sales-skills/sales-influencer-hero

Influencer Hero Platform Help

Helps the user configure and use Influencer Hero — an all-in-one influencer marketing platform covering creator discovery, automated outreach, CRM, affiliate tracking, product gifting, UGC content capture, reporting, and creator storefronts.

Step 1 — Gather context

If references/learnings.md exists, read it first for accumulated knowledge.

Ask the user:

1. What do you need help with?

   • A) Finding and discovering influencers
   • B) Setting up outreach campaigns (email, DMs)
   • C) Managing influencer relationships (CRM, deal pages)
   • D) Affiliate tracking and discount codes
   • E) Product gifting workflow
   • F) UGC/content capture and library
   • G) Reporting and analytics
   • H) Integrations (Shopify, Klaviyo, Zapier, etc.)
   • I) API or webhooks
   • J) Something else — describe it

2. What plan are you on?

   • A) Standard ($649/mo — 1 seat, 1K outreach/mo)
   • B) Pro ($1,049/mo — 3 seats, 5K outreach/mo)
   • C) Business ($2,490/mo — 8 seats, 10K outreach/mo)
   • D) Custom / Agency (custom price — unlimited seats & outreach)
   • E) Free trial / evaluating

3. What's your ecommerce platform?

   • A) Shopify
   • B) WooCommerce
   • C) Magento
   • D) BigCommerce
   • E) Amazon
   • F) None / other

If the user's request already provides most of this context, skip directly to the relevant step. Lead with your best-effort answer using reasonable assumptions (stated explicitly), then ask only the most critical 1-2 clarifying questions at the end.

Step 2 — Route or answer directly

If the request maps to a different skill, route:

• General influencer marketing strategy → /sales-influencer-marketing
• Affiliate program design (not Influencer Hero-specific) → /sales-affiliate-program
• Other influencer platforms → hand off to specific platform skill
• Email deliverability for outreach → /sales-deliverability

Otherwise, answer directly from the platform reference below.

Step 3 — Influencer Hero platform reference

Read references/platform-guide.md for the full reference — the core-module table, pricing and plan-gated features (Standard/Pro/Business/Custom, the 3-month minimum, seat and outreach caps), the 45+ integrations, the key workflows (discovery, outreach campaign setup, affiliate/discount-code tracking, Shopify gifting), and the data model / terminology (Deal Page, Outreach Board, EMV, Code Leakage). Read references/influencer-hero-api-reference.md for API detail. Answer using only the relevant section — don't dump the full reference.

Step 4 — Actionable guidance

Based on the user's specific question, provide:

1. Setup walkthrough — step-by-step configuration for the relevant module
2. Best practices — optimize campaign performance based on platform capabilities
3. Integration setup — connect Shopify, Klaviyo, or other tools
4. Reporting guidance — which metrics to track and how to interpret them
5. API/webhook guidance — programmatic access patterns

Gotchas

Best-effort from research — review these, especially items about plan-gated features and integration gotchas that may be outdated.

• Search filters can be inconsistent. Users report that discovery filters sometimes don't apply correctly to results. If results look wrong, try narrowing your search with more specific filters or using the AI search with natural language instead of filter combinations.

• Email accounts disconnect silently. Gmail/Outlook connections can lose authentication without notification. Check your connected accounts regularly — reconnect if outreach stops sending. The platform doesn't always alert you when a connection drops.

• Follow-up emails may start new threads. Some users report follow-ups being sent as new email threads instead of replies to the original message. This makes tracking harder for both you and the influencer. Test your follow-up sequence with a test email address before launching.

• Pricing is per brand. If you manage multiple brands (agency model), each brand requires a separate subscription. This adds up quickly — evaluate the Business plan or contact sales for agency pricing.

• No creator-side portal. Unlike marketplace platforms (Afluencer, Collabstr), Influencer Hero doesn't have a portal where creators can sign up and browse brand opportunities. All outreach is brand-initiated. Onboarding a single known creator requires adding them manually or creating a campaign for them.

• Reporting/analytics is Pro+; UGC tracking scales by tier. The live pricing page shows UGC tracking on every plan but with rising caps — Standard tracks 200 influencers, Pro 500, Business 1,500 (auto-captures stories, reels, and feed posts). Reporting/analytics dashboards ("access aggregated campaign data" — funnel, aggregated sales, clicks, EMV) require Pro ($1,049/mo) or higher and are NOT on Standard.

• Steep learning curve for small teams. The platform is feature-rich, which means new users often feel overwhelmed. Start with one module (usually discovery + outreach), get comfortable, then expand to CRM, affiliate, and gifting.

• 14-day free trial may not be enough. Given the learning curve, a free trial is tight to evaluate all modules. Focus on the 1-2 features most critical to your decision. (Note: all plans carry a 3-month minimum commitment, so factor that into the buying decision.)

