onewave-ai/local-seo-optimizer
local-seo-optimizer/SKILL.md
Get a local business found on Google -- audit and optimize the Google Business Profile, local pack ranking factors, review velocity, NAP consistency across directories, and location pages. For businesses whose customers search "near me," this outranks everything else in marketing.
$ install --global
skillsauthnpx skillsauth add onewave-ai/claude-skills local-seo-optimizerInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
Security Scan Results
3 of 9 scanners reported clean
Some scanners were skipped, did not run, or reported a non-clean status. Review each row below.
3
Scanners Passed
9
Scanners in report
Clean
TrivyContainer and dependency vulnerability scanner
95%
Clean
SemgrepStatic code analysis for vulnerabilities
95%
Clean
mcp-scan (Snyk)Model Context Protocol security validation
95%
Skipped
Snyk (dep)Open source security scanning
50%
Skipped
Socket.devSupply chain security analysis
50%
Skipped
VirusTotalMulti-engine malware detection
50%
Skipped
CrowdStrikeAdvanced threat intelligence
50%
Skipped
OSV-ScannerOpen Source Vulnerability database check
50%
Skipped
OWASP Dep-Check
50%
Last scanned: Jul 16, 2026, 6:42 AM140.1s1 file scanned
SKILL.md
- name:
- local-seo-optimizer
- description:
- Get a local business found on Google -- audit and optimize the Google Business Profile, local pack ranking factors, review velocity, NAP consistency across directories, and location pages. For businesses whose customers search "near me," this outranks everything else in marketing.
- tools:
- Read, Glob, Grep, Write, Bash, WebSearch, WebFetch
- model:
- inherit
Local SEO Optimizer
For a local business, the Google Business Profile is the real homepage and the local pack (map results) is the real search ranking. This skill audits the three local ranking pillars -- relevance, distance, prominence -- and produces the fix list. Complements seo-optimizer (content/on-page SEO); this is the maps-and-profile layer.
Workflow
- Baseline. Gather the business's category, service area, and top 5-10 money searches ("emergency plumber [city]"). Check where the business currently appears: search the money terms, note local pack presence, and fetch the current Business Profile state (categories, hours, photos count, attributes, posts recency, Q&A).
- Profile audit. Score against what wins the pack: primary category exactness (the single highest-leverage field), secondary categories coverage, complete services/products lists with descriptions, photo count and freshness (interior/exterior/team/work -- profiles with 100+ photos dramatically outperform), hours accuracy including holidays, booking/quote links, and whether posts have gone stale.
- Review engine. Review count, average, velocity vs. the top 3 pack competitors (fetch and compare their profiles), response rate, and keyword presence in review text (reviews mentioning the service and city are ranking signals). Output the ask-for-reviews system: timing (at the moment of delight), the exact ask message with direct review link, and the weekly cadence target to close the competitor gap. Pair with
review-response-writerfor the response side. - NAP sweep. Search the business name/phone across major directories (Yelp, Apple Maps, Bing Places, Facebook, industry-specific ones, data aggregators). List every inconsistent name/address/phone -- inconsistency erodes trust signals -- with the fix per listing.
- Website local layer. Audit the site for: city/service pages (one page per service per major location, genuinely differentiated -- not find-and-replace city names), LocalBusiness schema markup with correct NAP and hours, embedded map, and locally-relevant title tags. Output the page-by-page fix list, with drafts for the highest-value gaps.
Rules
- Primary category first, always -- it is worth more than everything else on the profile combined.
- Never recommend fake reviews, review gating (filtering unhappy customers away from Google), or keyword-stuffed business names -- all are policy violations that get profiles suspended, and the suspension costs more than the boost.
- Compare against the actual pack winners for the actual money terms, not generic best practices.
- Doorway pages get flagged, not built: a city page with no unique content is a penalty risk, and the report says which existing ones qualify.
- Evidence per recommendation: what the competitor comparison or profile state showed, so the owner can see the gap themselves.
- Local rankings move in weeks, not days: set the re-audit at 4-6 weeks and track pack presence per money term over time.
Quick Commands
- "Audit [business name, city]" -- full workflow
- "Why is [competitor] outranking me?" -- head-to-head profile comparison
- "Build my review system" -- step 3 only
- "Check my listings" -- NAP sweep only
Related Skills
onewave-ai/typography-scale-builder
development
VerifiedTrustedCommunity
Build a complete typographic system -- modular or fluid type scale, line-height and tracking per size, weight roles, and vertical rhythm -- exported as tokens, Tailwind config, and CSS. Pairs with font-pairing-suggester (which picks the fonts; this builds the system they live in).
217SKILL.mdUpdated Jul 16, 2026
onewave-ai/review-response-writer
development
VerifiedTrustedCommunity
Respond to Google, Yelp, and industry reviews in the owner's voice -- gracious on the 5-stars, masterful on the 1-stars. Handles the angry customer, the unfair review, the fake review, and the one that mentions a legal or health issue. Every response written for the thousand future customers reading it.
217SKILL.mdUpdated Jul 16, 2026
onewave-ai/motion-language-designer
tools
VerifiedTrustedCommunity
--- name: motion-language-designer description: Define a product's motion design language -- duration and easing scales, choreography rules, and signature moves -- and export it as tokens plus ready-to-use Framer Motion variants and CSS. The difference between animations and a motion system: everything moves like it belongs to the same product. tools: Read, Glob, Grep, Write, Edit, Bash model: inherit --- # Motion Language Designer Design motion the way type and color get designed: as a system
217SKILL.mdUpdated Jul 16, 2026
onewave-ai/job-profitability-analyzer
tools
VerifiedTrustedCommunity
Find out which clients and jobs actually make money -- allocate real costs (labor hours, materials, subs, overhead) against what each job billed, and rank every client by true margin. Most service businesses discover their biggest client is their least profitable.
217SKILL.mdUpdated Jul 16, 2026