aitytech/email-marketing
skills/email-marketing/SKILL.md
Email campaign strategy, automation, and optimization. Use when creating email sequences, improving deliverability, designing automation workflows, or optimizing email performance.
$ install --global
skillsauthnpx skillsauth add aitytech/agentkits-marketing email-marketingInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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Last scanned: Apr 1, 2026, 10:17 PM53.5s7 files scanned
SKILL.md
- name:
- email-marketing
- version:
- 1.0.0
- brand:
- AgentKits Marketing by AityTech
- category:
- core
- difficulty:
- intermediate
- description:
- Email campaign strategy, automation, and optimization. Use when creating email sequences, improving deliverability, designing automation workflows, or optimizing email performance.
Email Marketing
Email campaign strategy, automation, and optimization for engagement and conversion.
Language & Quality Standards
CRITICAL: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.
Standards: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.
When to Use This Skill
Apply email expertise when:
- Creating email sequences and automations
- Improving deliverability and inbox placement
- Optimizing open rates and click rates
- Designing lifecycle email workflows
- Segmenting audiences for personalization
- A/B testing email elements
Core Concepts
Email Types & Timing
| Type | Purpose | Timing | Frequency | |------|---------|--------|-----------| | Welcome | Onboard new subscribers | Immediate (<5 min) | Once | | Nurture | Build trust over time | Drip sequence | 1-2x/week | | Promotional | Drive sales/signups | Campaign-based | 1-4x/month | | Transactional | Confirm actions | Triggered | As needed | | Re-engagement | Win back inactive | 30-90 days inactive | Once per cycle |
Email Performance Benchmarks
| Metric | Acceptable | Good | Excellent | |--------|------------|------|-----------| | Open Rate | 15-20% | 20-25% | 25%+ | | Click Rate | 1-2% | 2-5% | 5%+ | | Click-to-Open | 10-15% | 15-20% | 20%+ | | Unsubscribe | <1% | <0.5% | <0.2% | | Bounce Rate | <5% | <2% | <0.5% | | Spam Complaint | <0.1% | <0.05% | <0.01% |
Email Anatomy
From: [Name] from [Brand] <[email protected]>
Subject: [Hook + Benefit] (50 chars optimal)
Preview: [Extends subject curiosity] (90-100 chars)
[Personalized greeting]
[Hook - address pain/desire in first line]
[Value delivery - main content]
[Social proof - testimonial/stat - optional]
[Single CTA button - clear action]
[P.S. - additional hook or urgency]
[Signature with human touch]
Subject Line Formulas
| Formula | Example | Best For | |---------|---------|----------| | Question | "Still struggling with [pain]?" | Engagement | | How-to | "How to [achieve outcome] in [time]" | Education | | Curiosity | "[X] thing [audience] forget about [topic]" | Opens | | Social Proof | "How [customer] got [result]" | Conversion | | Urgency | "[X] hours left: [offer]" | Promotions | | Personal | "{{first_name}}, quick question" | Response |
Sequence Framework
Welcome Sequence (7 days, 5 emails):
- Day 0: Welcome + deliver lead magnet
- Day 1: Quick win / immediate value
- Day 3: Brand story / why we exist
- Day 5: Social proof / case study
- Day 7: Engagement check / preferences
Nurture Sequence (6 weeks):
- Week 1-2: Problem awareness
- Week 3-4: Solution education
- Week 5-6: Product introduction + offer
Segmentation Strategy
| Segment Type | Criteria | Use For | |--------------|----------|---------| | Engagement | Open/click behavior | Re-engagement targeting | | Interest | Content consumed | Topic personalization | | Lifecycle | Lead stage | Funnel-appropriate content | | Demographic | Role, company size | Message customization | | Behavioral | Website actions | Trigger-based emails |
Best Practices
Deliverability Excellence
- Warm Up New Domains: Gradual volume increase
- Authentication: SPF, DKIM, DMARC properly configured
- List Hygiene: Remove bounces and inactive regularly
- Engagement Signals: Encourage replies, adds to contacts
Copy Excellence
- Mobile First: 60%+ read on mobile
- Scannable: Short paragraphs, bullets, bold
- One CTA: Don't compete with yourself
- Personal Tone: Write to one person, not a list
Testing Excellence
- Subject Lines: Always A/B test
- Send Times: Find optimal windows per segment
- Content Length: Test short vs. long
- CTA Buttons: Text, color, placement
Agent Integration
| Agent | How They Use This Skill |
|-------|------------------------|
| email-wizard | Sequence design, automation setup |
| copywriter | Email copy creation |
| lead-qualifier | Segmentation criteria, triggers |
| continuity-specialist | Re-engagement strategies |
Anti-Patterns to Avoid
| Anti-Pattern | Why It's Wrong | Do This Instead | |--------------|----------------|-----------------| | Buying email lists | Destroys deliverability | Build organic list | | No segmentation | Irrelevant content = unsubscribes | Segment by behavior | | Too many CTAs | Confuses reader, dilutes clicks | One primary CTA | | No unsubscribe | Illegal + spam complaints | Clear, easy unsubscribe | | Batch and blast | No personalization | Behavior-triggered emails |
Workflow Integration
crm-workflow.md- Lead lifecycle stages, MQL/SQL definitionssales-workflow.md- Lead scoring thresholds for email triggers
Related Commands
/sequence/welcome- 7-day welcome sequence/sequence/nurture- 6-week lead nurture/sequence/re-engage- 21-day win-back/content/email- Email copy creation
References
references/sequence-design.md- Email sequence blueprintsreferences/deliverability.md- Getting to inboxreferences/segmentation.md- Audience segmentationreferences/automation.md- Automation workflowsreferences/lead-nurturing-workflows.md- Lead nurturing sequences
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