sales-skills/sales-easylogo

EasyLogo Platform Help

EasyLogo (by Haplo — the App Store apps for iPhone / iPad / Mac / Vision Pro plus a free web version at haploapp.com/logo-maker) is a grid-based, draw-it-yourself minimalist logo maker. You tap dots on a snapping grid to draw line and circle paths that connect into a clean geometric / monoline mark — then color it and export. It's the branding/logo step for solo founders, indie makers, small-business owners, Etsy sellers, and creators who want to craft a simple mark themselves. It's a peer of the budget logo cluster (Hatchful / DesignEvo / LOGO.com / LogoAI / Namecheap / LogoCrafter), but two facts frame every answer and set it apart:

(1) It's GRID-BASED and DRAW-IT-YOURSELF — not AI, not templates. You build the logo by hand from lines and circles that snap to a grid. There's no "type your name → get AI concepts" (that's /sales-logocrafter / /sales-logoai) and no template library to fill (that's /sales-hatchful / /sales-designevo). Great for minimalist geometric marks; the wrong tool if you want something generated for you. (2) Simplest billing in the cluster, and VECTOR IS INCLUDED. There's a free web version (no signup, no watermark, PNG + SVG) and a one-time paid Apple app (low cost, no subscription, no credits, no in-app purchases). SVG vector export is included — not a paywalled upsell like at many peers. It is UI-only — there is NO public API (see Step 4).

Step 1 — Gather context

If references/learnings.md exists, read it first for accumulated platform knowledge.

Ask only what you can't infer:

1. What do you want from EasyLogo?
   • A) Make a logo with the grid tool (draw lines/circles, snap to grid, color it)
   • B) Choose between the free web version and the paid app — what each includes
   • C) Understand the download — PNG vs SVG, resolutions, commercial rights
   • D) You need vector / print-scalable output (good news — SVG is included; see Step 4)
   • E) Integrate or automate ("API" / bulk generation — see Step 4)
2. Is this the right kind of tool for you — do you want to draw the mark, or have one generated? If they want AI-from-a-name or a template to fill, route out (Step 2). EasyLogo is for hand-drawing a geometric mark.

Skip-ahead: a name (not a logo) → /sales-namelix; the validate-before-building method or a branding-tool comparison → /sales-idea-validation; wider social/marketing creative → /sales-canva — route in Step 2.

Step 2 — Route or answer directly

| If the user's question is about… | Route to | |---|---| | Wanting AI to generate a logo from your business name (not draw it yourself) | /sales-logocrafter {question} | | A template-based logo maker (pick + fill a template) | /sales-hatchful {question} or /sales-designevo {question} | | Generating the business name itself (not the logo) | /sales-namelix {question} | | The validate-before-building method, or comparing branding/logo tools across the market | /sales-idea-validation {question} | | A genuinely free vector SVG from another free peer (EasyLogo's web version is also free-SVG) | /sales-namecheap-logo-maker {question} | | Building the wider social/marketing creative or a design system at scale | /sales-canva {question} |

When routing, give the exact command: "This is a {domain} question — run: /sales-logocrafter {original question}"

Otherwise, answer EasyLogo-specific questions using Step 3.

Step 3 — EasyLogo platform reference

Read references/platform-guide.md for the full reference — the tap-dots-on-a-grid → draw lines/circles → fill → color → export workflow and every module's automation tag; the free-web-vs-paid-app boundary (what the free browser version includes vs what the paid app adds — advanced tools, project saving, more export options); the export formats (PNG 512/1024 + SVG vector, and why vector is included, not an upsell); the one-time pricing anatomy (paid app is buy-once, no subscription/credits/IAP — figures best-effort and moving); the ownership/originality reality (commercial terms undocumented on-site; a plain geometric mark can be non-distinctive) and the clearance workflow; and the no-public-API reality (why generation can't be scripted and what to use instead); plus the easylogo.co namesake trap (an unrelated human design agency).

Answer using only the relevant section — don't dump the full reference.

Step 4 — Actionable guidance

Flag all pricing/format details as best-effort and tell the user to confirm current terms in-app, on the App Store listing, or at haploapp.com — the marketing page and the App Store listing have disagreed on price (reported ~$2.99 one-time on the site vs ~$4.99 on the App Store), and the free web version is a limited preview.