• API is plan-gated and rate-limited. The REST API lives at https://api.influencer-hero.com (all paths prefixed /v1/), authenticated with an X-API-KEY header. API/custom integrations are gated to the Business plan (Pro may have access at lower limits). Rate limits are 4 req/sec (240/min) on Pro and 8 req/sec (480/min) on Business, universal across endpoints with no burst — design batch jobs accordingly. Find your key and webhook signing secret at app.influencer-hero.com/api_integration.

• Verify webhook signatures (HMAC-SHA256). Webhooks send X-InfluencerHero-Signature and X-InfluencerHero-Timestamp headers. Compute HMAC-SHA256 over the raw request body with your signing secret and compare timing-safely; optionally reject timestamps outside a ~5-minute window to block replays. Event types: new_payout_request, new_max_bid, update_discount_code, update_custom_link, product_sent, new_email_sent, new_influencer_reply, new_influencer_post.

• Self-improving: If you discover something not covered here, append it to references/learnings.md with today's date.

Related skills

• /sales-influencer-marketing — Influencer marketing strategy — platform comparison, creator discovery, vetting, campaign tracking, ROI
• /sales-affiliate-program — Affiliate program design — commissions, recruitment, tracking, payouts
• /sales-modash — Modash platform help — discovery, Shopify gifting, payments, API
• /sales-aspire — Aspire platform help — product seeding, affiliate tracking, UGC, paid social
• /sales-hypeauditor — HypeAuditor platform help — fraud detection, analytics, Discovery API
• /sales-creatoriq — CreatorIQ platform help — enterprise influencer OS
• /sales-deliverability — Email deliverability for outreach campaigns
• /sales-do — Not sure which skill to use? The router matches any sales objective to the right skill. Install: npx skills add sales-skills/sales --skill sales-do

Examples

Example 1: Set up first influencer outreach campaign

User says: "I just signed up for Influencer Hero. How do I find beauty influencers and reach out to them?" Skill does:

1. Walks through connecting Gmail/Outlook account
2. Shows how to use discovery with beauty niche filters (audience demographics, engagement, location)
3. Helps write a personalized outreach template with AI personalization
4. Sets up a 3-step follow-up sequence with timing
5. Recommends saving top candidates to an outreach board before launching Result: First outreach campaign live with 50-100 targeted beauty creators

Example 2: Track affiliate sales from influencer campaign

User says: "I want to give each influencer a unique discount code and track which ones drive the most sales" Skill does:

1. Walks through generating unique discount codes per influencer
2. Shows how to connect Shopify for real-time sales attribution
3. Explains the reporting dashboard for per-code performance
4. Covers code leakage prevention setup
5. Recommends tiered commission structure for top performers Result: Affiliate tracking live with per-influencer sales attribution

Example 3: Integrate with Shopify for product gifting

User says: "I want to send free products to 30 micro-influencers through my Shopify store" Skill does:

1. Verifies Shopify integration is connected
2. Shows how to select products and create a gifting campaign
3. Walks through sending gifting offers to selected creators
4. Explains the order auto-creation flow in Shopify
5. Sets up tracking for who accepts, receives, and posts Result: Gifting campaign set up with Shopify fulfillment pipeline

Troubleshooting

Discovery filters returning irrelevant results

Symptom: Applied audience demographics and niche filters but results don't match criteria Cause: Filter logic can be inconsistent, especially with multiple filters combined Solution: Try fewer filters at once — start broad (platform + follower range) and narrow incrementally. Use the AI natural language search instead of filter combinations for better results. Alternatively, use the Chrome extension to find creators while browsing social media and save them directly.

Outreach emails not being sent

Symptom: Campaign is active but emails aren't going out Cause: Email account disconnected (Gmail/Outlook OAuth token expired) or monthly outreach limit reached Solution: Check Settings → Connected Accounts to verify your email is still authenticated. Reconnect if needed. Check your plan's monthly outreach limit (Standard: 1K, Pro: 5K, Business: 10K) — if you've hit the limit, you'll need to wait for the next billing cycle or upgrade.

Influencer posts not appearing in UGC library

Symptom: Influencers have posted about your brand but content isn't captured Cause: You may have hit your plan's UGC tracking cap (Standard tracks 200 influencers, Pro 500, Business 1,500). Auto-capture also depends on those influencers being tracked and on correct hashtag/mention configuration. Solution: Check whether you're at your plan's tracked-influencer cap and upgrade or free up slots if so. Verify the influencer is added to UGC tracking and that hashtags/@mentions are configured. The system auto-captures stories, reels, and feed posts, but capture may take time to detect new posts, and Instagram Stories must be captured within the 24-hour story window. (Note: reporting/analytics dashboards over this captured data are Pro+ only.)