sales-skills/sales-gutenverse

Gutenverse Platform Help

Step 1 — Gather context

If references/learnings.md exists, read it first for accumulated platform knowledge.

1. What are you trying to do?

   • A) Fix a broken state — the editor page won't load or breaks after a customization change, colors/styles apply in the editor but not on the frontend, blocks vanished or broke after an update, or a plugin conflict
   • B) Build with blocks — layout/section structure, content/interactive blocks (Tabs, Accordion, Testimonials, Countdown, Chart), the popup builder, mega menu, Post/Query blocks, the 600+ starter template library, global colors/fonts
   • C) Capture leads — the separate Gutenverse Form plugin (form blocks, entries stored in WordPress, CSV export, reCAPTCHA, admin/user email notifications); Pro form features (conditional logic, multi-step, calculation/payment fields)
   • D) Use Pro/dynamic features — dynamic data, display/visibility conditions, custom fonts, premium templates/blocks, sticky/cursor effects, Lottie animations
   • E) Customize/automate — the gutenverse-core framework hooks (gutenverse_after_init_framework, gutenverse_include_block, gutenverse_block_config), reading/writing gutenverse/-namespaced block markup via the WordPress REST API
   • F) Pick or compare a plan (Free / Pro Professional / Agency) or weigh Gutenverse vs other block builders

2. Free or Pro? Free (WordPress.org) ships all 57 blocks + the template library + popup builder + global colors/fonts + responsive editing. Form builder advanced features, dynamic data, display conditions, custom fonts, premium templates/blocks, and the mega menu are Pro. The Gutenverse Form plugin is a separate free install.

Skip-ahead rule: if the user's prompt already contains enough context, skip to Step 2.

Step 2 — Route or answer directly

| Problem domain | Route to | |---|---| | Funnel strategy, page structure, builder selection across tools (Spectra/Kadence/GenerateBlocks/Stackable/SeedProd/Elementor…) | /sales-funnel — Run: /sales-funnel {user's original question} | | A/B testing methodology (Gutenverse has no native split testing) | /sales-vwo — Run: /sales-vwo {user's original question} | | Email sequences/automation after a form opt-in | /sales-email-marketing — Run: /sales-email-marketing {user's original question} | | Growing the list, lead-magnet strategy | /sales-audience-growth — Run: /sales-audience-growth {user's original question} | | WooCommerce store/checkout (Gutenverse builds pages, WooCommerce blocks are "coming soon") | /sales-checkout — Run: /sales-checkout {user's original question} | | WordPress/WooCommerce funnel + upsells around the pages | /sales-cartflows — Run: /sales-cartflows {user's original question} | | On-page/technical SEO and Core Web Vitals beyond clean markup | /sales-seo — Run: /sales-seo {user's original question} |

If the question is Gutenverse-specific, continue to Step 3.

Step 3 — Gutenverse platform reference

Read references/platform-guide.md for the full platform reference — blocks/modules, the Form plugin, pricing/plan gates, data model, integration recipes, and code examples. For the gutenverse-core framework hooks, the gutenverseCore.* packages, and the WordPress REST API approach to gutenverse/-namespaced markup, read references/gutenverse-api-reference.md.

Answer the user's question using only the relevant section. Don't dump the full reference.

Step 4 — Actionable guidance

Focus on the user's specific situation.