• Set expectations first: it's a grid tool you DRAW with, not an AI or template generator. EasyLogo gives you a snapping grid — you tap dots to draw line and circle paths that connect into a mark, then adjust thickness/angles/corners and apply a color palette. It's built for minimalist / monoline / geometric logos you craft yourself. If the user actually wants a logo generated from their name, that's the wrong tool — route to /sales-logocrafter (AI) or /sales-hatchful / /sales-designevo (templates). Don't oversell it as "AI."
• Free web version vs paid app — spell out the split. There's a free web version (haploapp.com/logo-maker) that runs in any browser with no signup, no watermark, and exports PNG + SVG — but it's a limited preview (line/circle tools, color picker, hex entry, undo/redo). The paid Apple app (iPhone/iPad/Mac/Vision Pro) adds advanced tools, project saving, and more export options. Recommend the free web version to try the grid workflow and grab a quick mark; recommend the paid app if they want to save projects and iterate.
• Good news on vector: SVG export is INCLUDED — not a paywalled upsell. EasyLogo exports PNG at 512×512 and 1024×1024 and a scalable SVG (the web version even calls SVG the "best" option and exports it free). Unlike peers that gate vector behind a pricey tier (SmashingLogo, DesignEvo Plus, LogoMaker.com packages), here a print-scalable SVG is part of the deal. Because the marks are drawn from geometric paths, they vectorize cleanly.
• Pricing is one-time and simple — no subscription, no credits — but the exact number is best-effort. The paid app is a buy-once purchase (no subscription, no credit packs, no in-app purchases). The marketing page has reported ~$2.99 while the App Store has shown ~$4.99, so quote it as a low one-time cost and tell the user to confirm the current App Store price. The web version is free.
• Lock the name (and validate the idea) before you brand. A logo is downstream: validate demand first (/sales-idea-validation), settle the name (/sales-namelix), then brand — never invest in a mark for a name you might still change. EasyLogo's free web version is a good low-commitment first pass.
• Ownership terms are undocumented, and a plain geometric mark can be non-distinctive — do your own clearance. Neither the site nor the App Store listing publishes a commercial-license/ownership statement, so verify what rights you get before relying on the logo commercially. And because a simple geometric grid mark can look like many others (monoline marks converge), a clean-looking logo is not automatically a defensible trademark. Tell users to run a USPTO/EUIPO search + distinctiveness check, a reverse-image search on the mark, and to grab the domain + social handles before building a brand on it.
• There is NO public API — don't plan a pipeline around it. If asked to "use the EasyLogo API" or generate logos in bulk from a script, be precise: it's a UI-only Apple app + web tool — no REST endpoints, no webhooks, no Zapier/Make, no MCP — so generation cannot be scripted. For programmatic logo/image generation at volume, use an image-generation service with a documented API and vectorize downstream.
• Namesake trap: EasyLogo (Haplo, haploapp.com) is NOT easylogo.co. easylogo.co is an unrelated full-service human design agency (contact-sales, no self-serve tool, no published pricing). If a user cites agency-style "custom design in 48 hours" pricing, they've landed on the wrong EasyLogo — this skill is the Haplo grid app/web tool.

If you discover a gotcha or tip not in references/learnings.md, append it there with today's date.

Gotchas

Best-effort from research (2026-07) — features, tiers, and terms move; verify at haploapp.com / the App Store.

• It's a grid DRAWING tool, not AI or templates. You tap dots on a snapping grid to draw line/circle paths. Want a logo generated from your name → /sales-logocrafter; want a template to fill → /sales-hatchful.
• Free web version + paid app. The free browser version (no signup, no watermark, PNG+SVG) is a limited preview; the paid Apple app adds advanced tools, project saving, and more export options.
• SVG vector is INCLUDED, not an upsell. Exports PNG 512/1024 + SVG; the free web version exports SVG too. A cheap route to a hand-drawn vector logo (contrast the paid-vector peers).
• One-time price, but the number is best-effort. No subscription/credits/IAP; reported ~$2.99 on the site vs ~$4.99 on the App Store — confirm the current App Store price. Web version is free.
• Ownership terms are undocumented. No published commercial-license statement — verify what rights transfer before relying on the mark commercially.
• A plain geometric mark can be non-distinctive. Commercial use ≠ a registered trademark — run USPTO/EUIPO clearance + a reverse-image search before building a brand on it.
• Some users report the drawing canvas can lag when placing many line segments — save often and work in smaller passes (an indie app that ships updates; verify current behavior).
• There is NO public API, webhooks, Zapier/Make, or MCP. UI-only (Apple app + web); generation can't be scripted. For volume, use an image-generation API and vectorize downstream.
• Namesake trap. EasyLogo (Haplo, haploapp.com) is not easylogo.co (an unrelated human design agency).

