simonpaag/enforce-seo-standards

Enforce SEO Standards Skill

CPHport.com heavily relies on organic search traffic (e.g., people searching for "Copenhagen port tours" or "B2B shipping services CPH"). When the user asks to create a new page, feature, or entity, always follow this SEO checklist.

1. Metadata (The Basics)

Every single routable page MUST have unique metadata.

• Title Tag: Must be structured as [Primary Keyword] | CPHport.com (e.g., Best Boat Tours | CPHport.com). Keep it under 60 characters.
• Meta Description: Must have a compelling, action-oriented description summarizing the page content (e.g., "Discover top-rated boat tours around Copenhagen Harbour. Book private or group excursions today."). Keep it between 150-160 characters.
• Open Graph (OG) Tags: Include og:title, og:description, og:image, and og:url so the page looks great when shared on social media (LinkedIn, Facebook, etc.).

2. URL Structure

URLs must be clean, readable, and keyword-rich.

• Good: /services/boat-tours or /businesses/maersk
• Bad: /services?id=123 or /b/12345
• Always use hyphens - to separate words in slugs.

3. Semantic HTML & Headings

Search engines read the structure of the page.

• <h1>: There must be exactly ONE <h1> tag on every page, containing the primary keyword.
• <h2> and <h3>: Use these logically to break up content. Do not skip heading levels (e.g., don't jump from <h1> to <h3>).
• Images: All <img> tags MUST have descriptive alt text (e.g., alt="View of the Little Mermaid statue from a tour boat").

4. Content Best Practices

• Ensure there is sufficient text content on the page (aim for at least 300 words for primary landing pages).
• Internally link to other relevant pages on CPHport.com (e.g., linking a specific restaurant to a "Top Harbourside Dining" guide).

5. Next steps (For the AI)

When generating a page, proactively add the metadata configuration block (e.g., in Next.js, the generateMetadata function or the metadata object). Don't wait for the user to ask for it.