sales-skills/sales-closum

Closum Platform Help

Help the user with Closum platform questions — from email and SMS campaigns through WhatsApp, Telegram, Web Push notifications, landing pages, no-code automations, AI assistant, contact management, API, and integrations. Closum is a Portugal-based omnichannel marketing automation platform with 2,500+ customers (Decathlon, Fnac, Recheio, Boomfit, Era, Remax, FitnessUp, Job&Talent, Seaside).

Step 1 — Gather context

If references/learnings.md exists, read it first for accumulated knowledge.

Ask the user:

1. What channel or area of Closum do you need help with?

   • A) Email Marketing — newsletters, automations, drag-and-drop editor, reporting
   • B) SMS Marketing — campaigns, automations, personalization, enriched SMS
   • C) WhatsApp Marketing — automated messaging, intelligent flows
   • D) Telegram Marketing — automated alerts, document/image sharing, group management
   • E) Web Push — browser notifications, scheduling, segmented campaigns
   • F) Landing Pages & Forms — drag-and-drop builder, pop-ups, forms
   • G) Automations — no-code workflow builder for customer journeys
   • H) AI Assistant — accelerate message creation with OpenAI
   • I) Contact Management — unified profiles, lifecycle stages, segmentation
   • J) Integrations / API — connecting to CRMs, Zapier, API automation
   • K) Something else — describe it

2. What's your goal?

   • A) Set up a new campaign or workflow
   • B) Improve performance of existing campaigns
   • C) Connect Closum to another tool
   • D) Understand pricing or plan limits
   • E) Troubleshoot an issue
   • F) Other

3. Which Closum plan are you on?

   • A) Zero (Free) — 2,500 emails/mo, 1 automation
   • B) Growth — 10,000 emails/mo, 1 automation
   • C) Advanced — 10,000 emails/mo, 5 automations, landing pages, team members
   • D) Not sure / evaluating

If the user's request already provides most of this context, skip directly to the relevant step. Lead with your best-effort answer using reasonable assumptions (stated explicitly), then ask only the most critical 1-2 clarifying questions at the end — don't gate your response behind gathering complete context.

Note: If the user needs a specialized skill, route them there with a brief explanation of why that skill is a better fit.

Step 2 — Route or answer directly

If the request maps to a specialized skill, route:

• Email marketing strategy (platform-agnostic) -> /sales-email-marketing
• Outbound cadence strategy / sequence design -> /sales-cadence
• Funnel strategy / conversion optimization -> /sales-funnel
• Connecting Closum to other tools via Zapier or middleware -> /sales-integration

Otherwise, answer directly from platform knowledge using the reference below.

Step 3 — Closum platform reference

Read references/platform-guide.md for detailed module documentation, pricing, integrations, and data model.

You no longer need the platform guide details — focus on the user's specific situation.

Step 4 — Actionable guidance

Based on the user's specific question:

Setting up an email campaign

1. Navigate to Campaigns -> Email -> Create new
2. Choose a template or start from scratch in the drag-and-drop editor
3. Add personalization variables (first name, company, custom fields)
4. Select audience list or segment for targeting
5. Configure send time (immediate or scheduled)
6. Preview and test — send a test email to yourself
7. Launch the campaign
8. Monitor real-time reporting for opens, clicks, bounces

Setting up an SMS campaign

1. Ensure you have SMS credits (purchased separately from EUR 0.014/SMS)
2. Navigate to Campaigns -> SMS -> Create new
3. Write your SMS copy with personalization variables
4. Select audience list — ensure contacts have phone numbers
5. Schedule or send immediately
6. Monitor delivery and click rates

Setting up WhatsApp automation

1. Connect your WhatsApp Business account in Settings -> Integrations
2. Create a new automation workflow
3. Set your trigger (form submission, tag added, lifecycle stage change)
4. Add a WhatsApp message step — configure the message template with personalization
5. Add branching logic based on user responses if needed
6. Test the workflow with a test contact
7. Activate the automation

Building an automation workflow

1. Navigate to Automations -> Create new
2. Select a trigger (form submission, tag change, date-based, custom event)
3. Add steps — email, SMS, WhatsApp, Telegram, wait, condition, tag, update field
4. Use condition branches to split journeys based on engagement or contact data
5. Test the entire flow with a test contact
6. Activate — monitor the automation dashboard for execution stats
7. Note: Check your plan's automation limit (Zero/Growth: 1, Advanced: 5)

Creating a landing page

1. Navigate to Landing Pages -> Create new
2. Use the drag-and-drop builder — add sections, forms, images, CTAs
3. Configure the form to capture the fields you need
4. Set the audience list and tags for new contacts captured
5. Publish and grab the URL
6. Optionally add a pop-up trigger (timed, exit-intent, scroll)
7. Note: Landing pages require the Advanced plan or add-on (EUR 15/mo for 4 pages)

Gotchas

Best-effort from research — verify details against current Closum documentation.

