aitytech/content-strategy
skills/content-strategy/SKILL.md
Content planning, creation, and distribution strategy. Use when planning content calendars, developing content pillars, creating editorial strategies, or optimizing content for different funnel stages.
$ install --global
skillsauthnpx skillsauth add aitytech/agentkits-marketing content-strategyInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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SKILL.md
- name:
- content-strategy
- version:
- 1.0.0
- brand:
- AgentKits Marketing by AityTech
- category:
- core
- difficulty:
- intermediate
- description:
- Content planning, creation, and distribution strategy. Use when planning content calendars, developing content pillars, creating editorial strategies, or optimizing content for different funnel stages.
- output_schema:
- content-plan
Content Strategy
Content planning, creation, and distribution for sustainable organic growth.
Language & Quality Standards
CRITICAL: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.
Standards: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.
When to Use This Skill
Apply content strategy expertise when:
- Planning content calendars and editorial workflows
- Developing content pillars and themes
- Creating distribution strategies
- Mapping content to funnel stages
- Repurposing content across channels
- Measuring content performance
Core Concepts
Content Pillars
Content pillars are the main themes your content revolves around.
Criteria for Strong Pillars:
- Aligned with business goals
- Relevant to audience pain points
- Differentiates from competitors
- Sustainable long-term (evergreen potential)
- SEO opportunity (search volume)
Example Pillar Structure: | Pillar | Purpose | Content Types | |--------|---------|---------------| | Industry Insights | Thought leadership | Reports, trends, analysis | | How-To/Tutorials | Education | Guides, videos, templates | | Customer Success | Social proof | Case studies, testimonials | | Product Updates | Awareness | Release notes, feature deep-dives | | Company Culture | Employer brand | Behind-scenes, team stories |
Content by Funnel Stage
| Stage | Goal | Content Type | Format | CTA | |-------|------|--------------|--------|-----| | TOFU (Awareness) | Attract | Blog posts, social, video | Short, shareable | Subscribe, Follow | | MOFU (Consideration) | Educate | Ebooks, webinars, guides | In-depth, gated | Download, Register | | BOFU (Decision) | Convert | Case studies, demos, comparisons | Specific, proof-heavy | Trial, Demo, Buy | | Retention | Retain | Tutorials, community, newsletters | Ongoing value | Upgrade, Refer |
Content Mix Framework
70-20-10 Rule:
- 70% proven content (what works, repeat it)
- 20% iterative improvements (variations on winners)
- 10% experimental (new formats, topics, channels)
Content Type Mix:
- 40% Educational (builds trust)
- 30% Engaging (builds community)
- 20% Inspirational (builds connection)
- 10% Promotional (drives action)
Content Calendar Structure
Weekly Cadence Example: | Day | Primary Channel | Content Type | Goal | |-----|-----------------|--------------|------| | Monday | Blog | Educational | SEO traffic | | Tuesday | LinkedIn | Thought leadership | B2B engagement | | Wednesday | Email | Nurture | Subscriber retention | | Thursday | Social | Community | Engagement | | Friday | Video | Educational | Multi-channel |
Content Repurposing Matrix
| Original | → Blog Post | → Social | → Email | → Video | |----------|-------------|----------|---------|---------| | Webinar | Recap post | Key quotes | Summary | Clips | | Case Study | Detailed post | Stats carousel | Teaser | Interview | | Research Report | Analysis post | Data graphics | Key findings | Explainer | | Podcast | Transcript post | Audiograms | Highlights | Video version |
Best Practices
Planning Excellence
- Audience-First: Research pain points before creating
- Keyword Integration: SEO considerations in topic selection
- Competitive Gap: What are competitors NOT covering?
- Resource Reality: Plan for actual capacity, not aspirations
Creation Excellence
- Hook First: Lead with value, not background
- Scannable Format: Headers, bullets, visuals
- One CTA per Piece: Clear next step
- Evergreen Priority: Maximize content lifespan
Distribution Excellence
- Channel-Native: Adapt format per platform
- Timing Optimization: Post when audience is active
- Promotion Balance: 20% creation, 80% promotion
- Amplification Partners: Influencers, communities, syndication
Agent Integration
| Agent | How They Use This Skill |
|-------|------------------------|
| planner | Building content calendars and editorial plans |
| copywriter | Creating content aligned with strategy |
| attraction-specialist | SEO-optimized content creation |
| email-wizard | Email content aligned with nurture goals |
Anti-Patterns to Avoid
| Anti-Pattern | Why It's Wrong | Do This Instead | |--------------|----------------|-----------------| | Creating without strategy | Random content, no compounding | Define pillars first | | All BOFU content | Ignores 97% not ready to buy | Full-funnel approach | | Publish and forget | Wastes content investment | Promote and repurpose | | Quantity over quality | Dilutes brand, wastes resources | Better content, less often | | Ignoring data | Repeating what doesn't work | Analyze and iterate |
Content Performance Metrics
| Stage | Key Metrics | Good Benchmark | |-------|-------------|----------------| | TOFU | Traffic, reach, impressions | +10% MoM growth | | MOFU | Downloads, signups, engagement | 2-5% conversion | | BOFU | Demos, trials, influenced revenue | 10-20% of pipeline | | Overall | Content ROI, CAC impact | 3:1 return |
Related Commands
/campaign/calendar- Generate content calendar/content/blog- Create SEO-optimized blog post/content/social- Create platform-specific social content
References
references/content-pillars.md- Building pillar strategyreferences/editorial-calendar.md- Calendar planningreferences/repurposing.md- Content multiplicationreferences/distribution.md- Amplification strategies
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