skills/sales-inboxreads/SKILL.md
InboxReads platform help — newsletter directory and growth platform with 5,600+ newsletters across 40+ topics, 1-click cross-promotion swaps, Opportunities Board for sponsorships, Live Media Kits, ad pricing suggestions, competitor tool analysis, and newsletter acquisition marketplace. Use when comparing InboxReads tiers (Free vs Lite $8/mo vs Basic $33/mo vs Team $58/mo) and trying to figure out which one unlocks the analytics and messaging you actually need, can't decide between InboxReads and Lettergrowth/SparkLoop/Paved for cross-promotion or sponsor discovery, want to set up a Live Media Kit and don't know what metrics to feature, the Opportunities Board isn't surfacing relevant matches in your niche, hit the message or search caps on the Lite plan, looking for newsletters to acquire or planning to list yours for sale, or need to pipe InboxReads data into a CRM despite no API. Do NOT use for general newsletter monetization strategy across all platforms (use /sales-newsletter) or general newsletter audience growth strategy (use /sales-audience-growth).
npx skillsauth add sales-skills/sales sales-inboxreadsInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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If references/learnings.md exists, read it first for accumulated platform knowledge.
What are you trying to do?
Are you the publisher or the advertiser/sponsor? (Most InboxReads features serve publishers, but the directory and sponsor research tools also work for advertisers.)
What's your subscriber count and niche? (Drives messaging templates, partner-size targets, and ad price suggestions.)
Skip-ahead rule: if the user's prompt already contains enough context, skip to Step 2.
| If the question is about... | Route to... |
|---|---|
| Newsletter monetization strategy across all platforms | /sales-newsletter [question] |
| Newsletter audience growth strategy across all platforms | /sales-audience-growth [question] |
| Lettergrowth specifically (free cross-promo directory) | /sales-lettergrowth [question] |
| Collab Match (Web3/tech niche cross-promo) | /sales-collabmatch [question] |
| SparkLoop paid/free recommendations | /sales-sparkloop [question] |
| Paved (managed sponsorship marketplace) | /sales-paved [question] |
| Hecto (self-serve sponsorship marketplace) | /sales-hecto [question] |
| Sponsy (sponsorship CRM and ops) | /sales-sponsy [question] |
| Reletter (7M+ newsletter search engine with API) | /sales-reletter [question] |
| Sponsor This Newsletter (530-newsletter curated database) | /sales-sponsorthis [question] |
| Open Rates (sponsor prospecting database) | /sales-openrates [question] |
If the question is InboxReads-specific, continue to Step 3.
Read references/platform-guide.md for the full platform reference — modules, plan-gated limits, cross-promotion workflow, Opportunities Board, Live Media Kits, comparison with alternatives, and CRM-without-API patterns.
Answer the user's question using only the relevant section. Don't dump the full reference.
Focus on the user's specific situation:
If you discover a gotcha, workaround, or tip not covered in references/learnings.md, append it there.
Best-effort from research — review these, especially items about plan-gated features and integration gotchas that may be outdated.
?utm_source=inboxreads&utm_medium=crosspromo&utm_campaign={partner} yourself or you lose attribution./sales-newsletter — Newsletter monetization strategy (paid subs, sponsorships, ad networks across all platforms)/sales-audience-growth — Newsletter audience growth strategy (cross-promotion, referrals, lead magnets across all platforms)/sales-lettergrowth — Lettergrowth platform help (free cross-promotion directory, 1,300+ newsletters)/sales-collabmatch — Collab Match platform help (niche cross-promotion directory, 200+ newsletters, Web3/tech)/sales-sparkloop — SparkLoop platform help (paid and free recommendations, referral programs)/sales-paved — Paved platform help (managed newsletter sponsorship marketplace, Ad Network, Booker)/sales-hecto — Hecto platform help (self-serve newsletter advertising marketplace, transparent pricing)/sales-sponsy — Sponsy platform help (sponsorship CRM, ad inventory, sponsor portals, reporting)/sales-reletter — Reletter platform help (7M+ newsletter search engine with API and MCP)/sales-sponsorthis — Sponsor This Newsletter (530 newsletters, ad pricing, cross-promo/affiliate flags, one-time)/sales-openrates — Open Rates sponsor prospecting database (10,000+ active sponsors)/sales-passionfroot — Passionfroot creator marketing platform (Zest AI, storefronts, FrootWallet)/sales-refind — Refind CPA-based newsletter ad network/sales-megahit — Megahit subscriber enrichment (find decision-makers in your list)/sales-do — Not sure which skill to use? The router matches any sales objective to the right skill. Install: npx skills add sales-skills/sales --skill sales-doUser says: "I have a 3,500-sub finance newsletter. Should I get Lite or Basic on InboxReads?" Skill does: Notes Lite ($8/mo) caps at 10 messages and 100 searches per month — likely too tight for active outreach to finance partners. Recommends Basic ($33/mo) for unlimited messages/searches plus exports, especially since finance is competitive and discovery needs are higher. Suggests starting on Lite for one month to validate partner density before upgrading. Result: User starts on Lite, hits caps within two weeks, upgrades to Basic with confidence the inventory exists.
