sales-skills/sales-11x

11x.ai Platform Help

Step 1 — Gather context

If references/learnings.md exists, read it first for accumulated platform knowledge.

Ask the user:

1. What do you need help with?

   • A) Setting up Alice (AI SDR) for outbound campaigns
   • B) Improving Alice's personalization or reply rates
   • C) Setting up Mike/Julian (AI phone agent)
   • D) CRM integration (Salesforce, HubSpot, Zoho)
   • E) Understanding pricing, contracts, or ROI
   • F) Comparing 11x to other AI SDR tools
   • G) API or webhook integration
   • H) Something else — describe it

2. Are you an existing customer or evaluating?

   • A) Active customer — using Alice
   • B) Active customer — using Alice + Mike/Julian
   • C) In trial / proof of concept
   • D) Evaluating — comparing options

3. What CRM do you use? (Salesforce, HubSpot, Zoho, other)

If the user's request already provides most of this context, skip directly to the relevant step.

Step 2 — Route or answer directly

| Need | Action | |---|---| | 11x-specific config, campaigns, integrations, pricing | Answer directly from Step 3 | | General outbound cadence design (multi-platform) | Route: /sales-cadence [question] | | Email deliverability strategy (SPF/DKIM/DMARC) | Route: /sales-deliverability [question] | | Building prospect lists beyond 11x's database | Route: /sales-prospect-list [question] | | Contact enrichment from other providers | Route: /sales-enrich [question] | | Meeting scheduling beyond built-in booking | Route: /sales-meeting-scheduler [question] | | Comparing AI SDR tools at a strategy level | Route: /sales-cadence compare AI SDR platforms for my use case |

Step 3 — 11x platform reference

Read references/platform-guide.md for the full platform reference — capabilities, pricing, API surface, CRM integration, controversies, and comparison to competitors.

Answer the user's question using only the relevant section. Don't dump the full reference.

Step 4 — Actionable guidance

Based on the user's specific question:

1. Campaign setup — configure Alice's ICP targeting, messaging context, channel mix
2. Personalization — improve AI Strategist inputs, provide better context signals
3. Phone agent — set up Mike/Julian, configure CRM push, tune qualification criteria
4. Integration — connect CRM via Ampersand OAuth, use API for custom workflows
5. Evaluation — honest comparison against alternatives with pricing context

If you discover a gotcha, workaround, or tip not covered in references/learnings.md, append it there.

Gotchas

Best-effort from research — review these, especially items about plan-gated features and integration gotchas that may be outdated.

• Annual contracts are mandatory and hard to exit. 11x requires annual commitments (~$60K/yr minimum). Multiple users report inflexible cancellation terms and auto-renewal. Negotiate cancellation windows and performance guarantees before signing.

• ~$5,000/month for ~3,000 contacts is steep. At ~$1.67/contact, 11x is 5-10x more expensive than AiSDR ($900/mo for similar volume). Ensure the higher automation level and phone agent justify the premium for your use case.

• "Full autopilot" is overpromised. Despite the positioning, Alice handles email and LinkedIn only — no phone, no deep research, no strategic selling. Multiple reviewers describe it as "40% of an SDR's job at 100% of the cost." Set expectations accordingly.

• Phone agent quality is inconsistent. Mike/Julian struggles with natural conversation, objection handling, and proper qualification according to user reports. Test thoroughly in a proof-of-concept before committing.

• Personalization can be generic. Users report Alice's outreach sometimes reads as templated despite "AI personalization." The AI Strategist needs rich context — company docs, value props, specific pain points — to produce quality output.

• High churn rates reported. Third-party reports suggest gross retention below 50%, meaning most customers cancel within a year. Request references from customers in your industry before committing.

• Platform stability concerns. Users report campaigns breaking, analytics not loading, and integrations failing. Ask about SLA guarantees and support response times.

• No phone dialer for Alice. Alice doesn't make calls — you need separate tools (Orum, Nooks, ConnectAndSell) at $200-500/mo extra for phone outreach.

• Self-improving: If you discover something not covered here, append it to references/learnings.md with today's date.

Before recommending a specific platform skill

This skill covers a strategy domain across many platforms. Before pointing the user to any specific platform skill (any /sales-{platform} listed in ## Related skills, e.g., /sales-mailshake, /sales-klaviyo, /sales-apollo), read that platform skill's actual SKILL.md first. The 1-line description in ## Related skills is enough to identify a candidate — it's not enough to commit to it or to write a prompt that invokes it well.

