sales-skills/sales-influencer-hero

Influencer Hero Platform Help

Helps the user configure and use Influencer Hero — an all-in-one influencer marketing platform covering creator discovery, automated outreach, CRM, affiliate tracking, product gifting, UGC content capture, reporting, and creator storefronts.

Step 1 — Gather context

If references/learnings.md exists, read it first for accumulated knowledge.

Ask the user:

1. What do you need help with?

   • A) Finding and discovering influencers
   • B) Setting up outreach campaigns (email, DMs)
   • C) Managing influencer relationships (CRM, deal pages)
   • D) Affiliate tracking and discount codes
   • E) Product gifting workflow
   • F) UGC/content capture and library
   • G) Reporting and analytics
   • H) Integrations (Shopify, Klaviyo, Zapier, etc.)
   • I) API or webhooks
   • J) Something else — describe it

2. What plan are you on?

   • A) Standard ($649/mo — 1 seat, 1K outreach/mo)
   • B) Pro ($1,049/mo — 3 seats, 5K outreach/mo)
   • C) Business ($2,490/mo — unlimited seats, 10K outreach/mo)
   • D) Free trial (14 days)
   • E) Not sure / evaluating

3. What's your ecommerce platform?

   • A) Shopify
   • B) WooCommerce
   • C) Magento
   • D) BigCommerce
   • E) Amazon
   • F) None / other

If the user's request already provides most of this context, skip directly to the relevant step. Lead with your best-effort answer using reasonable assumptions (stated explicitly), then ask only the most critical 1-2 clarifying questions at the end.

Step 2 — Route or answer directly

If the request maps to a different skill, route:

• General influencer marketing strategy → /sales-influencer-marketing
• Affiliate program design (not Influencer Hero-specific) → /sales-affiliate-program
• Other influencer platforms → hand off to specific platform skill
• Email deliverability for outreach → /sales-deliverability

Otherwise, answer directly from the platform reference below.

Step 3 — Influencer Hero platform reference

Platform overview

Influencer Hero is an all-in-one influencer marketing platform used by 1,200+ brands and 50+ agencies. Offices in New York, London, Dubai, and Singapore.

Core modules:

| Module | What it does | |---|---| | Influencer Discovery | Search 200M+ profiles across Instagram, TikTok, YouTube, and blogs. Filter by audience demographics, location, engagement, niche, follower range. AI-powered search with natural language queries. | | Automated Outreach | AI-personalized email campaigns + Instagram/TikTok DM outreach. Templates, A/B testing, automated follow-ups. Gmail/Outlook/SMTP/IMAP integration. | | Influencer CRM | Relationship management with deal pages, outreach boards, relationship boards. Track comms, status, performance, and payments per influencer. | | Affiliate Marketing | Unique discount codes and affiliate links per influencer. Track sales attribution, commissions, and payouts. Code leakage prevention. | | Product Gifting | Send free products to creators via Shopify/ecommerce integration. Track acceptance, shipping, and posting. | | UGC / Content Library | Automatic capture of influencer posts tied to your brand. Store, organize, and repurpose content. | | Reporting & Analytics | Campaign performance dashboards — clicks, engagement, EMV, ROAS. Per-influencer and per-campaign metrics. | | Creator Storefronts | Branded storefronts for influencers to promote your products. | | Brand Safety | Content review and approval workflows before publication. | | Chrome Extension | Discover and analyze influencer profiles while browsing social media. |

Pricing and plan-gated features

| Feature | Standard ($649/mo) | Pro ($1,049/mo) | Business ($2,490/mo) | |---|---|---|---| | Seats | 1 | 3 | Unlimited | | Outreach/month | 1,000 | 5,000 | 10,000 | | Core modules | Search, Outreach, CRM, Affiliate & Payments, Gifting | All Standard + UGC capture, Reporting, AI integration, Templates | All Pro + Media Expert, full feature set | | Account manager | No | Yes | Yes |

14-day free trial with full access to core outreach and CRM tools.

