
Code Review Plugin
Campaign concept and copy brief generator for paid advertising. Reads brand-profile.json and optional audit results to produce structured campaign concepts, messaging pillars, and copy briefs. Outputs campaign-brief.md to the current directory. Run after /ads dna and before /ads generate. Triggers on: "create campaign", "campaign brief", "ad concepts", "write ad copy", "campaign strategy", "ad messaging", "creative brief", "generate concepts".
# Landing Page CRO Analysis ## Skill Purpose Perform a comprehensive Conversion Rate Optimization (CRO) analysis on any landing page. This skill produces a section-by-section teardown with prioritized, actionable fixes that directly impact conversion rates. ## When to Use - User provides a landing page URL and asks for conversion optimization - User asks for landing page feedback, review, or audit - User wants to improve signup, lead capture, or purchase rates - Triggered by `/market landing <
Apple Search Ads (ASA) deep analysis for mobile app advertisers. Evaluates campaign structure, bid health, Creative Sets, MMP attribution, budget pacing, TAP coverage (Today/Search/Product Pages), and goal CPA benchmarks by country. Use when user says "Apple Search Ads", "ASA", "App Store ads", "Apple ads", "Search Ads", or is advertising a mobile app on iOS.
Full multi-platform paid advertising audit with parallel subagent delegation. Analyzes Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and Microsoft Ads accounts. Generates health score per platform and aggregate score. Use when user says "audit", "full ad check", "analyze my ads", "account health check", or "PPC audit".
Competitor ad intelligence analysis across Google, Meta, LinkedIn, TikTok, and Microsoft. Analyzes competitor ad copy, creative strategy, keyword targeting, estimated spend, and identifies competitive gaps and opportunities. Use when user says "competitor ads", "ad spy", "competitive analysis", "competitor PPC", or "ad intelligence".
Brand DNA extractor for paid advertising. Scans a website URL to extract visual identity, tone of voice, color palette, typography, and imagery style. Outputs brand-profile.json to the current directory. Run before /ads create or /ads generate for brand-consistent creative. Triggers on: "brand DNA", "brand profile", "extract brand", "brand identity", "brand colors", "what is the brand voice", "analyze brand", "brand style guide".
AI image generation for paid ad creatives. Reads campaign-brief.md and brand-profile.json to produce platform-sized ad images using Gemini (default) or a configured provider. Requires GOOGLE_API_KEY or ADS_IMAGE_PROVIDER + matching key. Triggers on: "generate ads", "create images", "make ad creatives", "generate visuals", "create ad images", "generate campaign images", "make the images", "generate from brief".
Google Ads deep analysis covering Search, Performance Max, Display, YouTube, and Demand Gen campaigns. Evaluates 74 checks across conversion tracking, wasted spend, account structure, keywords, ads, and settings. Use when user says "Google Ads", "Google PPC", "search ads", "PMax", "Performance Max", or "Google campaign".
Landing page quality assessment for paid advertising campaigns. Evaluates message match, page speed, mobile experience, trust signals, form optimization, and conversion rate potential. Use when user says "landing page", "post-click experience", "landing page audit", "conversion rate", or "landing page optimization".
LinkedIn Ads deep analysis for B2B advertising. Evaluates 25 checks across technical setup, audience targeting, creative quality, lead gen forms, and bidding strategy. Includes Thought Leader Ads, ABM, and predictive audiences. Use when user says "LinkedIn Ads", "B2B ads", "sponsored content", "lead gen forms", "InMail", or "LinkedIn campaign".
Microsoft/Bing Ads deep analysis covering search, Performance Max, Audience Network, and Copilot integration. Evaluates 20 checks with focus on Google import validation, unique Microsoft features, and cost advantage assessment. Use when user says "Microsoft Ads", "Bing Ads", "Bing PPC", "Copilot ads", or "Microsoft campaign".
Product photography enhancement for ad creatives using AI image generation. Takes a product image and generates 5 professional photography styles for ad use: Studio, Floating, Ingredient, In Use, and Lifestyle. Requires GOOGLE_API_KEY or configured ADS_IMAGE_PROVIDER. Triggers on: "product photo", "product photography", "photoshoot", "enhance product image", "product shoot", "product photos for ads", "generate product photos", "studio shot", "lifestyle photo".
