aitytech/seo-mastery
skills/seo-mastery/SKILL.md
Search engine optimization strategies and tactics for organic growth. Use when optimizing content for search, conducting keyword research, performing SEO audits, or building link strategies.
$ install --global
skillsauthnpx skillsauth add aitytech/agentkits-marketing seo-masteryInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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SKILL.md
- name:
- seo-mastery
- version:
- 1.0.0
- brand:
- AgentKits Marketing by AityTech
- category:
- core
- difficulty:
- intermediate
- description:
- Search engine optimization strategies and tactics for organic growth. Use when optimizing content for search, conducting keyword research, performing SEO audits, or building link strategies.
- output_schema:
- seo-audit
SEO Mastery
Search engine optimization strategies and tactics for sustainable organic growth.
Language & Quality Standards
CRITICAL: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.
Standards: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.
When to Use This Skill
Apply SEO expertise when:
- Optimizing content for search rankings
- Conducting keyword research
- Performing technical SEO audits
- Building link acquisition strategies
- Analyzing search performance
- Creating content strategies for organic growth
Core Concepts
Search Intent Types
| Intent | User Goal | Content Type | Examples | |--------|-----------|--------------|----------| | Informational | Learn something | How-to, guides, definitions | "how to write email copy" | | Navigational | Find specific site | Brand pages | "HubSpot login" | | Commercial | Research before buying | Comparisons, reviews | "best email marketing tools" | | Transactional | Complete purchase | Product pages, pricing | "buy mailchimp subscription" |
Keyword Research Framework
Keyword Metrics to Evaluate: | Metric | What It Means | Good Range | |--------|--------------|------------| | Search Volume | Monthly searches | 100-10,000 for most | | Keyword Difficulty | Competition level | 0-30 for new sites | | CPC | Commercial intent | Higher = more valuable | | SERP Features | What's on page 1 | Fewer = easier |
Keyword Types:
- Head Terms: 1-2 words, high volume, very competitive
- Body Terms: 2-3 words, medium volume, competitive
- Long-tail: 4+ words, low volume, less competitive
On-Page SEO Elements
Title Tag (50-60 characters):
- Primary keyword near front
- Compelling and click-worthy
- Unique per page
- Include brand (if room)
Meta Description (150-160 characters):
- Include primary keyword naturally
- Call-to-action
- Unique value proposition
- Match search intent
Header Structure:
H1: Main Page Title (one per page, contains keyword)
H2: Major Section (keyword variations)
H3: Subsection (semantic terms)
H4: Supporting detail
Content Optimization Checklist:
- [ ] Keyword in first 100 words
- [ ] Natural keyword density (1-2%)
- [ ] Semantic variations throughout
- [ ] Internal links to related content (3-5 per post)
- [ ] External links to authoritative sources (1-2)
- [ ] Image alt text with keywords
- [ ] Short, descriptive URLs
Technical SEO Essentials
Core Web Vitals: | Metric | Target | What It Measures | |--------|--------|------------------| | LCP (Largest Contentful Paint) | <2.5s | Loading performance | | FID (First Input Delay) | <100ms | Interactivity | | CLS (Cumulative Layout Shift) | <0.1 | Visual stability |
Crawlability Checklist:
- [ ] XML sitemap submitted
- [ ] Clean robots.txt
- [ ] No broken links (4xx errors)
- [ ] Proper redirects (301 for permanent)
- [ ] Mobile-friendly design
- [ ] HTTPS enabled
Indexability Checklist:
- [ ] Canonical tags on duplicate pages
- [ ] No accidental noindex
- [ ] Hreflang for international
- [ ] Proper pagination handling
Link Building Strategies
| Strategy | Effort | Impact | Best For | |----------|--------|--------|----------| | Guest Posting | High | Medium | New sites, authority | | Broken Link Building | Medium | Medium | Quick wins | | Resource Pages | Medium | Medium | Comprehensive content | | Digital PR | High | High | Brand + links | | Original Research | Very High | Very High | Thought leadership | | HARO | Low | Variable | Easy opportunities |
Content Clusters
Pillar-Cluster Model:
Pillar Page (comprehensive, 3000+ words)
├── Cluster 1 (specific subtopic, links to pillar)
├── Cluster 2 (specific subtopic, links to pillar)
├── Cluster 3 (specific subtopic, links to pillar)
└── Cluster N (specific subtopic, links to pillar)
Benefits:
- Establishes topical authority
- Improves internal linking
- Captures long-tail variations
- Better user navigation
Best Practices
Keyword Research Excellence
- Intent Match: Align content with search intent
- Realistic Targets: Start with achievable difficulty
- Cluster Thinking: Group related keywords
- Commercial Balance: Mix informational and transactional
Content Excellence
- 10x Content: Be definitively better than page 1
- Comprehensive Coverage: Answer all related questions
- Updated Regularly: Refresh for freshness signals
- Multimedia Rich: Images, videos, interactive elements
Technical Excellence
- Speed Priority: Fast sites rank better
- Mobile-First: Google indexes mobile version
- Clean Architecture: Logical URL and site structure
- Structured Data: Schema markup for rich snippets
Agent Integration
| Agent | How They Use This Skill |
|-------|------------------------|
| attraction-specialist | Full SEO strategy and execution |
| copywriter | SEO-optimized content creation |
| researcher | Competitor SEO analysis |
| docs-manager | SEO documentation and audits |
Anti-Patterns to Avoid
| Anti-Pattern | Why It's Wrong | Do This Instead | |--------------|----------------|-----------------| | Keyword stuffing | Hurts rankings, UX | Natural density | | Buying links | Penalty risk | Earn links | | Duplicate content | Cannibalization | Canonical or consolidate | | Ignoring search intent | Poor engagement signals | Match intent exactly | | Chasing only volume | Ignores conversion | Balance volume + intent |
Related Commands
/seo/keywords- Keyword research/seo/audit- Comprehensive SEO audit/seo/competitor- Competitor SEO analysis/seo/optimize- Content optimization/checklist/seo-weekly- Weekly SEO maintenance
References
references/keyword-research.md- Keyword research methodologyreferences/on-page-seo.md- On-page optimization checklistreferences/technical-seo.md- Technical SEO requirementsreferences/link-building.md- Link acquisition strategiesreferences/local-seo.md- Local search optimizationreferences/seo-audit-checklist.md- Comprehensive audit framework
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