aitytech/social-media
skills/social-media/SKILL.md
Social media strategy, content creation, and platform optimization. Use when creating social content, developing engagement strategies, optimizing for platform algorithms, or building community.
$ install --global
skillsauthnpx skillsauth add aitytech/agentkits-marketing social-mediaInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
Security Scan Results
3 of 9 scanners reported clean
Some scanners were skipped, did not run, or reported a non-clean status. Review each row below.
3
Scanners Passed
9
Scanners in report
Clean
TrivyContainer and dependency vulnerability scanner
95%
Clean
SemgrepStatic code analysis for vulnerabilities
95%
Clean
mcp-scan (Snyk)Model Context Protocol security validation
95%
Skipped
Snyk (dep)Open source security scanning
50%
Skipped
Socket.devSupply chain security analysis
50%
Skipped
VirusTotalMulti-engine malware detection
50%
Skipped
CrowdStrikeAdvanced threat intelligence
50%
Skipped
OSV-ScannerOpen Source Vulnerability database check
50%
Skipped
OWASP Dep-Check
50%
Last scanned: Apr 1, 2026, 10:29 PM68.2s6 files scanned
SKILL.md
- name:
- social-media
- version:
- 1.0.0
- brand:
- AgentKits Marketing by AityTech
- category:
- core
- difficulty:
- intermediate
- description:
- Social media strategy, content creation, and platform optimization. Use when creating social content, developing engagement strategies, optimizing for platform algorithms, or building community.
Social Media
Social media strategy, content creation, and community building across platforms.
Language & Quality Standards
CRITICAL: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.
Standards: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.
When to Use This Skill
Apply social media expertise when:
- Creating social content strategies
- Developing platform-specific content
- Optimizing for platform algorithms
- Building engagement and community
- Planning social media calendars
- Analyzing social performance
Core Concepts
Platform Selection Matrix
| Platform | Best For | Primary Audience | Content Type | B2B/B2C | |----------|----------|------------------|--------------|---------| | LinkedIn | Professional, B2B | Decision makers, 25-54 | Long-form, documents, carousel | B2B | | Twitter/X | News, tech, thought leadership | Early adopters, industry | Short-form, threads | Both | | Instagram | Visual brands, lifestyle | Millennials, Gen Z | Reels, carousels, Stories | B2C | | TikTok | Entertainment, trends | Gen Z, younger millennials | Short video, trends | B2C | | Facebook | Local, community, groups | Broad, 35-65+ | Video, groups, events | Both | | YouTube | Education, how-to, long-form | All ages | Long-form video | Both |
Content Pillar Strategy
The 4 Content Pillars: | Pillar | Purpose | Ratio | Examples | |--------|---------|-------|----------| | Educational | Build trust, authority | 40% | Tips, how-tos, industry insights | | Entertaining | Build engagement, reach | 30% | Humor, trends, behind-scenes | | Inspirational | Build connection, emotion | 20% | Stories, motivation, culture | | Promotional | Drive action, revenue | 10% | Offers, product, CTAs |
Platform Algorithm Factors
LinkedIn Algorithm:
- Dwell time (time spent reading)
- Comments > Shares > Reactions
- First hour engagement critical
- Native content preferred
- No outbound links in body (put in comments)
Instagram Algorithm:
- Relationship (DMs, comments, story replies)
- Interest (based on past behavior)
- Timeliness (recent posts prioritized)
- Reels heavily promoted
- Story engagement matters
TikTok Algorithm:
- Watch time / completion rate
- Shares > Comments > Likes
- Video information (captions, hashtags)
- Device and account settings
- Trending sounds boost reach
Twitter/X Algorithm:
- Engagement velocity (first 30 min)
- Replies and conversations
- Media (images, video) preferred
- Threads for depth
- Profile authority matters
Optimal Posting Times
| Platform | Best Days | Best Times (local) | Frequency | |----------|-----------|-------------------|-----------| | LinkedIn | Tue-Thu | 8-10am, 12pm | 1-2/day | | Instagram | Mon-Fri | 11am, 2pm, 7pm | 1-2/day + Stories | | TikTok | Tue-Thu | 7-9pm | 1-3/day | | Twitter/X | Wed-Fri | 9am, 12pm, 5pm | 3-5/day | | Facebook | Wed-Fri | 1-4pm | 1-2/day |