Strategic paid advertising planning with industry-specific templates. Covers platform selection, campaign architecture, budget planning, creative strategy, and phased implementation roadmap. Use when user says "ad plan", "ad strategy", "campaign planning", "media plan", "PPC strategy", or "advertising plan".
TikTok Ads deep analysis covering creative quality, tracking, bidding, campaign structure, and TikTok Shop. Evaluates 25 checks with emphasis on creative-first strategy, safe zone compliance, and Smart+ campaigns. Use when user says "TikTok Ads", "TikTok marketing", "TikTok Shop", "Spark Ads", "Smart+", or "TikTok campaign".
Systematic Fishbone analysis exploring problem causes across six categories
YouTube Ads specific analysis covering campaign types, creative quality, audience targeting, and measurement. Evaluates video ad performance across skippable, non-skippable, bumper, Shorts, and Demand Gen formats. Use when user says "YouTube Ads", "video ads", "pre-roll", "bumper ads", "YouTube campaign", or "Shorts ads".
Comprehensive marketing analysis and automation suite. Audit websites, generate copy, build email sequences, create content calendars, analyze competitors, and produce client-ready reports.
Auto-selects best Kaizen method (Gemba Walk, Value Stream, or Muda) for target
Comprehensive A3 one-page problem analysis with root cause and action plan
Enables ultra-granular, line-by-line code analysis to build deep architectural context before vulnerability or bug finding.
Apply modern web development best practices for security, compatibility, and code quality. Use when asked to "apply best practices", "security audit", "modernize code", "code quality review", or "check for vulnerabilities".
Deep-dive usability evaluation of specific user tasks. Simulates novice user cognition step-by-step to identify learnability issues, unclear actions, and points of confusion.
When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. For sales-specific competitor docs, see sales-enablement.
React composition patterns that scale. Use when refactoring components with boolean prop proliferation, building flexible component libraries, or designing reusable APIs. Triggers on tasks involving compound components, render props, context providers, or component architecture. Includes React 19 API changes.
Creates comprehensive design systems with typography, colors, components, and documentation for consistent UI development. Use when establishing design standards, building component libraries, or ensuring cross-team consistency. Keywords: design-tokens, typography, spacing, color-palette, components, patterns, variables, dark-mode, theming, CSS-variables, accessibility, WCAG, responsive, grid-system, breakpoints, design-scale, semantic-tokens, component-library, style-guide, documentation, Figma, Storybook, brand-consistency, design-principles
Brand mention and authority scanner for AI visibility. Analyzes brand presence across platforms that AI models rely on for entity recognition and citation decisions. Produces a Brand Authority Score (0-100) with platform-specific recommendations.
Content quality and E-E-A-T assessment for AI citability — evaluate experience, expertise, authoritativeness, trustworthiness, and content structure
Platform-specific AI search optimization — audit and optimize for Google AI Overviews, ChatGPT, Perplexity, Gemini, and Bing Copilot individually
Auto-generate a professional, client-ready GEO service proposal from audit data. Creates a full proposal in markdown and PDF including executive summary, findings, recommended service packages (Basic/Standard/Premium), pricing, timeline, and terms. Use when user says "proposal", "proposta", "offerta", "preventivo", "generate proposal", or after completing a GEO audit for a prospect.
Help address review/issue comments on the open GitHub PR for the current branch using gh CLI; verify gh auth first and prompt the user to authenticate if not logged in.
Use when the user wants to turn a text thread into an Instagram carousel that looks like tweet/X post screenshots. Generates slide images with profile pic, name, verified badge, handle, and tweet text. Supports embedded images and combining short tweets on one slide.
Use when Code implementation and refactoring, architecturing or designing systems, process and workflow improvements, error handling and validation. Provide tehniquest to avoid over-engineering and apply iterative improvements.
Optimize documentation for AI coding assistants and LLMs. Improves docs for Claude, Copilot, and other AI tools through c7score optimization, llms.txt generation, question-driven restructuring, and automated quality scoring. Use when asked to improve, optimize, or enhance documentation for AI assistants, LLMs, c7score, Context7, or when creating llms.txt files. Also use for documentation quality analysis, README optimization, or ensuring docs follow best practices for LLM retrieval systems.
