kennyolofsson23-netizen/ads-landing
skills/claude-ads/skills/ads-landing/SKILL.md
Landing page quality assessment for paid advertising campaigns. Evaluates message match, page speed, mobile experience, trust signals, form optimization, and conversion rate potential. Use when user says "landing page", "post-click experience", "landing page audit", "conversion rate", or "landing page optimization".
tools
Updated Apr 16, 2026
$ install --global
skillsauthnpx skillsauth add kennyolofsson23-netizen/claude-code-config ads-landingInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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Last scanned: Mar 28, 2026, 7:36 PM37.7s1 file scanned
SKILL.md
- name:
- ads-landing
- description:
- >
Landing Page Quality for Ad Campaigns
Process
- Collect landing page URLs from active ad campaigns
- Read
ads/references/benchmarks.mdfor conversion rate benchmarks - Read
ads/references/conversion-tracking.mdfor pixel/tag verification - Assess each landing page for ad-specific quality factors
- Score landing pages and identify improvement opportunities
- Generate recommendations prioritized by conversion impact
Message Match Assessment
The #1 landing page issue in ad campaigns — does the page match the ad?
What to Check
- Headline match: landing page H1 reflects ad copy headline/keyword
- Offer match: promoted offer (price, discount, trial) is visible above fold
- CTA match: landing page CTA matches ad's promised action
- Visual match: consistent imagery between ad creative and page
- Keyword match: search keyword appears naturally in page content
Message Match Scoring
| Level | Description | Score | |-------|-------------|-------| | Exact match | Headline, offer, CTA all align perfectly | 100% | | Partial match | Headline matches but offer/CTA differs | 60% | | Weak match | Generic page, loosely related to ad | 30% | | Mismatch | Page content doesn't reflect ad promise | 0% |
Page Speed Assessment
Slow pages kill conversion rates. For every 1s delay, CVR drops ~7%.
Thresholds (Ad Landing Pages)
| Metric | Pass | Warning | Fail | |--------|------|---------|------| | LCP | <2.5s | 2.5-4.0s | >4.0s | | FID/INP | <100ms | 100-200ms | >200ms | | CLS | <0.1 | 0.1-0.25 | >0.25 | | Time to Interactive | <3.0s | 3.0-5.0s | >5.0s | | Page weight | <2MB | 2-5MB | >5MB |
Common Speed Issues in Ad Pages
- Hero images not compressed (use WebP/AVIF)
- Too many third-party scripts (chat widgets, analytics, heatmaps)
- Render-blocking CSS/JS above fold
- No lazy loading for below-fold content
- Font files not preloaded
Mobile Experience
75%+ of ad clicks come from mobile. Mobile experience is critical.
Mobile Checklist
- Tap targets: ≥48x48px with ≥8px spacing
- Font size: ≥16px body text (no pinch-to-zoom needed)
- Form fields: properly sized, keyboard type matches input (email, phone, number)
- CTA button: full-width on mobile, visible without scrolling
- No horizontal scroll
- Images responsive and properly sized
- Phone number clickable (tel: link)
- No interstitials or popups blocking content on load
Trust Signals
Above-the-Fold Trust Elements
- Company logo visible
- Social proof (customer count, reviews, ratings)
- Security badges (SSL, payment security, guarantees)
- Recognizable client logos (B2B)
- Star ratings or testimonial snippet
Below-the-Fold Trust Elements
- Full testimonials with names, photos, companies
- Case study highlights with specific metrics
- Certifications, awards, accreditations
- Privacy policy link
- Physical address/phone number (local service businesses)
Form Optimization
Form Length Impact on CVR
| Fields | Expected CVR Impact | Use Case | |--------|-------------------|----------| | 1-3 fields | Highest CVR | Top-of-funnel, free offer | | 4-5 fields | Moderate CVR | Mid-funnel, qualified leads | | 6-8 fields | Lower CVR | Bottom-funnel, sales-ready | | 9+ fields | Lowest CVR | Only for high-value offers |
Form Best Practices
- Pre-fill fields where possible (UTM data, known info)
- Use multi-step forms for 5+ fields (progressive disclosure)
- Show progress indicator on multi-step forms
- Inline validation (don't wait until submit to show errors)
- Error messages are clear and helpful
- Submit button text is specific ("Get My Free Quote" not "Submit")
- Thank you page has clear next steps
Ad-Specific Landing Page Elements
UTM Parameter Handling
- UTM parameters captured and stored (for attribution)
- Click IDs preserved: gclid (Google), fbclid (Meta), ttclid (TikTok), msclkid (Microsoft)
- Parameters passed to form submissions or CRM
Dynamic Content
- Dynamic keyword insertion in headline (Google Ads feature)
- Location-specific content for geo-targeted campaigns
- Audience-specific messaging (different pages for different segments)
- A/B testing active on key elements (headline, CTA, hero image)
Conversion Tracking
- Thank you page/event fires correctly for all platforms
- Form submission triggers conversion event
- Phone call tracking configured (if applicable)
- Chat/live agent triggers tracked as micro-conversions
Landing Page Quality by Platform
| Platform | Key Requirement | Notes | |----------|----------------|-------| | Google | QS component: landing page experience | Directly affects ad rank and CPC | | Meta | Page load speed critical | Slow pages = Meta penalizes delivery | | LinkedIn | Professional, B2B appropriate | Match LinkedIn's professional context | | TikTok | Mobile-first mandatory | 95%+ TikTok traffic is mobile | | Microsoft | Desktop-optimized matters more | Higher desktop % than other platforms |
Output
Landing Page Assessment
Landing Page Health
Message Match: ████████░░ XX/100
Page Speed: ██████████ XX/100
Mobile: ███████░░░ XX/100
Trust Signals: █████░░░░░ XX/100
Form Quality: ████████░░ XX/100
Deliverables
LANDING-PAGE-REPORT.md— Per-page assessment with scores- Message match analysis per ad-to-page combination
- Page speed improvement priorities
- Mobile experience fixes
- Form optimization recommendations
- Quick Wins sorted by conversion impact
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