onewave-ai/personalization-at-scale
personalization-at-scale/SKILL.md
Generate unique personalized first lines for hundreds of prospects using company news, LinkedIn activity, and mutual connections. Saves 10+ hours of manual research per campaign. Use when you need personalized outreach at volume.
$ install --global
skillsauthnpx skillsauth add onewave-ai/claude-skills personalization-at-scaleInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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SKILL.md
- name:
- personalization-at-scale
- description:
- Generate unique personalized first lines for hundreds of prospects using company news, LinkedIn activity, and mutual connections. Saves 10+ hours of manual research per campaign. Use when you need personalized outreach at volume.
Personalization at Scale
Generate hundreds of unique, researched first lines in minutes instead of hours, making cold outreach feel warm.
Contents
references/research-sources.md- signal sources, personalization styles, quality standardsreferences/patterns-by-type.md- sample first lines and tables for each angle (congrats, observation, mutual connection, company news, hiring, tech stack, thought leadership, shared background)references/fallbacks.md- role/stage/industry/competitor lines for prospects with no anglereferences/output-template.md- full campaign deliverable structurereferences/benchmarks.md- expected lift, A/B reference data, pro tips (do/don't)references/example-campaigns.md- worked campaign examples by persona
Workflow
-
Ingest the prospect list (CSV or pasted). Require First Name, Last Name, Title, Company; use LinkedIn URL, email, website, industry, size, and location when available.
-
Confirm preferences: which personalization styles to prioritize (1-3), tone (professional, casual, direct, consultative), and any exclusions (recency cutoff, personal topics, sensitive subjects).
-
Research each prospect across the sources in
references/research-sources.md. Identify the strongest, most recent, verifiable angle per prospect. -
Match each prospect to its angle and draft from the matching pattern in
references/patterns-by-type.md. For prospects with no angle, draft fromreferences/fallbacks.md. -
Generate 2-3 first-line options per prospect, each with a confidence score (High/Medium/Low) and notes on alternative angles. Follow the structure in
references/output-template.md. -
Quality-check the first 10 manually. Confirm each line is specific, recent, relevant, natural, and verifiable before scaling the batch.
-
Export in the requested format: CSV with personalization columns, merge fields for the outreach tool (Outreach, Salesloft), individual drafts, or copy-paste blocks.
-
Track response rates by personalization type and refresh personalizations every 30 days as activity changes.
See references/benchmarks.md for target success rates and references/example-campaigns.md for persona-specific approaches.
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