# Marketing Audit Orchestrator You are the full marketing audit engine for `/market audit <url>`. You launch 5 parallel subagents, aggregate their results, and produce a unified MARKETING-AUDIT.md report that is client-ready and revenue-focused. ## When This Skill Is Invoked The user runs `/market audit <url>`. This is the flagship command of the entire suite. It produces the most comprehensive deliverable: a scored, prioritized, actionable marketing audit. --- ## Phase 1: Discovery (Pre-An
# Brand Voice Analysis and Guidelines Generation ## Skill Purpose Analyze a brand's voice, tone, and messaging across all available channels and generate a comprehensive brand voice guidelines document. This skill examines how a brand communicates, identifies patterns and inconsistencies, and produces actionable guidelines that any writer or marketer can follow to maintain brand consistency. ## When to Use - User wants to understand or document a brand's voice - User needs brand voice guidelin
# Copywriting Analysis & Generation You are the copywriting engine for `/market copy <url>`. You analyze existing website copy, score it, and generate optimized alternatives with specific before/after examples. Every recommendation is grounded in proven copywriting frameworks and tailored to the detected business type. ## When This Skill Is Invoked The user runs `/market copy <url>`. Fetch the target page(s), analyze the existing copy, score it, and produce both terminal output and a detailed
# Sales Funnel Analysis & Optimization You are the funnel analysis engine for `/market funnel <url>`. You map the complete conversion path from first visit to purchase, identify drop-off points, quantify friction, and recommend specific optimizations with revenue impact estimates. Every recommendation is prioritized by estimated lift and implementation effort. ## When This Skill Is Invoked The user runs `/market funnel <url>`. Fetch the target site and trace every step a visitor takes from la
# Social Media Content Calendar & Generation You are the social media engine for `/market social <topic/url>`. You generate a complete 30-day content calendar with platform-specific posts, hooks, hashtags, and a content repurposing strategy. Every post is ready to publish or hand to a social media manager. ## When This Skill Is Invoked The user runs `/market social <topic/url>`. If a URL is provided, fetch the site to understand the brand, audience, and content themes. If a topic is provided,
Generate/edit images with Nano Banana Pro (Gemini 3 Pro Image). Use for image create/modify requests incl. edits. Supports text-to-image + image-to-image; 1K/2K/4K; use --input-image.
When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "onboarding flow," "activation rate," "user activation," "first-run experience," "empty states," "onboarding checklist," "aha moment," "new user experience," "users aren't activating," "nobody completes setup," "low activation rate," "users sign up but don't use the product," "time to value," or "first session experience." Use this whenever users are signing up but not sticking around. For signup/registration optimization, see signup-flow-cro. For ongoing email sequences, see email-sequence.
When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing pages, pricing pages, feature pages, or blog posts. Also use when the user says "CRO," "conversion rate optimization," "this page isn't converting," "improve conversions," "why isn't this page working," "my landing page sucks," "nobody's converting," "low conversion rate," "bounce rate is too high," "people leave without signing up," or "this page needs work." Use this even if the user just shares a URL and asks for feedback — they probably want conversion help. For signup/registration flows, see signup-flow-cro. For post-signup activation, see onboarding-cro. For forms outside of signup, see form-cro. For popups/modals, see popup-cro.
Iterative PDCA cycle for systematic experimentation and continuous improvement
Postgres performance optimization and best practices from Supabase. Use this skill when writing, reviewing, or optimizing Postgres queries, schema designs, or database configurations.
Align any project with Kenny's global Claude Code setup. Audits test coverage, CI/CD, security, skills usage, and creates a prioritized quality roadmap. Use when opening a project for the first time, after a global setup change, or when the user says "align", "bring up to speed", "audit this project", "quality check", or "what's missing".
Comprehensive review of local uncommitted changes using specialized agents with code improvement suggestions
Use when errors occur deep in execution and you need to trace back to find the original trigger - systematically traces bugs backward through call stack, adding instrumentation when needed, to identify source of invalid data or incorrect behavior
Guide for quality focused software architecture. This skill should be used when users want to write code, design architecture, analyze code, in any case that relates to software development.
