sales-skills/sales-brandmark

Brandmark Platform Help

Brandmark (brandmark.io) is an AI logo maker and brand-identity generator by Jack Qiao — the paid sister tool Namelix funnels into. You give it a business name + industry, it generates logo concepts you refine in an in-browser editor, then packages a brand kit (business cards, social graphics, a one-page website, brand guidelines). It's the branding step for founders and makers who've named a product and want a logo without hiring a designer — generating/previewing is free; downloading the files is a one-time paid purchase, and there's no public API (it's a UI tool).

Step 1 — Gather context

If references/learnings.md exists, read it first for accumulated platform knowledge.

Ask only what you can't infer:

1. What do you want from Brandmark?
   • A) Get a better logo/brand kit out of it (concepts, editing, exports)
   • B) Understand what's free to preview vs paid to download, and which tier to buy
   • C) Decide if you can legally own/trademark an AI-generated logo
   • D) Automate logo generation from a script (there's no API — see Step 4)
2. Have you locked the name yet? A logo is downstream of the name (and the name is downstream of a validated idea).

Skip-ahead: if the user actually needs a name (not a logo), that's /sales-namelix; if they want the validate-before-building method or a branding-tool comparison, that's /sales-idea-validation — route in Step 2.

Step 2 — Route or answer directly

| If the user's question is about… | Route to | |---|---| | Generating the business name itself (not the logo) | /sales-namelix {question} | | The validate-before-building method, or comparing branding/logo tools across the market | /sales-idea-validation {question} | | Building the landing page / smoke test under the new brand | /sales-funnel {question} |

When routing, give the exact command: "This is a {domain} question — run: /sales-namelix {original question}"

Otherwise, answer Brandmark-specific questions using Step 3.

Step 3 — Brandmark platform reference

Read references/platform-guide.md for the full reference — the logo-generation → edit → brand-kit workflow, the three one-time tiers and exactly what each includes, the free-preview vs paid-download boundary, export formats (SVG/PNG/PDF), the copyright/commercial-license terms and their trademark limits, the "not editable after purchase" reality, and the no-public-API automation truth.

Answer using only the relevant section — don't dump the full reference.

Step 4 — Actionable guidance

• Buy the smallest tier that covers your immediate need, and upgrade later. The tiers differ by scope, not just price: Basic (~$35) = the logo in PNG + vector only; Designer (~$95) = the full brand kit (business cards, social graphics, one-page site, brand guidelines) + unlimited revisions; Enterprise (~$195) = Designer plus up to 10 original hand-crafted concepts and the font download. If someone just needs the logo files right now, tell them Basic, and upgrade if the brand sticks. Present every figure as best-effort one-time pricing — confirm on brandmark.io.
• Generating is free; downloading is the paywall — set that expectation up front. You can generate and preview unlimited logos with no account, but the on-screen preview is not a usable file — downloading the actual assets requires payment. Don't let a user assume the free preview means they already "have" the logo.
• Lock the name (and validate the idea) before you pay for a logo. A logo is downstream: validate demand first (/sales-idea-validation), settle the name (/sales-namelix), then buy a logo — never pay for branding on a name you might still change.
• "Full copyright" ≠ a registered trademark — do your own clearance. Brandmark grants commercial-use copyright with purchase, but an AI-generated logo can be hard to register as a trademark (others can generate visually similar marks; some jurisdictions question authorship of AI output). Tell users to run a USPTO/EUIPO trademark search and check it's distinctive before relying on it as a legal mark.
• Save every downloaded file and keep the receipt — editing happens only inside Brandmark. After purchase you edit the logo in Brandmark's own editor (revisions are unlimited on Designer+), but the delivered files may not be freely re-editable in outside vector software the way buyers expect, and access depends on staying signed in to the same account. Download and back up the SVG/PNG/PDF locally, and keep the purchase receipt — support is email-only and can be slow.
• Don't plan an integration around it — there's no public API. If asked to automate logo generation, say plainly there's no documented public API, no webhooks, and no Zapier/Make/MCP. For programmatic logo/image generation at volume, use an image-generation service that offers a documented API; reserve Brandmark for interactive, human-in-the-loop branding.

If you discover a gotcha or tip not in references/learnings.md, append it there with today's date.

Gotchas

Best-effort from research (2026-07) — pricing, tiers, and terms move; verify at brandmark.io.

• Generating is free; the download is the monetization. Unlimited free generation/preview with no account — Brandmark makes money when you pay once to download the files. A preview is not a file.
• Three one-time tiers, differing by scope: Basic (~$35, logo PNG + vector), Designer (~$95, full brand kit + unlimited revisions), Enterprise (~$195, + up to 10 original concepts + font). No subscription. Confirm current pricing on-site.
• "Not editable after purchase" is the #1 complaint. Buyers expect a fully editable source file and find edits are confined to Brandmark's editor. Set expectations and back up every downloaded asset.
• Access can break and support is slow. Reviews report being unable to reach purchased files and getting no support reply (Trustpilot ~2.7★). Save downloads locally and keep the receipt.
• No public API / no webhooks / no Zapier / no MCP. It's entirely a UI tool — you cannot automate logo generation. Don't design a pipeline around it.
• Copyright included, but not a cleared trademark. Commercial-use rights come with purchase; an AI-generated logo may still be hard to trademark — run your own USPTO/EUIPO clearance.
• Namelix (namelix.com) is the naming step, Brandmark is the logo step. Same maker (Jack Qiao), separate paid product — don't conflate them.