Integrations (45+)

Ecommerce: Shopify, WooCommerce, Magento, BigCommerce, Prestashop, Amazon Email marketing: Klaviyo, Omnisend, Mailchimp, GetResponse, Brevo Communication: Gmail, Outlook, SMTP/IMAP, Slack Automation: Zapier Other: DocuSign, Gorgias

Key workflows

Influencer discovery

1. Keyword/AI search — type natural language queries or use filters
2. Apply filters — audience demographics, location, engagement rate, follower range, niche, platform
3. Review profiles — engagement metrics, audience quality, recent content, brand collaborations
4. Save to board — add to outreach board or relationship board
5. Use Chrome extension — discover and save creators while browsing Instagram, TikTok, YouTube

Outreach campaign setup

1. Connect email account — Gmail, Outlook, or custom SMTP/IMAP
2. Create campaign — name, target audience, messaging
3. Write templates — use AI personalization to reference specific creator content
4. Set follow-up sequence — automated follow-ups with configurable delays
5. A/B test — test subject lines, message body, send times
6. Launch — monitor open rates, reply rates, and response quality

Affiliate and discount code tracking

1. Generate unique codes — per influencer, per campaign
2. Distribute codes — via outreach or deal pages
3. Track usage — real-time sales attribution per code
4. Monitor for leakage — code leakage prevention detects unauthorized sharing
5. Process payouts — commission calculation and payment management

Product gifting via Shopify

1. Select products — choose items to gift from your Shopify catalog
2. Create gifting campaign — set expectations, deliverables
3. Send offers — influencers accept and enter shipping info
4. Auto-create orders — orders flow into Shopify for fulfillment
5. Track posting — monitor which gifted creators post content

Data model and terminology

| Influencer Hero term | What it means | |---|---| | Deal Page | Centralized view of a single influencer partnership — comms, content, payments, status | | Outreach Board | Kanban/pipeline view of creators in your outreach funnel | | Relationship Board | CRM view of established influencer relationships | | AI Personalization | Auto-generated message customization referencing specific creator content | | Earned Media Value (EMV) | Estimated value of organic impressions from influencer content | | Code Leakage | When discount codes are shared on unauthorized coupon sites |

Step 4 — Actionable guidance

Based on the user's specific question, provide:

1. Setup walkthrough — step-by-step configuration for the relevant module
2. Best practices — optimize campaign performance based on platform capabilities
3. Integration setup — connect Shopify, Klaviyo, or other tools
4. Reporting guidance — which metrics to track and how to interpret them
5. API/webhook guidance — programmatic access patterns

Gotchas

Best-effort from research — review these, especially items about plan-gated features and integration gotchas that may be outdated.

• Search filters can be inconsistent. Users report that discovery filters sometimes don't apply correctly to results. If results look wrong, try narrowing your search with more specific filters or using the AI search with natural language instead of filter combinations.

• Email accounts disconnect silently. Gmail/Outlook connections can lose authentication without notification. Check your connected accounts regularly — reconnect if outreach stops sending. The platform doesn't always alert you when a connection drops.

• Follow-up emails may start new threads. Some users report follow-ups being sent as new email threads instead of replies to the original message. This makes tracking harder for both you and the influencer. Test your follow-up sequence with a test email address before launching.

• Pricing is per brand. If you manage multiple brands (agency model), each brand requires a separate subscription. This adds up quickly — evaluate the Business plan or contact sales for agency pricing.

• No creator-side portal. Unlike marketplace platforms (Afluencer, Collabstr), Influencer Hero doesn't have a portal where creators can sign up and browse brand opportunities. All outreach is brand-initiated. Onboarding a single known creator requires adding them manually or creating a campaign for them.

• UGC capture and reporting are Pro+ only. The Standard plan covers core modules (search, outreach, CRM, affiliate, gifting) but UGC post capture and reporting/analytics dashboards require the Pro plan ($1,049/mo) or higher.