Iterative Five Whys root cause analysis drilling from symptoms to fundamentals
# Ad Creative & Copy Generation You are the advertising engine for `/market ads <url>`. You generate complete ad campaigns across platforms with full copy variations, audience targeting strategies, budget recommendations, and creative specifications. Every ad is ready for production or handoff to a media buyer. ## When This Skill Is Invoked The user runs `/market ads <url>`. Fetch the target site to understand the business, product, audience, and value propositions. Generate complete campaign
# AI Marketing Suite — Main Orchestrator You are a comprehensive AI marketing analysis and content generation system for Claude Code. You help entrepreneurs, agency builders, and solopreneurs analyze websites, generate marketing content, audit funnels, create client proposals, and build marketing strategies — all from the command line. ## Command Reference | Command | Description | Output | |---------|-------------|--------| | `/market audit <url>` | Full marketing audit (parallel subagents)
# Email Sequence Generation You are the email marketing engine for `/market emails <topic/url>`. You generate complete, ready-to-send email sequences with subject lines, body copy, timing, and segmentation strategies. Every sequence is built on proven email frameworks and calibrated to industry benchmarks. ## When This Skill Is Invoked The user runs `/market emails <topic/url>`. If a URL is provided, fetch the site to understand the business, product, audience, and voice. If a topic is provid
# Competitive Intelligence Analysis You are the competitive intelligence engine for `/market competitors <url>`. You identify competitors, analyze their marketing strategies, and produce a comprehensive comparison report that reveals positioning gaps, steal-worthy tactics, and differentiation opportunities. Output is structured for both strategic decision-making and client presentations. ## When This Skill Is Invoked The user runs `/market competitors <url>`. Fetch the target site, identify c
# Client Proposal Generator for Marketing Services ## Skill Purpose Generate a professional, client-ready marketing services proposal. This skill produces a complete proposal document that positions the agency/consultant as the clear choice, frames pricing with anchoring and tiered options, and includes ROI projections to justify the investment. ## When to Use - User wants to create a proposal for a prospective marketing client - User has completed a discovery call and needs to formalize the e
# Product/Service Launch Playbook Generator ## Skill Purpose Generate a complete, week-by-week launch playbook for any product, service, or feature launch. This skill produces a tactical plan with templates, checklists, email sequences, social posts, and metrics tracking -- everything needed to execute a successful launch. ## When to Use - User is planning to launch a new product, service, feature, or offering - User asks for a launch plan, go-to-market strategy, or launch checklist - User wan
# SEO Content Audit ## Skill Purpose Perform a comprehensive SEO audit of a webpage or website, covering on-page SEO, content quality (E-E-A-T), keyword analysis, technical SEO, and content strategy. This skill combines automated analysis via `scripts/analyze_page.py` with expert-level manual review to produce an actionable SEO audit document. ## When to Use - User provides a URL and asks for SEO analysis, audit, or recommendations - User wants to improve organic search rankings and traffic -
# Marketing Report Generator (Markdown Format) ## Skill Purpose Generate a comprehensive, professionally formatted marketing report in Markdown. This skill compiles data from all previous audit and analysis results into a single, client-ready document with scores, findings, recommendations, and a prioritized action plan with revenue impact estimates. ## When to Use - User wants a full marketing report for a client or their own business - User has completed one or more audit skills and wants a
Budget allocation and bidding strategy review across all ad platforms. Evaluates spend distribution, bidding strategy appropriateness, scaling readiness, and identifies campaigns to kill or scale. Uses 70/20/10 rule, 3x Kill Rule, and 20% scaling rule. Use when user says "budget allocation", "bidding strategy", "ad spend", "ROAS target", "media budget", or "scaling".
Paid advertising audit and optimization across Google, Meta, YouTube, LinkedIn, TikTok, and Microsoft Ads. 186 weighted audit checks with 12 sub-skills and 11 industry templates.
Cross-platform creative quality audit covering ad copy, video, image, and format diversity across all platforms. Detects creative fatigue, evaluates platform-native compliance, and provides production priorities. Use when user says "creative audit", "ad creative", "creative fatigue", "ad copy", "ad design", or "creative review".
Meta Ads deep analysis covering Facebook and Instagram advertising. Evaluates 46 checks across Pixel/CAPI health, creative diversity and fatigue, account structure, and audience targeting. Includes Advantage+ assessment. Use when user says "Meta Ads", "Facebook Ads", "Instagram Ads", "Advantage+", or "Meta campaign".
Use when you need to analyze direct and indirect competitors, benchmark against market leaders, or develop strategies to strengthen competitive positioning and market advantage.
Deploy code to production via feature branch → test → staging → PR → merge. Use when deploying changes, pushing to production, or when the user says "deploy", "push to prod", "merge to main", "stage this", or "ship it".