How to read it:

• If ~/.claude/skills/{skill-name}/SKILL.md exists locally, Read it.
• For sales-* skills, WebFetch directly from this repo: https://raw.githubusercontent.com/sales-skills/sales/main/skills/{skill-name}/SKILL.md — e.g., for sales-mailshake: https://raw.githubusercontent.com/sales-skills/sales/main/skills/sales-mailshake/SKILL.md.
• For non-sales-* skills (third-party), look up {org}/{repo} in ~/.claude/skills/sales-do/references/skill-sources.md if installed and fetch the same skills/{skill-name}/SKILL.md path under that repo.

After reading, ground your recommendation in something concrete from the SKILL.md (its scope, a sub-flow, its argument-hint shape, or a "Do NOT use for..." negative trigger). Align any generated invocation with the platform skill's argument-hint. If the platform skill turns out not to fit the user's situation, swap to another or handle the question here directly rather than recommending a poor fit.

Related skills

• /sales-aisdr — AiSDR platform help — AI-powered SDR, HubSpot-native, $900/mo entry
• /sales-cadence — Design multi-channel outbound cadences with timing, A/B testing, and content
• /sales-deliverability — Email deliverability — SPF/DKIM/DMARC, warmup, inbox placement
• /sales-prospect-list — Build targeted B2B prospect lists using multiple data sources
• /sales-enrich — Enrich contacts and companies with verified data from multiple providers
• /sales-nooks — Nooks platform help — AI parallel dialer, multi-channel sequencing, coaching
• /sales-orum — Orum platform help — AI parallel dialer, coaching suite
• /sales-reply — Reply.io platform help — multichannel sequences, Jason AI SDR
• /sales-do — Not sure which skill to use? The router matches any sales objective to the right skill. Install: npx skills add sales-skills/sales --skill sales-do -a claude-code

Examples

Example 1: Evaluate 11x vs cheaper alternatives

User says: "Is 11x worth $5K/month when AiSDR is $900? What am I actually getting for the extra cost?" Skill does:

1. Reads platform guide for pricing comparison
2. Compares: 11x includes AI phone agent (Mike/Julian), 400M+ contact database, multi-channel (email+LinkedIn+SMS+WhatsApp) vs AiSDR's email+LinkedIn only at lower volume
3. Notes the controversy: high churn, generic personalization reports, annual lock-in
4. Recommends: if you need phone agent + high volume, 11x may justify the cost. If email+LinkedIn is enough, AiSDR at $900/mo or Salesforge Agent Frank at $499/mo are far better value. Result: Honest cost-benefit analysis with clear recommendation

Example 2: Improve Alice's outreach quality

User says: "Alice is sending emails but they sound super generic. How do I make them more personalized?" Skill does:

1. Reviews AI Strategist configuration requirements
2. Recommends enriching context: company-specific value props, industry pain points, case studies, competitive differentiators
3. Suggests narrowing ICP targeting for higher-quality personalization
4. Sets realistic expectations: AI personalization has limits — review and refine output regularly Result: Actionable checklist for improving Alice's message quality

Example 3: Connect 11x to Salesforce

User says: "How do I set up the CRM integration between 11x and Salesforce?" Skill does:

1. Reads platform guide for CRM integration details
2. Walks through Ampersand OAuth connection setup
3. Explains field mapping, required fields (Agent Identifier, E.164 phone format)
4. Notes: create a dedicated "11x user" in Salesforce for activity attribution Result: Working Salesforce integration with proper field mapping

Troubleshooting

Alice's emails getting no replies

Symptom: High send volume but reply rate near zero Cause: Generic personalization, targeting too broad, or insufficient AI Strategist context Solution: Feed Alice more specific context — exact pain points, competitive wins, customer testimonials. Narrow ICP targeting to a tighter segment. Review the last 20 sent emails for quality — if they read as templates, the AI needs more differentiated input. Consider whether your price point and message-market fit are the issue, not the tool.

CRM data not syncing back

Symptom: Activities from 11x not appearing in Salesforce/HubSpot Cause: OAuth connection expired, field mapping mismatch, or permissions issue Solution: Check the Ampersand connection status in integration settings. Verify the 11x user account has read/write permissions on Contact/Lead objects. Check CRM Request Logs in the 11x dashboard for error details. Re-authorize the OAuth connection if expired.

Phone agent producing poor outcomes

Symptom: Mike/Julian answers calls but fails to qualify leads or book meetings Cause: Insufficient training context, overly complex qualification criteria, or unrealistic expectations Solution: Simplify the qualification script — reduce the number of questions the agent asks. Provide more background context about your product and common objections. Test with internal calls first before going live. Set realistic expectations: AI phone agents are best for simple qualification, not complex discovery calls.