skills/marketing/tweet-writer/SKILL.md
Write viral, persuasive, engaging tweets and threads. Uses web research to find viral examples in your niche, then models writing based on proven formulas and X algorithm optimization. Use when creating tweets, threads, or X content strategy.
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This skill helps you write viral, persuasive tweets and threads optimized for X's algorithm. It combines proven copywriting frameworks, viral hook formulas, and real-time research to model your content after successful examples in your niche.
Keywords: twitter, X, tweets, threads, viral content, social media, engagement, hooks, copywriting
Before writing ANY tweet, you MUST research viral examples in the user's specific niche.
Research Steps:
"[niche] viral tweet examples""[niche] twitter thread went viral""[topic] best performing tweets"site:twitter.com OR site:x.com "[niche keyword]" high engagementExample Research Prompt:
Searching for: "SaaS founder viral tweets"
"startup advice twitter thread viral"
"tech entrepreneur best tweets engagement"
Use the frameworks below to craft content modeled after successful examples.
Understanding what the algorithm rewards is critical:
X tracks how long users spend on your content. Longer = more reach.
Your hook determines 80-90% of your tweet's success. You have ~1 second to stop the scroll.
"Nobody talks about this, but..."
"Unpopular opinion: [controversial take]"
"Everything you've been told about [X] is wrong."
"[Common belief] is a myth. Here's the truth:"
"I [specific result] in [specific timeframe]. Here's how:"
"[Number] [achievement] in [timeframe]. The breakdown:"
"From [bad state] to [good state] in [time]. Thread:"
Example: "I grew from 0 to 50K followers in 90 days. Here's the exact playbook:"
"I found a [adjective] [topic] hack that no one talks about..."
"The one thing [type of person] gets wrong about [topic]"
"Why most people fail at [X] (and how to fix it)"
"Want to know the real secret to [X]?"
"What if everything you knew about [X] was wrong?"
"Ever wonder why [common frustration]?"
"3 years ago I was [bad state]. Today I [good state]."
"I almost quit [X]. Then this happened:"
"The story of how I [achievement] (with $0 budget):"
"Everyone says [X]. They're wrong."
"Stop doing [common practice]. Do this instead:"
"Delete [common thing]. Here's why:"
"[Number] [things] that will [benefit] (thread):"
"[Number] lessons from [experience/achievement]:"
"The [number] [category] I wish I knew earlier:"
Example: "7 AI tools that saved me 20+ hours last week:"
Hook: "[Number] [things] that [benefit]:"
1. [Item] — [Brief explanation]
2. [Item] — [Brief explanation]
...
[CTA or summary]
Hook: "[Popular belief] is wrong."
Here's why: [2-3 sentences of reasoning]
What actually works: [Your alternative]
[Time period] ago: [Bad state]
Today: [Good state]
The difference? [One key insight]
Hook: "The [Name] Framework for [Result]:"
Step 1: [Action]
Step 2: [Action]
Step 3: [Action]
[Optional: brief expansion on each]
"The most underrated skill for _____ is _____."
"If I could only use one tool for [X], it would be _____."
Generates massive replies
"When you finally [common experience/realization]"
"Why does nobody talk about [shared frustration]?"
"That moment when [relatable situation]"
Tweet 1 (Hook):
Tweet 2 (Context):
Tweets 3-6 (Core Value):
Tweet 7 (Bridge/Summary):
Tweet 8 (CTA):
Most reliable formula for engagement
[Problem]: You're [specific situation]
[Agitate]: And it's costing you [consequence]
[Solution]: Here's what works: [your answer]
Best for promotional content
[Attention]: Hook that stops scroll
[Interest]: "Here's what most people don't realize..."
[Desire]: "Imagine if you could [benefit]"
[Action]: "DM me [X] to get started"
Best for transformation stories
[Before]: I was [bad state]
[After]: Now I'm [good state]
[Bridge]: The difference? [Your insight/solution]
Apply these to make any tweet more compelling:
Specificity — "23% increase" beats "big increase"
Social Proof — "500+ customers" beats "many customers"
Curiosity Gap — Create information asymmetry
Controversy — Challenge existing beliefs
Relatability — Shared experiences resonate
Pick ONE narrow subtopic in your niche. Post about ONLY that for 30 days straight.
Example: If you're in marketing, focus solely on "email subject lines" for a month.
Result: X's algorithm categorizes you as the authority on that subtopic.
Focus on generating replies over likes/retweets.
Too Generic — "Tips for success" → "3 cold email templates that got me 10 meetings this week"
No Hook — Starting with context instead of impact
Asking for Engagement — "Like and RT!" hurts reach
External Links in Main Tweet — Put links in replies instead
No Specific Numbers — "I grew fast" vs "I grew 12,847 followers in 63 days"
Too Salesy — Value ratio too low, feels promotional
No CTA — Thread ends with no clear next step
Before posting, verify:
When a user asks for help writing tweets:
Ask for context:
Research phase (USE WebSearch):
Draft options:
Optimize:
Provide variations:
Tweet Writer works with:
Algorithm insights: SocialBee, Tweet Archivist Hook formulas: Ship 30 for 30 Thread templates: Typefully, Legiit Copywriting frameworks: Buffer, Metricool
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