Related skills

• /sales-logocrafter — When you'd rather have AI generate a logo from your business name (credit-metered) instead of drawing it yourself
• /sales-hatchful — A template-based, genuinely free peer (free full-res PNG) — compare drawing-it-yourself vs picking a template
• /sales-designevo — A freemium template logo maker + editor (free credited low-res PNG; vector is a paid Plus tier) — compare with EasyLogo's included SVG
• /sales-namecheap-logo-maker — Another free logo maker that also gives free vector SVG — compare free-SVG routes
• /sales-logoai — Budget AI logo maker + Brand Center — compare hand-drawn vs AI-generated
• /sales-namelix — Generate the business name first (a logo is the hand-off from the name)
• /sales-idea-validation — The validate-before-building method and the full naming/branding landscape (validate and name before you brand)
• /sales-canva — Once the logo's done, build the wider marketing/social creative and design system at scale
• /sales-do — Not sure which skill to use? The router matches any sales objective to the right skill. Install: npx skills add sales-skills/sales --skill sales-do -a claude-code

Examples

Example 1: "How does EasyLogo actually work — is it AI?"

User says: "I keep seeing EasyLogo — does it generate a logo from my company name like the AI ones?" Skill does: Explains EasyLogo is a grid-based, draw-it-yourself tool — you tap dots on a snapping grid to draw line/circle paths into a geometric/minimalist mark, then color and export — not AI-from-a-name and not a template library. Notes it's ideal for a clean monoline mark you craft yourself, and if they'd rather have one generated, routes to /sales-logocrafter (AI) or /sales-hatchful (templates). Result: The user picks the right tool for whether they want to draw or generate the logo.

Example 2: "Is EasyLogo free, and can I get a vector SVG?"

User says: "I need a scalable SVG for a printer. Is EasyLogo free, and does it export vector?" Skill does: Explains the split — a free web version (no signup, no watermark) exports PNG + SVG, and a one-time paid Apple app (no subscription/credits) adds advanced tools, project saving, and more export options. Confirms SVG vector is included, not a paywalled upsell, and that grid-drawn marks vectorize cleanly — so a print-scalable file is available even on the free web version. Flags the exact price as best-effort. Result: The user gets a free vector SVG without hitting a vector paywall.

Example 3: "Can I use the EasyLogo API to generate logos in bulk?" (developer/automation)

User says: "How do I hit the EasyLogo API to auto-generate marks for 50 brands from a script?" Skill does: States EasyLogo has no public API — it's a UI-only Apple app + web tool with no REST endpoints, webhooks, Zapier/Make, or MCP — so generation cannot be scripted. Suggests an image-generation service with a documented API for programmatic logo generation at volume, and vectorizing downstream. Does not invent endpoints. Result: The user avoids building on a nonexistent API and picks a workable path.

Troubleshooting

"Is this the same EasyLogo as the design agency I found?"

Symptom: The user found a site offering "custom logo design in 48 hours, contact us for pricing." Cause: easylogo.co is an unrelated full-service human design agency — a namesake, not this product. Solution: Clarify that this skill covers EasyLogo by Haplo (the App Store apps + the free web tool at haploapp.com), a self-serve grid-based DIY maker. If the user wants a done-for-you human service instead, that's a different lane (/sales-logonerds covers a low-cost done-for-you human logo service).

"The drawing canvas is lagging / stuttering as I add lines"

Symptom: Placing many line segments makes the grid canvas feel slow or janky. Cause: Reported performance hiccups on the drawing surface with complex marks (it's a small indie app). Solution: Save often, build the mark in smaller passes, and keep an eye out for app updates. If it persists on the paid app, contact Haplo support; for a quick simple mark the free web version may be smoother.

"Where's the vector file / can I get a bigger size?"

Symptom: The user wants a scalable or higher-resolution export. Cause: Not all export options are exposed in the free web preview. Solution: The SVG export is a scalable vector (use it for print/large-format); raster is offered at 512×512 and 1024×1024 PNG. For the full set of export options and project saving, use the paid app.