sales-skills/sales-creatorco

Creator.co Platform Help

Helps the user with Creator.co platform questions — from AI-powered creator matching and campaign setup through UGC content management, affiliate tracking, product gifting, and performance reporting.

Step 1 — Gather context

If references/learnings.md exists, read it first for accumulated knowledge.

Ask the user:

1. What do you need help with?

   • A) Finding creators — using London AI, search filters, marketplace
   • B) Campaign setup — briefs, goals, creator invites
   • C) Content management — approvals, UGC rights, repurposing
   • D) Affiliate tracking — setting up commission tracking, integrations
   • E) Product gifting — Shopify integration, shipping to creators
   • F) Reporting — ROAS, conversions, campaign performance
   • G) Creator vetting — Deep Insights, audience quality
   • H) Pricing / plan selection
   • I) Something else — describe it

2. What platforms are your creators on?

   • A) Instagram
   • B) TikTok
   • C) YouTube
   • D) Multiple

3. What's your Creator.co plan?

   • A) Self-Serve ($299/mo)
   • B) Managed ($2,199/mo)
   • C) Enterprise (custom)
   • D) Evaluating / not sure

If the user's request already provides most of this context, skip directly to the relevant step. Lead with your best-effort answer using reasonable assumptions (stated explicitly), then ask only the most critical 1-2 clarifying questions at the end.

Step 2 — Route or answer directly

If the request maps to a specialized skill, route:

• Influencer analytics / audience analysis without Creator.co → /sales-infludata
• Ad campaign strategy / retargeting → /sales-retargeting or /sales-b2b-advertising
• Affiliate program design (strategy, not Creator.co setup) → /sales-affiliate-program
• Email marketing to subscribers → /sales-email-marketing
• Tool integration architecture → /sales-integration

Otherwise, answer directly from platform knowledge below.

Step 3 — Creator.co platform reference

Read references/platform-guide.md for detailed module documentation, pricing, integrations, and data model.

You no longer need the platform guide details — focus on the user's specific situation.

Step 4 — Actionable guidance

Based on the user's specific question:

1. Campaign setup checklist — step-by-step from brief to launch
2. Creator selection framework — how to use Deep Insights to vet creators
3. UGC repurposing strategy — which content to reuse where for maximum ROAS
4. Affiliate setup walkthrough — connecting affiliate networks and tracking conversions
5. Budget planning — how to allocate between paid collabs, gifting, and affiliate

Campaign launch checklist

| Step | What to do | Common mistake | |---|---|---| | 1. Define goals | Set specific KPIs (ROAS target, content pieces, reach) | Vague goals like "more awareness" | | 2. Set budget | Load digital wallet, set per-creator budget | Not accounting for product gifting costs | | 3. Create brief | Use London AI to generate, then customize | Overly restrictive creative guidelines | | 4. Find creators | Let London match + browse marketplace applicants | Only using one channel (AI or marketplace) | | 5. Vet creators | Check Deep Insights before activating | Skipping audience quality check | | 6. Activate | Approve creators, ship products if gifting | Activating too many creators at once | | 7. Review content | Approve/revise in dashboard | Slow approval delays campaign timeline | | 8. Track performance | Monitor real-time dashboard | Not setting up attribution before launch |

Gotchas

Best-effort from research — review these, especially items about plan-gated features and integration gotchas that may be outdated.

• Creator quality varies on the marketplace. Multiple reviewers note fake followers among marketplace creators. Always check Deep Insights reports before activating. Don't skip the audience authenticity check — Creator.co doesn't have built-in fake follower detection like some competitors (influData, Modash, HypeAuditor).

• Engagement rate calculations may be off. Trustpilot reviewers report that engagement rates change (usually decrease) when reconnecting accounts. Cross-reference Creator.co's engagement data with the creator's native platform analytics or a third-party tool.

• 3-month minimum commitment. Both Self-Serve ($299/mo) and Managed ($2,199/mo) require a 3-month minimum. That's $897 or $6,597 minimum commitment before you can cancel.

• "Unlimited collaborations" doesn't mean unlimited managed support. Self-Serve gives unlimited creator activations but you manage everything yourself. Managed plan caps at 5 creator collaborations per month with account manager support.

• Content compliance is manual. There's no automated content compliance checking — you review every piece of content yourself. At scale (100+ creators), this becomes a bottleneck.