• Steep learning curve for small teams. The platform is feature-rich, which means new users often feel overwhelmed. Start with one module (usually discovery + outreach), get comfortable, then expand to CRM, affiliate, and gifting.

• 14-day free trial may not be enough. Given the learning curve, 14 days is tight to evaluate all modules. Focus your trial on the 1-2 features most critical to your decision.

• Self-improving: If you discover something not covered here, append it to references/learnings.md with today's date.

Related skills

• /sales-influencer-marketing — Influencer marketing strategy — platform comparison, creator discovery, vetting, campaign tracking, ROI
• /sales-affiliate-program — Affiliate program design — commissions, recruitment, tracking, payouts
• /sales-modash — Modash platform help — discovery, Shopify gifting, payments, API
• /sales-aspire — Aspire platform help — product seeding, affiliate tracking, UGC, paid social
• /sales-hypeauditor — HypeAuditor platform help — fraud detection, analytics, Discovery API
• /sales-creatoriq — CreatorIQ platform help — enterprise influencer OS
• /sales-deliverability — Email deliverability for outreach campaigns
• /sales-do — Not sure which skill to use? The router matches any sales objective to the right skill. Install: npx skills add sales-skills/sales --skill sales-do

Examples

Example 1: Set up first influencer outreach campaign

User says: "I just signed up for Influencer Hero. How do I find beauty influencers and reach out to them?" Skill does:

1. Walks through connecting Gmail/Outlook account
2. Shows how to use discovery with beauty niche filters (audience demographics, engagement, location)
3. Helps write a personalized outreach template with AI personalization
4. Sets up a 3-step follow-up sequence with timing
5. Recommends saving top candidates to an outreach board before launching Result: First outreach campaign live with 50-100 targeted beauty creators

Example 2: Track affiliate sales from influencer campaign

User says: "I want to give each influencer a unique discount code and track which ones drive the most sales" Skill does:

1. Walks through generating unique discount codes per influencer
2. Shows how to connect Shopify for real-time sales attribution
3. Explains the reporting dashboard for per-code performance
4. Covers code leakage prevention setup
5. Recommends tiered commission structure for top performers Result: Affiliate tracking live with per-influencer sales attribution

Example 3: Integrate with Shopify for product gifting

User says: "I want to send free products to 30 micro-influencers through my Shopify store" Skill does:

1. Verifies Shopify integration is connected
2. Shows how to select products and create a gifting campaign
3. Walks through sending gifting offers to selected creators
4. Explains the order auto-creation flow in Shopify
5. Sets up tracking for who accepts, receives, and posts Result: Gifting campaign set up with Shopify fulfillment pipeline

Troubleshooting

Discovery filters returning irrelevant results

Symptom: Applied audience demographics and niche filters but results don't match criteria Cause: Filter logic can be inconsistent, especially with multiple filters combined Solution: Try fewer filters at once — start broad (platform + follower range) and narrow incrementally. Use the AI natural language search instead of filter combinations for better results. Alternatively, use the Chrome extension to find creators while browsing social media and save them directly.

Outreach emails not being sent

Symptom: Campaign is active but emails aren't going out Cause: Email account disconnected (Gmail/Outlook OAuth token expired) or monthly outreach limit reached Solution: Check Settings → Connected Accounts to verify your email is still authenticated. Reconnect if needed. Check your plan's monthly outreach limit (Standard: 1K, Pro: 5K, Business: 10K) — if you've hit the limit, you'll need to wait for the next billing cycle or upgrade.

Influencer posts not appearing in UGC library

Symptom: Influencers have posted about your brand but content isn't captured Cause: UGC capture requires Pro plan or higher. Also, auto-capture depends on correct hashtag/mention tracking configuration. Solution: Verify you're on Pro or Business plan. Check that you've configured the correct hashtags and @mentions for tracking. Note that capture may take up to 24 hours to detect new posts. For Instagram Stories, capture must happen within the 24-hour story window.