Related skills

• /sales-namelix — Generate the business name first (Brandmark is the logo hand-off from Namelix)
• /sales-logoai — The budget direct competitor (a separate-company AI logo maker with a white-label Logo API) — compare if choosing between AI logo makers
• /sales-zoviz — The cheapest budget competitor (one-time logo pack ~$19.99 + a broader Canva-like suite) — compare if choosing between AI logo makers
• /sales-logomakerr — A budget AI logo maker + brand kit (one-time pay-to-download, formerly "Instant Logo") — compare if choosing between cheap AI logo makers
• /sales-mojomox — The typography-first, editor-first peer (in-house fonts + symbols, not name→AI-concepts; hybrid one-time ~$49 vs subscriptions; stays editable after purchase) — compare if choosing between cheap logo makers
• /sales-hatchful — Shopify's FREE logo maker (template-based, PNG-only, no vector) — the free alternative when you don't need a paid logo or vector files
• /sales-brandolia — A budget freemium AI brand-identity generator (logo + brand kit + AI website builder; free to generate, pay tokens to download; download formats unconfirmed) — compare if choosing between budget branding tools
• /sales-canva — Once the logo's done, build the wider marketing/social creative and Brand Kit around it (templates, Content Planner, Connect API design automation)
• /sales-idea-validation — The validate-before-building method and the full naming/branding landscape (validate and name before you pay for a logo)
• /sales-funnel — Build the landing page / smoke test under the new brand
• /sales-do — Not sure which skill to use? The router matches any sales objective to the right skill. Install: npx skills add sales-skills/sales --skill sales-do -a claude-code

Examples

Example 1: "Which package do I actually need?"

User says: "I generated a logo I like on Brandmark — I just need the logo files for now. Which package should I pay for?" Skill does: Distinguishes the tiers by scope — Basic (~$35) for the logo in PNG + vector only, Designer (~$95) for the full brand kit + unlimited revisions, Enterprise (~$195) for original hand-crafted concepts + font — recommends buying Basic for a logo-only need and upgrading later, and flags all pricing as best-effort one-time (confirm on-site). Result: The founder buys the smallest tier that covers the immediate need instead of overpaying.

Example 2: "Can I automate logos via the API?" (developer/automation)

User says: "How do I use the Brandmark API to auto-generate logos for 50 client brands from a script?" Skill does: States plainly Brandmark has no public/documented API, no webhooks, and no Zapier/MCP — it's a human-in-the-loop UI tool — and suggests, for programmatic logo/image generation at volume, an image-generation service with a documented API rather than trying to script Brandmark; does not invent endpoints. Result: The user avoids building on a nonexistent API and picks a workable path.

Example 3: "I paid but I can't edit / find my logo"

User says: "I bought the Brandmark Designer package but now I can't edit my logo and can't find my files — is this normal?" Skill does: Explains editing happens inside Brandmark's editor (unlimited revisions on Designer), that delivered files may not be freely re-editable in outside software and access depends on staying signed in, advises re-downloading and backing up the SVG/PNG/PDF and keeping the receipt, and notes support is email-only and can be slow so self-serve backup matters. Result: The user recovers/backs up their assets and has realistic expectations about editability.

Troubleshooting

"I paid but my logo isn't editable / I can't access my files"

Symptom: After buying, the buyer can't re-edit the logo in outside software or can't reach the files. Cause: Editing is confined to Brandmark's own editor; file access depends on the tier and staying signed in to the purchasing account. This is the platform's most common complaint. Solution: Edit within Brandmark (unlimited revisions on Designer+), then download and back up the SVG/PNG/PDF locally. Keep the purchase receipt. Support is email-only and can be slow — don't rely on being able to re-fetch files later; save everything on purchase.

"Why is it asking me to pay — I thought it was free?"

Symptom: Generating logos was free, but downloading asks for payment. Cause: Generation and preview are free with no account; downloading the usable files is the paid step (one-time). A preview is not a deliverable file. Solution: Finalize the logo in the free preview, then buy the smallest tier that covers what you need (Basic for logo files; Designer for the brand kit). Confirm current pricing on brandmark.io.

"Is there an API to generate logos in bulk?"

Symptom: Can't find API docs to script logo creation. Cause: Brandmark has no official public API, webhooks, or iPaaS — it's a UI tool. Solution: Don't build automation on it. For programmatic logo/image generation, use an image-generation service with a documented API. Reserve Brandmark for interactive, one-off branding.