify for viral campaign type fit, or rate limit per tier (10-100 calls/minute) is hitting on bulk imports. Do NOT use for general newsletter audience growth strategy (use /sales-audience-growth), general newsletter monetization (use /sales-newsletter), no-code merge-tag-only newsletter referrals (use /sales-referralkit), SparkLoop paid recommendations + partner network (use /sales-sparkloop), or full-stack referral/affiliate with multi-level Level-1/2/3 tracking (use /sales-referralhero).
development
Routes any sales, marketing, ad, or GTM objective to the right specialized skill and outputs the install command for that skill plus a ready-to-paste prompt packed with the user's context. Asks clarifying questions when the objective is ambiguous, then hands back a copy-paste-runnable next step. Covers prospecting, outbound cadences, deals, proposals, forecasting, deliverability, enrichment, intent, content, coaching, CRO, SEO, launch directories, newsletters, email/SMS/push marketing, chatbots, influencer marketing, social media, employee advocacy, media relations, reviews, data hygiene, B2B advertising, retargeting, affiliate, loyalty, digital products, memberships, webinars, checkout, and platform-specific help. Use when the user has a sales or marketing question and isn't sure which skill to use, or wants a multi-skill sequence with a batch install command. Do NOT use to solve problems directly — this skill only routes.