AUTOMATIC ACTIVATION: Use this skill whenever generating content for social media platforms including Reddit posts, Twitter/X threads, LinkedIn posts, YouTube videos/comments, TikTok scripts, Instagram posts/reels, email subject lines, blog titles, or any content intended for public engagement. Also triggers on: "make this viral", "social media post", "catchy headline", "hook", "engagement", "shareable", "go viral", "attention-grabbing", "clickable", "scroll-stopping", "title ideas", "hot take", "more engaging", "subreddit", "thread". Apply to any AI-generated content facing public audience or hostile perception.
Transform long-form content (blog posts, articles, newsletters, podcasts, videos) into platform-optimized social media posts
ElevenLabs voice AI integration. Text-to-speech, speech-to-text, voice cloning, and audio processing via ElevenLabs API and MCP.
--- name: design-review description: 7-phase frontend design review with accessibility (WCAG 2.1 AA), responsive testing, visual polish. Use for PR reviews, UI audits, or encountering contrast issues, broken layouts, accessibility violations, inconsistent spacing, missing focus states. Keywords: design review, UI audit, frontend review, accessibility audit, WCAG compliance, responsive design, visual QA, UX review, component review, PR design check, layout issues, accessibility violations,
Full website GEO+SEO audit with parallel subagent delegation. Orchestrates a comprehensive Generative Engine Optimization audit across AI citability, platform analysis, technical infrastructure, content quality, and schema markup. Produces a composite GEO Score (0-100) with prioritized action plan.
Comprehensive, data-backed email marketing knowledge base. 908 sources, 4,798 insights. Use when reviewing email setups, building automation flows, diagnosing deliverability, writing email copy, selecting platforms, or pulling benchmarks. Covers strategy, flows, deliverability, copywriting, segmentation, compliance, cold email, and 19 industry playbooks.
AI crawler access analysis. Checks robots.txt, meta tags, and HTTP headers to determine which AI crawlers can access the site. Provides a complete access map and recommendations for maximizing AI visibility while maintaining appropriate control.
AI citability scoring and optimization. Analyzes web page content to determine how likely AI systems (ChatGPT, Claude, Perplexity, Gemini) are to cite or quote passages from the page. Provides a citability score (0-100) with specific rewrite suggestions.
Analyzes and generates llms.txt files -- the emerging standard for helping AI systems understand website structure and content. Can validate existing llms.txt files or generate new ones from scratch by crawling the site.
Schema.org structured data audit and generation optimized for AI discoverability — detect, validate, and generate JSON-LD markup
Generate a professional, client-facing GEO report combining all audit results into a single deliverable with scores, findings, and prioritized actions
Use when a user asks to debug or fix failing GitHub PR checks that run in GitHub Actions; use `gh` to inspect checks and logs, summarize failure context, draft a fix plan, and implement only after explicit approval. Treat external providers (for example Buildkite) as out of scope and report only the details URL.
Technical SEO audit with GEO-specific checks — crawlability, indexability, security, performance, SSR, and AI crawler access
Creates intuitive user experiences through feedback patterns, microinteractions, and accessible interaction design. Use when designing loading states, error handling UX, animation guidelines, or touch interactions.
Use this agent when you need to analyze markets, understand consumer behavior, assess competitive landscapes, and size opportunities to inform business strategy and market entry decisions.
Evaluate UX/UI using Jakob Nielsen's 10 usability heuristics. Comprehensive audit of visibility, control, consistency, error prevention, recognition, flexibility, aesthetics, error recovery, and documentation.
Security audit for LLM and GenAI applications using OWASP Top 10 for LLM Apps 2025. Assess prompt injection, data leakage, supply chain, and 7 more critical vulnerabilities.
Optimize web performance for faster loading and better user experience. Use when asked to "speed up my site", "optimize performance", "reduce load time", "fix slow loading", "improve page speed", or "performance audit".
Initialize a new project with Kenny's universal conventions and stack-appropriate infrastructure. Use this skill whenever: setting up a new project, creating a new repo, scaffolding a new app, starting fresh on a new idea, 'init project', 'new project', 'set up a new app', 'create a project for X', or any variant of starting a new codebase from scratch. Also trigger when the user says 'bootstrap', 'scaffold', or 'kickstart'. This skill ensures every project gets the same quality gates and conventions while adapting infrastructure to the chosen stack.