Engagement Tactics
Proactive Engagement:
- Respond to comments within 1 hour
- Ask questions in posts
- Use polls and interactive features
- Tag relevant accounts
- Join conversations in niche
Community Building:
- Create exclusive groups
- Feature user-generated content
- Host live sessions
- Run challenges/contests
- Spotlight community members
Content Format Optimization
Carousel Best Practices:
- Hook on slide 1 (problem/question)
- Value in slides 2-8
- CTA on final slide
- Consistent design
- Save-worthy information
Video Best Practices:
- Hook in first 3 seconds
- Captions always (80% watch muted)
- Vertical for mobile
- Under 60s for most platforms
- Strong ending/CTA
Text Post Best Practices:
- Strong first line (hook)
- White space for readability
- Bullets and formatting
- Single CTA
- Hashtags strategically placed
Best Practices
Content Excellence
- Platform-Native: Adapt format per platform
- Consistency: Regular posting schedule
- Value-First: Give before you ask
- Authenticity: Real voice, real stories
Engagement Excellence
- Respond Fast: Speed shows you care
- Be Human: Personality over perfection
- Encourage Conversation: Ask, don't just broadcast
- Celebrate Community: UGC and recognition
Growth Excellence
- Collaboration: Partner with others in niche
- Trends: Participate when relevant
- Cross-Promotion: Leverage other channels
- Paid Boost: Amplify best organic content
Agent Integration
| Agent | How They Use This Skill |
|-------|------------------------|
| copywriter | Social copy creation |
| brainstormer | Campaign ideation |
| planner | Social calendar planning |
| continuity-specialist | Community engagement strategy |
Anti-Patterns to Avoid
| Anti-Pattern | Why It's Wrong | Do This Instead | |--------------|----------------|-----------------| | Same content everywhere | Platforms differ | Adapt per platform | | Posting and ghosting | Kills engagement | Engage in comments | | All promotion | No one follows for ads | 90% value, 10% promo | | Ignoring analytics | Repeating what doesn't work | Analyze and iterate | | Buying followers | Fake engagement, hurts reach | Grow organically |
Metrics & Benchmarks
| Metric | Good | Excellent | Calculate | |--------|------|-----------|-----------| | Engagement Rate | 1-3% | 3%+ | (Engagements / Followers) × 100 | | Follower Growth | 2-5%/mo | 5%+/mo | Monthly net new / Total | | Share Rate | 1-2% | 2%+ | Shares / Reach | | Save Rate | 2-5% | 5%+ | Saves / Reach |
Related Commands
/social/schedule- Create posting schedule/social/engage- Develop engagement strategy/social/viral- Create viral-potential content/content/social- Platform-specific content
References
references/platform-algorithms.md- How each algorithm worksreferences/content-formats.md- Format best practicesreferences/engagement-tactics.md- Building engagementreferences/viral-mechanics.md- What makes content spread
Related Skills
aitytech/signup-flow-cro
tools
VerifiedTrustedCommunity
When the user wants to optimize signup, registration, account creation, or trial activation flows. Also use when the user mentions "signup conversions," "registration friction," "signup form optimization," "free trial signup," "reduce signup dropoff," or "account creation flow." For post-signup onboarding, see onboarding-cro. For lead capture forms (not account creation), see form-cro.
417SKILL.mdUpdated Apr 1, 2026
aitytech/seo-mastery
development
VerifiedTrustedCommunity
Search engine optimization strategies and tactics for organic growth. Use when optimizing content for search, conducting keyword research, performing SEO audits, or building link strategies.
417SKILL.mdUpdated Apr 1, 2026
aitytech/schema-markup
testing
VerifiedTrustedCommunity
When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user mentions "schema markup," "structured data," "JSON-LD," "rich snippets," "schema.org," "FAQ schema," "product schema," "review schema," or "breadcrumb schema." For broader SEO issues, see seo-audit.
417SKILL.mdUpdated Apr 1, 2026
aitytech/referral-program
content-media
VerifiedTrustedCommunity
When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' or 'partner program.' This skill covers program design, incentive structure, and growth optimization.
417SKILL.mdUpdated Apr 1, 2026