• Login and dashboard issues reported. G2 and Trustpilot reviewers mention occasional login failures and campaigns not loading. If campaigns won't display, try clearing cache, switching browsers, or contacting support.

• Pricing has changed frequently. Older reviews cite different prices ($460, $995, etc.). Always check creator.co/pricing for current rates.

• No public API. If you need programmatic access to campaign data or creator info, Creator.co doesn't offer it. Consider exporting reports manually or using their pre-built integrations.

• Self-improving: If you discover something not covered here, append it to references/learnings.md with today's date.

Related skills

• /sales-influencer-marketing — Influencer marketing strategy across platforms (Modash, influData, Creator.co). Platform comparison, discovery, vetting, ROI tracking
• /sales-modash — Modash platform help — discovery, tracking, Shopify gifting, payments, API
• /sales-infludata — Influencer analytics, creator discovery, audience analysis, fake follower detection
• /sales-affiliate-program — Affiliate and creator partnership program design
• /sales-tagshop — UGC video ads and shoppable galleries for ecommerce
• /sales-retargeting — Retargeting strategy for campaign audiences
• /sales-content — Sales content management and governance
• /sales-do — Not sure which skill to use? The router matches any sales objective to the right skill. Install: npx skills add sales-skills/sales --skill sales-do

Examples

Example 1: Launch a product gifting campaign on Shopify

User says: "I want to send my new skincare product to 50 micro-influencers on Instagram and get UGC back" Skill does:

1. Sets up a product gifting campaign with clear brief (deliverables: 1 Reel + 1 Story per creator)
2. Uses London AI to find skincare/beauty micro-influencers (10K-100K followers)
3. Configures Shopify integration for product shipping and coupon tracking
4. Sets up content approval workflow for reviewing UGC before posting
5. Explains UGC usage rights — all content can be repurposed for ads, email, landing pages Result: 50 creators receive product, submit UGC for approval, brand gets full usage rights for ad creative

Example 2: Set up affiliate tracking with Impact

User says: "How do I track which creators are actually driving sales? I use Impact for affiliates" Skill does:

1. Walks through connecting Impact affiliate network in Creator.co settings
2. Configures unique tracking links and coupon codes per creator
3. Sets up Google Analytics integration for website attribution
4. Shows how to view conversion and ROAS data in the real-time dashboard
5. Explains how to identify top performers for repeat campaigns Result: Full attribution pipeline from creator content → click → conversion with per-creator ROAS

Example 3: Vet creators before activating

User says: "I have 20 applicants to my campaign — how do I pick the best ones?" Skill does:

1. Opens Deep Insights for each applicant — reviews audience demographics, engagement, authenticity
2. Flags creators with suspicious engagement patterns or mismatched audience geography
3. Cross-references engagement rates with native platform data (Creator.co rates may differ)
4. Ranks applicants by audience quality × content relevance × brand fit
5. Recommends activating top 8-10 and waitlisting the rest Result: Curated creator roster based on data, not follower count

Troubleshooting

Campaigns not loading after login

Symptom: You can log in but the campaign dashboard shows blank or fails to load Cause: Known intermittent issue reported by multiple G2 and Trustpilot reviewers. May be browser cache, session issues, or platform-side bugs. Solution: Clear browser cache and cookies, try incognito mode or a different browser. If the issue persists, contact Creator.co support. Some users report that campaigns load after waiting a few minutes and refreshing.

Engagement rates look wrong or keep changing

Symptom: Creator's engagement rate in Creator.co doesn't match what you see on their actual profile, or it changes when you reconnect Cause: Creator.co's engagement calculation methodology may differ from the platform's native stats. Reconnecting accounts can trigger recalculation with different data windows. Solution: Use Deep Insights as a directional signal, not absolute truth. Cross-reference with the creator's native analytics (Instagram Insights, TikTok Analytics) or a third-party tool like influData. For critical decisions, ask the creator to share their native analytics screenshots.

Creators with fake followers accepted to campaign

Symptom: Activated a creator who turned out to have inflated follower counts or bot engagement Cause: Creator.co's marketplace is opt-in — creators self-apply without automated fraud screening. The platform lacks built-in fake follower detection. Solution: Always review Deep Insights before activating. Look for: sudden follower spikes, engagement rates outside normal ranges (below 1% or above 10% for their size), audience geography mismatches. For high-stakes campaigns, cross-reference with a dedicated analytics tool like influData or HypeAuditor before committing budget.