User says: "I'm already on Lettergrowth and SparkLoop Free Recs. Is InboxReads worth adding?" Skill does: Explains the overlap (all three solve cross-promotion discovery) and the differentiation: InboxReads has a sponsorship marketplace (Opportunities Board) and Media Kits that the other two don't, but charges $8-58/mo where Lettergrowth is free. Recommends keeping the free layer (Lettergrowth + SparkLoop Free Recs) and only paying for InboxReads if the Opportunities Board or Live Media Kit unlocks a specific workflow (sponsor pitches, brand discovery). Result: User holds off, adds InboxReads later when starting active sponsor outreach.
User says: "How do I pipe InboxReads contacts into HubSpot for sponsor outreach?" Skill does: Confirms InboxReads has no API/webhooks/Zapier. Walks through the Basic+ CSV export path: filter the directory by niche/size, export 5 contacts/month (Team = unlimited), map columns to HubSpot fields (newsletter name → company, contact email → email, subscriber count → custom property), then run outreach via a regular tool like Mailshake or Smartlead. Notes the manual nature and recommends batching exports. Result: User has a manual but workable InboxReads → HubSpot → outbound pipeline.
Symptom: Hit the 10-message or 100-search limit mid-week Cause: Lite is sized for casual exploration, not active campaigns Solution: Upgrade to Basic ($33/mo) for unlimited messages/searches. If usage is bursty (one campaign per quarter), schedule outreach within a single Lite cycle and prep all messages in batch before sending.
Symptom: Sponsorship/cross-promo suggestions don't fit your niche or size Cause: Board surfaces broad matches by default; filters need tuning Solution: Tighten filters by category, subscriber range, and ad price band. Also publish a Live Media Kit so creators see your real metrics before pitching — increases match quality. Cross-check niche fit on the partner's recent issues before accepting.
Symptom: 1-click swap delivered subscribers, but 30-day open rate is well below organic
Cause: Partner audience mismatch, or your value prop didn't land in their format
Solution: Tag swap-sourced subs with utm_source=inboxreads&utm_campaign={partner} in your ESP. Sunset non-openers after 30 days. Tighten partner criteria to 0.5x-2x your size in adjacent (not identical) niches, and ask for the partner's open rate before next swap.
tools
UpViral platform help — viral referral marketing and list-building platform (by Emarky) for viral sweepstakes, giveaway/reward campaigns, pre-launch waiting lists, and milestone referral programs, with REST API (app.upviral.com/api/v1/), callback-URL webhooks, PHP SDK, fraud detection (IP-based suspicious-referral flagging), A/B testing, smart leaderboards, unlockable incentives, and 30+ native ESP/CRM integrations (Mailchimp, ActiveCampaign, ConvertKit, AWeber, HubSpot, Klaviyo, Intercom) plus Zapier/Make/Pipedream/Integrately/Pabbly. Use when UpViral campaigns aren't tracking referral points correctly, deciding between Starter $79/mo annual (10K leads, 1 brand, NO API) vs Business $119/mo (25K, 2 brands, API + webhooks unlocked) vs Premium $319/mo (100K, 5 brands, dedicated account manager), the API returns errors because you're on the Starter tier where API/webhooks are gated, building an UpViral→CRM or UpViral→data-warehouse pipeline with add_contact / get_leads / get_leads_points / add_points / get_custom_fields / lists methods (uvapikey + uvmethod form-encoded POST), interpreting fraud flags where same-IP referrals get marked suspicious and you must manually activate/delete/blacklist, setting up the Callback URL (webhook) to fire on reward-unlock events, Zapier New Lead / New Reward Unlocked triggers not firing, ClickFunnels/Shopify/funnel-builder integration breaking, the drag-and-drop page builder showing broken widgets or limited customization, the setup feeling long and complicated for your first campaign, or picking UpViral over Viral Loops / KickoffLabs / Vyper / Prefinery / Gleam / KingSumo / ShortStack for a viral campaign. Do NOT use for general newsletter audience growth strategy across all platforms (use /sales-audience-growth), newsletter monetization (use /sales-newsletter), KickoffLabs-specific help (use /sales-kickofflabs), no-code merge-tag newsletter referrals (use /sales-referralkit), SparkLoop paid recommendations (use /sales-sparkloop), or full-stack multi-level Level-1/2/3 referral/affiliate tracking (use /sales-referralhero).