• "The editor page won't load / breaks after a change" is the #1 reported issue. It typically appears right after a customization change and clears when Gutenverse is deactivated — a JS conflict or a corrupted block. Update Gutenverse, hard-refresh and clear browser + page cache, then bisect by disabling other plugins (and switching to a default theme) until the conflict surfaces. Keep a staging copy before editing a live site.
• "Colors/styles work in the editor but not on the frontend" is a styling-cache/asset-loading mismatch. Regenerate/clear Gutenverse's style cache, clear page/object/CDN cache, and allowlist Gutenverse's CSS/JS in any minify/optimization plugin. v3.4.0+ added an improved styling cache mechanism — make sure you're current.
• Forms are a separate plugin with a deliberately small surface. Gutenverse Form stores entries in WordPress (CSV export), sends admin + user email notifications, and offers a reCAPTCHA block — but the free plugin has no webhooks, no Zapier/Mailchimp/CRM integrations, no conditional logic, no multi-step, and no payment fields (those are Pro). For anything beyond simple capture + email, pair a dedicated form plugin and route the sequence via /sales-email-marketing.
• Plan gating drives most surprises. All 57 blocks, the template library, the popup builder, and global colors/fonts are free. Dynamic data, display conditions, custom fonts, premium templates/blocks, the mega menu, and advanced form features are Pro (and degrade if the license lapses). Confirm the tier before promising a feature — and treat pricing as best-effort/annual.
• Know what's "coming soon." WooCommerce blocks, custom fields, and Query Loop for custom post types were marketed as upcoming, not shipped. Don't assume them; verify against the current changelog.
• The automation surface is WordPress, not a hosted API. No Gutenverse REST API, no outbound webhook, no Zapier app. Read/write block markup through the WordPress core REST API (blocks are gutenverse/-namespaced in post_content, Application-Password auth); extend the editor via the gutenverse-core hooks (gutenverse_after_init_framework, gutenverse_include_block, gutenverse_block_config) and the gutenverseCore.* ES6/window packages. It's open source under github.com/Jegstudio — deeper extension means building against the core framework.

If you discover a gotcha, workaround, or tip not covered in references/learnings.md, append it there.

Gotchas

Best-effort from research (2026-06) — review these, especially plan-gated features and integration details that may be outdated.

1. Editor page failing to load after a customization change is the top reported problem. The frontend still renders; deactivating Gutenverse restores the editor. Treat it as a JS conflict/corrupted block — update, clear cache, bisect plugins on staging before touching a live site.
2. Color/style changes applying in the editor but not on the frontend is a styling-cache/asset issue. Regenerate Gutenverse's style cache, clear page/CDN cache, and exclude its assets from minify/optimize plugins. Stay on v3.4.0+ for the improved cache mechanism.
3. The form builder is a separate free plugin (gutenverse-form) — and the free tier has no webhooks, no Zapier/Mailchimp/CRM, no conditional logic, no multi-step, no payment fields. Entries are stored in WordPress with CSV export; anti-spam is reCAPTCHA only (a third-party Cloudflare Turnstile add-on exists).
4. Dynamic data, display conditions, custom fonts, premium templates/blocks, the mega menu, and advanced form features are Pro and stop applying if the license lapses — test on staging.
5. WooCommerce blocks, custom fields, and CPT Query Loop were "coming soon," not guaranteed shipped. Verify against the current changelog before promising them.
6. No hosted REST API, no outbound webhook, no Zapier app. Automate via the WordPress core REST API (gutenverse/ block markup in post_content) and the gutenverse-core framework hooks. Form leads exit through email or whatever form plugin you pair with it.
7. No native A/B testing, heatmaps, or analytics. Gutenverse builds pages; measurement needs a separate tool (VWO, Microsoft Clarity).

Related skills

• /sales-funnel — Funnel strategy, page structure, and builder selection across tools (Spectra, Kadence Blocks, GenerateBlocks, Stackable, SeedProd, Elementor, ClickFunnels, Leadpages)
• /sales-stackable — Another design-focused, Gutenberg-native block plugin — compare blocks, footprint, Pro gates, and note Stackable has no form/popup builder where Gutenberg-verse ships both
• /sales-spectra — A Gutenberg-native block plugin (by Brainstorm Force) that also ships a Popup Builder + Starter Templates — compare blocks, DOM output, and Pro Dynamic Content
• /sales-kadence — A Gutenberg block plugin (by StellarWP) with an Advanced Form block + webhooks and Kadence AI — compare form/automation depth vs Gutenverse Form
• /sales-generateblocks — The minimalist, performance-first Gutenberg block plugin — compare its few-primitives, lean-DOM model against Gutenverse's 57 ready-made blocks
• /sales-seedprod — A WordPress page/landing-page builder plugin (non-Gutenberg alternative with Theme Builder + coming-soon pages)
• /sales-cartflows — WordPress/WooCommerce funnel + checkout/upsells around the pages Gutenverse builds
• /sales-vwo — A/B testing and heatmap methodology Gutenverse lacks natively
• /sales-audience-growth — Growing an email list (lead magnets, opt-in strategy) behind a form
• /sales-email-marketing — Email sequences to run after a Gutenverse Form captures the lead
• /sales-do — Not sure which skill to use? The router matches any sales objective to the right skill. Install: npx skills add sales-skills/sales --skill sales-do -a claude-code