1. Automation limits are strict per plan. Zero and Growth plans include only 1 automation. If you need complex multi-step journeys across channels, you'll either need the Advanced plan (5 automations) or the add-on (EUR 5/mo per 5 automations). Plan your workflows before hitting the limit.
2. SMS is billed separately from your base plan. Email plans don't include SMS credits. SMS starts at EUR 0.014/SMS and costs vary by country. Budget for SMS separately if planning multichannel campaigns.
3. Data retention varies dramatically by plan. Zero and Growth plans retain data for only 30 days. Advanced extends to 180 days. If you need historical reporting beyond these windows, export data regularly or upgrade your plan.
4. The API is sparsely documented. The official docs at developers.closum.com redirect to a Postman collection. The full endpoint list is not publicly captured, and rate limits are unknown. Expect to explore the Postman collection and GitHub repo (github.com/Closum/closum-api) for endpoint discovery.
5. Landing pages are not available on Zero or Growth plans. You need the Advanced plan (15 pages included) or the landing page add-on (EUR 15/mo for 4 pages). If you're building lead capture funnels, factor this into your plan choice.

• Self-improving: If you discover something not covered here, append it to references/learnings.md with today's date.

Step 5 — Related skills

• /sales-email-marketing — Email marketing strategy — list building, segmentation, deliverability (platform-agnostic)
• /sales-cadence — Design outbound cadence strategy (works with Closum email sequences)
• /sales-funnel — Funnel strategy and conversion optimization
• /sales-integration — Connect Closum to CRMs, e-commerce platforms, and other tools
• /sales-deliverability — Cross-platform email deliverability — SPF/DKIM/DMARC, warmup, inbox placement
• /sales-do — Not sure which skill to use? The router matches any sales objective to the right skill. Install: npx skills add sales-skills/sales --skill sales-do

Examples

Example 1: Multichannel welcome sequence

User says: "How do I set up a welcome sequence in Closum that sends an email, then an SMS, then a WhatsApp message?" Skill does:

1. Creates a new automation with trigger: "Contact added to audience list" or "Form submitted"
2. Step 1: Send welcome email immediately — drag-and-drop editor with personalization
3. Step 2: Wait 1 day, then send SMS with a personal touch and link to key content
4. Step 3: Wait 2 days, then send WhatsApp message with a product recommendation or onboarding prompt
5. Adds condition branches — if email opened, skip SMS and go straight to WhatsApp; if not opened, send SMS as a nudge Result: User has a cross-channel welcome journey that adapts based on engagement, using email + SMS + WhatsApp from a single Closum automation

Example 2: Landing page with lead capture and segmentation

User says: "I want to create a landing page for a webinar and automatically tag registrants in Closum" Skill does:

1. Creates a new landing page in the drag-and-drop builder with webinar details, speaker info, and a registration form
2. Configures the form to capture name, email, company, and role
3. Sets the form to add registrants to a "Webinar Registrants" audience list and apply a "webinar-2026" tag
4. Connects an automation: on form submission, send confirmation email with calendar link, then send reminder SMS 1 hour before the event
5. Notes the Advanced plan requirement for landing pages (or EUR 15/mo add-on) Result: User has a published landing page that captures leads, auto-segments them, and triggers a confirmation + reminder sequence

Example 3: Connecting Closum to Salesforce

User says: "How do I sync Closum contacts with Salesforce?" Skill does:

1. Checks if the user's goal is CRM sync or a more complex integration architecture (routes to /sales-integration if the latter)
2. Walks through Settings -> Application -> Integrations -> Salesforce connection setup
3. Explains the native Salesforce integration — contact sync, field mapping, lifecycle stage mapping
4. Recommends mapping Closum lifecycle stages to Salesforce lead statuses before enabling sync
5. Suggests starting with a small audience list to test sync before enabling for all contacts Result: User has Salesforce connected with contact sync configured and tested

Troubleshooting

Emails not being delivered

Symptom: Low delivery rates, recipients not receiving emails, or emails landing in spam Cause: Missing domain authentication (SPF/DKIM/DMARC), sending too fast on a new account, or poor sender reputation Solution: Verify domain authentication is configured correctly in Settings. Start with low volume and ramp up gradually — respect your plan's hourly send limit (Zero: 1,000/hr, Growth: 5,000/hr, Advanced: 100,000/hr). Check your sender reputation. If emails are going to spam, review content for spam triggers and ensure you have proper unsubscribe links. See /sales-deliverability for a comprehensive diagnosis framework.

Automation not triggering

Symptom: Contacts are entering the expected condition (form submitted, tag added) but the automation does not execute Cause: Automation limit reached, automation not activated, or trigger misconfigured Solution: Check your plan's automation limit (Zero/Growth: 1 active automation, Advanced: 5). Verify the automation status is "Active" not "Draft." Confirm the trigger matches the expected event — e.g., ensure the form is connected to the correct automation. Test with a new contact to rule out "already processed" issues. If you need more automations, add the automation add-on (EUR 5/mo per 5).

API authentication failing

Symptom: API calls return 401 Unauthorized Cause: Invalid or expired Bearer token, incorrect header format Solution: Generate a new API key in Settings -> Application -> Integrations -> API Keys -> Generate. Ensure the Authorization header is formatted exactly as Authorization: Bearer {token} (with a space after "Bearer"). Test with a simple GET request to /audience-list to confirm authentication works before building complex integrations. Check the Postman collection at developers.closum.com for working request examples.