development
ReferralHero platform help — full-stack referral, affiliate, waitlist, contest, and NPS platform with subscriber API, webhooks, Zapier, Mailchimp/Kit/AWeber/Klaviyo/ActiveCampaign/SendLane connectors, coupon codes, multi-level referral tracking (Level 1/2/3), anti-fraud, and 5,000 calls/hour rate limit. Use when ReferralHero campaigns aren't tracking referrals correctly, deciding between PRO $199/mo (10K members, includes API + webhooks) and PREMIUM $399/mo (50K members, adds ReCaptcha + SMS verification), authentication is failing with no_token or X-API-Key header is being ignored, multi-level referral counts (Level 2/3) aren't appearing for downline subscribers, coupon group endpoints return 404 or coupon arrays max out, hitting the 5,000 calls/hour soft limit and getting too_many_calls 429s, the Mailchimp/Kit native integration is double-adding subscribers, webhook payloads aren't firing on confirmation events, importing Stripe customer IDs through transaction tracking, generating reward fulfillment when subscribers cross milestone thresholds (promote/unlock_promoted_reward), comparing ReferralHero against SparkLoop/ReferralKit/Viral Loops/GrowSurf/KickoffLabs for referral marketing, or routing referral data via add_bulk_transactions (500-transaction batch limit). Do NOT use for general newsletter audience growth strategy (use /sales-audience-growth), general newsletter monetization (use /sales-newsletter), no-code newsletter-only referral with merge-tag insertion (use /sales-referralkit), SparkLoop's paid recommendations or partner network (use /sales-sparkloop), or affiliate program strategy across many platforms (use /sales-affiliate-program).
tools
KickoffLabs platform help — viral marketing platform for pre-launch waitlists, bonus-entry giveaways, milestone-reward referral programs, leaderboard giveaways, and email opt-in bribes with REST API v1 + v2, server-side webhooks (in/out), KOL.js JavaScript library, AnyForm script for custom pages, fraud detection (duplicate_ip / bounced / duplidate_email flags), SMS verification add-on, native ESP integrations (Klaviyo, Mailchimp, ActiveCampaign, Brevo), website builders (Webflow, Wix, Squarespace, Weebly), Shopify, Facebook Audiences, Slack, Zapier. Use when KickoffLabs viral campaigns aren't tracking referrals correctly, deciding between Hobby $13/mo annual (500 leads/mo no A/B no reward emails) vs Premium $48/mo (2.5K + A/B + reward emails + tracking pixels) vs Business $99/mo (10K + custom email templates + custom domains + advanced reporting + 3 team) vs Enterprise $202/mo (25K + 5 team + SMS included), API key getting rejected because you embedded it in client-side JavaScript instead of server-side, can't decide whether to use v1 /subscribe vs v2 /tags/:TAG_ID/lead for lead creation, webhook payloads firing with `__fraudulent` flag and you need to interpret the duplicate_ip/bounced/duplidate_email reason codes (yes, duplidate is spelled that way in their docs), AnyForm script not posting to KickoffLabs vs native API endpoint, leaderboard endpoint returning more than 50 leads is not allowed, social_id (kid in share URLs) attribution chain breaking between v1 and v2, contest score vs lead count metrics in the webhook payload are confusing, SMS Verification only available on Premium+ as $50/mo add-on (Enterprise includes), per-month lead cap auto-upgrades at $8 per 1000 overage leads, picking between KickoffLabs and Viral Loops / UpViral / Prefinery / ReferralCandy / Voucherify for viral campaign type fit, or rate limit per tier (10-100 calls/minute) is hitting on bulk imports. Do NOT use for general newsletter audience growth strategy (use /sales-audience-growth), general newsletter monetization (use /sales-newsletter), no-code merge-tag-only newsletter referrals (use /sales-referralkit), SparkLoop paid recommendations + partner network (use /sales-sparkloop), or full-stack referral/affiliate with multi-level Level-1/2/3 tracking (use /sales-referralhero).
development
Routes any sales, marketing, ad, or GTM objective to the right specialized skill and outputs the install command for that skill plus a ready-to-paste prompt packed with the user's context. Asks clarifying questions when the objective is ambiguous, then hands back a copy-paste-runnable next step. Covers prospecting, outbound cadences, deals, proposals, forecasting, deliverability, enrichment, intent, content, coaching, CRO, SEO, launch directories, newsletters, email/SMS/push marketing, chatbots, influencer marketing, social media, employee advocacy, media relations, reviews, data hygiene, B2B advertising, retargeting, affiliate, loyalty, digital products, memberships, webinars, checkout, and platform-specific help. Use when the user has a sales or marketing question and isn't sure which skill to use, or wants a multi-skill sequence with a batch install command. Do NOT use to solve problems directly — this skill only routes.