plugins/pm-discovery/skills/job-story-mapper/SKILL.md
Write Jobs-to-be-Done (JTBD) job stories and map customer jobs across functional, social, and emotional dimensions. Use when defining user needs, writing job stories, conducting JTBD research, or reframing features around customer outcomes. Produces a job story map with opportunity scoring, pain intensity ratings, and product opportunity analysis.
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Stop writing features. Start understanding jobs. This skill translates product requirements and user interviews into precise job stories that keep the team focused on outcomes — not outputs.
A "job" is the progress a customer is trying to make in a given situation. People don't buy products — they hire them to get a job done.
Three dimensions of every job:
Great products address all three. Most roadmaps only address the functional one.
Template:
When [situation/trigger], I want to [motivation/goal], so I can [expected outcome].
Not a user story: User stories focus on roles and features: "As a [role] I want [feature] so that [benefit]." Job stories focus on situations and motivations: "When [I'm in this specific situation] I want [this capability] so I can [achieve this outcome]."
The situation is the most important part. "When I'm in the middle of a sprint and my PM asks for an update" is a much richer trigger than "As a developer."
One sentence: What is the core job your product is hired for?
"Help [user type] [accomplish outcome] when [context]."
What are all the sub-tasks within the main job? (Use a job map: Define → Locate → Prepare → Confirm → Execute → Monitor → Modify → Conclude)
Where does the job fall down today? Where do customers use workarounds?
One job story per distinct situation-motivation pair.
Which job stories are underserved? Which have existing solutions? Where is your differentiation?
Core Job Statement:
When [context], [user type] wants to [main job outcome], so they can [ultimate goal].
Job Map:
| Step | Sub-Job | Current Solution | Pain Points | Underserved? | |---|---|---|---|---| | Define | [What user does] | [Tool/method used] | [Frustration] | H/M/L | | Locate | | | | | | Prepare | | | | | | Confirm | | | | | | Execute | | | | | | Monitor | | | | | | Modify | | | | | | Conclude | | | | |
Job Stories (prioritised by underservice):
Job Story 1 — [Situation label]
When [specific situation], I want to [motivation], so I can [outcome].
Functional dimension: [What they need to get done] Emotional dimension: [How they want to feel] Social dimension: [How they want to be perceived]
Current workaround: [What they do today] Pain intensity: [High / Medium / Low] Frequency: [How often this situation occurs] Product opportunity: [What we could build to address this]
Repeat for each major job story.
Opportunity Scoring: Rate each job story on:
Ask the user for these if not provided:
business
Analyze why deals are won and lost and turn it into an action plan. Use when asked to run a win/loss analysis, review closed-won and closed-lost deals, understand why the team is losing to a competitor, or summarize sales feedback into patterns. Produces a structured win/loss report with themes, win/loss rates by segment and competitor, representative quotes, and prioritized actions for product, marketing, and sales.
development
Route a fuzzy request to the right skill in this library. Use when the user is unsure which skill fits, asks 'which skill should I use for X', describes a task without naming a skill, or when a request could plausibly match several skills. Produces a best-fit recommendation with the inputs to gather, a runner-up with the tie-breaker, and a workflow recipe when the job spans multiple skills.
testing
Triage a vulnerability or scanner finding — assess real severity, exploitability, and how urgently to fix. Use when asked to triage a CVE, prioritize scanner/pentest findings, assess a vuln's risk, or decide what to patch first. Produces a triage verdict: CVSS-informed severity adjusted for your context, exploitability, real risk, a fix/mitigation, and an SLA — so you fix what matters, not just what's red.
development
Stand up a Voice of Customer (VoC) program that turns feedback into action. Use when asked to build a VoC program, design a customer feedback loop, consolidate feedback sources, or set up a closed-loop feedback process. Produces a VoC program design — objectives, feedback sources and channels, a taxonomy, collection and analysis cadence, closed-loop routing, ownership, and success metrics.