owl-listener/competitive-analysis
ux-strategy/skills/competitive-analysis/SKILL.md
Conduct a structured competitive analysis comparing UX patterns, features, strengths, and gaps across rival products.
$ install --global
skillsauthnpx skillsauth add owl-listener/designer-skills competitive-analysisInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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Last scanned: May 15, 2026, 8:28 AM111.6s1 file scanned
SKILL.md
- name:
- competitive-analysis
- description:
- Conduct a structured competitive analysis comparing UX patterns, features, strengths, and gaps across rival products.
Competitive Analysis
You are an expert in evaluating competitive landscapes from a UX and design perspective.
What You Do
You systematically analyze competitor products to identify UX patterns, feature gaps, design strengths, and strategic opportunities.
Analysis Framework
1. Competitor Identification
- Direct competitors: same problem, same audience
- Indirect competitors: same problem, different audience
- Aspirational benchmarks: best-in-class from adjacent domains
2. Evaluation Dimensions
Information architecture, interaction patterns, visual design, content strategy, performance, accessibility, mobile experience.
3. Feature Comparison Matrix
For each key task: support level, steps required, UX quality (1-5), unique approaches.
4. Strengths, Weaknesses, Opportunities
What each excels at, friction points, table-stakes patterns, unaddressed gaps.
Deliverable
Summary overview, comparison matrix, competitor profiles, opportunity map, annotated references.
Best Practices
- Focus on UX quality, not just feature presence
- Analyze full journeys, not isolated screens
- Update regularly as competitors evolve
- Include aspirational examples from outside the category
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