Examples

Example 1: Read and bulk-edit Gutenverse block markup programmatically

User: "I want to update the CTA text inside a Gutenverse Button across 30 landing pages from a script. Is there an API?" Approach: There's no Gutenverse REST API — use the WordPress core REST API. Gutenverse blocks are gutenverse/-namespaced block markup in each post's content field (with attributes like a unique element id), so authenticate with an Application Password, GET the post content, transform the <!-- wp:gutenverse/button … --> markup, and POST it back. To change rendered output instead of stored content, hook WordPress core render_block; to extend the editor, use the gutenverse-core framework hooks. Pull the snippets from references/gutenverse-api-reference.md.

Example 2: My Gutenverse editor stopped loading after I changed a section

User: "After editing a section, the Gutenverse editor screen just won't load anymore — but the live site is fine." Approach: This is the top reported Gutenverse issue. The frontend rendering while the editor breaks points to a JS conflict or a corrupted block introduced by that edit. Update Gutenverse to the latest version, hard-refresh and clear browser + page cache, then on a staging copy disable other plugins (and switch to a default theme) one at a time to isolate the conflict; if a single block is corrupt, remove/re-add it. See Troubleshooting.

Example 3: Which plan do I need for a form with conditional logic and dynamic content?

User: "I want a multi-step contact form with conditional fields, and I want to bind block content to custom fields. What tier?" Approach: Both are Pro. Gutenverse Form's free tier covers basic fields, WordPress-stored entries, CSV export, email notifications, and reCAPTCHA — but conditional logic, multi-step, calculation/payment fields are Pro, and dynamic data / display conditions in the page blocks are Pro too. Pro is annual (~$79–99/yr for the Professional/10-site tier; an Agency/100-site tier exists). Treat pricing as best-effort and confirm current tiers and site counts in references/platform-guide.md; warn that Pro features degrade if the license lapses.

Troubleshooting

The Gutenverse editor page won't load (frontend still works)

Symptom: After making a customization change, the block editor screen fails to load; deactivating Gutenverse lets the editor load again. The published frontend is unaffected. Cause: A JavaScript conflict with another plugin/theme, a corrupted block from the last edit, or a stale editor build/cache. Solution: Update Gutenverse to the latest version; hard-refresh and clear browser + page/object cache; on a staging copy, deactivate all other plugins and switch to a default theme, then re-enable one at a time to find the conflict. If one block is the culprit, delete and re-insert it. Keep a backup before editing live.

Color or style changes don't show on the frontend

Symptom: A color, spacing, or typography change looks right in the editor but the published page doesn't reflect it. Cause: Gutenverse's per-page styling cache is stale, a caching/CDN layer is serving old CSS, or a minify/optimization plugin stripped or reordered Gutenverse's assets. Solution: Regenerate/clear Gutenverse's style cache and clear page/object/CDN cache; allowlist Gutenverse's CSS/JS in any minify/combine plugin; confirm you're on v3.4.0+ (improved styling cache). Re-check in an incognito window to rule out the browser cache.

Form submissions aren't reaching me / are full of spam

Symptom: Gutenverse Form entries don't arrive by email, or the inbox fills with spam. Cause: Missing/failing site email (no SMTP), notification not configured, or anti-spam limited to reCAPTCHA on the free plugin (no webhooks/CRM routing, no honeypot beyond reCAPTCHA). Solution: Confirm admin + user email notifications are enabled on the form and that WordPress can send mail (add an SMTP plugin if deliverability is poor); entries are also stored in WordPress with CSV export as a fallback. Enable the reCAPTCHA block; for stronger protection add a Cloudflare Turnstile add-on, and for routing leads into a CRM/sequence pair a dedicated form plugin and use /sales-email-marketing.