Generate professional social media carousel posts using the PostNitro.ai Embed API. Supports AI-powered content generation and manual content import for LinkedIn, Instagram, TikTok, and X (Twitter) carousels. Use this skill whenever the user wants to create a carousel, social media post, slide deck for social media, multi-slide content, or mentions PostNitro. Also trigger when the user asks to turn text, articles, blog posts, or topics into carousel posts, or wants to automate social media content creation. Outputs PNG images or PDF files. Requires a PostNitro API key.
Comprehensive paid advertising audit and optimization for any business type. Performs full multi-platform audits (Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Microsoft Ads), single-platform deep analysis, conversion tracking health checks, creative quality assessment, budget allocation optimization, bidding strategy evaluation, and compliance verification. Industry detection for SaaS, e-commerce, local service, B2B enterprise, info products, mobile app, real estate, healthcare, finance, and agency. Triggers on: ads, PPC, paid advertising, Google Ads, Meta Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, Microsoft Ads, Bing Ads, ad audit, campaign audit, ROAS, conversion tracking, creative fatigue, bid strategy, brand DNA, generate ads, create campaign, product photography, ad creative generation.
Audit and improve web accessibility following WCAG 2.2 guidelines. Use when asked to "improve accessibility", "a11y audit", "WCAG compliance", "screen reader support", "keyboard navigation", or "make accessible".
Optimize Core Web Vitals (LCP, INP, CLS) for better page experience and search ranking. Use when asked to "improve Core Web Vitals", "fix LCP", "reduce CLS", "optimize INP", "page experience optimization", or "fix layout shifts".
Comprehensive pull request review using specialized agents
Sets up code formatting rules and style guidelines in CLAUDE.md
When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever someone is working on website text that needs to persuade or convert. For email copy, see email-sequence. For popup copy, see popup-cro. For editing existing copy, see copy-editing.
When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.
When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' 'monetization,' 'how much should I charge,' 'my pricing is wrong,' 'pricing page,' 'annual vs monthly,' 'per seat pricing,' or 'should I offer a free plan.' Use this whenever someone is figuring out what to charge or how to structure their plans. For in-app upgrade screens, see paywall-upgrade-cro.
Kaizen Plugin
CRM-lite for managing GEO agency prospects and clients. Track leads through the full sales pipeline: Lead → Qualified → Proposal Sent → Won → Lost. Store audit history, notes, deal values, and generate pipeline summaries. Use when user says "prospect", "lead", "client", "pipeline", "crm", "nuovo prospect", "aggiungi cliente", or when managing the business side of GEO services.
Monthly delta tracking and progress reporting for GEO clients. Compares two GEO audits (baseline vs. current), calculates score improvements across all categories, tracks action item completion, and generates a "here's your progress" client report. Use when user says "compare", "delta", "monthly report", "progress", "confronta", "progressi", "report mensile", or when running a monthly client check-in.
Web search, scraping, crawling, and browser automation via the Firecrawl CLI. Returns clean LLM-optimized markdown from any URL. USE FOR: - Web search, image search, news search - Scraping URLs, docs, articles, API references - Deep research, competitor analysis, fact-checking, current events - Site mapping, crawling, content extraction - Reading web pages, documentation sites, release notes - Interactive browser sessions for JS-heavy pages Preferred over WebFetch and WebSearch for all internet tasks.
Domain-Driven Development Plugin
React and Next.js performance optimization guidelines from Vercel Engineering. This skill should be used when writing, reviewing, or refactoring React/Next.js code to ensure optimal performance patterns. Triggers on tasks involving React components, Next.js pages, data fetching, bundle optimization, or performance improvements.
Generate a professional PDF report from GEO audit data using ReportLab. Creates a polished, client-ready PDF with score gauges, bar charts, platform readiness visualizations, color-coded tables, and prioritized action plans.
Full QA pass: run all tests, check types, catch regressions, write missing tests. Use when the user says "run tests", "QA", "verify changes", "check for regressions", "test everything", or "make sure it works".
# PDF Marketing Report Generator ## Skill Purpose Generate a professional, visually polished PDF marketing report using the Python script `scripts/generate_pdf_report.py`. This skill collects all available audit and analysis data, structures it into the expected JSON format, invokes the script, and produces a branded PDF with score gauges, bar charts, comparison tables, findings, and a prioritized action plan. ## When to Use - User wants a PDF version of the marketing report (not just Markdown
Provides guidance for property-based testing across multiple languages and smart contracts. Use when writing tests, reviewing code with serialization/validation/parsing patterns, designing features, or when property-based testing would provide stronger coverage than example-based tests.